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Yadi Hartono
Universitas Samawa
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS RISIKO BUDIDAYA AYAM KAMPUNG SUPER DI KECAMATAN SUMBAWA Syahdi Mastar; Yadi Hartono; Nila Wijayanti; Lukman Hakim; Kristijuswati Kristijuswati; Ahmad Rohim Ramdhany
JURNAL SOSIAL EKONOMI PERTANIAN Vol 6 No 1 (2026): Jurnal Sosial Ekonomi Pertanian
Publisher : Alia Wartiningsih, M.Si

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jsep.v6i1.2301

Abstract

Tujuan penelitian ini yaitu untuk menganalisis risiko budidaya ayam kampung super di kecamatan sumbawa kabupaten sumbawa. Lokasi ini dipilih karena kecamatan sumbawa memiliki tingkat mobilitas yang mudah untuk dijangkau, responden dalam penelitian ini adalah peternak ayam kampung super dengan jumlah sampel sebanyak 3 peternak. Dalam penelitian ini menggunakan diagram fishbone untuk mengetahui apa saja faktor risiko dalam budidaya ayam kampung super. Selanjutnya menggunakan PIM untuk mengetahui tingkat risiko dari masing masing faktor risiko. Dalam penelitian initerdapat 7 risiko dan 12 faktor risiko dalam budidaya ayam kampung super dengan 2 faktor risiko dengan tingkat risiko tinggi, 9 faktor risiko dengan tingkat risiko sedang dan 1faktor risiko dengan tingkat risiko rendah.
ANALISIS KELAYAKAN USAHATANI TEMBAKAU RAKYAT DI KECAMATAN MOYO HILIR KABUPATEN SUMBAWA Ririn Wahyu Agustin; Siti Nurwahidah; Lukman Hakim; Yadi Hartono; Nila Wijayanti
JURNAL SOSIAL EKONOMI PERTANIAN Vol 6 No 2 (2026): Jurnal Sosial Ekonomi Pertanian
Publisher : Alia Wartiningsih, M.Si

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jsep.v6i2.2508

Abstract

Tobacco farming plays an important role in increasing farmers' income; however, an assessment of its economic feasibility is necessary to ensure the sustainability of its management. This study aimed to analyze the revenue and financial feasibility of tobacco farming in Moyo Hilir District, Sumbawa Regency. The research was conducted in June 2025 using a purposive sampling method involving 60 respondents, with the sample size determined using the Slovin formula. Primary data were collected through direct interviews with farmers. The analysis included the calculation of fixed costs, variable costs, total production costs, total revenue, and the Revenue-Cost (R/C) ratio. The results showed that the average annual fixed cost was IDR 1,462,505, the average annual variable cost was IDR 1,105,650, and the average annual total cost was IDR 2,568,155. Meanwhile, the average annual revenue reached IDR 26,958,333. The R/C ratio was 14.37, indicating that tobacco farming in Moyo Hilir District is economically feasible and highly profitable. These findings suggest that tobacco farming has strong potential to improve farmers' welfare. However, its long-term sustainability should be supported by improved production efficiency and appropriate agricultural policies.
ANALISIS HARGA POKOK PRODUKSI TELUR AYAM DENGAN MENGGUNAKAN METODE FULL COSTING DI PETERNAKAN CV.SADAK KECAMATAN SUMBAWA Dewi Febriyanti; Yadi Hartono; Syahdi Mastar; Muhammad Aries Zukhri Angkasa; Lukman Hakim
JURNAL SOSIAL EKONOMI PERTANIAN Vol 6 No 2 (2026): Jurnal Sosial Ekonomi Pertanian
Publisher : Alia Wartiningsih, M.Si

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jsep.v6i2.2511

Abstract

This study aims to determine the cost of production of chicken eggs using the full costing method at CV. Sadak's farm in Sumbawa District. The research method used is descriptive quantitative with a full costing approach, where all production cost components, including raw material costs, labor costs, and factory overhead costs, are calculated comprehensively. Data for this study were obtained through observation, interviews, documentation, and recording of production costs during the study period. The results indicate that total production costs during the period reached Rp 883,448,750, with raw material costs accounting for 85.74%, labor costs 9.16%, and factory overhead costs 5.1%. Feed costs were the largest component in the production cost structure, while electricity and water costs were the smallest. The cost of production per egg was Rp 1,514.83, with an average production of 1,080 eggs per day or 32,400 eggs per month. Monthly income reached Rp 57,240,000 with a profit of Rp 8,159,513.89. The R/C ratio of 1.17 and profitability of 16.62% indicate that CV. Sadak's laying hen farming business is feasible, efficient, and profitable
BAURAN PEMASARAN BUAH DI TOKO BUAH EWI KECAMATAN SUMBAWA Kamasdianti Kamasdianti; Alia Wartiningsih; Lukman Hakim; Siti Nurwahidah; Yadi Hartono
JURNAL SOSIAL EKONOMI PERTANIAN Vol 6 No 2 (2026): Jurnal Sosial Ekonomi Pertanian
Publisher : Alia Wartiningsih, M.Si

