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All Journal Jurnal Penelitian Humaniora Kandai Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Kode : Jurnal Bahasa Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ilmu Manajemen dan Bisnis JIAP Journal of Hulonthalo Service Society Eastasouth Journal of Effective Community Services Jurnal Multidisiplin West Science The Eastasouth Journal of Learning and Educations The Eastasouth Journal of Social Science and Humanities Mouse Journal of Governance and Global Studies
Aryati Hamzah
Universitas Bina Mandiri Gorontalo
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Pemberdayaan Masyarakat Melalui Program Apotek Hidup: Pemanfaatan Tanaman Obat di Desa Molonggota, Kecamatan Gentuma Raya, Kabupaten Gorontalo Utara Aryati Hamzah; Nadia Blongkod; Jesika Ananda Tasya; Nelmi Hafizah Mokoginta; Abdul Mutalib S. Umar; Riskawati Pakaya; Rea Indriyani Kunsi; Yuanita Lakoro
Eastasouth Journal of Effective Community Services Vol 4 No 01 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i01.497

Abstract

Penelitian ini bertujuan untuk menganalisis pemberdayaan masyarakat melalui program Apotek Hidup dengan pemanfaatan tanaman obat di Desa Molonggota, Kecamatan Gentuma Raya, Kabupaten Gorontalo Utara. Metode penelitian yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa masyarakat Desa Molonggota memiliki potensi sumber daya manusia dan sosial yang mendukung pelaksanaan program Apotek Hidup. Program ini berhasil meningkatkan kesadaran masyarakat akan pentingnya tanaman obat, kemandirian dalam memenuhi kebutuhan obat sederhana, serta efisiensi ekonomi keluarga. Partisipasi aktif masyarakat, dukungan tokoh desa, dan sinergi dengan mahasiswa KKM menjadi faktor kunci keberhasilan program. Kendala yang dihadapi berupa keterbatasan bibit, sarana pendukung, dan pengetahuan masyarakat, yang dapat diatasi melalui pembinaan, pendampingan, dan inovasi pemanfaatan lahan serta media tanam. Program Apotek Hidup memberikan dampak positif terhadap kesehatan, ekonomi, dan kemandirian masyarakat, serta menjadi model pemberdayaan berbasis sumber daya lokal yang berkelanjutan.
Conversational Analysis: The Sociology of Talk Among Gorontalonese Speaker Aryati Hamzah; Siti Afrianty H. Kundji
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.916

Abstract

This study examines everyday conversational practices among Gorontalonese speakers through the perspective of Conversation Analysis as a branch of discourse analysis. The research focuses on how social interaction is organized in natural talk, particularly in terms of turn-taking, adjacency pairs, and overlap. The data were collected through field research by recording spontaneous conversations among Gorontalo community members in various informal settings, complemented by library research to support theoretical grounding. The findings reveal that Gorontalonese conversations are characterized by flexible turn-taking mechanisms, frequent self-selection, and extensive use of cooperative overlap. Adjacency pairs such as question–answer, offer–rejection, and information–acknowledgement appear consistently, although they are often delayed or embedded within insertion sequences. In addition, back-channel signals and choral repetition are commonly used to express attentiveness, agreement, and social solidarity. These interactional features reflect the cultural norms of familiarity, closeness, and mutual engagement within the Gorontalo community. The study concludes that conversation among Gorontalonese speakers functions not only as a means of exchanging information but also as a social practice that reinforces interpersonal relationships and communal cohesion.
ANALYSIS COMMUNITY SATISFACTION ON HUNGAYONAA VILLAGE DEVELOPMENT PERFORMANCE, TILAMUTA DISTRICT, BOALEMO REGENCY Frengki Razak; Ikram Muhammad; Aryati Hamzah
Governance: Jurnal Ilmu Administrasi Publik Vol. 6 No. 2 (2024): Governance: Jurnal Ilmu Administrasi Publik (JIAP)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

The aim of this study was to determine the level of community satisfaction in village development performance in the Village Government of Hungayonaa, Tilamuta District, Boalemo Regency. The research method used in this research is a quantitative approach with this type of research using a survey. The study population was 1,066 families from 5 hamlets and the sample in the study was 87 people. The sampling technique used in this study is a non-probability sampling technique of purposive sampling. The data collection technique used in this study was a questionnaire or questionnaire and documentation. The data analysis technique used in this research is descriptive data analysis using a quantitative research approach. The results showed that the level of community satisfaction with the development performance of Hungayonaa Village, Tilamuta District, Boalemo Regency was still low, where the community's perception of village development performance was lower, namely 73.95% compared to community expectations, namely 80.48%. Of the two aspects of development assessed, the human aspect is lower than the physical aspect, namely 67.68% of human development performance. Meanwhile, the performance of physical development was 80.33%. This means that physical development is more dominant than human development.
Rekonstruksi Kurikulum dan Pembelajaran di Indonesia dalam Sebuah Kajian dari Perspektif Pendidikan dan Pembelajaran William I. S. Mooduto; Imam Mashudi; Aryati Hamzah
MOUSE JURNAL HUMANIORA Vol. 1 No. 1 (2024): Edisi Januari
Publisher : Yayasan Grace Berkat Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/mouse.v1i1.24

