Article Per Year (5 Year)
p-Index From 2021 - 2026
5.458
P-Index
This Author published in this journals
All Journal Jurnal Niaga Dan Bisnis Business UHO: Jurnal Administrasi Bisnis Sketsa Bisnis Journal Technology and Implementation Bussines Jurnal Teknologi dan Terapan Bisnis Didaktik : Jurnal Ilmiah PGSD STKIP Subang BERNAS: Jurnal Pengabdian Kepada Masyarakat Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Social Research Formosa Journal of Applied Sciences (FJAS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Finance and Business Digital (JFBD) Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Teknologi dan Terapan Bisnis Madani: Multidisciplinary Scientific Journal Research Horizon JURNAL PUBLIK REFORM Triwikrama: Jurnal Ilmu Sosial JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Polygon: Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam Journal of Business Economics and Management Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN)
Mardhiyah, Ainun
Department Of Business Administration, Faculty Of Social Science And Political Science, Universitas Sumatera Utara, Medan, North Sumatra 20222, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
Pengaruh Digital Marketing Dan Brand Image Terhadap Minat Beli Produk Kosmetik Make Over Di Kota Medan Renatha Renchiski Br Sitepu; Ainun Mardhiyah; Onan Marakali Siregar
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4004

Abstract

Pada Era digital yang semakin maju, perkembangan teknologi informasi telah membawa perubahan signifikan dalam dunia bisnis. Salah satu dampak terbesar dari perubahan ini adalah pergeseran metode pemasaran yang sebelumnya lebih banyak dilakukan secara konvensional, kini beralih ke digital marketing. Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh strategi digital marketing dan citra merek (brand image) terhadap minat beli konsumen terhadap produk kosmetik Make Over di Kota Medan. Studi ini diharapkan dapat memberikan wawasan mengenai efektivitas pemasaran digital dan peran citra merek dalam mendorong keputusan pembelian produk kosmetik di pasar lokal tersebut. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif. Data prime dikumpulkan melalui penyebaran kuesioner kepada 100 responden yang merupakan konsumen Make Over di Kota Medan. Metode analisis data yang digunakan dalam penelitian ini, yaiitu uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap minat beli konsumen dengan indikator utama berupa aksesibilitas informasi, interaktivitas, kredibilitas, dan informasi yang disampaikan melalui platform digital. Selain itu, brand image juga terbukti memiliki pengaruh positif dan signifikan terhadap minat beli konsumen. Uji koefisien determinansi menyatakan bahwa terdapat hubungan yang sangat erat antara digital marketing, brand image dan minat beli dengan nilai R sebesar 81,3%.
ANALISIS SISTEM PENGUPAHAN KARYAWAN HOME INDUSTRI TOGE AN PERSPEKTIF ETIKA BISNIS ISLAM daryoto; Ainun Mardhiyah
Al-Idarah Vol 6 No 1 (2025): Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/idarah.2025.v6i1.116-127

Abstract

Employee wage payments at Home Industry Toge AN have problems regarding the full linkage between employee wages and the results of bean sprout sales each month. With this full linkage, the relationship between business owners and employees does not go well, this is because one party feels disadvantaged, namely the employee. This study aims to analyze the employee wage system using Islamic Business Ethics. The focus of the problem in this study is as follows: how is the practice of the employee wage system at Home Industry Toge AN, Delta Pawan District, Ketapang Regency, West Kalimantan? and how is the analysis of Islamic business ethics on the employee wage system at Home Industry Toge AN, Delta Pawan District, Ketapang Regency, West Kalimantan?. In this study, the approach used by the researcher is a descriptive qualitative approach using the type of field research (Field Research), this study was conducted using the interview method with business owners and employees who work at Home Industry Toge AN, Delta Pawan District, Ketapang Regency, West Kalimantan. The results of this study are that in the AN Toge Home Industry, Delta Pawan District, Ketapang Regency, West Kalimantan, in practice it is not in accordance with the principles of Islamic business ethics, namely in the employee wage system which is fully related to the results of bean sprout sales and Islamic business ethics related to the principle of justice. Meaningful justice is clearly not in accordance with the concept of wages, because employee wages are linked to the results of bean sprout sales, so that wages change every month.
PENGARUH STORE ATMOSPHERE DAN CUSTOMER VALUE TERHADAP KEPUASAN PELANGGAN MIXUE(Studi Pada Mahasiswa di Kota Medan) Sauhur Destia Waruwu; Ainun Mardhiyah
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of many beverage businesses in Indonesia makes beverage entrepreneurs have to get the attention of the public because they have to compete with many similar companies. Store atmosphere is one example that can provide a different experience to consumers. Store atmosphere is something that customers pay attention to when going to the store. In increasing competitiveness, customer value is also needed. Customer value is defined as the value or benefit felt by customers from a product or service compared to the sacrifices made to get it. This study aims to analyze the influence of store atmosphere and customer value on Mixue customer satisfaction for students in Medan City. The effect between store atmosphere and customer value will be analyzed partially and simultaneously on customer satisfaction.The research method used is quantitative research with an associative approach. Sampling was done through purposive sampling technique and used 100 respondents as samples. Primary data in this study were obtained by distributing questionnaires, while secondary data were obtained through literature studies. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results showed that the store atmosphere and customer value variables had a significant effect both partially and simultaneously on customer satisfaction. The coefficient of determination test shows that there is a fairly close relationship between store atmosphere and customer value on customer satisfaction with an R value of 0.714. Through the adjusted R square value, it is also known that store atmosphere and customer value variables contribute 71.4% to the purchase satisfaction variable while the remaining 28.6% is influenced by other variables not discussed in this study
Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian Produk MS Glow di Kota Medan : Penelitian Tasya Shafira Siregar; Ainun Mardhiyah; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.7125

