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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management JDM (Jurnal Dinamika Manajemen) Jurnal Ilmu Ekonomi ASET DIJB (Diponegoro International Journal of Business) Indonesian Journal for Health Sciences (IJHS) Business Management Analysis Journal (BMAJ) Dinasti International Journal of Education Management and Social Science Indicators : Journal of Economic and Business Jurnal Ilmiah ASET Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) LAWSUIT JURNAL PERPAJAKAN Jurnal Manajemen dan Pemasaran Jasa Jurnal Bisnis Kompetitif Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) International Journal of Artificial Intelligence in Medical Issues Economic and Business Horizon Arthatama: Journal of Business Management and Accounting

Imroatul Khasanah

Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro

Author-ID : 298193

Religion Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS PENGARUH NILAI PELANGGAN, EXPERIENTIAL MARKETING DAN RASA KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN (STUDI KASUS HOTEL PONDOK TINGAL MAGELANG) Imroatul Khasanah
JURNAL STUDI MANAJEMEN ORGANISASI Vol 12, No 1 (2015)
Publisher : Faculty of Economics and Business Diponegoro University

This research study aimed to determine the influence of customer value, experientialmarketing, trust toward customer satisfaction of Hotel Pondok Tingal Magelang. Asample of this study is 100 customers. The technique used in sampling is purposivesampling. The results of this study showed that customer value, experiential marketing,trust toward customer satisfaction have been effect on positive and significant .Customervalue represent most dominant factor in influencing customer satisfaction.Keywords : customer value, experiential marketing, trust, customer satisfaction.

ANALISIS PENGARUH PERSEPSI KUALITAS, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK HENKY GLASS & CRAFT DI SEMARANG Imroatul Khasanah
JURNAL STUDI MANAJEMEN ORGANISASI Vol 11, No 2 (2014)
Publisher : Faculty of Economics and Business Diponegoro University

This study aims to determine how big the influence of perceived quality, brand image, andpromotion of the purchasing decisions on Henky Glass & Craft product. Morever, thisresearch also aims to analyze the dominant factor that influence on purchasing decisions onHenky Glass & Craft product. This population in this study is customer Henky Glass & Craftproduct in Semarang. The sample on this study is 100 respondents and the techniques usenon probability sampling technique with approach of accidental sampling. Method that usedin this study is multiple linear regression. Simultaneously, the results shows that perceivedquality, brand image, and promotion variables the positive and significant effect onpurchasing decisions on Henky Glass & Craft product.Key words: perceived quality, brand image,promotion, purchasing decisions.

ANALISIS PENGARUH PREFERENSI MEREK, PERSEPSI KUALITAS, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MATIK DI SEMARANG Imroatul Khasanah
JURNAL STUDI MANAJEMEN ORGANISASI Vol 12, No 2 (2015)
Publisher : Faculty of Economics and Business Diponegoro University

This research study aimed to determine the influence of brand preference,perceivedquality, Perceived Value toward purchasing decisions. This research is motivatedincreasingly tight competition level of automatic motor cycle. A sample of this study is100 consumens. The technique used in sampling is an accidental sampling. The results ofthis study is a manufacture company or business actors which is able to offer the benefitthrough increased brand preference by providing added value services to business andconsumers, will eventually be able to influence its consumer behaviour in purchasingdecisions.Key words: brand preference , perceived quality, Perceived Value , purchase decisions.

Competitive intensity value resonance antecedence for successful brand performance Imroatul Khasanah; I Made Sukresna
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

This study aims to mediate the influence of the Brand Management System on Brand Performance by proposing a Competitive Intensity Value Resonance that mediates between the Brand Management System and the improvement of Brand Performance. Sample data from 160 food product SMEs in Central Java were used to test a model consisting of five hypotheses. The statistical test in this model uses five variables: Brand Management System, Marketing Orientation, Internal Branding, Competitive Intensity Value Resonance and Brand Performance. The results of the data show that Competitive Intensity Value Resonance has an important role in improving Brand Performance.