Abstract

Penelitian "Rekonstruksi Kurikulum dan Pembelajaran di Indonesia: Sebuah Kajian dari Perspektif Pendidikan dan Pembelajaran" berfokus pada analisis dan evaluasi terhadap kurikulum dan metode pembelajaran yang ada di Indonesia. Penelitian ini menyoroti bagaimana perubahan dan tantangan yang muncul dalam dunia pendidikan sebagai dampak dari globalisasi perlu dihadapi dan dicari solusinya. Dalam konteks ini, penelitian ini mencoba untuk melakukan rekonstruksi atau perubahan terhadap kurikulum dan metode pembelajaran yang ada dengan tujuan untuk meningkatkan kualitas pendidikan di Indonesia. Rekonstruksi ini melibatkan berbagai aspek, mulai dari substansi kurikulum, sistem kurikulum, hingga bidang kajian kurikulum. Selain itu, penelitian ini juga menekankan pentingnya pendidikan yang berpusat pada peserta didik dan proses pembelajaran yang aktif. Dalam hal ini, pendidikan dianggap sebagai upaya untuk meningkatkan potensi peserta didik, bukan hanya memberikan pengetahuan secara sepihak. Secara keseluruhan, penelitian ini memberikan pandangan baru tentang bagaimana pendidikan dan pembelajaran di Indonesia dapat ditingkatkan melalui rekonstruksi kurikulum dan metode pembelajaran.
Language Strategies in Influencer Content: Building Trust and Buyer Decisions Siti Afrianty H Kundji; Aryati Hamzah; Fadlia Harun; Mutiara Mahmud
Journal of Governance and Global Studies Vol. 3 No. 1 (2026): Journal of Governance and Global Studies (JGGS)
Publisher : Universitas Bina Mandiri Gorontalo

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Abstract

This study aims to examine how language strategies used by influencers in TikTok live streams can build consumer trust and influence purchasing decisions. The research uses a descriptive qualitative approach, utilizing data obtained through observation and documentation of TikTok live activities used as a product promotion medium. The results show that influencers use various language strategies in the product marketing process, including persuasive language, sharing personal experiences, using social proof, and reducing purchase risk. The persuasive strategy is most often seen in expressions that encourage the audience to buy immediately, such as emphasizing limited-time promotions or product stock availability. In addition, personal experiences shared by influencers and information about high consumer interest in products also help boost potential buyers' trust. This research finding shows that using effective language strategies on TikTok Live can be a means of communication that strengthens consumer trust while also encouraging purchase decisions.
Pemberdayaan UMKM melalui Pengembangan Jaringan Pemasaran Berbasis Digital di Kabupaten Bolaang Mongondow Selatan Sudarsono; Djamila Podungge; Aryati Hamzah; Amnatia Abdullah
Journal of Hulonthalo Service Society (JHSS) Vol. 2 No. 2 (2023): Journal of Hulonthalo Service Society (JHSS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.081 KB) | DOI: 10.47918/jhss.v2i2.1121

Abstract

The aim of implementing this community service activity is to grow and develop the ability of MSME actors to become strong and independent in order to increase the role of MSMEs in regional development, job creation, income distribution, economic growth and poverty alleviation in South Bolaang Mongondow Regency. The method of implementing community service is carried out through a series of activity stages as follows: 1) socialization of program plans and service activities to partners; 2) preparing programs and plans for service activities for partners; 3) implementation of training and mentoring; and 4) evaluate each series of service activities for partners. The results of the implementation show an increase in the quality of life of actors and the active participation of partners in implementing science and technology in the fields of production, management and marketing. The process of implementing community service focuses on training and mentoring MSMEs in managing and storing raw materials based on a Point of Sales (POS) System; production; operational management, work standards and SOPs; financial and accounting management through the MYOB Accounting application; labeling and packaging; building marketing networks; creating commerce and Marketplace social media accounts; creating cloud computing-based marketing content; and digital content distribution.
Bahasa Kesantunan Dalam Dunia Ritel: Analisis Pragmatik Dalam Interaksi Pelayanan Pelanggan Alfamart dan Indomaret di Kota Gorontalo Aryati Hamzah; Siti Afrianty H Kundji
Jurnal Multidisiplin West Science Vol 5 No 07 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i07.3738

