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Discourses on Sanctity and Mithology Around The Popularity of Mount Batur Area in Climbing Tours I Gede Mudana; I Ketut Sutama; Cokorda Istri Sri Widhari
Soshum: Jurnal Sosial dan Humaniora Vol 8 No 3 (2018): November 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.088 KB) | DOI: 10.31940/soshum.v8i3.1083

Abstract

Mountains in Bali are believed by the local people to have power of sanctity. In Mount Batur, Kintamani District, Bangli Regency, such a sanctity has a close relationship with mithology that developed not only in Batur, Kintamani, and Bangli but also Bali in general. On the other hand, Mount Batur is one of the most popular mountains in Bali as a climbing/trekking arena especially when Mount Agung as the highest mountain is experiencing eruption at this time. There are about 300 climbing/trekking tourists who climb and descend Mount Batur every day. This qualitative study was conducted to determine the aspects of sanctity and mythology around the popularity of Mount Batur area in climbing tours. Its data is analyzed by qualitative data analysis technique through data reduction, data presentation, and conclusion and its result is descriptively presented. The results of the study indicate that the values ​​of Mount Batur's sanctity are associated with the mountain’s niskala (divine) relation with Batur Lake, Ulun Danu Batur Temple, and even Mount Agung in Karangasem Regency which all are sacred lake, temple, and mountain which. In connection with the sanctity, there is a mythology, such as myths, legends, fairy tales, and folklore. Mount Batur as a beautiful and exotic volcano is much liked by climbing/trekking tourists moreover Lake Batur, Ulun Danu Batur Temple, and Mount Agung located near the mountain are also interesting tourist attractions, with their own sanctity and mythology
Sustainable MICE Event Practices: An Explorative Study Raden Ayu Trisnayoni; I Putu Astawa; I Ketut Sutama
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (690.288 KB) | DOI: 10.56743/ijothe.v1i1.9

Abstract

ABSTRACT Purpose: This research aims to provide insight into sustainable event practices implemented by Melali MICE as one of the largest event organizers in Bali, Indonesia. Research methods: The research uses a qualitative approach. The sampling used is purposive. The informant selected as a sample is considered to know the sustainability and organizing of the event. Data collection using in-depth interview methods and participatory observations of the event at Melali MICE. Results and discussion: The cost is high to meet the needs of a green environment and to meet the demands of clients who are not environmentally friendly. This makes Melali MICE less likely to implement sustainability practices in the events they organize Implication: Planning for environmentally friendly events is needed to prepare for pre-event, event and post-event consistently implement sustainability practices. Keywords: event, event organizer, MICE, environmental sustainability.
Green Meeting Implementation at The Apurva Kempinski Bali Ahmad Riri Nurany; I Ketut Sutama; I Gede Mudana; Ni Gusti Nyoman Suci Murni
International Journal of Green Tourism Research and Applications Vol. 3 No. 2 (2021): December 2021
Publisher : International Journal of Green Tourism Research and Applications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.65 KB) | DOI: 10.31940/ijogtra.v3i2.77-85

Abstract

This study aims to maximize the implementation of two aspects, namely the Green Meeting Concept with Green MICE Business. The study uses qualitative descriptive analysis techniques by exploring the explanation of the green economy concept, things that affect the green economy, the benefits of green MICE Business and supporting government policies. As to overcome this problem, the event organizers should limit the number of waste used in an event. Therefore, it is important that event handlers practice environmental protection during organizing an event. Evaluating environmental impacts from both positive and negative perspectives provides a better understanding of the proper use of natural resources. Perform calculations for investment planning to support the green MICE movement as part of supporting a green economy.
Analysis of room attendant service quality towards guests’ satisfaction during the Covid-19 pandemic Abdul Mu’is; Ida Ayu Elistyawati; Made Sudiarta; I Ketut Sutama
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : International Journal of Green Tourism Research and Applications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.053 KB) | DOI: 10.31940/ijogtra.v4i1.38-49

Abstract

This research aims to analyse room attendant service quality towards guests’ satisfaction at a 3-star hotel in Yogyakarta, Indonesia, especially at the moment of Covid-19 pandemic. The research method used are service quality and importance-performance analysis method from January until first April 2021 with 80 guest staying in the hotel. It is by measuring five dimensions of service quality: tangible, reliability, responsiveness, assurance, empathy. The results of the assessment show that the average room attendant performance is lower than the average guest expectation, so guests staying at the hotel are less satisfied with the service of the room attendant. Increasingly intense competition in the service industry makes the hotel strive to improve the quality of service in accordance with customer demand at present (short term), as well as future (long term) so that customers feel satisfied and continue to use the service.
Implementation of E-Service Quality at Front Office Department to Increase Guest Satisfaction Ni Made Nitha Balistha; I Ketut Sutama; Ida Ayu Elistyawati; I Gede Mudana; Ni Nyoman Triyuni; Ni Made Ernawati
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.171

Abstract

Purpose: The purpose of this research is to know the implementation of eservice quality Front Office Department in increasing guest satisfaction at a 5-star hotel located in Ubud, Bali. Research methods: The data analysis techniques used in this research are servqual (service quality) and IPA (Importance Performance Analysis). Results and discussions: The results of the research from servqual (service quality) show that the positive servqual score gap is more than the negative servqual score gap, where overall the e-service quality implemented at the hotel has provided satisfaction to guests and showed good service. Meanwhile, the results of the IPA (Importance Performance Analysis) research show that indicators that need to be improved are the availability of products displayed onelectronic media (Q6) and consumer personal data protected on electronic media (Q7). Implication: indicators that need to be maintained in this research are information related to credit cards or payments that can be guaranteed security carried out by FO Staff (Q8), FO Staff handle guest complaints quickly and swiftly (Q9), Hotels have a refund mechanism (refunds). for payment transactions (Q10) and the hotel has 24 hours customer service by the FO Staff (Q11).
Front Office as a Green Hotel Practice at Novotel Bali Ngurah Rai Airport Mega Angeli Pakpahan; I Ketut Sutama; I Ketut Suparta; Raden Roro Rieta Anggraheni
International Journal of Glocal Tourism Vol. 3 No. 4 (2022): International Journal of Glocal Tourism - December 2022
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/injogt.v3i4.268

