Article Per Year (5 Year)
p-Index From 2021 - 2026
3.852
P-Index
This Author published in this journals
All Journal Jurnal Niaga Dan Bisnis Business UHO: Jurnal Administrasi Bisnis Sketsa Bisnis Journal Technology and Implementation Bussines Jurnal Teknologi dan Terapan Bisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Journal of Social Research Formosa Journal of Applied Sciences (FJAS) Journal of Finance and Business Digital (JFBD) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Teknologi dan Terapan Bisnis JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Research Horizon JURNAL PUBLIK REFORM Triwikrama: Jurnal Ilmu Sosial JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Polygon: Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam Journal of Business Economics and Management
Mardhiyah, Ainun
Department Of Business Administration, Faculty Of Social Science And Political Science, Universitas Sumatera Utara, Medan, North Sumatra 20222, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
MARKETING STRATEGY ANALYSIS TO INCREASE MSME COMPETITIVENESS (Study on Convection Business in Medan Denai District) Feby Aulia Safrin; Onan Marakali Siregar; Ainun Mardhiyah Ainun
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.163 KB)

Abstract

Micro, small and medium enterprises (MSMEs) are one of the spearheads of a country's economy. The development of MSMEs, especially in Indonesia, continues to grow from year to year, one of the MSMEs that continues to grow is the textile and textile product processing sector (TPT) or commonly known as the convection business. The great prospect makes competition in this sector even tighter, so that convection business actors must have a strategy that can be used to compete, one of which is using a marketing strategy. This study aims to identify and analyze the marketing strategies used by the convection business in Medan Denai District in carrying out business activities in making clothing products so that they can compete with similar businesses. The research method used is descriptive research with a qualitative approach. Data collection techniques were obtained from both primary and secondary data. Meanwhile, secondary data was obtained through related agency data and literature study. The data analysis technique used is the SWOT method.The results of the study show that MSMEs in Medan Denai Sub-district in their marketing strategy apply a marketing mix strategy in marketing their products, namely through product strategies, pricing strategies, distribution channel strategies and promotional strategies. To win the competition with similar businesses, MSMEs in Medan Denai District can use a combination of SO (strength opportunity) strategies, namely by expanding market share, improving the quality of human resources, improving product and service quality and maximizing promotions
Pengaruh Gaya Hidup dan Persepsi Kualitas Terhadap Keputusan Pembelian Produk Fashion pada Marketplace Shopee (Studi Mahasiswa Sekolah Tinggi Agama Islam Jam’iyah Mahmudiyah Tanjung Pura) Fitri Rahmanisa; Ainun Mardhiyah
Journal of Social Research Vol. 1 No. 10 (2022): Journal Of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.287 KB) | DOI: 10.55324/josr.v1i10.250

Abstract

Pandemi COVID-19 tidak mempengaruhi produk fashion untuk terus berkembang dan menghasilkan produk-produk yang baru yang menarik perhatian konsumen. Namun pada saat pandemi seperti sekarang ini beberapa toko/mall tutup dan beralih ke marketplace seperti shopee untuk membantu penjualan produknya. Pembelian melalui marketplace Shopee membutuhkan persepsi kualitas yang baik dari konsumen, hal ini bergantung pada seller dalam menggambarkan produknya. Diketahui pada QII/2020 jumlah transaksi pada marketplace Shopee naik 130% dibandingkan QII/2019 sebelum pandemi. Metode penelitian yang digunakan yaitu penelitian kuantitatif dengan pendekatan asosiatif. Pengambilan sampel yang diambil sebanyak 96 responden dengan menggunakan teknik purposive sampling. Metode analisis data yang digunakan adalah metode analisis kuantitatif yang meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisi regresi linier berganda, pengujian hipotesis melalui uji T, uji F, dan uji koefisien determinasi (uji R2). Hasil penelitian menunjukkan bahwa variabel gaya hidup berpengaruh secara positif dan signifikan terhadap keputusan pembelian dengan nilai thitung sebesar 5,323 > ttabel 1,661 dan nilai sig. sebesar 0,000 < 0,05. Variabel persepsi kualitas berpengaruh secara positif dan signifikan terhadap keputusan pembelian dengan nilai thitung sebesar 6,887 > ttabel 1,661 dan nilai sig. sebesar 0,000 < 0,05. Berdasarkan pengujian koefisien determinasi menunjukkan bahwa terdapat hubungan yang cukup erat antara gaya hidup dan persepsi kualitas terhadap keputusan pembelian dengan nilai R sebesar 0,873. Melalui nilai dari R square diketahui bahwa variabel gaya hidup dan persepsi kualitas berkontribusi sebesar 76,2% terhadap variabel keputusan pembelian
ANALISIS PEMANFAATAN MEDIA ONLINE DALAM MENUNJANG PELUANG BISNIS (Studi Pada Bisnis Fashion Di Kota Medan) Ainun Mardhiyah; Feby Aulia Safrin
Business UHO: Jurnal Administrasi Bisnis Vol 7, No 1 (2022): Business UHO: Jurnal Administrasi Bisnis
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v7i1.25122

