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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen dan Bisnis Sriwijaya UNEJ e-Proceeding Jurnal Pendidikan Ekonomi & Bisnis al-Uqud : Journal of Islamic Economics JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Indonesian Journal of Halal Research Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Indonesian Journal of Economics, Entrepreneurship, and Innovation
Rosa Prafitri Juniarti
Universitas Negeri Surabaya
Religion Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences Other

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WIRAUSAHA PEREMPUAN PEMULA DI BIDANG KULINER MENGGUNAKAN TEKNOLOGI: DAMPAK DAN BERKAH COVID-19 Rosa Prafitri Juniarti
Indonesian Journal of Economics, Entrepreneurship, and Innovation Vol. 1 No. 2 (2020): September
Publisher : ILIN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.571 KB) | DOI: 10.31960/ijoeei.v1i2.903

Abstract

The Covid-19 pandemic has made many people learn and start new things in their lives, including women. Many women started entrepreneurship due to the Covid-19 Pandemic. Culinary becomes an attractive choice for starting a business because it is easy to begin and is a primary need. This study aims to determine how novice female entrepreneurs in the culinary field use technology in their business processes. This study used a qualitative method with a case study method. Data were collected through semi-structured interviews. The results showed that this startup woman entrepreneur carried out almost all of her business processes with the help of online media, especially WhatsApp. Simple marketing research activities, finding suppliers, preparing and conducting marketing communications, conducting transactions, doing co-creation and collaborating with partners are supported by online communication media. This study also seeks to capture the difficulties and challenges faced by women entrepreneurs in the culinary field. Because this research was conducted with a case study on five women entrepreneurs in the culinary field, further research can use quantitative methods and use a large sample.
Consumer response to different advertising appeals: The role of brand value and the perceptual fit of an extended brand for high-involvement products Juniarti, Rosa Prafitri; Afiff, Adi Zakaria
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 17 No. 2 (2020): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v17i2.6683

Abstract

Brand extension is a topic that has been widely discussed by academics and practitioners in various studies. Unfortunately, there are only a few that address the role of product involvement, advertising appeals, and value dimensions in the extension acceptance as their main issue. Therefore, this study aims to mixed three controlling factors which are product involvement, advertising appeals, and brand value dimensions in determining how consumers respond to the parent brand and extended brand. This study was designed to test the possible interaction in a 2x2x2 full-factorial between advertising appeals (informational vs. emotional), brand extension perceived fit (high vs. low), and value dimension (symbolic vs. functional) for high involvement products. This study confirmed that there were significant differences in the main effects for both consumers' evaluation toward brand extension and the parent brand in the case of a symbolic brand and the high fit of extensions. Emotional appeals play important role in enhancing this degree because of the high level of its brand associations. As symbolic brand often referred as premium brand, the more positive the level of quality perception, the higher level of consumers' evaluation toward brand and brand loyalty will be. Thus, the more loyal consumer to the parent brand, the more positive evaluations of the extension will be.
The Impact of Digital Media Use on Muslim Entrepreneurs' Intention to Apply for Halal Certificate: Empirical Evidence from Indonesia Ridlwan, Ahmad Ajib; Timur, Yan Putra; Ryandono, Muhammad Nafik Hadi; Takidah, Erika; Abdul Aziz, Azreen Hamiza; Juniarti, Rosa Prafitri
Indonesian Journal of Halal Research Vol. 7 No. 1 (2025): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v7i1.40271

Abstract

The Indonesian government is striving to encourage Muslim entrepreneurs to obtain halal certification for all products produced, imported, and sold within Indonesia. Digital media has emerged as a viable solution to enhance the convenience and practicality of Muslim entrepreneurs in applying for halal certification. This study aims to examine factors that influence Muslim entrepreneurs' halal certification applications through digital media, using the DeLone and McLean and the Unified Theory of Acceptance and Use of Technology (UTAUT) models. This quantitative study analyses 350 Indonesian Muslim entrepreneurs using partial least square structural equation modeling (PLS-SEM). Researchers obtain data using non-probability sampling approaches. The results of the study indicate that the constructs of performance expectancy (PE), effort expectancy (EE), social influence (SI), and service quality (SEQ) have a positive and significant effect on intention (INT). In addition, the facilitating condition (FC) has a positive influence on INT but is not significant. While the constructs of system quality (SYQ) and information quality (IQ) have a positive and significant effect on user satisfaction (US), the correlation of the two constructs to INT is not significant. Therefore, it can be concluded that PE, EE, and SI are the key driving factors for Muslim entrepreneurs in using digital media to apply for halal certification. According to the results, developing user-friendly features and technology systems is highly recommended. Pre- and post-submission service quality must be improved. Therefore, halal process assistance officers (PPH) are proposed to support Indonesian Muslim entrepreneurs.
Exploring Social Media Marketing for Promoting Tourism Villages: A Qualitative Approach AS, Fathor; Sanaji; Artanti, Yessy; Juniarti, Rosa Prafitri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3739

Abstract

Tourism villages, such as those in Bangkalan Regency, hold significant potential to boost local economies, but their success depends on effective promotional strategies. This study aims to examine the use of social media marketing as a promotional tool for developing tourism villages, focusing on Tlangoh Beach Tourism Village. A descriptive qualitative approach was employed, using field observations, in-depth interviews with one manager and four visitors, and documentation of social media content. The findings reveal that the tourism village uses Facebook and Instagram for promotion, but the efforts are suboptimal due to infrequent posts, limited engagement, and reliance on word-of-mouth as the primary information source for visitors. Financial constraints and a lack of skilled personnel further hinder effective marketing. To improve, managers should enhance content quality, increase posting frequency, and establish partnerships with travel agencies or local institutions. This study concludes that social media marketing can significantly enhance tourism village promotion if implemented consistently and strategically. It contributes to understanding how resource-constrained destinations can leverage digital platforms and offers practical insights for managers to increase visitor numbers through targeted, cost-effective strategies.
Co-Authors Abdul Aziz, Azreen Hamiza Adi Zakaria Afiff Ahmad Ajib Ridlwan Andre Dwijanto Witjaksono Anik Lestari Andjarwati Annisa Nurhidayana AS, Fathor Azizah Omar Dewie Trie Wijayati Erika Takidah Lestari, Retno Cahyaningtyas Puji Muhamad Nafik Hadi Ryandono, Muhamad Nafik Nurul Indawati R.A. Sista Paramita Retno Cahyaningtyas Puji Lestari Salsabilla Kurniawati SANAJI Tias Andarini Indarwati Trias Madanika Kusumaningrum Yan Putra Timur Yessy Artanti