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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management JDM (Jurnal Dinamika Manajemen) Jurnal Ilmu Ekonomi ASET DIJB (Diponegoro International Journal of Business) Indonesian Journal for Health Sciences (IJHS) Business Management Analysis Journal (BMAJ) Dinasti International Journal of Education Management and Social Science Indicators : Journal of Economic and Business Jurnal Ilmiah ASET Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) LAWSUIT JURNAL PERPAJAKAN Jurnal Manajemen dan Pemasaran Jasa Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) International Journal of Artificial Intelligence in Medical Issues Economic and Business Horizon
Imroatul Khasanah
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH KUALITAS LAYANAN ELEKTRONIK, PERSEPSI MANFAAT, DAN PERSEPSI NILAI TERHADAP MINAT PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Marketplace Lazada di Wilayah Pekalongan) Inayah, Risqi Rahma; Khasanah, Imroatul
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Lazada is an e-commerce platform that has been operating in Indonesia since 2012. Lazada has seen a decline in brand perception and website visitors over the last five years, from 2018 to 2022. This decline is accompanied by a surge in customer complaints. Amidst intense competition with competitors, Lazada needs to improve the quality of its electronic services and provide maximum perceived usefulness and value to its customers. This study focuses on Lazada's marketplace consumers in Pekalongan City/Regency who made two or more transactions on Lazada between 2022 and 2023. Using a quantitative approach with a sample of 117 respondents, data was collected via a questionnaire and analyzed with Structural Equation Model (SEM) using AMOS version 24. Results reveal positive connections between e-service quality, perceived usefulness, and perceived value with customer satisfaction. Furthermore, perceived value and customer satisfaction are linked to repurchase intention. However, a negative relationship is found between e-service quality, perceived usefulness, and repurchase intention.
ANALISIS PENGARUH CUSTOMER ONLINE REVIEWS, LIVE STREAMING, DAN PROMOTION TERHADAP PURCHASE INTENTION MELALUI CUSTOMER TRUST SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Produk Wardah di Kota Semarang) Clarabelle Putri Rahman, Felicia Cassie; Khasanah, Imroatul
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Currently, Wardah lipstick products are increasingly experiencing challenges due to the large number of competitors. This study discusses the effect of Customer Online Reviews, Live Streaming, and Promotion on Purchase Intention on Wardah lipstick products through mediation of Customer Trust. And so, how the mediating role of Customer Trust on Customer Online Reviews, Live Streaming, and Promotion on Purchase Intention on Wardah lipstick products that have decreased sales. This research uses quantitative methods, with SEM-PLS measuring instruments using the SmartPLS version 4 application with validity and reliability tests and hypothesis testing using bootstrapping. The results of this study indicate that Customer Online Reviews have a positive effect on Customer Trust, Live Streaming has a positive effect on Customer Trust, Promotion has a positive effect on Customer Trust, and Customer Trust has a positive effect on Purchase Intention. Based on the research that has been done, it is known that Customer Online Reviews, Live Streaming, and Promotion affect Customer Trust so that it leads to consumer Purchase Intention which can increase sales of Wardah lipstick products.
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK ORIFLAME DI KOTA SEMARANG DENGAN MINAT BELI SEBAGAIVARIABEL INTERVENING Harahap, Latifa Hannum; Khasanah, Imroatul
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the effect of perceived price, product quality, and brand image on purchasing decisions for Oriflame products in Semarang city with purchase intention as an intervening variable. The population in this study were users who had made transactions or purchased Oriflame products in the city of Semarang and the number of samples used in this study were 120 respondents. In the process of collecting data this research uses a questionnaire method. The analysis technique used is Structural Equation Modeling (SEM) with the help of the AMOS 24.0 analysis tool. The results showed that product quality had a significant effect on purchase intention, price perceptions had a significant effect on purchase intention, brand image had a significant effect on purchase intention, and purchase intention had a significant effect on purchasing decisions.
Enhancing Alzheimer's Disease Diagnosis with K-NN: A Study on Pre-processed MRI Data Khasanah, Imroatul
International Journal of Artificial Intelligence in Medical Issues Vol. 2 No. 1 (2024): International Journal of Artificial Intelligence in Medical Issues
Publisher : Yocto Brain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56705/ijaimi.v2i1.150

