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All Journal Jurnal Muadalah Syariah: Jurnal Hukum dan Pemikiran Khazanah: Jurnal Studi Islam dan Humaniora Matan: Journal of Islam and Muslim Society Jurnal Ekonomika dan Bisnis Journal of Islamic and Law Studies (JILS) Journal Economic Insights Jurnal Manajemen Dan Bisnis Ekonomi Journal Economic Excellence Ibnu Sina Jurnal Abdimas Ekonomi Terapan Jurnal Ekonomika dan Bisnis Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Interdisciplinary Explorations in Research Journal (IERJ) Jurnal Manajemen Kreatif dan Inovasi
Sulaiman Kurdi
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Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Anggota Koperasi Kelurahan Merah Putih Candiroto Kecamatan Kendal Kabupaten Kendal Sulaiman Kurdi; Muhammad Fauzi; Umi Hani
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 1 (2026): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i1.5867

Abstract

This study aims to determine the effect of price and service quality on customer satisfaction of members of the Merah Putih Candiroto Village Cooperative, Kendal District, Kendal Regency. This study uses a quantitative approach, associative research type, with a sample of members of the Merah Putih Candiroto Village Cooperative, Kendal. The sampling method was carried out using a saturated sampling technique. The total sample in this study was 137 respondents. The variables in this study were independent variables: price and service quality, and the dependent variable: customer satisfaction of members of the Merah Putih Candiroto Village Cooperative, Kendal. Testing in this study used instrument testing, classical assumption testing, and hypothesis testing with multiple regression tests using SPSS Version 25. The results of this study indicate that partially the price has a positive and significant effect on customer satisfaction of members of the Merah Putih Village Cooperative, Candiroto, Kendal with a t-count of 3.418 greater than the t-table of 0.1678 and a significant value of 0.001 smaller than the significance level of 0.05. And the quality of service partially has a positive and significant effect on customer satisfaction of members of the Merah Putih Village Cooperative, Candiroto, Kendal with a t-count of 3.643 greater than the t-table of 0.1678 and a significant value of 0.000 smaller than the significance level of 0.05. Price and service quality simultaneously have a positive and significant effect on customer satisfaction of members of the Merah Putih Village Cooperative, Candiroto, Kendal, with F count of 715.041 greater than F table of 0.1678 with a significance of 0.000 smaller than the significance level of 0.05. The Adjusted R square result of 0.913 indicates that 91.3% of customer satisfaction of members of the Merah Putih Village Cooperative, Candiroto, Kendal, is influenced by price and service quality whose influence was tested in this study, while the remaining 8.7% is influenced by other variables not examined in this study.
Co-Authors Abda Abda adminjamet, adminjamet Afif, Muhammad Wildan Ageng Presetyo Alamudi, Ichwan Ahnaz Alfikri Anwar Hafidzi Bunga Lestari Fathurrahman Azhari Hagis Adetiana Hani, Umi Indradewa, Rhian M. Nadhif Ardiaputra Mufti Wardani Muhammad Fahmi Nurani Muhammad Fauzi Muhammad Fauzi, Muhammad Torieq Abdillah Najwa Salya Rahmadina Noor Syifa Humairoh Novita Triyatun Nur Nazefa Adela Nurkholik Nurwijayanti Rina Andriani Saefudin Saefudin . Sembiring, Rinawati Siti Kholisoh Tasyaa Syadini Maharani Umi Hani Zainal Muttaqien