Abstract

Media online sudah tidak asing lagi dalam masyarakat. Media yang menawarkan berbagai kemudahan dalam hal mencari berita dan juga dalam berbisnis. Melalui media online masyarakat dapat dengan mudah mengakses informasi dari mana saja tentunya tanpa membutuhkan biaya yang mahal. Berbagai informasi dan berita bisa diperoleh melalui media online, di mana dalam hal informasi mengenai bisnis juga tentunya bisa diperoleh melalui media online tersebut. Media online yang sedang tren saat ini banyak dimanfaatkan oleh masyarakat untuk membuat usaha bisnis online, bukan hanya masyarakat yang belum atau tidak bekerja, tetapi masyarakat yang sudah bekerja pun memanfaatkan peluang untuk membuka usaha dengan memanfaatkan media online. Pemanfaatan waktu untuk menjalankan usaha bisnis online tentunya akan mampu menamabah penghasilan rumah tangga dan juga dengan melaksanakan bisnis online tersebut tidak banyak menyita waktu karena bisa dilakukan dari mana saja. Dengan bermodalkan telepon genggam seorang yang mempunyai bisnis online bisa memasarkan produknya, baik itu melalui media sosial seperti facebook, twitter, instagram, dan juga melalui platform  e-commerce seperti shopee, lazada, tokopedia, dan lain-lain. Penelitian ini bertujuan untuk mengetahui mengetahui apakah masyarakat Kota Medan dapat menjadikan media online sebagai peluang bisnis khususnya bisnis fashion dan juga untuk mengetahui media online apa saja yang digunakan masyarakat Kota Medan dalam berbisnis fashion online. Metode yang dilakukan dalam penelitian ini yaitu dengan metode deskriptif kualitatif dengan wawancara dan Focus Group Discussion (FGD0. Hasil dari penelitian ini yaitu masyarakat Kota Medan memanfaatkan media online untuk membuka bisnis salah satunya yaitu bisnis fashion online. Media yang digunakan oleh para pebisnis yaitu Media Sosial seperti facebook, instagram dan whatsapp dan juga tiktok.   
STRATEGI PEMASARAN PRODUKSI KARET OLEH PETANI KARET (Studi Di Desa Dolok Merawan, Kecamatan Dolok Merawan, Kabupaten Serdang Bedagai) Ainun Mardhiyah
Jurnal Teknologi dan Terapan Bisnis Vol. 2 No. 1 (2019): Vol 2 No 1 (2019): Jurnal Teknologi dan Terapan Bisnis
Publisher : Program Studi Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.072 KB) | DOI: 10.0301/jttb.v2i1.26