Intention to use online meeting applications during Covid-19 pandemic: A Technology Acceptance Model perspective Gilang Puspita Rini; Imroatul Khasanah
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 1 (2021): MARET
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This research aims to add to the repertoire on the knowledge of perceived risk effect on the intention to use online meeting applications during the COVID-19 pandemic. Data were obtained from 186 respondents using the questionnaire instrument, which had been tested, for validity and reliability. The obtained data were analyzed using the Structural Equation Model. Based on the data testing, it was found that all hypotheses in this research were accepted. Therefore, the intention to use online meeting applications was most affected by perceived ease of use comparing to perceived risk. The results showed that developingcompanies increased perceived ease of use, hence the technology is easily accepted by consumers.

ANALISIS PENGARUH EXPERIENTIAL MARKETING, KUALITAS PELAYANAN, DAN FASILITAS TERHADAP KEPUTUSAN MENGINAP KEMBALI MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Hotel @HOM Kudus) Rina Kurnia; Imroatul Khasanah
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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This study aims to test and prove that service quality affects customer satisfaction. Data collection from this study involved 105 respondents with the main criteria being 17 years of age and over and having made a decision to stay overnight. The data obtained will then be analyzed using the Structural Equation Model (SEM) with the AMOS version 24 program. Based on this research, it was found that experiential marketing had a negative and insignificant effect on customer satisfaction. In addition, service quality has a positive and significant effect on customer satisfaction. In this study also found facilities have a positive and significant effect on customer satisfaction. Then lastly, customer satisfaction which is the intervening variable has a positive and significant effect on the dependent variable on the decision to stay again. Based on the explanation above, there is 1 rejected hypothesis and 3 accepted hypotheses.

ANALISIS PENGARUH CUSTOMER ENGAGEMENT TERHADAP REPURCHASE INTENTION DENGAN BRAND EQUITY DAN SOCIAL MEDIA AGILITY SEBAGAI VARIABEL INTERVENING (STUDI PADA PENGGUNA SMARTPHONE IPHONE APPLE) Sakti Edi Saputra; Imroatul Khasanah
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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The use of smartphones can’t be separated from life today. One of the premium brands in smartphones is the iPhone which is carried by Apple Inc. However, the iPhone market in Indonesia has decreased in terms of sales and also the top brand index. The data used were obtained from 120 respondents who use iPhone in the city of Semarang. The data obtained were analyzed quantitatively and structurally using the Structural Equation Modeling (SEM) method using the Analysis Moment of Structural (AMOS) 24 program. The findings from this study show that customer engagement has a positive and significant effect on brand equity and perceived social media agility, and also brand equity and perceived social media agility have a positive and significant effect on repurchase intentions.

ANALISIS PENGARUH KEPERCAYAAN, PERSEPSI RISIKO, DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN DI LAZADA DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Arin Urnika; Imroatul Khasanah
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT E-commerce has created a phenomenon of shifting consumer shopping behavior from offline to online through e-commerce platforms. Lazada is one of the largest e-commerce platforms that has ever dominated the e-commerce market in Indonesia. However, along with the emergence of many e-commerce, Lazada's market share and the number of consumers visiting the Lazada website have decreased. This indicates that consumers are less willing to make purchasing decisions at Lazada. This study aims to analyze the effect of trust, risk perception and e-service quality on purchasing decisions at Lazada with purchase intention as the intervening variable. The population used is Lazada users in Indonesia. The number of samples used was 130 respondents. The data method used was a questionnaire, which was then processed and analyzed using SEM AMOS 24.0. The results of this study showed that trust has a positive and significant effect on purchase intention. Risk perception has a positive and significant effect on purchase intention. E-service quality has a positive and significant effect on purchase intention. And purchase intention has a positive and significant effect on purchasing decisions.

ANALISIS PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, MANFAAT, DAN RISIKO TERHADAP MINAT BERKELANJUTAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna GoPay di Semarang) Nur Amalia Syabila; Imroatul Khasanah
Diponegoro Journal of Management Volume 12, Nomor 3, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the Effect of Perceived usefulness, Perceived Eaese of Use, and Perceived Risk on Continuance Intention with Trust as an intervening variable for GoPay users in Semarang. The population in this study were users of the GoPay digital wallet (e-wallet) who had use GoPay in Semarang. The number of samples used in this study were 125 respondent who are currently or domiciled in Semarang with a minimun aged 17 years, and who had made GoPay transactions 2 times in the last 1 month. The sampling method used in this research is purposive sampling technique. The data collection method is done by distributing online questionnairies via google form. The research uses Structural Equation Modeling (SEM) analysis technique with AMOS program as an analytical tool. The results of this study indicate that perceived usefulness, perceived ease of use, and perceived risk have a positive and significant effect on trust. Furthermore, perceived usefulness and perceived risk have a positive influence but cannot influence to continuance intention. Meanwhile, perceived ease of use has a negative and not significant effect on continuance intention. Then finally, trust can mediate the relationship between variables perceived usefulness, perceived ease of use, and perceived risk on e-wallet continuance intention.