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jsep.v6i2.2512

Abstract

This study aimed to analyze the marketing mix implemented by Ewi Fruit Store in Sumbawa District. The research was conducted in April 2025. The study location was selected purposively, while respondents were chosen using an accidental sampling technique. A descriptive research method was employed, involving 30 consumers who purchased fruit at Ewi Fruit Store. Data were analyzed using the Likert scale. The results showed that the store implemented the marketing mix through a variety of strategies. In terms of product, the store offered a wide range of local and imported fruits, with some products packaged using plastic wrapping, clamshell boxes, and foam nets. Pricing was determined based on market prices and adjusted according to the type, quality, size, and packaging of the fruit. The store was strategically located and easily accessible to customers. Promotional activities included the use of banners, word-of-mouth marketing, and social media. Employees provided friendly, polite, neat, and responsive customer service. The service process included product selection, weighing, payment, and packaging. Physical evidence consisted of a clean and well-organized store, supported by facilities such as weighing scales and air conditioning. Consumer responses indicated that all elements of the marketing mix were rated very good, with average scores of 22.27 for product, 22.23 for price, 23.20 for place, 21.10 for promotion, 22.17 for people, 23.17 for process, and 21.67 for physical evidence. These findings indicate that the marketing mix implemented by Ewi Fruit Store has been highly effective.
ANALISIS SALURAN PEMASARAN USAHATANI JAGUNG HIBRIDA DI DESA JAYA MAKMUR KECAMATAN LABANGKA Novika Komalasari; Alia Wartiningsih; Lukman Hakim; Muhammad Aries Zukhri Angkasa; Yadi Hartono
JURNAL SOSIAL EKONOMI PERTANIAN Vol 5 No 2 (2025): Jurnal Sosial Ekonomi Pertanian
Publisher : Alia Wartiningsih, M.Si

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jsep.v5i2.2534

Abstract

This study aims to: (1) analyze the marketing channels of hybrid maize in Jaya Makmur Village, Labangka District; and (2) analyze the farmer's share, marketing margin, and marketing efficiency of hybrid maize in Jaya Makmur Village, Labangka District. The research was conducted in April 2025. Respondents were selected using a purposive sampling technique. The study population consisted of 1,157 farmers from 28 farmer groups. Seven farmer groups were selected based on the criterion that they had the largest membership (more than 55 members). The sample size was determined using quota sampling by selecting five respondents from each farmer group, resulting in a total of 35 respondents. The data were analyzed using Farmer's Share, marketing margin, and marketing efficiency analyses. The results showed that there were two hybrid maize marketing channels in Jaya Makmur Village, Labangka District. The first marketing channel was: farmers ? district-level wholesaler (PT. Segar Agro Nusantara). The second marketing channel was: farmers ? village collector ? district-level wholesaler (PT. Segar Agro Nusantara). The Farmer's Share was 60% for the first marketing channel and 53% for the second marketing channel. The total marketing margin in the first marketing channel was IDR 0, while the marketing margin in the second marketing channel was IDR 400/kg. The marketing efficiency of the first marketing channel was 0.08 (8%), whereas that of the second marketing channel was 0.09 (9%). Therefore, the first marketing channel was more efficient than the second because longer marketing channels incur higher marketing costs, resulting in higher prices paid by consumers.
Co-Authors Ade Mariyam Oklima Ade Mariyam Oklima Ahmad Rohim Ramdhany Alia Wartiningsih Amri Kusuma Annas Annas Artya Nanda Dewi Febriyanti Dwi Mardhia Eni Erna Wati Fahmi Arip Budiman Galang Prakosa Hendri Hermawan Ieke Wulan Ayu Ilsa Oktafia Kamasdianti Kamasdianti Kristijuswati Kristijuswati Kusumawardani, Wening Lita Elsa Elya Risma Lukman Hakim M Irfan Adekantari M. Aries Zuhri Angkasa Mariati Mariati Muhammad Aries Zukhri Angkasa Muhammad Rizky Aditya Muhammd Aries Zukhri Angkasa Nila Wijayanti Novika Komalasari Ratna Gumanti Ririn Wahyu Agustin Riski Andira Ritawati Ritawati Rudi Masniadi Siti Maryam Siti Nurwahidah Susilawati Susilawati Syafruddin Syafruddin Syahdi Mastar Syaifuddin Iskandar Syarif Fitriyanto Yudha Zulti Saputra