Abstract

Alzheimer's disease (AD) is a progressive neurodegenerative disorder characterized by cognitive decline and memory loss, necessitating early and accurate diagnosis for effective intervention. This study evaluates the performance of the K-Nearest Neighbor (K-NN) algorithm on a pre-processed Alzheimer MRI dataset, focusing on the challenge of imbalanced classes. The dataset, sourced from Kaggle, comprises 6400 MRI images resized to 128x128 pixels and categorized into four classes: Non-Demented, Mild Demented, Moderate Demented, and Very Mild Demented. Pre-processing involved segmentation using the Canny edge detection method and feature extraction through Hu Moments. The dataset was split into training (80%) and testing (20%) sets, with features scaled to a mean of 0 and variance of 1. The K-NN algorithm was evaluated using cross-validation with five different k values, revealing moderate performance metrics: accuracy ranging from 45.86% to 50.47%, precision from 41.87% to 47.00%, recall from 45.86% to 50.47%, F1-score from 42.42% to 47.58%, and ROC AUC from 55.18% to 58.87%. The results highlight the significant impact of class imbalance on the algorithm's performance, particularly for the underrepresented Moderate Demented class. This study underscores the need for techniques to address class imbalance to enhance classification accuracy. Future research should explore advanced methods such as data augmentation, re-sampling, and ensemble learning, as well as the evaluation of other machine learning models. These findings contribute to the field of medical image analysis and have practical implications for improving diagnostic tools for Alzheimer's disease.
Kepatuhan Wajib Pajak dalam perspektif Theory Planned Behavior Kodriyah, Kodriyah; Khasanah, Imroatul; Burhanudin, Burhanudin; Hapsari, Denny Putri
"LAWSUIT" Jurnal Perpajakan Vol. 3 No. 2 (2024)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lawsuit.v3i2.9911

Abstract

Penelitian ini memiliki tujuan untuk membuktikan tentang pengaruh pengetahuan pajak, kesadaran wajib pajak dan sanksi pajak terhadap kepatuhan wajib pajak orang pribadi. Jenis penelitian ini merupakan penelitian kuantitatif. Penelitian ini menggunakan sumber data primer dengan teknik pengumpulan data menggunakan kuesioner.. Metode simple random sampling digunakan untuk menentukan jumlah sampel dan diperoleh hasil sebanyak 92 wajib pajak yang terdaftar di Kantor Pelayanan Pajak Pratama Kota Cilegon sebagai responden. Metode analisis regresi linear berganda digunakan sebagai alat analisis datanya dan dibantu dengan program SPSS dalam mengolah datanya. Hasil penelitian ini memberikan bukti bahwa pengetahuan yang dimiliki oleh wajib pajak memberikan pengaruh terhadap kepatuhannya dalam hal perpajakan, sanksi yang diberikan oleh pemerintah juga dapat mempengaruhi kepatuhan wajib pajak, sedangkan kesadaran wajib pajak tidak memberikan pengaruh terhadap kepatuhan wajib pajak orang pribadi. Implikasi dari penelitian ini adalah pemerintah dapat mengevaluasi dan memperkuat sistem pengawasan dan penegakan hukum terutama mengenai ketegasan terhadap penerapan sanksi, selain itu pemerintah diharapkan berkampanye untuk membangun budaya mematuhi peraturan perpajakan
E-WOM’s Impact on Purchase Intention Through Brand Awareness and Perceived Quality Puspadini , Alifa; Hidayat, Muhammad Sondang; Khasanah, Imroatul; Yoestini
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.615

Abstract

Electronic Word of Mouth (E-WOM) has become a strategy widely adopted by companies to promote their products, especially in line with the advancement of the digital era. Businesses continue to strive to maintain strong engagement with customers. This study examines the effect of E-WOM on consumer purchase intention, with brand awareness and perceived quality as mediating variables (case study on Sea Makeup cosmetic products in a region). These variables include E-WOM as an independent variable, brand awareness and perceived quality as mediators, and purchase intention as the dependent variable. The sample consisted of 135 female respondents aged 16–54 years in Semarang who knew or had purchased Sea Makeup products. Data were collected through purposive non-probability sampling using a questionnaire. Structural Equation Modeling (SEM) with AMOS was used for the analysis. The findings indicate that E-WOM positively influences brand awareness and perceived quality, both of which in turn positively influence purchase intention. E-WOM also has a direct impact on purchase intention positively.
The Influence of Influencer Marketing and Brand Engagement on Purchase Intention Hadi, Hanna Shafira; Kinanti, Prasasti Sekar; Khasanah, Imroatul; Soesanto, Harry
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.618