Abstract

Penelitian ini bertujuan mengetahui bagaimana pemasaran dari hasil pertanian para petani karet danmelihat apakah ada keterkaitan antara harga karet dengan kualitas produksi karet. Wilayah sekitar Desa Dolok Merawan Kabupaten Serdang Bedagai merupakan daerah perkebunan karet, ini yang menjadikan peneliti tertarikuntuk meneliti di daerah ini. Setelah mendapatkan informasi mengenai pemasaran yang dilakukan oleh para petani karet, maka peneliti akan akan dapat menjelaskan keadaan secara objektif. Untuk mencapai tujuan tersebut, maka metode atau pendekatan yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kualitatif. Hasil penelitian ini menunjukkan jika harga karet ternyata berpengaruh dengan kualitas produksi aret, semakin bagus kualitas karet, maka harga karet juga semakin bagus, tetapi walaupun demikian, masih ada petani karet yang tidak menjaga kualitas produksi karetnya yaitu dengan menambah zat tertentu ke dalam bahan olahan karet dengan tujuaannya agar bahan olaha karet cepat membeku, tetapi zat tertentu yang dimauskkan ke dalam bahan olah karet ternyata akan membuat bahan olah karet menjadi tidak bagus. Adapun strategi pemasaran yang dilakukan oleh petani karet yaitu menjual ke pedagang pengumpul desa, di mana pedagang pengumpul desa mempunyai pola dalam menyalurkan pemasarannya yaitu pola 1 : Petani-Pedagang Pengumpul Desa-Pabrik, dan pola 2: Petani-Pedagang Pengumpul Desa-Pedagang Besar-Pabrik.
Analisi Penerapan Layanan Pickup And Delivery Terhadap Loyalitas Konsumen (Studi Pada Cuci Sepatu Medan) Hadid Habibi; Ainun Mardhiyah
Jurnal Publik Vol 8, No 1 (2021)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jpr.v8i1.1472

Abstract

The Influence of Rewards and Job Embeddedness on Organizational Citizenship Behavior (OCB) in PT Employees. Inalum PLTA Office Eliza Amalia Saragih; Ainun Mardhiyah
Journal of Finance and Business Digital Vol. 2 No. 3 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v2i3.6079

Abstract

Employees who behave OCB are certainly assets that can support the company's prospects. OCB behavior must be maintained and fostered by the company with the presence of a reward system. The creation of a pleasant organization and environment also attracts employees to have job embeddedness, which gives them the opportunity to survive and play a role in the company. This research aims to determine the effect of rewards and job embeddedness on OCB in PT employees. Inalum PLTA Office. The analysis technique used is multiple linear regression analysis with statistical tests processed using IBM SPSS 26. The research results show that rewards and job embeddedness have a positive and significant effect on OCB
The Influence of Ease of use, Service Quality, and Price on Purchasing Decisions in the Goseh Application through Goman's Features as a New Startup in Tanah Karo Devika Sari; Ainun Mardhiyah
Journal of Finance and Business Digital Vol. 2 No. 3 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v2i3.6326

Abstract

Consumer decisions in choosing and purchasing a brand cannot be separated from various factors, such as ease of use, service quality, and price. This research aims to measure the influence of ease of use, service quality, and price both partially and simultaneously on purchasing decisions in the Goseh application through the GoMan feature as a new startup in Tanah Karo. The form of research used is quantitative research with an associative approach. The data analysis methods used are validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing processed with IBM SPSS V.26. The research results show that the variables ease of use, service quality, and price have a positive and significant effect, both partially and simultaneously, on purchasing decisions in the Goseh application through the GoMan feature.
The Influence of Marketing Mix and Trust on Smartphone Brand Switching Ainun Mardhiyah; Feby Aulia Safrin
Research Horizon Vol. 3 No. 4 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.4.2023.258-274

