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Journal : Valid Jurnal Ilmiah

Pengaruh Pemasaran Online, Merek, dan Kualitas Produk terhadap Pembelian Masker Pada Pengguna Situs Online Shopee: (Studi pada Mahasiswa FIK Universitas Kusuma Husada Surakarta) Murtopo, Agus Suryo; Kismanto, Joko
Valid: Jurnal Ilmiah Vol. 22 No. 1 (2024): Valid Jurnal Ilmiah - Edisi Juli-Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v22i1.459

Abstract

Purchasing decision is the culmination of consumer behavior, in which finally, the consumers will do purchase having passed through some stages of consumer behavior. In this research, consumer behaviors being the variable of research are price, brandtrust, and online service, while the variable affected is purchasing decision. Purchasing decision implemented online is, of course, more complex than the one implemented directly, in which buyers interact face to face with the sellers. The objective of research is to analyze the effect of online marketing, brand, and product quality on purchasing decision made in online purchase in the consumers on the shopee online site in Surakarta. Questionnaire was used as an instrument of collecting data in this research and SPSS version 24 software was used to analyze data. Data analysis was carried out using a multiple linear regression. The result of research shows that online marketing, brand, and product quality affect the decision of purchasing Mask positively and significantly, either partially or simultaneously.
Pengaruh Evaluasi Kinerja dan Motivasi Kerja terhadap Kualitas Layanan RSUD dr. Soeratno Gemolong Sragen Kismanto, Joko; Pujilestari, Agustina; Rahardjoputro, Rolando; Muyasaroh, Airin; Margareta, Salsa Maria
Valid: Jurnal Ilmiah Vol. 22 No. 1 (2024): Valid Jurnal Ilmiah - Edisi Juli-Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v22i1.460

Abstract

Service quality is the main basis for knowing the level of consumer satisfaction, in which case a company can be said to be good if it is able to provide goods or services in accordance with customer desires. The aim of the research is to determine performance evaluation and work motivation on service quality at RSUD dr. Soeratno Gemolong Sragen. This type of research is descriptive correlational, namely research that aims to find relationships between variables. Cross-sectional research approach. How to take simple random sampling with a sample of employees at RSUD dr. Soeratno Gemolong Sragen. The method of collecting data is using a questionnaire, where hypothesis testing uses descriptive statistical analysis with F test analysis, t test. The results of this research show that variables, performance evaluation, and work motivation have a positive and significant influence partially or simultaneously on service quality variables. The results of this research also show that the dominant variable that has an influence on service quality is the work motivation variable.