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Siti Mujilahwati
Teknik Informatika, Fakultas Teknik, Universitas Islam Lamongan
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Pelatihan dan Sosialisasi Mempertahankan Produksi dan Penjualan Produk UMKM dengan Strategi Pemasaran Melalui Media Sosial Dimasa Pendemi COVID-19 Mujilahwati, Siti; Rakhmawati, Eka; Salim, Kevin Aringgi; Adawiyah, Robiatul
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i1.15696

Abstract

During the Covid-19 Pandemic at this time, Micro, Small, and Medium Enterprises (MSMEs) in the villages of Soko, Panceng, Sawo, and Pucuk have to think hard about how the products they produce can continue to be known by buyers from outside their area. Before the pandemic, they were able to sell their products from the hands of mobile salesmen who were usually able to sell products from warungs to warungs and house to house. However, during a pandemic like this, it will be very risky if salespeople have to keep going around peddling the products they sell. From there, we have provided solutions for MSME players to be able to promote their products through advertisements on their respective social media. With the promotion on social media, buyers can contact the seller directly through the contact person who has been confirmed in the advertising information. With that, the sales will change their position to become couriers between orders, which have different work procedures. Sales can be that the products they sell don't run out and the risk of being exposed to Covid-19 is everywhere. Meanwhile, with the online promotion strategy, sales become couriers according to incoming orders and it is clear that the products they deliver are orders from buyers. From the strategy that has been implemented, the actors of the village umkm are still running, marketing is expanding and sales are still working as delivery couriers.
Co-Authors Agung Wahyudi Agustian, M. Afan Alfarisi, Muhammad Nur Fikri Aliyudin, Muhammad AlMuhibbi, Muhammad Rayendra Amri, Sholihul Azarki Ubaydillah, Muhammad Azza Abidatin Bettaliyah AZZA ABIDATIN BETTALIYAH Danang Bagus Reknadi Dimas Lugiantoro Suko Dinar Mahdalena Leksana 1 Endang Setyati Erry Anggraini ERRY ANGGRAINI Farizki, Achmad Nurasel Firdaus, Muhammad Alvin Fitri Rohmawati Hamid, Rahayu A Hartantyo, Sugeng Dwi Isnawati, Uzlifatul Masruroh Kevin Aringgi Salim M Ari Zidan Syafrizal M. Ali Na'im M. Ghofar Rohman M. Rosidi Zamroni M. ZAKI QOMARUDDIN Miftahus Sholihin Mufrody, Moh Adam Nafiiyah, Nur Nawafilah, Nur Qomariyah Nur nafi'iyah Nur Nawafilah Nurroziqin, M Chabib Prsatama, Febrian Abie Putra Samudra Rakhmawati, Eka Retno Wardhani Rizki Ardhian Ahmad Rizki Iwan Laksana Robiatul Adawiyah Salim, Kevin Aringgi Suci Nur Fauziah Syamsul Arifin Tri Setyo Utomo Zirby, Qonit