Abstract

Brand switching is a familiar thing in our daily lives. This study aims to analyze how products can affect smartphone brand switching for teenagers in Medan City and also to analyze how prices can affect smartphone brand switching for teenagers in Medan City and to analyze how promotions can affect smartphone brand switching for teenagers in Medan City and to analyze how brand trust can affect smarphone brand switching among teenagers in Medan City and to find out whether there is an influence of Marketing Mix (Product, Price and Promotion) and also brand trust on brand switching by consumers so that companies can take steps to avoid brand switching by consumers. The method used in this research is descriptive qualitative method with interviews and Focus Group Discussions (FGD) and also quantitative method by distributing questionnaires. The results of this study are that the marketing mix (product, price and promotion) affects smartphone brand switching by teenagers in Medan City, and also teenagers’ brand trust in smartphone brands affects smartphone brand switching by teenagers in Medan City. The output of this research will be international journals and national journals
The Influence of Standard Operating Procedures (SOP), Work Environment and Organizational Citizenship Behavior (OCB) on Employee Work Effectiveness (Study at PT. Perkebunan Nusantara III (PERSERO) Medan HR Operations Department) Novita Ramayani Ritonga; Ainun Mardhiyah
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 2 No. 2 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v2i2.6753

Abstract

Employee performance can be said to be good if activities within the company are carried out effectively and the results are in accordance with those set by the company. The purpose of this research is to examine how the work environment, Organizational Citizenship Behavior (OCB), and Standard Operating Procedures (SOP) influence the productivity of staff members in the HR operational department of PT. Perkebunan Nusantara III (Persero) Medan. Associative quantitative research methodology was used in this research. The population of this study consisted of 45 respondents who worked in the HR Operations Department of PT. Perkebunan Nusantara III (Persero) Medan. The research results show that at an influence level of 65.3%, the variables Organizational Citizenship Behavior (OCB), Work Environment, and Standard Operating Procedures (SOP) simultaneously influence employee work effectiveness. The remaining 34.7% of the workforce is influenced by factors not covered in this research.
PENGARUH STORE ATMOSPHERE DAN CUSTOMER VALUE TERHADAP KEPUASAN PELANGGAN MIXUE: (Studi Pada Mahasiswa di Kota Medan) Sauhur Destia Waruwu; Ainun Mardhiyah
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of many beverage businesses in Indonesia makes beverage entrepreneurs have to get the attention of the public because they have to compete with many similar companies. Store atmosphere is one example that can provide a different experience to consumers. Store atmosphere is something that customers pay attention to when going to the store. In increasing competitiveness, customer value is also needed. Customer value is defined as the value or benefit felt by customers from a product or service compared to the sacrifices made to get it. This study aims to analyze the influence of store atmosphere and customer value on Mixue customer satisfaction for students in Medan City. The effect between store atmosphere and customer value will be analyzed partially and simultaneously on customer satisfaction.The research method used is quantitative research with an associative approach. Sampling was done through purposive sampling technique and used 100 respondents as samples. Primary data in this study were obtained by distributing questionnaires, while secondary data were obtained through literature studies. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results showed that the store atmosphere and customer value variables had a significant effect both partially and simultaneously on customer satisfaction. The coefficient of determination test shows that there is a fairly close relationship between store atmosphere and customer value on customer satisfaction with an R value of 0.714. Through the adjusted R square value, it is also known that store atmosphere and customer value variables contribute 71.4% to the purchase satisfaction variable while the remaining 28.6% is influenced by other variables not discussed in this study.
Co-Authors Anindya Windi Sihotang Bagus Aliturahman Beti Nasution Boni Akbar Alfath Pohan Daud William Marihot Tua Devika Sari Eliza Amalia Saragih Ester Cahyani Sianturi Fajar Utama R Fakhira Khairani Fitri Rahmanisa Gita Purba Hadid Habibi Imelia Ada’ Indira G Hutapea Indra Fauzan Kadarisman Hidayat Kartini Harahap Larose Nikita Zienri Maemunah Sa’diyah Mario Mhelinda Utami Naswa Haryanto, Shafa Novita Ramayani Ritonga Nur Asia Aji Siambaton Nurbaiti Nurfatimah Nurzahra Adelia Putri Putri Patricia Sitinjak Ribbi Putri Mariyandani Riska Dwiyanti Rizqa Nabilah Rangkuti Sahribulan Sahribulan Salati Asmahasanah SATRIYAS ILYAS Sauhur Destia Waruwu Siregar, Onan Marakali Siti Hazzah Nur Ritonga Tianggur Angelia Pardosi