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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Bina Praja Gorontalo Management Research Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Promotif Preventif Journal of Economic, Business, and Administration JEBA Public Health and Safety International Journal (PHASIJ) Jurnal Ilmu Manajemen dan Bisnis Journal of Hulonthalo Service Society West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Jurnal Penelitian Pendidikan Indonesia RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi

Sudarsono .

Universitas Bina Mandiri Gorontalo

Author-ID : 3930361

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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PEMANFAATAN BIG DATA DAN CONTENT MARKETING DALAM MENARIK MINAT PENGUNJUNG WISATA PANTAI DI DESA TOLUTU, KECAMATAN TOMINI, BOLAANG MONGONDOW SELATAN Sudarsono .
Jurnal Pengabdian Pada Masyarakat MEMBANGUN NEGERI Vol 5 No 2 (2021): Jurnal Pengabdian Kepada Masyarakat Membangun Negeri
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v5i2.1519

Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) oleh pemerintah saat ini sangat dirasakan dampaknya oleh sejumlah pengelola tempat wisata di Desa Tolutu, Kecamatan Tomini, Kabupaten Bolaang Mongondow Selatan, Provinsi Sulawesi Utara. Masyarakat mengalami kesulitan dalam menarik minat pengunjung di daerah wisata tersebut. Meskipun saat ini, Kabupaten Bolaang Mongondow Selatan berada pada PPKM Level 3 namun minat masyarakat untuk mengunjungi beberapa tempat wisata yang ada di Desa Tolutu masih rendah. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan solusi atas permasalahan yang dihadapi oleh masyarakat Desa Tolutu, Kecamatan Tomini, Kabupaten Bolaang Mongondow Selatan, Sulawesi Utara, khususnya pada masyarakat pengelola daerah wisata yang terdampak PPKM akibat dari menyebarnya penularan Covid-19 di Sulawesi Utara. Kegiatan pengabdian kepada Masyarakat dilaksanakan dalam bentuk pendampingan dan pelatihan dalam pemanfaatan big data dan content marketing dalam menarik minat pengunjung untuk berwisata di Desa Tolutu, Kecamatan Tomini. Kegiatan ini dilaksanakan selama dua bulan kepada pengelola daerah wisata di Desa Tolutu. Pada bulan pertama, masyarakat diberikan pengetahuan, pelatihan dan keterampilan terkait pemanfaatan big data dan content marketing melalui berbagai platform media sosial yang digunakan oleh masyarakat. Selanjutnya, pada bulan kedua, masyarakat diberikan pendampingan dan edukasi keberlanjutan agar masyarakat mampu menciptakan konten kreatif yang dapat menarik minat masyarakat untuk berkunjung di Desa Wisata Tolutu, Kecamatan Tomini.

Pengaruh Kualitas Layanan terhadap Tingkat Kepuasan Konsumen pada Matahari Department Store Mall Panakkukang Makassar Sudarsono
Journal of Economic, Business, and Administration (JEBA) Vol. 1 No. 1 (2020): Journal of Economic, Business, and Adminsitration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Penelitian ini bertujuan untuk mengetahui dan mengidentifikasi faktor kualitas layanan yang menjadi pertimbangan konsumen dalam berbelanja di Matahari Department Store Mall Panakkukang Makassar.Selain itu, penelitian ini juga memberikan informasi terkait variabel yang memiliki pengaruh dominan dan strategi pemasaran yang perlu diterapkan guna meningkatkan kualitas layanan di Matahari Department Store Mall Panakkukang Makassar. Metode analisis yang digunakan yaitu analisis faktor dengan mengelompokkan variabel-variabel yang menjadi ukuran kualitas layanan dan metode analisis multiple regresi guna mengetahui pengaruh antara masing-masing faktor terhadap kepuasan konsumen di Matahari Department Store Mall Panakkukang Makassar. Hasil penelitian menunjukkan bahwa hubungan antara kualitas layanan dan kepuasan konsumen tidak bisa dipisahkan, hal ini terbukti dari semakin baik kualitas layanan dari ondikator variabel yang digunakan maka tingkat kepuasan konsumen akan semakin baik pula. Hal tersebut dilihat dari semua variabel yang digunakan bernilai positif.Dari ke-18 variabel yang disajikan, terdapat 14 variabel yang memenuhi syarat yang menjadi ukuran kualitas layanan dan diantara ke-14 variabel tersebut terdapat lima variabel yang sangat berpengaruh dominan terhadap tingkat kepuasan konsumen yakni X1 (penampilan karyawan), X4 (kecepatan pelayanan karyawan), X13 (kemudahan lokasi pelayanan untuk dijangkau pelanggan), X17 (kenyamanan pelanggan dalam berbelanja), X18 (kebersihan area pelayanan).

