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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Journal of Economic, Business, and Administration JEBA Jurnal Ilmu Manajemen dan Bisnis Journal of Hulonthalo Service Society West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies
Sudarsono .
Universitas Bina Mandiri Gorontalo
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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PEMANFAATAN BIG DATA DAN CONTENT MARKETING DALAM MENARIK MINAT PENGUNJUNG WISATA PANTAI DI DESA TOLUTU, KECAMATAN TOMINI, BOLAANG MONGONDOW SELATAN Sudarsono .
Jurnal Pengabdian Pada Masyarakat MEMBANGUN NEGERI Vol 5 No 2 (2021): Jurnal Pengabdian Kepada Masyarakat Membangun Negeri
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v5i2.1519

Abstract

Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) oleh pemerintah saat ini sangat dirasakan dampaknya oleh sejumlah pengelola tempat wisata di Desa Tolutu, Kecamatan Tomini, Kabupaten Bolaang Mongondow Selatan, Provinsi Sulawesi Utara. Masyarakat mengalami kesulitan dalam menarik minat pengunjung di daerah wisata tersebut. Meskipun saat ini, Kabupaten Bolaang Mongondow Selatan berada pada PPKM Level 3 namun minat masyarakat untuk mengunjungi beberapa tempat wisata yang ada di Desa Tolutu masih rendah. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan solusi atas permasalahan yang dihadapi oleh masyarakat Desa Tolutu, Kecamatan Tomini, Kabupaten Bolaang Mongondow Selatan, Sulawesi Utara, khususnya pada masyarakat pengelola daerah wisata yang terdampak PPKM akibat dari menyebarnya penularan Covid-19 di Sulawesi Utara. Kegiatan pengabdian kepada Masyarakat dilaksanakan dalam bentuk pendampingan dan pelatihan dalam pemanfaatan big data dan content marketing dalam menarik minat pengunjung untuk berwisata di Desa Tolutu, Kecamatan Tomini. Kegiatan ini dilaksanakan selama dua bulan kepada pengelola daerah wisata di Desa Tolutu. Pada bulan pertama, masyarakat diberikan pengetahuan, pelatihan dan keterampilan terkait pemanfaatan big data dan content marketing melalui berbagai platform media sosial yang digunakan oleh masyarakat. Selanjutnya, pada bulan kedua, masyarakat diberikan pendampingan dan edukasi keberlanjutan agar masyarakat mampu menciptakan konten kreatif yang dapat menarik minat masyarakat untuk berkunjung di Desa Wisata Tolutu, Kecamatan Tomini.
Surveillance of Employee Cooperation in the Enactment of Services in the Paguyaman Pantai Sub-District Office Pepi Rahman; Sudarsono; Samin Latif
Journal of Economic, Business, and Administration (JEBA) Vol. 3 No. 1 (2022): Journal of Economics, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.068 KB) | DOI: 10.47918/jeba.v3i1.450

Abstract

This study aims to discover how the employee of Paguyaman Pantai sub-district office manages the cooperation in providing services. This study employed a descriptive method with a qualitative approach. The data analysis technique utilizes the Miles and Huberman model to process the data. The findings indicated that 1) Employees' competency in implementing services exhibits unique features. There are still some employees that violate time discipline regulations and even disregard their assigned jobs and responsibilities. 2) It is assumed that the employees' synergy in delivering services has been established well and smoothly and that any issues would be resolved by mutual discourse. 3) Relationships with employees involved in service delivery are positive and smooth, as they consistently develop communication and coordination regarding performance as sub-district employees. 4) Employee productivity in implementing services has been extremely high, as evidenced by the excellent cooperation built as quickly as feasible. 5) Employees' sense of belonging is still a barrier to service delivery at the Paguyaman Pantai Sub-District Office due to a lack of trust between employees and individual attitudes.
Akuntabilitas Pengelolaan Alokasi Dana Desa (ADD) Di desa luhu kecamatan telaga kabupaten gorontalo Nurhayati A. Ayuba; Darman Darman; Sudarsono Sudarsono; Djamila Podungge; Ely Ibrahim; Amnatia R Abdullah
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 9 No 2 (2022)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v9i2.3332

Abstract

This study intends to identify the Village Fund Allocation Management in Luhu Village, Telaga District, Gorontalo District. This research was conducted at the Luhu Village Office. The research method used is a descriptive study technique with a qualitative approach in which descriptive research describes the conditions and atmosphere of incidents in the field in a systematic and careful way. The research results prove that the results obtained are tied to the management of village fund allocations in Luhu Village, Telaga District, namely programming Village Fund Allocations, implementation of Village Fund Allocations, and accountability information in accordance with applicable determinations and listed villages that are fast both in administration or stipulations and speed on document collection.
Pendampingan dalam Pemanfaatan Content Marketing Guna Meningkatkan Kesadaran Masyarakat tentang Manfaat Hygiene Sanitasi dan Bahaya Dislipidemia Fitriani R. Blongkod; Sudarsono; Vira Yuniar J. Paute
Journal of Hulonthalo Service Society (JHSS) Vol. 1 No. 2 (2022): Journal of Hulonthalo Service Society (JHSS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.963 KB) | DOI: 10.47918/jhss.v1i2.659