Abstract

In the digital era, companies are increasingly leveraging the internet to market their products and engage with consumers. One of the most commonly adopted strategies today is influencer marketing. This approach has gained popularity in tandem with the rapid development of digital technologies, as businesses strive to maintain meaningful connections with their customers. Influencer marketing capitalizes on the credibility and appeal of influencers to foster meaningful and sustained relationships between brands and consumers by leveraging the interactive and communicative features of social media platforms. This study aims to examine how influencers’ attractiveness, trustworthiness, and expertise influence consumers’ purchase intentions, with brand engagement serving as a mediating variable. The research population consists of Indonesian individuals who are aware of or have seen influencers promoting products and have made a purchase. A total of 110 respondents participated in the study. Data collected through questionnaires were analyzed using the AMOS 24.0 software. The findings reveal that influencers’ attractiveness, trustworthiness, and expertise positively impact brand image and purchase intention. Additionally, brand engagement significantly influences purchase intention.
THE EFFECT OF THE GAME LANGKAH TAPAK GMBIRA ON THE GROSS MOTOR DEVELOPMENT OF EARLY CHILDREN Sudarmi, Sudarmi; Khasanah, Imroatul; Septiani, Ranny
Indonesian Journal of Health Science Vol 9 No 2 (2025): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ijhs.v9i2.12207

Abstract

The ages of 5–6 years represent a golden period in child development, during which gross motor skills undergo rapid growth. Nevertheless, some children continue to experience developmental delays due to limited stimulation. This study investigated the effect of the Lantara game, a structured physical activity, on the gross motor skills of children aged 60–72 months at TK Gelora Mekar, Way Tenong District, West Lampung Regency, in 2025. A quantitative approach with a one-group pretest–posttest design was employed. The sample consisted of 22 children selected according to inclusion and exclusion criteria. Data were obtained through observation and standardized gross motor assessments administered before and after the intervention. Statistical analyses included normality testing and paired sample t-tests. The results demonstrated significant improvements in all domains of gross motor skills following the intervention: Jump on one leg increased from 2.23 to 3.91,  Stand on one leg for several seconds, from 2.32 to 3.82, Walk in a straight line,  from 2.36 to 3.95, and Jump forward from 2.36 to 3.95 (p < 0.05). These findings indicate that the Lantara game is an effective medium for stimulating gross motor development in early childhood. Its application may serve as a practical, play-based strategy to address developmental delays and promote holistic growth in preschool settings.
PRODUCT UNIQUENESS VALUE ADVANTAGE TO IMPROVE MARKETING PERFORMANCE Khasanah, Imroatul; Astuti, Sri Rahayu Tri
Business Management Analysis Journal (BMAJ) Vol 8, No 2 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i2.15113

Abstract

This study investigates how product uniqueness value advantage mediates the relationship between product innovation and marketing performance. Data were gathered from 342 food-producing SMEs in Central Java, Indonesia. The owners and managers of food product SMEs in Central Java are the respondents of this study's survey. Data collection was conducted over a three-month period using structured questionnaires distributed directly and supplemented by interviews. The research model includes five assumptions that were investigated using Structural Equation Modelling (SEM). Product innovation, product uniqueness value advantage, long-term competitive advantage, and marketing performance were the variables studied. The findings suggest that all hypotheses have a favorable and significant effect. Among these, product uniqueness value advantage has the greatest influence on marketing performance. Several recommendations are suggested to utilize this advantage and thus boost marketing performance: SMEs should: actively and quickly create new product variations for the market; be creative in creating food products that showcase unique qualities that suit consumer tastes; (3) strive to be leaders in launching new product concepts; and (4) be flexible and responsive to changing market trends, especially when it comes to adjusting to the food industry's explosive growth. The findings of this study have several limitations that must be addressed in future research. The impact of sustainable competitive advantage on marketing success is minimal compared to the influence of other variables. To better understand its impact on marketing performance, future research could examine increasing the number of indicators for the sustainable competitive advantage variable to provide a more comprehensive measure of this concept. 
Analisis Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Mie Instan Sedaap di Semarang Khasanah, Imroatul
JDM (Jurnal Dinamika Manajemen) Vol 4, No 1 (2013): March 2013
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v4i1.2427