The Influence of Organizational Culture and Movements on the Performance of Civil Servants at the Regional Secretariat Office of North Bolaang Mongondow Regency Fitri Babay; Sudarsono; Karlina Napu
Journal of Economic, Business, and Administration (JEBA) Vol. 2 No. 4 (2021): Journal of Economic, Business, and Adminsitration
Publisher : LP2M Universitas Bina Mandiri Gorontalo

This study aims to: (1) analyze the influence of organizational culture partially on the performance of Civil Servants at the Regional Secretariat Office of North Bolaang Mongondow Regency. (2) To analyze the effect of mutation partially on the performance of Civil Servants at the Regional Secretariat Office of North Bolaang Mongondow Regency. (3) To analyze and determine the influence of organizational culture and simultaneous transfer on the performance of Civil Servants at the Regional Secretariat Office of North Bolaang Mongondow Regency. This research approach is descriptive quantitative through data collection based on questionnaires and documentation. Furthermore, data analysis in this study is multiple regression with the help of SPSS 21. The results of this study indicate that (1) organizational culture has a positive and significant effect on the performance of Civil Servants at the Regional Secretariat Office of North Bolaang Mongondow Regency with a coefficient of determination of 11.30%. (2) Mutations have a positive and significant effect on the performance of Civil Servants at the Regional Secretariat Office of North Bolaang Mongondow Regency with a coefficient of determination of 53.60%. (3) Organizational culture and transfer together have a significant effect on the performance of Civil Servants at the Regional Secretariat Office of North Bolaang Mongondow Regency with a coefficient of determination of 64.90%. While the remaining 35.10% can be explained by other variables not examined in this study such as work motivation, leadership, employee competence, information technology in work and career management for employees.

Analysis of Factors Affecting the Decision to Purchase Online Case Study (Customer Tapa-Bulango) Nurain Rahmatia Tamrin; Sudarsono; Ely Ibrahim
Journal of Economic, Business, and Administration (JEBA) Vol. 2 No. 2 (2021): Journal of Economic, Business, and Adminsitration
Publisher : LP2M Universitas Bina Mandiri Gorontalo

The aims of this study are: 1) To determine the factors that influence purchasing decisions online by consumers in Tapa-Bulango; 2) To identify the dominant factors that influence purchasing decisions online by consumers in Tapa-Bulango. The research method used in this research is qualitative with a descriptive approach. The number of informants used in this study was 7 people. The results show that (1) consumers choose to do online shopping because through online media consumers can get clear information about the products they need; (2) Consumers search for information through internet media and also ask friends or family who have bought the same product; (3) After obtaining clear information, the consumer evaluates the product to be purchased by comparing the quality and price of the goods; (4) In making transaction decisions, there are consumers who choose the COD method because they can still check the products purchased. And there are also consumers who follow the alternatives provided by the online store; (5) After making a purchase, there are consumers who actively comment on the products purchased in the online store comments column and there are also consumers who do not provide any comments.