Abstract

The implementation of mentoring health cadres in the use of content marketing to increase public awareness about the benefits of sanitation and the dangers of dyslipidemia in Linawan Village, Pinolosian District, South Bolaang Mongondow Regency, North Sulawesi aims to optimize the performance of health cadres in providing health services to communities outside the posyandu. The method used in providing assistance to health cadres in Linawan Village is a bottom-up method with a socio-transformative mentoring approach that places health cadres and the community as subjects who need to be given motivation, opportunities and knowledge as well as skills in planning and developing their potential. The results of the implementation of mentoring activities that have been carried out for two months show that there is a significant change in mindset and attitude patterns from the community regarding: 1) the dangers of secondary dyslipidemia caused by an unhealthy lifestyle and habits that can increase the risk of dyslipidemia such as rarely exercising, frequent consuming alcohol, smoking, and frequent consumption of sugar or saturated fat foods in the form of high-fat meats, cheese, fried foods and butter; 2) the importance of an effort made to protect, maintain and improve the health status by maintaining the cleanliness of the subject; 3) health efforts by maintaining and protecting the cleanliness of the environment of the subject.
COMMUNITY PARTICIPATION IN TOLOMATO VILLAGE DEVELOPMENT PLANNING CENTRAL SUWAWA SUBDISTRICT Sri Destriyanti Tahaku; Sudarsono; Aryati Hamzah
Jurnal Ilmu Manajemen dan Bisnis Vol. 11 No. 2 (2023): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out the participation of the community in villagedevelopment planning in Tolomato Village of Central Suwawa Subdistrict, andcommunity participation in the implementation of Development in Tolomato Villageof Central Suwawa Subdistrict.The method in this research uses qualitative research methods of research thatintend to understand the phenomenon of what is experienced holistically, and by wayof description in the form of words and language, in a special context to providesolutions or input to problems that are appropriate and related to the problem.The results of the research are: 1) community participation in developmentplanning in Tolomato Village community and the government has both participatedin village development planning although not all communities who participate invillage development planning; and 2) community participation in the implementationof Tolomato Village has been good done by the community in forming villagegovernment to carry out village development in terms of participation in the form ofenergy and energy. Thoughts given by society.
The Importance of Digital Marketing As an MSME Marketing Strategy: A Literature Review Sudarsono Sudarsono; Rinto Yusuf
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.359

Abstract

Small, medium and micro enterprises (MSMEs) play an important role in driving the economy of the community, especially in certain regions. This is indicated by the fact that most of the population works in this industry. However, in reality, small and medium enterprises (MSMEs) often use traditional methods to sell their goods, namely selling directly to consumers. Observations show that they face challenges in adopting today's rapidly evolving information technology, resulting in a limited market. The study used Mendeley, Google Scholar, and Semantic Scholar to conduct a literature review. From this exposition, it can be concluded that MSMEs must utilize the latest technology to increase revenue to expand market share. In order for them to compete in a wider market, they must also make their products stand out because they are unique.
The Influence of Green Marketing Campaign, Sustainability Commitment, and Community-Based Marketing on Brand Preference in Bandung FMCG Sector Frans Sudirjo; Sudarsono Sudarsono; Usup Usup
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1691

Abstract

This study investigates the influence of Green Marketing Campaigns, Sustainability Commitments, and Community-Based Marketing on Brand Preference in the FMCG sector in Bandung, using a quantitative analysis approach. Data were collected from 150 respondents using a Likert scale (1-5) and analyzed with SEM-PLS 3. The results reveal that all three variables significantly impact Brand Preference, with Community-Based Marketing showing the strongest effect. Green Marketing Campaigns and Sustainability Commitments also demonstrate substantial positive influences. These findings highlight the growing consumer preference for brands that prioritize environmental responsibility, sustainability, and community engagement. Practical implications include the need for FMCG companies to integrate these elements into their marketing strategies to enhance consumer loyalty and brand positioning.
Co-Authors Abdullah, Amnatia R Aryati Hamzah DARMAN Djamila Podungge Ely Ibrahim Fitriani R. Blongkod Frans Sudirjo Nurhayati A. Ayuba Pepi Rahman Rinto Yusuf Samin Latif Sri Destriyanti Tahaku Usup Usup Vira Yuniar J. Paute