Abstract

Penelitian ini bertujuan untuk menentukan pengaruh elemen ekuitas merek, yang meliputi kesadaran merek (brand awareness), persepsi kualitas (perceived quality), asosiasi merek (brand associations) dan keputusan pembelian (purchasing decisions). Penelitian ini termotivasi karena tingginya tingkat persaingan mie instan, dimana baik merek lama dan baru bermunculan. Mereka mulai menerapkan beberapa strategi untuk meraih pangsa pasar. Sampel dalam penelitian ini sejumlah 100 konsumen. Teknik yang digunakan dalam pengambilan responden adalah accidental sampling. Hasil penelitian ini menemukan bahwa perusahaan manufaktur atau pelaku bisnis yang mampu untuk menawarkan keuntungan melalui peningkatan merek produk dengan menyediakan nilai tambah pada bisnis dan konsumennya, pada akhirnya akan mempengaruhi perilaku konsumen dalam keputusan pembelian merek tersebut, karena merek mampu menunjukkan nilai produk yang ditawarkan ke pasar dan memberikan nilai baik pada konsumen maupun perusahaan.  This study aimed to determine the influence of brand equity elements that include brand awareness, perceived quality, brand associations and purchasing decisions. This research is motivated increasingly tight competition level of instant noodle, which lately both old and new brand have raised and that started to implement several new strategies to market share. A sample of this study is 100 consumens. The technique used in sampling is an accidental sampling. The result of this study is a manufacture company or business actors which is able to offer the benefits through increased brand equity by providing added value services to business and consumers, will eventually be able to influence its consumer behaviour in purchasing decisions of a brand, because product merk has ability to shows product value to offered in market and give value to consumens also the company.
Co-Authors Amanda Pramesty Noviarini, Amanda Pramesty Andiyaksa, Muhammad Annisa Heny Yoepitasari Arin Urnika Aryawan Tri Raharja, Aryawan Tri Ayu Arunika Utami, Ayu Arunika Ayu Novita Dewi, Ayu Novita Brian Hesmu Nurcahyo, Brian Hesmu Burhanudin Burhanudin Chendradewi, Ranny Clarabelle Putri Rahman, Felicia Cassie Dea Murty, Dea Deatami, Nadia Maudita Denny Putri Hapsari, Denny Putri Dewanda Ayodya, Dewanda Dian Emy Amalya, Dian Edda Christy Koes Novertiza, Edda Christy Koes Farid Meraz Yuliardi, Farid Meraz Ferdian Ario Sasongko Firdausi, Alfa Nurrahman Galuh Niti Ibrahim Gilang Puspita Rini Guntoro Barovih, Guntoro Guntoro, Hermawan Hadi, Hanna Shafira Harahap, Latifa Hannum Harry Soesanto Hasyyati, Rr Diva Putri Hasyyati Hidayat, Muhammad Sondang I Made Sukresna Inayah, Risqi Rahma Khoiruddin, Muhammad Afif Kinanti, Prasasti Sekar Kodriyah Luh Putu Ratna Sundari Mariska Deasy Paramitha, Mariska Moch Syaepul Mukarom Mochamad Reza Muhammad Firmansyah, Muhammad Mutiara Lusiana, Annisa Noviatun, Rosep Tika Nur Amalia Syabila Nurzaini, Yusuf Oceano Indianto, Oceano Octarina Dina Pertiwi Pamelia, Angelica Leloni Pamujo, Novian Yuga Paulus Ryan Tio, Paulus Ryan Permata Ambarwati, Erina Pudji Utomo, Danang Puspadini , Alifa RA Nur Amalina, RA Nur Rafika Sasky Fitriani, Rafika Ranny Septiani Ratna Puspita Sari, Ratna Puspita Reza Suhastomo, Reza Reza, Mochamad Rina Kurnia Sakti Edi Saputra Saputro, Arianto Satria, Dinda Sbastian, Daniel Siswanto, Dimas Sri Rahayu Tri Astuti Sudarmi Sudarmi Theressa Lisye Purek, Maria Via Hessy, Via Wirawan, Edwin Muhammad Yoestini Yoestini Yoestini Yolis Arhamni, Yolis Yustinus Riyan Adiputra, Yustinus Riyan Yustinus Yuniarto Zararosa, Gracia Angel