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Pengaruh Brand Image, Brand Trust dan E-Wom terhadap Keputusan Pembelian Makanan Menggunakan Jasa Shopeefood di Kota Palembang Vika Diwinta Aulia; Sulastri Sulastri; Ahmad Maulana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.157

Abstract

This research was conducted aiming to determine the effect of brand image, brand trust and electronic word of mouth on food purchasing decisions using ShopeeFood services in Palembang City. The sample in this study were 108 consumers who were obtained through a sampling technique using quota sampling and purposive sampling. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using Structural Equation Modeling (SEM). The results showed that brand image and brand trust had a positive effect on purchasing decisions, while electronic word of mouth had no effect on food purchasing decisions using ShopeeFood services in Palembang City.
Strategic Performance Measurement System in Higher Education in Indonesia: New Public Management Approach Parama Santati; Sulastri Sulastri; Badia Perizade; Marlina Widiyanti
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 6, No. 1, March 2022
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v6i1.107-130

Abstract

This research is a descriptive overview to describe the alignment between the criteria and measurements of several performance indicators compiled in the university's strategic plan. Key Performance Indicators (KPI) as indicators of organizational performance based on the Vision, Mission, and Organizational Strategy which are derived from Key Performance Indicators and Program Performance Indicators or Activity Performance Indicators. The alignment measurement method uses the correspondence analysis technique. This study finds that most of the measurement criteria are still dominated by the input aspect, with economic criteria. Performance measurement that focuses on input criteria will have an impact on 1 the orientation of higher education on the budget and does not describe how well the objectives of the program are being implemented. Higher education KPIs should be more result-oriented, the impact of which is on public trust, brand image, reputation, and university performance
The Effect of Audit Committee, Company Size, and Auditor Reputation on Audit Quality with Audit Fees as an Intervening Variable Yulia Saftiana; Sulastri Sulastri; Azwardi Azwardi
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.5496

Abstract

This research aims to analyze the influences of audit committee, company size, and auditor’s reputation on audit quality with audit fees as an intervening variable. Population of the research is 102 companies in the financial sector listed on the Indonesian stock exchange from 2020 to 2022. Sample was taken by using purposive sampling and 65 companies were obtained as research samples for three years of observation, resulting in a sample of 195 data. The data was analyzed by using multiple regression analysis and path analysis. The result shows that audit committee and auditor’s reputation have no influences to the audit fees, company size has significant effect on audit fees, auditor’s reputation and audit fees have no influences to the audit quality, audit committee and company size have significant effect on audit quality, and audit fees can’t mediate audit committee, company size, and auditor’s reputation on audit quality.
Penyusunan Studi Kelayakan Bisnis UMKM di Kota Daro II Kecamatan Rantau Panjang Kabupaten Ogan Ilir Yulia Hamdaini Putri; Sulastri Sulastri; Marlina Widiyanti; Muhammad Kemas Husni Thamrin; Aslamia Rosa; Ahmad Syathiri
Sriwijaya Accounting Community Services Vol. 1 No. 1 (2022): Sriwijaya Accounting Community Services
Publisher : Jurusan Akuntansi Fakultas Ekonomu Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sacs.v1i1.8

Abstract

Village communities have relatively low incomes but have abundant natural resources that can be exploited, such as wild plants, swamps, fertile land, and clean flowing rivers. On the other hand, although education is relatively low, rural communities have many skills and expertise that can be developed, for example in the village of farmers in Kota Daro II the majority of people are farmers, breeders and weavers. Thus, the community needs MSME assistance through proper business development learning. The preparation of a business feasibility study is a fundamental step in developing a better business. The problems faced by rural communities are the lack of community knowledge to be able to analyze problems such as environmental, marketing, social, legal, and finance as well as the lack of community knowledge for business management. This community service partner is a village community in Kota Daro II who works as a breeder and weaver. The method used is counseling and mentoring. The result of this activity is that the community can analyze the business aspects they are engaged in.
The Influence of Training and Competency on Serviceman Performance Budiarti, Anggun Suci; Sulastri, Sulastri; Hadjri, Muhammad Ichsan; Zunaidah, Zunaidah
Edueksos Jurnal Pendidikan Sosial & Ekonomi Vol 13, No 01 (2024): Edueksos: Jurnal Pendidikan Sosial dan Ekonomi
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v13i01.16937

Abstract

The role of Servicemen is considered very important for the sustainability of PT Trakindo Utama, making us aware that the long-term success and excellence of a company depends on the importance of human resources, because many of the resources a company has can be imitated, except human resources. The purpose of the research is to determine the influence of training and competency on serviceman performance at PT Trakindo Utama Sumbagsel. The research method uses quantitative descriptive research. The research was conducted from July to December 2023. This research used data collection techniques through questionnaires, observations and interviews. The sample studied was 100 Serviceman respondents (Technicians and Senior Technicians) at PT Trakindo Utama Sumbagsel. The data analysis method uses multiple linear regression methods. The research results on the Training variable (X1) have a positive and significant influence on Serviceman Performance (Y) at PT Trakindo Utama Sumbagsel. The Competency variable (X2) does not have a positive and significant influence on Serviceman Performance (Y) at PT Trakindo Utama Sumbagsel. Companies need to review the training programs that have been created and provided to Servicemen to see whether they are in accordance with the wishes and needs of the Servicemen, because from this research there are Servicemen who are of the opinion that the training they have participated in is not in accordance with the wishes and needs of the Servicemen to improve their abilities to support work performance.Keywords: Training, Competence, Serviceman Performance