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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management JDM (Jurnal Dinamika Manajemen) Jurnal Ilmu Ekonomi ASET DIJB (Diponegoro International Journal of Business) Indonesian Journal for Health Sciences (IJHS) Business Management Analysis Journal (BMAJ) Dinasti International Journal of Education Management and Social Science Indicators : Journal of Economic and Business Jurnal Ilmiah ASET Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) LAWSUIT JURNAL PERPAJAKAN Jurnal Manajemen dan Pemasaran Jasa Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) International Journal of Artificial Intelligence in Medical Issues Economic and Business Horizon
Imroatul Khasanah
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK TOKO SEPATU BATA DENGAN MINAT BELI SEBAGAI MEDIASI (STUDI PADA KONSUMEN TOKO SEPATU BATA SEMARANG) Hasyyati, Rr Diva Putri Hasyyati; Khasanah, Imroatul
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study to analyze the effect of product quality, perceived price and brand image on purchase intention and the impact on purchase decision. The population used in this study are consumers of Toko Sepatu Bata Semarang. The number of samples used in this study were 110 respondents. The method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques with AMOS 23.0 analysis tool.The results of this study show that product quality has a positive and significant effect on purchase intention, product quality does not have significant on purchase decision, perceived price has a positive and significant effect on purchase intention, perceived price does not have significant on purchase decision, brand image has a positive and significant effect on purchase intention, brand image does not have significant on purchase decision, and purchase intention has a positive and significant effect on purchase decision.
ANALISIS PENGARUH KUALITAS PRODUK, ASOSIASI MERK, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN (Study kasus pada Konsumen Sepeda Motor Scoopy di Semarang) Dewi, Ayu Novita; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In the span of a few months Honda Scoopy is still unable to compete with other matic product and lead to a decrease in sales. This study aimed to analyze the effect of product quality, brand associations and groups of reference on purchasing decisions Honda Scoopy motorcycle in Semarang.         The research sample of 100 people were taken from the population through non-probability sampling method with accidental sampling technique. The primary data research instrument was a questionnaire, which is then analyzed quantitatively.         Results of multiple linear regression analysis showed that the variable product quality, brand associations, and the reference group has a positive influence on purchase decisions. The variables that have the greatest influence is the quality of the product followed by the reference group and that has the least influence is the association of the brand. T test results showed that each independent variable has a significant influence on purchasing decisions. This equation model has a F value of 68.548 with a significance level of 0.000. Results of the analysis showed 67.2% coefficient of determination indicates that the variable product quality, brand associations, and the reference group only explain the influence on purchasing decisions, the rest is explained by other variables that are not described in this study.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Chicken Nugget Fiesta di Kota Semarang) Wirawan, Edwin Muhammad; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Community life in the urban dynamic makes people choose foods that are practical. Manufacturers chicken nuggets Fiesta is one of the manufacturers of ready cooked meals of chicken nuggets. In a period of three years back chicken nuggets Fiesta compete with other similar products and led to a decline in sales. This study aimed to analyze the effect of product quality, perceived price, promotion and brand image on purchasing decisions chicken nuggets Fiesta in Semarang.The samples used in this study of 100 people who have ever made a purchase products Fiesta chicken nuggets in Semarang. Questionnaire distributed in April 2016 to May 2016. The data were then processed using multiple regression analysis.The results showed that the product quality, perceived price, promotion and brand image has a positive influence on purchase decisions. Variable most influential product quality and perception variables affect the price of the smallest. T test results showed that each of the independent variables have a significant influence on purchasing decisions. This equation model has a F value of 24.726 with a significance level of 0.000. The results of the analysis of determination coefficient of 48.9%, indicating that the variable quality of the product, the perception of price, promotion and brand image just explain the influence on purchasing decisions by 48.9%. While the remaining 51.1% is explained by other variables that are not described in this study.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN JASA ASURANSI JIWA (Studi Pada AJB Bumiputera 1912 Cabang Cibinong) Adiputra, Yustinus Riyan; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the effect of product quality, service quality, brand image and perception of price on purchase decisions of insurance services at AJB Bumiputera 1912 and analyze the most dominant factor in influencing the purchasing decisions of insurance services at AJB Bumiputera 1912.This research was conducted at AJB Bumiputera 1912 branch offices Cibinong. Methods of data collection in this study is a questionnaire filled out by the respondents AJB Bumiputera 1912 Cibinong customers who have made purchases insurance premiums, samples were taken of 100 respondents. The sampling technique in this research is non probability sampling with purposive sampling method. The analysis used in this study include the analysis of index numbers, validity, reliability test, classic assumption test, multiple linear analysis and hypothesis testing that includes t-test, F, and the coefficient of determination ( ).Regression test results showed that the variable product quality, service quality, brand image and perception of price positive influence on purchase decisions of insurance services AJB Bumiputera 1912. Variable service quality has the greatest influence in the amount of 0.327%. Adjust R Square Results showed that 73.1% of purchase decisions variation can be explained by four independent variables in the regression equation, while the remaining 26.9% is explained by other variable not include in this study.