Peran Minat Beli Sebagai Variabel Intervening Pada Pengaruh Persepsi Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian Zararosa, Gracia Angel; Khasanah, Imroatul
JURNAL STUDI MANAJEMEN ORGANISASI Vol 20, No 2 (2023)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v20i2.57997

The food and beverage industry is growing rapidly. The attractiveness of this industry in Indonesia is very strong, this makes business opportunities in the food and beverage sector have mushroomed and are promising. Supported by the increasing number of franchise business offers that are quite easy to do and new types of culinary such as contemporary drinks, coffee shops, and so on. Old culinary types such as processed chicken, pizza, and other fast food also innovate unique flavors and appearances to attract the millennial generation's interest. One of them is Pizza Hut. According to financial report data, sales have decreased since 2020 and 2021, in addition, data on the Top Brand Index has decreased for 3 consecutive years in 2017, 2018, and 2019. In addition, there are inconsistencies in the results of research on the relationship of Product Quality to Purchasing Decisions. Because of these problems, this research was carried out. This study aims to analyze and prove the influence of Price Perception, Product Quality, and Promotion on Purchasing Decisions through Buying Interest as an Intervening Variable (Study on Pizza Hut Customers in Semarang City.)

Co-Authors Amanda Pramesty Noviarini, Amanda Pramesty Andiyaksa, Muhammad Annisa Heny Yoepitasari Arin Urnika Aryawan Tri Raharja, Aryawan Tri Ayu Arunika Utami, Ayu Arunika Ayu Novita Dewi, Ayu Novita Brian Hesmu Nurcahyo, Brian Hesmu Burhanudin Burhanudin Chendradewi, Ranny Clarabelle Putri Rahman, Felicia Cassie Dea Murty, Dea Deatami, Nadia Maudita Denny Putri Hapsari, Denny Putri Dewanda Ayodya, Dewanda Dian Emy Amalya, Dian Edda Christy Koes Novertiza, Edda Christy Koes Farid Meraz Yuliardi, Farid Meraz Ferdian Ario Sasongko Firdausi, Alfa Nurrahman Galuh Niti Ibrahim Gilang Puspita Rini Guntoro Barovih, Guntoro Guntoro, Hermawan Hadi, Hanna Shafira Harahap, Latifa Hannum Harry Soesanto Hasyyati, Rr Diva Putri Hasyyati Hidayat, Muhammad Sondang Hudha Pramudya Murti I Made Sukresna Inayah, Risqi Rahma Khoiruddin, Muhammad Afif Kinanti, Prasasti Sekar Kodriyah Luh Putu Ratna Sundari Lutfi Ayu Faradiza Mariska Deasy Paramitha, Mariska Moch Syaepul Mukarom Mochamad Reza Muhammad Firmansyah, Muhammad Mutiara Lusiana, Annisa Noviatun, Rosep Tika Nur Amalia Syabila Nurzaini, Yusuf Oceano Indianto, Oceano Octarina Dina Pertiwi Pamelia, Angelica Leloni Pamujo, Novian Yuga Paulus Ryan Tio, Paulus Ryan Permata Ambarwati, Erina Pudji Utomo, Danang Puspadini , Alifa RA Nur Amalina, RA Nur Rafika Sasky Fitriani, Rafika Ranny Septiani Ratna Puspita Sari, Ratna Puspita Reza Suhastomo, Reza Reza, Mochamad Rina Kurnia Sakti Edi Saputra Saputro, Arianto Satria, Dinda Sbastian, Daniel Seprini, Seprini Siswanto, Dimas Sri Rahayu Tri Astuti Sudarmi Sudarmi Theressa Lisye Purek, Maria Via Hessy, Via Wirawan, Edwin Muhammad Yoestini Yoestini Yoestini Yolis Arhamni, Yolis Yustinus Riyan Adiputra, Yustinus Riyan Yustinus Yuniarto Zararosa, Gracia Angel

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