Abstract

Purpose: This study aimed to determine the readiness of the Front Office Department towards a green hotel through the implementation of green practice at the Novotel Bali Ngurah Rai Airport. Research methods: This research data collection method was carried out by observation, interviews, literature study and documentation. The data analysis technique uses descriptive qualitative analysis to determine whether the implication of green practice at Novotel Bali Ngurah Rai Airport has gone to a green hotel or not. Findings:The results show that 90% of green practice has been implemented in the Front Office Department of Novotel Bali Ngurah Rai Airport where of the 3 green practice indicators with a total of 10 sub-indicators, 9 of them have been implemented and 1 has not been implemented in the Front Office Department at Novotel Bali Ngurah Rai Airport is on the green action indicator with sub-indicators doing recycling. Implication: The Front Office Department at Novotel Bali Ngurah Rai Airport is almost eligible to support Novotel Bali Ngurah Rai Airport to become a green hotel.
Three-keys digital media in strengthening brand awareness at The Vibes Night Club, France Putu Rian Arde Surya; Alain Fournier; I Ketut Sutama; Muhamad Nova
International Journal of Green Tourism Research and Applications Vol. 5 No. 1 (2023): June 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i1.16-26

Abstract

In order to reach and influence potential online customers, there was often an overlap among paid media, owned media, and earned media at The Vibes Nightclub, France. Solving this problem required the integration of campaigns, resources, and infrastructure, which could develop online products, services, and brand awareness. The methodology used in this study is qualitative, using the descriptive approach with display and verification technique analyses at The Vibes Nightclub. The results showed that paid media is done through activities such as Search Engine Marketing (SEM). Further, owned media focus on Facebook, Instagram, and Google pages owned by the club, like Search Engine Optimization (SEO). Earned media includes word of mouth on social media, live, and conversations. Their activities had a significant effect on strengthening brand awareness. In this regard, consistency and optimism in digital marketing activities need to be maintained because these things can improve and maintain existence and sustainability. Furthermore, using more digital platforms and analytics digital should be improved for the targeted results and sustainability of the business.
PELATIHAN BAHASA JEPANG DASAR BAGI PEMANDU WISATA DI PURA LUHUR ULUWATU DESA PECATU, KECAMATAN KUTA SELATAN, KABUPATEN BADUNG Lien Darlina; Tri Tanami Sukraini; Solihin Solihin; I Ketut Sutama
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4: September 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i4.3318

Abstract

Pura Luhur Uluwatu yang berada di ujung selatan kaki Pulau Bali terletak di Desa Uluwatu, Kecamatan Kuta Selatan, Kabupaten Badung sangatlah terkenal, dan keberadaannya merupakan salah satu daya tarik wisata unggulan di Bali. Di berbagai majalah dan brosur pariwisata Bali kerap kali terpampang foto Pura Uluwatu yang berdiri menjulang dengan latar belakang hamparan laut biru yang memukau. Pura Uluwatu telah menjadi ikon pariwisata Bali. Warga Desa Adat Pecatu yang mengemban tanggung jawab dan menjadi pendukung utama kegiatan perawatan maupun ritual keagamaan di Pura Uluwatu, sehingga bisa terus menebarkan pesona yang mampu menarik minat wisatawan. Pura Luhur Uluwatu merupakan salah satu obyek wisata andalan di Pulau Bali, dan pada kenyataannya Desa Pecatu mengalami pertumbuhan pesat wisatawannya sejak tahun 1990-an. Berdasarkan Struktur Desa Pecatu, Pura Luhur Uluwatu berada pada Manajemen khusus dan berada di bawah Desa Adat Pecatu yang di bawahnya ada bidang Pemandu Wisata. Jurusan Pariwisata Politeknik Negeri Bali sebagai lembaga pendidikan vokasi mengamati perlunya peningkatan SDM Pemandu Wisata Pura Luhur Uluwatu, terutama bahasa asing termasuk bahasa Jepang. Dengan meningkatkan kualitas bahasa dalam melayani wisatawan asing diharapkan kedatangan wisatawan asingpun meningkat, dan pada gilirannya peningkatan ekonomipun meningkat pula. Dari pengamatan yang dilakukan, Pemandu Wisata di Pura Uluwatu masih kurang mampu berkomunikasi dengan orang asing, terutama dengan orang Jepang. Oleh karena itu kemampuan komunikasi Pemandu Wisata yang masih minim harus ditingkatkan. Kondisi ini perlu disikapi dengan memberikan pelatihan bahasa Jepang Dasar bagi Pemandu Wisata di Pura Luhur Uluwatu, khususnya bahasa Jepang yang menekankan pada pelayanan pariwisata dan komunikasi sehari-hari. Dengan meningkatnya kemampuan bahasa Jepang yang tepat, diharapkan akan meningkatkan kualitas layanan Pemandu Wisata Pura Luhur Uluwatu kepada pengunjung (customer service) khususnya wisatawan Jepang dapat mencapai kepuasan pengunjung (customer satisfaction) yang pada gilirannya wisatawan asing akan lebih banyak datang dan nantinya dapat meningkatkan ekonomi masyarakat.