ANALISIS PENGARUH KEUNGGULAN PRODUK DAN KUALITAS PELAYANAN PADA KEPUASAN PELANGGAN TERHADAP MINAT MEREFERENSIKAN (Studi Pada Pelanggan Listrik Pra Bayar PT. PLN (Persero) APJ Semarang) 2008-2012 Sari, Ratna Puspita; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

PT. PLN (Persero) is a service company in the field of employment-listrikan in Indonesia.  The  company  is a state-owned  entities  (SOEs),  which  served  to provide and distribute electrical energy to the community that contains a social mission with optimum service. The services company, has sought to improve the performance (performance) company optimally and efficiently, by increasing the ability  to  memahamui  changes  in  market  structure  and  is  able  to  choose  an effective marketing strategy through product excellence. This is done so that the PLN can give satisfaction to customers, so the reference interest could be better.The  purpose  of  this  research  is  to  analyze  the  influence  of  product excellence  and quality  of service  to customer  satisfaction  PLN  (Persero)  APJ Semarang, to analyze the effect of customer satisfaction on the reference interest PLN (Persero) APJ Semarang. The population in this study is the customer PT. PLN  (Persero)  APJ  Semarang,  with  a  total  sample  of  100  respondents.  The sampling technique was accidental sampling. The data used are primary data and secondary data questionnaire  with literature. The analysis tool used is multiple regression.The results of this study are: quality service and significant positive effect on  customer  satisfaction.  Product  excellence  and significant  positive  effect  on customer satisfaction. Customer satisfaction positive and significant effect on the interest reference.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pos Ketan Legenda 1967 Kota Semarang) Khoiruddin, Muhammad Afif; Khasanah, Imroatul
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of product quality, price perceptions and attitude toward purchase decision. The object of this research is Pos Ketan Legenda 1967 Semarang City. Variables used in this study are product quality, price perceptions and attitudes as independent variables and purchasing decisions as the dependent variable. The sample used in this study as many as 151 respondents are the consumers who have bought the Pos Ketan Legenda 1967 Semarang City.The method used is Purposive Sampling by distributing questionnaires to the respondents who are specifically addressed to Pos Ketan Legenda 1967 of Semarang City. Collected datas were analysed with IBM SPSS 22 for windows using some methods such as validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, ANOVA, R Square, and T test.The results showed that product quality positively influence to purchase decision, price perception have positive effect to purchasing decision and attitude have positive effect to purchasing decision.
ANALISIS PENGARUH HARGA KOMPETITIF,FASILITAS DAN KETERSEDIAAN PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA KONSUMEN SALON MOBIL AUTOWAX SEMARANG Yuliardi, Farid Meraz; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effect of competitive pricing to the customer's satisfaction on products and services salon car autowax semarang, to analyze the effect of the facility to the customer's satisfaction on products and services salon car autowax semarang, to analyze the impact of service quality to customer satisfaction on the products and services of the salon car autowax semarang.The samples used were 100 respondents who are consumers in the salon car autowax semarang. Tool data collection using questionnaires. The analysis technique used regression analysis to test the validity and reliability.
PENGARUH KUALITAS PELAYANAN INTI DAN KUALITAS PELAYANAN PERIFERAL MELALUI KEPUASAN KONSUMEN PADA MINAT MEREFERENSIKAN (Studi Pada Bus Transjakarta Koridor I) Firmansyah, Muhammad; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research problem is the number of complaints in Transjakarta passengers on service quality does not go get a solution, although the busway has been operating for 12 years. Proven still found some bus and bus facilities are uncomfortable as well as facilities such as the strip is not sterile and damaged separator, which impact on decreasing the number of Transjakarta bus passengers in 2012 and 2014. This phenomenon is a manifestation of lack of user satisfaction Transjakarta during which felt that quality of services provided Transjakarta management has not been able to meet public expectations.This study aims to 1) examine empirically and analyze the quality of core services to customer satisfaction; 2) empirically examine and analyze the impact of service quality peripherals to customer satisfaction; and 3) examine empirically and analyze the effect of customer satisfaction on interest reference. The population in this study are all service users Transjakarta bus corridor 1 that a minimum of once using Transjakarta bus corridor I 10 times. The sample used as many as 300 people, who divided the morning 100 passengers, 100 passengers during the day and 100  passenger afternoon.The results using SPSS shows; 1) the quality of core services direct positive impact on consumer satisfaction Transjakarta users of transport services (Y1). It provides direction that the H1 can be accepted; 2) the quality of core services direct positive effect on the interests of consumers referencing Transjakarta users of transport services. It provides direction that H2 is acceptable; 3) quality of service peripheral direct positive impact on consumer satisfaction Transjakarta users of transport services. It provides direction that the H3 is acceptable; 4) quality of service peripherals (X2) has positive effect directly against the interests of consumers referencing Transjakarta users of transport services. It provides direction that H4 is acceptable; 5) customer satisfaction has positive influence on consumer reference interest Transjakarta users of transport services. It provides direction that H5 is acceptable; 6) the quality of core services referenced positive influence on consumer interest Transjakarta users of transport services through customer satisfaction. It provides direction that H6 is unacceptable, so the variable customer satisfaction serves as an intervening variable; 7) quality of service peripheral positive effect on consumer reference interest Transjakarta users of transport services through customer satisfaction. It provides direction that H7 can be received, so that variable customer satisfaction serves as an intervening variable.
