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All Journal Jurnal Reka Lingkungan Berkala Ilmiah Pendidikan Biologi (BioEdu) PAUD Teratai JURNAL PENDIDIKAN ANAK USIA DINI Jurnal Perempuan IJoLE: International Journal of Language Education Tunas Cendekia : Jurnal Program Studi Pendidikan Anak Usia Dini Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Golden Age Aulad : Journal on Early Childhood Jurnal Perempuan Journal of Law Science Jurnal Pengabdian Masyarakat Ilmu Keguruan dan Pendidikan (JPM-IKP) Indonesian Journal of Law and Economics Review Jurnal Pengabdian kepada Masyarakat Nusantara Ceria: Jurnal Program Studi Pendidikan Anak Usia Dini JP2KG AUD (Jurnal Pendidikan, Pengasuhan, Kesehatan dan Gizi Anak Usia Dini) Jurnal Smart Paud Wali Pikir: Journal of Education Journal of Economics and Economic Policy
Dewi Komalasari
PGPAUD Universitas Negeri Surabaya Jl. Ketintang, Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Public Health Social Sciences Other

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Journal : Indonesian Journal of Law and Economics Review

 1 
Brand Image and Satisfaction Drive Repurchase Intentions, While Ambassadors Fail in Indonesia: Citra Merek dan Kepuasan Mendorong Niat Beli Ulang, Sementara Duta Merek Gagal di Indonesia Iflaahiyah S, Nurul; Komalasari, Dewi
Indonesian Journal of Law and Economics Review Vol. 19 No. 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1122

Abstract

This study investigates the impact of Brand Image, Brand Ambassador, and Consumer Satisfaction on repurchase intention for Scarlett Whitening products in Sidoarjo. Using a quantitative approach, data were collected from 96 respondents through questionnaires and analyzed using multiple linear regression with SPSS 16.0. The results show that both Brand Image and Consumer Satisfaction positively and significantly affect repurchase intention, while Brand Ambassador does not. These findings highlight the importance of enhancing brand image and consumer satisfaction to encourage repeat purchases. Companies should prioritize these areas to maintain customer loyalty and drive sales. Highlight: Brand Image: Significantly boosts repurchase intention for Scarlett Whitening products. Consumer Satisfaction: Crucial for encouraging repeat purchases. Brand Ambassador: Does not significantly influence repurchase intention. Keyword: Brand Image, Brand Ambassador, Consumer Satisfaction, Repurchase Intention, Scarlett Whitening
Celebrity Endorsements, E-WOM, and Promotions Significantly Boost Youth Purchase Interest in Indonesia: Dukungan Selebriti, E-WOM, dan Promosi Secara Signifikan Meningkatkan Minat Beli Kaum Muda di Indonesia Frmansah, Fiki; Komalasari, Dewi
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1137

Abstract

This study explores how celebrity endorsers, electronic word of mouth (E-WOM), and promotions affect consumer purchase interest, focusing on young consumers in Sidoarjo who buy Erigo products. Using a quantitative approach, data were gathered from 96 respondents aged 12 to 24 through purposive sampling and analyzed with SmartPLS. The results indicate that all three factors significantly and positively influence purchase interest. These findings suggest that integrating celebrity endorsements, fostering positive E-WOM, and designing effective promotions can enhance consumer interest and drive sales. Highlight: Celebrity endorsements significantly enhance product appeal among youth. Positive electronic word of mouth (E-WOM) boosts consumer interest. Effective promotional strategies drive higher purchase intentions. Keywoard: Purchase interest, celebrity endorsements, E-WOM, promotions, youth consumers
Co-Authors Agus Satmoko Adi Aini, Fadhila Dewi Nur Alim, Rochmatul Anisa, Meisica Salma Aniyanti Putri, Esther Dwi Fema Aprilia, Nur Qomari ARIYANI PUTRI, FAHIMAH Ayuni, Yasmin Reza Putri Bagus Ali Akbar CAHYA MAULIDIYAH, EKA Cahyani, Nisa Sugi Nur Cindy Debby Mayank Sary Citra Fitri Kholidya Daniels, Jane Desyandri Desyandri DEWI RAHMAWATI DEWI WULANSARI Dewi, Dwi Jayanti Kurnia Dwi Aminatus Saadah Eka Cahya Maulidiyah, Eka Cahya ENDANG SUSANTINI Evi Winingsih, Evi Fajar, Alip Nur Faqih, Alyunda Al FATRIA, HELMA FIRMAN KURNIAWAN, EKO Firzhal Arzhi Jiwantara Frmansah, Fiki Gina, Abby Gugah Putri Prasojo, Yepi Gunawan, Wanda Afriani Hendratno, H. HERLI DIANITA, AGUSTIN Iflaahiyah S, Nurul KARIMAH, IBROTUL Khaerunnisa, Hana Kurnia Dewi, Dwi Jayanti Laili, Fatma Nur Mallevi Agustin Ningrum, Mallevi Agustin Mohamad Rofik, Mohamad Muhammad Reza Nabila, Sahyla Ninik Sofiati, Ninik NOVIA ANGGRAINI, KIKI Nugroho, Fentiny Nur Lailatul Choiriyah, Nur Lailatul Nurhenti Dorlina Simatupang NURUL JANAH, MASFUFAH Nurul nurul khotimah OKDIANTARI, ERNI Onik Zakiyatul Bisyaroh, Onik Zakiyatul Pratiwi, Nabila Ayu Rachma Hasibuan RACHMADYANTI, PUTRI Rahayu, Cici Sri Rahmaningrum, Afifah Rahmi, Fairuzah Shofiyah Ratnasari, Aryanti ROSITASARI, MERY Sa'diyah, Siti Aminatus SETIYANING TIYAS, PURWATI Setiyaning Sigiro, Atnike Nova Siti Hasanah Siti Ina Savira, Siti Ina Sri Setyowati Sri Widayati Sukanto, Reyvin Yeremi Suryanti, S. WAHYU SUKARTININGSIH Widayanti, Melia Dwi WIDYA WININGRUM, MAIDAH Wulan Patria Saroinsong