The Implementation of Transmigration Residents' Placement in Creating an Independent Society in Ayumolingo Village, Pulubala District, Gorontalo Regency Abdurahman Abdullah; Yosep Koton; Sudarsono
Journal of Economic, Business, and Administration (JEBA) Vol. 2 No. 3 (2021): Journal of Economic, Business, and Adminsitration
Publisher : LP2M Universitas Bina Mandiri Gorontalo

This study aims to determine the implementation of the placement oftransmigration residents in realizing an independent society in AyumolingoVillage, Pulubala District, Gorontalo Regency and the factors that hinder theimplementation of Transmigration Residents' placement in creating anIndependent Society in Ayumolingo Village, Pulubala District, andGorontalo Regency.Research method used is a qualitative research method with data collectiontechniques including: 1) observation; 2) interview; and 3) documentation.Activities in data analysis, namely: 1) data reduction stage; 2) datapresentation stage; and 3) data verification stage.The results in this study are the implementation of the placement oftransmigration residents from planning has not been maximized because itdoes not include or involve residents around the transmigration area or areaas required and the implementation is not optimal because it still causes socialjealousy of local residents and complaints from transmigration residentsbecause the land is determined/given by the government is not in accordancewith what is in the location of the transmigration area and the supervisionhas not been effective, so that there are transmigration residents whohave been placed away from their homes/settlement locations, so that thegovernment's goal in an effort to achieve business independence and maketransmigration residents feel at home or settle in the location of the transmigrationarea has not can be realized. As for the factors that hinder the implementationof the placement of Transmigration Citizens in AyumolingoVillage, Pulubala District, Gorontalo Regency, namely commitment is stilllow, transparency is still lacking and human resources are still limited, bothimplementing apparatus resources and community resources, thus hamperingthe implementation and implementation placement of transmigrants.

Surveillance of Employee Cooperation in the Enactment of Services in the Paguyaman Pantai Sub-District Office Pepi Rahman; Sudarsono; Samin Latif
Journal of Economic, Business, and Administration (JEBA) Vol. 3 No. 1 (2022): Journal of Economics, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

This study aims to discover how the employee of Paguyaman Pantai sub-district office manages the cooperation in providing services. This study employed a descriptive method with a qualitative approach. The data analysis technique utilizes the Miles and Huberman model to process the data. The findings indicated that 1) Employees' competency in implementing services exhibits unique features. There are still some employees that violate time discipline regulations and even disregard their assigned jobs and responsibilities. 2) It is assumed that the employees' synergy in delivering services has been established well and smoothly and that any issues would be resolved by mutual discourse. 3) Relationships with employees involved in service delivery are positive and smooth, as they consistently develop communication and coordination regarding performance as sub-district employees. 4) Employee productivity in implementing services has been extremely high, as evidenced by the excellent cooperation built as quickly as feasible. 5) Employees' sense of belonging is still a barrier to service delivery at the Paguyaman Pantai Sub-District Office due to a lack of trust between employees and individual attitudes.

Akuntabilitas Pengelolaan Alokasi Dana Desa (ADD) Di desa luhu kecamatan telaga kabupaten gorontalo Nurhayati A. Ayuba; Darman Darman; Sudarsono Sudarsono; Djamila Podungge; Ely Ibrahim; Amnatia R Abdullah
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 9 No 2 (2022)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v9i2.3332

This study intends to identify the Village Fund Allocation Management in Luhu Village, Telaga District, Gorontalo District. This research was conducted at the Luhu Village Office. The research method used is a descriptive study technique with a qualitative approach in which descriptive research describes the conditions and atmosphere of incidents in the field in a systematic and careful way. The research results prove that the results obtained are tied to the management of village fund allocations in Luhu Village, Telaga District, namely programming Village Fund Allocations, implementation of Village Fund Allocations, and accountability information in accordance with applicable determinations and listed villages that are fast both in administration or stipulations and speed on document collection.

PENGGUNAAN BAHASA DAN ISTILAH PEMASARAN DIGITAL DALAM MENINGKATKAN MINAT BELI ONLINE Sudarsono Sudarsono; Aryati Hamzah; Rita Amini Warastuti
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 1 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i1.640