ANALISIS PENGARUH DIFERENSIASI PRODUK, KUALITAS PRODUK, KUALITAS LAYANAN DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PENGAMBILAN KPR (KREDIT PEMILIKAN RUMAH) Ayodya, Dewanda; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the diferentiation product, product quality, service quality and consumer attitudes toward decision-making KPRib Sharia and analyze the most dominant factor in influencing the decision-making KPRib Sharia.This research was conducted at Bank OCBC NISP Syariah Branch Semarang. Methods of data collection in this study is by questionnaires filled out by respondents are customers of Bank OCBC NISP Syariah Branch of Semarang who had conducted an KPRib, samples were taken of 100 respondents. The sampling technique in this research is non probability sampling with purposive sampling method.Results of regression analysis showed that the variables of diferentiation product,, product quality, service quality and consumer attitudes positive influence on the decision-making KPRib Bank OCBC NISP Syariah.
ANALISIS PENGARUH KUALITAS PELAYANAN, NILAI PELANGGAN, DAN EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN PELANGGAN (Studi Pada Subasuka Paradise Restaurant di Kupang) Theressa Lisye Purek, Maria; Khasanah, Imroatul
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to analyze cause of sales decline in Subasuka Paradise Restaurant and find solutions to customer complaints. This study is to analyze the impact of service quality, customer value, and experiential marketing over repurchase decision through customer satisfaction in Subasuka Paradise Restaurant Kupang.The research was conducted to Subasuka Paradise Restaurant’s customers who did transaction with Subasuka Paradise Restaurant for more than twice. The total of sample used in this research is 120 respondents with questionnaire as the collecting data method and non probability sampling as sampling method used with purposive sampling technique. The research used Structucal Equation Modelling as analyze technique which is estimated with SEM AMOS 22.0 program.The result stated that customer value have the strongest and the most significant effect on customer satisfaction, followed by expreriential marketing, while servi didn’t have a direct and indirect impact over repurchase decision through customer satisfaction. While service quality has the weakest effect and doesn’t significantly affect the customer satisfaction to affect repurchase decision. Customer satisfaction factor is the main factor which is able to influence the buyer to do repurchase, so that the higher one customer’s satisfaction rate the higher the decision to do repurchase to the product and service
Co-Authors Amanda Pramesty Noviarini, Amanda Pramesty Andiyaksa, Muhammad Annisa Heny Yoepitasari Arin Urnika Aryawan Tri Raharja, Aryawan Tri Ayu Arunika Utami, Ayu Arunika Ayu Novita Dewi, Ayu Novita Brian Hesmu Nurcahyo, Brian Hesmu Burhanudin Burhanudin Chendradewi, Ranny Clarabelle Putri Rahman, Felicia Cassie Dea Murty, Dea Deatami, Nadia Maudita Denny Putri Hapsari, Denny Putri Dewanda Ayodya, Dewanda Dian Emy Amalya, Dian Edda Christy Koes Novertiza, Edda Christy Koes Farid Meraz Yuliardi, Farid Meraz Ferdian Ario Sasongko Firdausi, Alfa Nurrahman Galuh Niti Ibrahim Gilang Puspita Rini Guntoro Barovih, Guntoro Guntoro, Hermawan Hadi, Hanna Shafira Harahap, Latifa Hannum Harry Soesanto Hasyyati, Rr Diva Putri Hasyyati Hidayat, Muhammad Sondang I Made Sukresna Inayah, Risqi Rahma Khoiruddin, Muhammad Afif Kinanti, Prasasti Sekar Kodriyah Luh Putu Ratna Sundari Mariska Deasy Paramitha, Mariska Moch Syaepul Mukarom Mochamad Reza Muhammad Firmansyah, Muhammad Mutiara Lusiana, Annisa Noviatun, Rosep Tika Nur Amalia Syabila Nurzaini, Yusuf Oceano Indianto, Oceano Octarina Dina Pertiwi Pamelia, Angelica Leloni Pamujo, Novian Yuga Paulus Ryan Tio, Paulus Ryan Permata Ambarwati, Erina Pudji Utomo, Danang Puspadini , Alifa RA Nur Amalina, RA Nur Rafika Sasky Fitriani, Rafika Ranny Septiani Ratna Puspita Sari, Ratna Puspita Reza Suhastomo, Reza Reza, Mochamad Rina Kurnia Sakti Edi Saputra Saputro, Arianto Satria, Dinda Sbastian, Daniel Siswanto, Dimas Sri Rahayu Tri Astuti Sudarmi Sudarmi Theressa Lisye Purek, Maria Via Hessy, Via Wirawan, Edwin Muhammad Yoestini Yoestini Yoestini Yolis Arhamni, Yolis Yustinus Riyan Adiputra, Yustinus Riyan Yustinus Yuniarto Zararosa, Gracia Angel