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador dan brand image terhadap keputusan pembelian produk MS GLOW di Kota Medan. Penelitian dilakukan karena persaingan industri skincare yang semakin ketat sehingga perusahaan perlu menerapkan strategi pemasaran yang efektif untuk meningkatkan keputusan pembelian konsumen. Variabel yang digunakan dalam penelitian ini terdiri dari brand ambassador sebagai variabel independen pertama, brand image sebagai variabel independen kedua, dan keputusan pembelian sebagai variabel dependen. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah seluruh konsumen MS GLOW di Kota Medan. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 100 orang. Data penelitian diperoleh melalui penyebaran kuesioner secara langsung dan melalui Google Form. Teknik analisis data menggunakan uji instrumen, uji asumsi klasik, analisis regresi linear berganda, dan uji hipotesis. Hasil penelitian menunjukkan bahwa brand ambassador dan brand image berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap keputusan pembelian produk MS GLOW di Kota Medan.
THE INFLUENCE OF PERCEIVED ORGANIZATIONAL SUPPORT AND WORK ENGAGEMENT ON EMPLOYEE PERFORMANCE : (Study on Employees of PT Bank Tabungan Negara Medan Branch Office) Josepin Siahaan; Ainun Mardhiyah; Onan Marakali Siregar
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i1.875

Abstract

In today's dynamic and competitive business environment, organizations are increasingly recognizing the pivotal role that employee performance plays in achieving sustainable growth and maintaining a competitive edge. Consequently, understanding the factors that contribute to and influence employee performance has become a focal point for many contemporary organizations. Perceived organizational support and work engagement have emerged as two key variables that significantly impact employee performance and overall organizational effectiveness. This research aims to analyze the influence of perceived organizational support and work engagement on the performance of employees at the PT Bank Tabungan Negara (Persero) Medan Branch Office. This study employs quantitative research methods with a causal approach (cause and effect). The population comprises 158 employees from the PT Bank Tabungan Negara Medan Branch Office, with 61 employees participating as the sample. Data collection methods include questionnaires, observations, interviews, and data analysis using multiple linear regression analysis. The research findings reveal three significant conclusions: 1) Perceived organizational support significantly influences employee performance with a significance value of 0.046. 2) Work engagement significantly affects employee performance with a significance value of 0.000, indicating its strong impact. 3) Both perceived organizational support and work engagement jointly and significantly impact employee performance, with a significance value of 0.000, emphasizing their combined importance in enhancing employee performance at the organization.
Analisis Strategi Optimalisasi Proses Produksi Untuk Maksimisasi Profit di Hisana Fried Chicken Billy Steven Naldo Putra Hulu; Adriel Enda Hagana Tarigan; Nerli Cinthya Delvi Silaen; Ainun Mardhiyah
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14564486

Abstract

This study aims to analyze the strategy of optimizing the production process at Hisana Fried Chicken in an effort to maximize profit. Through a qualitative approach, this study collected data from interviews with management and employees, as well as direct observation at the production site. The results of the study indicate that the application of modern technology, employee training, and efficient supply chain management are the keys to increasing productivity and profitability. This study also provides recommendations for companies to improve innovation and strategies that have been implemented.
PENGARUH PROMOSI, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN SHOPEEFOOD DI KOTA MEDAN Frisilia Dewi Raphon Sihombing; Ainun Mardhiyah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.337

Abstract

This study aims to determine how the effect of promotion, price and service quality on customer satisfaction partially and simultaneously on Shopeefood customers in Medan City. This study employs a quantitative technique with an associative approach. The participants in this study are Shopeefood consumers in Medan City. Purposive sampling was used using 100 respondents as the research sample. Primary data for this study came via distributing questionnaires using Google Forms, while secondary data came from books and publications linked to this topic. The validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing are all significant to customer satisfaction. According to the coefficient of determination test, the result of Adjusted R Square is 0,710, which suggests that the influence of promotion, pricing, and service quality can explain 71% of customer satisfaction, while the remaining 29% is influenced by additional variables not described in this study.
PENGARUH KOMPENSASI, DISIPLIN KERJA, DAN MOTIVASI TERHADAP PRODUKTIVITAS KARYAWAN BANK SYARIAH INDONESIA: (Studi pada Bank Syariah Indonesia Kec. Kabanjahe) Ayu Febriyana Tanjung; Ainun Mardhiyah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.441

