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Journal : Journal Economics Technology and Entrepreneur

BRAND AMBASADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA Shaleha, Waode Maratun; Kolewora, Riez Kifli
Journal Economics Technology And Entrepreneur Vol 2 No 03 (2023): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v2i03.755

Abstract

Penelitian ini bertujuan untuk melihat pengaruah antara brand ambasador dan brand image terhadap keputusan pembelian pada tokopedia. Populasi dalam penelitian ini adalah responden yang menggunakan dan pernah menggunakan aplikasi tokopedia. Teknik pengambilan sampel menggunakan purpossive sampling dengan jumlah responden sebanyak 280. Adapun teknik analisis data menggunakan sem-pls. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh langsung antara brand ambasador, brand image terhadap keputusan pembelian pada tokopedia
STRESS KERJA DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PADA BANK PANIN KOTA KENDARI Kolewora, Riez Kifli; Nurhayati, Amy
Journal Economics Technology And Entrepreneur Vol 2 No 04 (2023): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v2i04.961

Abstract

This research aims to determine the influence of job stress and career development on employee performance at Bank Panin in Kendari City. The research is quantitative in nature, and data is obtained through questionnaires and documentation. The analysis method used is multiple linear regression analysis. This analysis is employed to measure the independent variables, namely job stress and career development, on the dependent variable, which is employee performance, with the assistance of SPSS 24 software. The number of respondents is 45 employees working at Bank Panin in Kendari. The results of this research indicate that job stress and career development simultaneously have an effect on employee performance. This is evidenced by the F-test result with a significance value smaller than the threshold significance value. Job stress, in partial terms, has a significant negative effect on employee performance, as indicated by the significance value smaller than the threshold significance value. On the other hand, career development, in partial terms, has a significant positive effect on employee performance, as indicated by the significance value smaller than the threshold significance value.
BRAND AMBASADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA Shaleha, Waode Maratun; Kolewora, Riez Kifli
Journal Economics Technology And Entrepreneur Vol 2 No 03 (2023): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v2i03.755

Abstract

Penelitian ini bertujuan untuk melihat pengaruah antara brand ambasador dan brand image terhadap keputusan pembelian pada tokopedia. Populasi dalam penelitian ini adalah responden yang menggunakan dan pernah menggunakan aplikasi tokopedia. Teknik pengambilan sampel menggunakan purpossive sampling dengan jumlah responden sebanyak 280. Adapun teknik analisis data menggunakan sem-pls. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh langsung antara brand ambasador, brand image terhadap keputusan pembelian pada tokopedia
STRESS KERJA DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PADA BANK PANIN KOTA KENDARI Kolewora, Riez Kifli; Nurhayati, Amy
Journal Economics Technology And Entrepreneur Vol 2 No 04 (2023): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v2i04.961

Abstract

This research aims to determine the influence of job stress and career development on employee performance at Bank Panin in Kendari City. The research is quantitative in nature, and data is obtained through questionnaires and documentation. The analysis method used is multiple linear regression analysis. This analysis is employed to measure the independent variables, namely job stress and career development, on the dependent variable, which is employee performance, with the assistance of SPSS 24 software. The number of respondents is 45 employees working at Bank Panin in Kendari. The results of this research indicate that job stress and career development simultaneously have an effect on employee performance. This is evidenced by the F-test result with a significance value smaller than the threshold significance value. Job stress, in partial terms, has a significant negative effect on employee performance, as indicated by the significance value smaller than the threshold significance value. On the other hand, career development, in partial terms, has a significant positive effect on employee performance, as indicated by the significance value smaller than the threshold significance value.
AN ANALYSIS OF VILLAGE ASSET MANAGEMENT IN ACCORDANCE WITH MINISTER OF HOME AFFAIRS REGULATION NO. 1 OF 2016: A CASE STUDY OF LEREPAKO VILLAGE, SOUTH KONAWE REGENCY Kolewora, Riezkifli
Journal Economics Technology And Entrepreneur Vol 3 No 04 (2024): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v3i04.1485

Abstract

This study aims to identify and analyze the process of managing rural assets in Lerepako Village, South Konawe Regency, based on the Regulation of the Minister of Home Affairs Number 1 of 2016 concerning Rural Asset Management. The approach used is descriptive qualitative method with primary data obtained through interviews and secondary data from documentation. The results showed that the management of rural assets in Lerepako Village has been running quite well, but not yet fully in accordance with applicable regulations. There are several inhibiting factors in optimizing the management of rural assets, including the low competence of human resources (HR), the lack of communication related to the application of regulations, the absence of legal certainty over some assets, the lack of compliance of implementers with the rules, and the existence of unilateral claims on rural land. In addition, weaknesses in recording and administering assets and the lack of organizational commitment also affect the effectiveness of rural asset management. These findings indicate the need for human resource capacity building, socialization of regulations, and strengthening of the asset administration system at the rural level.