This study aims to answer questions about how to use appropriate language and terms to attract consumers' buying interest to make purchases online. This study uses a systematic literature review method. The choice of language and terms in digital marketing is still a problem for most content creators in creating relevant marketing content to attract consumers to make purchases online. Researchers found 14,333 related articles published in 2021 and 2022 then selected and reduced the articles. based on the relevance of the discussion into 168 which were analyzed descriptively qualitatively using the Publish & Perish, Mendeley and VOSviewer applications based on article searches on Google Scholar, Crossreff, PubMed and OpenAlex. Research findings indicate that the use of interesting and valuable language and terms is one of the factors triggers for consumers to make purchases online. Broadly speaking, the choice of language and terms can be categorized into two, namely to target teenage consumers, the language and terms used are more attractive and contemporary in the form of certain slang or idioms. While the language and terms that must be used to target adult consumers, the choice of language and terms that are simpler, not tacky and also not wordy. On the other hand, the impact of the Covid-19 pandemic is still part of consumer activities to make purchases online

Pendampingan dalam Pemanfaatan Content Marketing Guna Meningkatkan Kesadaran Masyarakat tentang Manfaat Hygiene Sanitasi dan Bahaya Dislipidemia Fitriani R. Blongkod; Sudarsono; Vira Yuniar J. Paute
Journal of Hulonthalo Service Society (JHSS) Vol. 1 No. 2 (2022): Journal of Hulonthalo Service Society (JHSS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

The implementation of mentoring health cadres in the use of content marketing to increase public awareness about the benefits of sanitation and the dangers of dyslipidemia in Linawan Village, Pinolosian District, South Bolaang Mongondow Regency, North Sulawesi aims to optimize the performance of health cadres in providing health services to communities outside the posyandu. The method used in providing assistance to health cadres in Linawan Village is a bottom-up method with a socio-transformative mentoring approach that places health cadres and the community as subjects who need to be given motivation, opportunities and knowledge as well as skills in planning and developing their potential. The results of the implementation of mentoring activities that have been carried out for two months show that there is a significant change in mindset and attitude patterns from the community regarding: 1) the dangers of secondary dyslipidemia caused by an unhealthy lifestyle and habits that can increase the risk of dyslipidemia such as rarely exercising, frequent consuming alcohol, smoking, and frequent consumption of sugar or saturated fat foods in the form of high-fat meats, cheese, fried foods and butter; 2) the importance of an effort made to protect, maintain and improve the health status by maintaining the cleanliness of the subject; 3) health efforts by maintaining and protecting the cleanliness of the environment of the subject.

COMMUNITY PARTICIPATION IN TOLOMATO VILLAGE DEVELOPMENT PLANNING CENTRAL SUWAWA SUBDISTRICT Sri Destriyanti Tahaku; Sudarsono; Aryati Hamzah
Jurnal Ilmu Manajemen dan Bisnis Vol. 11 No. 2 (2023): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to find out the participation of the community in villagedevelopment planning in Tolomato Village of Central Suwawa Subdistrict, andcommunity participation in the implementation of Development in Tolomato Villageof Central Suwawa Subdistrict.The method in this research uses qualitative research methods of research thatintend to understand the phenomenon of what is experienced holistically, and by wayof description in the form of words and language, in a special context to providesolutions or input to problems that are appropriate and related to the problem.The results of the research are: 1) community participation in developmentplanning in Tolomato Village community and the government has both participatedin village development planning although not all communities who participate invillage development planning; and 2) community participation in the implementationof Tolomato Village has been good done by the community in forming villagegovernment to carry out village development in terms of participation in the form ofenergy and energy. Thoughts given by society.

Co-Authors Abdullah, Amnatia R Abdurahman Abdullah Ahmad, Evi arbie, rosnawati arifin tahir Aryati Hamzah DARMAN Djamila Podungge djou, sitti Ely Ibrahim Fitri Babay Fitriani R. Blongkod Frans Sudirjo Imam Mashudi, Imam Karlina Napu Mada, Yusuf Rayan Muhammad, Ikram Nurain Rahmatia Tamrin Nurhayati A. Ayuba Paat, Johny Christofel Pepi Rahman Podungge, Djamila Rachman, Azis Rinto Yusuf Rita Amini Warastuti Samin Latif Santy Madu, Christin Sidiki, Mey Wulansari Sri Destriyanti Tahaku uaneto, liska Usup Usup Vira Yuniar J. Paute Yahya, Siskawaty Yosep Koton

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