Abstract

The success of the company is determined by human resources so that companies need to meet the needs of employees so that employees can work productively. Employee productivity is the ability of employees to complete tasks effectively and efficiently. Employee productivity can be influenced by several factors including compensation, work discipline, and motivation. The purpose of this study was to determine how the effect of compensation, work discipline, and motivation on employee productivity at Bank Syariah Indonesia Kabanjahe District. This study uses quantitative research methods with an associative approach. The population in this study were employees of Bank Syariah Indonesia in Kabanjahe District with 35 respondents. Data collection was carried out through distributing questionnaires using the Likert scale data measurement method. Multiple linear regression analysis methods and hypothesis testing using SPSS. The results showed that Compensation has a significant positive effect on Employee Productivity. Work Discipline variable has no effect on Employee Productivity. Work motivation variable has a significant positive effect on employee productivity. Compensation, work discipline and motivation variables simultaneously have a positive and significant effect on employee productivity. The Rsquare value obtained is 0.281. This means that 71.9% is influenced by other variables not included in this study.
PENGARUH HARGA, PENANGANAN KOMPLAIN, DAN BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN JASA PENGIRIMAN PAKET PADA PT POS INDONESIA (PERSERO) KANTOR CABANG TEBING TINGGI Risky Rahmadana; Ainun Mardhiyah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 5 (2023): September 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i5.530

Abstract

This study was conducted with the aim of analyzing the impact of certain variables, namely price, complaint handling, and brand image, on decisions to use package delivery services within PT Pos Indonesia (Persero) Tebing Tinggi Branch Office. This research adopts a quantitative approach with associative research methods to understand the relationship between these variables. Sampling was carried out using purposive sampling technique, where 90 respondents were selected as samples representing the research population. Through data analysis, the results showed that price, complaint handling, and brand image have a significant influence both partially and simultaneously on the decision to use package delivery services at PT Pos Indonesia (Persero) Tebing Tinggi Branch Office. Thus, these findings illustrate that the variables of price, complaint handling, and brand image together have an important role in shaping decisions to use package delivery services. The results of this study can help PT Pos Indonesia (Persero) Tebing Tinggi Branch Office in improving marketing strategies, especially in setting prices, improving complaint handling, and strengthening brand image. This aims to increase user choice of the company's package delivery services.
PENGARUH BRAND AMBASSADOR TWICE, KUALITAS PRODUK DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (STUDI PADA MAHASISWA DI KOTA MEDAN) Nurul Azzura; Ainun Mardhiyah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 6 (2023): November 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i6.569

Abstract

One of the needs that has been considered important in today's era is the need for skin care. One of the famous skincare brands is Scarlett Whitening. Seeing the rise of skin care and beauty manufacturers, the Scarlett Whitening brand carried out a business strategy by attracting South Korean girl group TWICE as a brand ambassador. This study aims to determine the influence of TWICE's brand ambassador, product quality, and brand trust on purchasing decisions on Scarlett Whitening products with a research on students in the city of Medan. The influence of the three independent variables on the dependent variable is processed and analyzed partially and simultaneously. The form of research used in this study is quantitative research. Research sampling using purposive sampling techniques with 100 respondents as samples. The primary data of this study were obtained by distributing questionnaires, and secondary data were obtained from literature studies. The data analysis methods used are instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis tests. The results showed that TWICE's Brand Ambassador variable had no effect on the Purchase Decision variable. Meanwhile, Product Quality and Brand Trust variables have a significant effect on Purchasing Decisions. In the simultaneous test, the three independent variables had a significant effect together on the Purchase Decision variable with a Ftable value of 2.70 (52.726 > 2.70) and a Sig. value of 0.000 < 0.05 and an influence level of 61.1% and the remaining 38.9% was influenced by factors outside this study
Co-Authors Adriel Enda Hagana Tarigan Andini Septia Ningrum Anindya Windi Sihotang Ayu Febriyana Tanjung Bagus Aliturahman Beti Nasution Billy Steven Naldo Putra Hulu Boni Akbar Alfath Pohan daryoto Daud William Marihot Tua Devika Sari Eliza Amalia Saragih Ester Cahyani Sianturi Fajar Utama R Fakhira Khairani Fitri Rahmanisa Frisilia Dewi Raphon Sihombing Gita Purba Hadid Habibi Imelia Ada’ Indira G Hutapea Indra Fauzan Josepin Siahaan Kadarisman Hidayat Kartini Harahap Larose Nikita Zienri Maemunah Sa’diyah Mario Mhelinda Utami Muhammad Rizki Ginting Nerli Cinthya Delvi Silaen Novita Ramayani Ritonga Nur Asia Aji Siambaton Nurbaiti Nurfatimah Nurul Azzura Nurzahra Adelia Putri Putri Patricia Sitinjak Renatha Renchiski Br Sitepu Ribbi Putri Mariyandani Riska Dwiyanti Risky Rahmadana Rizqa Nabilah Rangkuti Sahribulan Sahribulan Salati Asmahasanah SATRIYAS ILYAS Sauhur Destia Waruwu Sauhur Destia Waruwu Shafa Naswa Haryanto Siregar, Onan Marakali Siti Hazzah Nur Ritonga Tasya Shafira Siregar Tianggur Angelia Pardosi