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Journal : Journal of Social Research

The Influence Of Service Quality And Hospital Image For Patient Satisfaction And Loyalty Dental And Oral Hospital In Jakarta Soen, Ricky Chandra Jaya; Kristaung, Robert
Journal of Social Research Vol. 2 No. 8 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i8.1323

Abstract

This study aims to analyze the effect of service quality and hospital image on patient satisfaction and loyalty of Dental and Oral Hospital in Jakarta. The research method used is a quantitative method with primary data from 200 patients who have or are receiving treatment at RSGM Jakarta. Non-probability sampling technique in the form of purposive sampling was used to take samples in this study using a Google Form questionnaire. Analysis of each research variable was carried out with SPSS version 25 and analysis of the influence between variables was carried out using Structural Equation Modeling (SEM). The results of the study stated that there were several hypotheses that had a positive effect including; (H1) The hospital's image of patient satisfaction; (H2) Quality of service for patient satisfaction; (H4) The hospital's image of patient loyalty; (H5) Quality of service for patient loyalty; (H6) The hospital's image of patient loyalty through patient satisfaction; (H7) Quality of service to patient loyalty through patient satisfaction. The conclusion in this study is that patient satisfaction does not have a positive effect on patient loyalty. This research is used as evaluation material for the management of the Dental and Oral Hospital to make various innovations to improve the quality of service and the image of the hospital in order to shape patient satisfaction to gain patient loyalty.
Co-Authors A.A. Ketut Agung Cahyawan W Adelia Widiyawati Ali Djamhuri Ananda, M. Rayhan Andri, Primadi Annisa, Widi Paramitha Puspa Aryani, Budi Asih, Rayi Retno Dwi Aulia Rahman Azhar, Talia Sarafina B. Medina Nilasari Beta Oki Beliartati Bhatara Febryanto Dais, Muhammad Irfan Dalimunthe, Bayo Bohdan Damayani, Alfina Denny Iskandar Tjandrawan Djasfar, Farida Dylan Achmad Fadhilah Faadiyah Nisa Fajri, Muhammad Rafki Farhah, Maulida Nur Farhan Aditya, Achmad Farida Jasfar, Farida Fatik Rahayu Fauzan, M. Harits Guntur Salim Harjono, Ardelianawati Putri Hasna Aprilia Henny Gunawan Hermanto Yaputra Hielvita Ludiya, Hielvita Hilda Jofira Iin Triyani Indah Saraswati Irwin Nazir, Ahmad Fadhila Kurniawan, Nico Akbar Lina Lina Maria Ramanyani Melitina Tecualu Miranti Anggorodhiyu Lokantari Murti SriHastuti Muthiya Nur Aziza Novita Novita Nugraha, Dimas Septian Prasetyo, Hartomo Cahyo Agung Qubro, Khodijah Tul R, Rizky Aldi Rafi, Latif Ar Rahmatullah, Muhammad Rafi Rania Ariqah Yasir Rasyifa Shaliha Rhomadhonis, Suci Rika, Rika Andraini Rustam, Rinaldi S, James Peter Said, Salsabila Rosalia Salsabila Rosalia Said Saparso Saparso Sarah Ramadhani, Sarah Satiti Satiti Sayekthi, Juwita Arfi Septian, Mohammad Ronald Harry Soen, Ricky Chandra Jaya Sri Vandayuli Riorini Sujana, Olga Dara Putri Sumantri, Drajat Roni Tamher, Dian Maharani Tasijam, Glenn Avior Tyastavia, Karenina Valeri Kusumadewi , Camila Wahyuni, Ratih Sri Warsinda, Lucy Willy Arafah Xaviera, Winda Yasir, Rania Ariqah Yudiatama, Riski