Abstract

Penelitian ini bertujuan untuk menganalisis bentuk-bentuk kesopanan berbahasa, penerapan prinsip-prinsip kesopanan, dan perbedaan strategi kesopanan yang digunakan dalam interaksi layanan pelanggan di Alfamart dan Indomaret di Kota Gorontalo. Penelitian ini didorong oleh pentingnya bahasa sebagai alat layanan pelanggan yang tidak hanya menyampaikan informasi tetapi juga membangun hubungan interpersonal, menumbuhkan kenyamanan, dan meningkatkan kualitas layanan. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif dan perspektif pragmatis. Data penelitian terdiri dari percakapan antara karyawan dan pelanggan, yang dikumpulkan melalui teknik observasi, mendengarkan secara partisipan bebas, perekaman, dan pencatatan di beberapa gerai Alfamart dan Indomaret di Kota Gorontalo. Analisis data dilakukan menggunakan Prinsip Kesopanan Leech dan teori kesopanan Brown dan Levinson. Hasil penelitian menunjukkan bahwa bentuk-bentuk kesopanan berbahasa yang dominan meliputi salam pembuka, sapaan hormat, permintaan, permintaan tidak langsung, ungkapan terima kasih, permintaan maaf, dan ungkapan simpati. Menurut teori Leech, penerapan maksim taktik, kemurahan hati, persetujuan, dan simpati ditemukan paling dominan dalam interaksi layanan pelanggan. Sementara itu, berdasarkan teori Brown dan Levinson, ditemukan penggunaan strategi kesopanan positif dan kesopanan negatif. Alfamart cenderung menggunakan strategi kesopanan positif melalui sapaan yang lebih ramah dan menarik yang menekankan kedekatan interpersonal, sedangkan Indomaret lebih cenderung menggunakan strategi kesopanan negatif, yang dicirikan oleh bahasa formal, meminta izin, dan menghormati kebebasan pelanggan dalam pengambilan keputusan. Studi ini juga menemukan kesenjangan antara teori dan praktik di lapangan. Kesopanan dalam bahasa dalam konteks ritel modern tidak hanya berfungsi untuk menjaga keharmonisan sosial dan citra diri pelanggan, seperti yang dijelaskan oleh Leech, Brown, dan Levinson, tetapi juga bertindak sebagai strategi layanan pelanggan, alat komunikasi bisnis, dan sarana untuk membangun citra perusahaan. Temuan ini menunjukkan bahwa kesopanan dalam bahasa memiliki dimensi pragmatis, sosial, dan bisnis yang saling terkait dalam mendukung kualitas layanan pelanggan di sektor ritel modern.
EVALUATION OF EFFECTIVENESS OF COMMUNITY EMPOWERMENT PROGRAMS IN ALLEVIATING EKSTREME POVERTY IN BANGIO VILLAGE Maryam S. Limbotu; Aryati Hamzah; Nur Rizky Putri Mahadi
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 3 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v12i3.2590

Abstract

This study aims to determine the extent to which community empowerment programs increase the income of low-income families in Bangio Village and to identify the challenges encountered in implementing these programs. This research method uses a qualitative descriptive approach, with data collected through observation, interviews, and documentation with informants in this study, including the Village Head, BUMDes Director, BUMDes Secretary, and the community. The research results show that 1. community empowerment programs have great potential to significantly increase the incomes of low-income families, mainly when supported by strong integration among various social and economic interventions and by continuous government and local community support. This integration includes cross-sector collaboration to ensure that social assistance, skills training, and access to financial and social services are synchronized and appropriately targeted to the needs of the village community. 2. The main challenges in implementing community empowerment programs in Bangio village include several key aspects—first, the limitation of human resources. Many residents still rely on external parties due to a lack of skills in project management and technology use, which risks the program not operating optimally and becoming unsustainable.
Co-Authors Abdul Mutalib S. Umar Amnatia Abdullah Delinta Ibrahim Djamila Podungge Fadlia Harun Fitriani R. Blongkod Frengki Razak ikram muhammad Imam Mashudi Jesika Ananda Tasya Katili, Sartin Mahadi, Nur Rizky Putri Maryam S. Limbotu Mutiara Mahmud Nadia Blongkod Nelmi Hafizah Mokoginta Rahim, Marsela Hasan Rea Indriyani Kunsi Riskawati Pakaya Rita Amini Warastuti Rizal Siti Afrianty H Kundji Siti Afrianty H. Kundji Sri Destriyanti Tahaku Sudarsono . Tahir, Ismail William I. S. Mooduto Yuanita Lakoro