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Analisis Strategi Pemasaran Pada Gerai Transmart Carrefour Pabelan (studi kasus pada konsumen transmart carrefour pabelan) Fiki Meliyanawati; Supawi Pawenang; Solichul Hadi
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.803

The purpose of this study was to analyze the marketing strategy at the Prefan Carrefour Transmart outlet. This type of research uses quantitative research. The population of this study is consumers of Carrefour Pabelan Transmart outlets, samples in the study were 100 people sampling techniques using random sampling methods, data analysis techniques used this study using multiple linear regression. F test results indicate that the location, promotion and quality of service simultaneously and significantly influence the purchase decision on the Carrefour Pabelan Transmart Outlet. T test results showed thatothe location had ahpositive and significant effect on purchasing decisions at the Pabelan Carrefour Transmart Outlet, promotion hadlal positive and significant effection purchasing decisions at the Pabelan Transmart Carrefour Outlet, service quality had positive and significant effection purchasing decisions at the Prefan Carrefour Transmart Outlet. Dermination coefficient shows theolocation, promotion andiserviceiquality has an influencee of 57.5% on the purchase decision variable in the Pabelan Carrefour Transmart Outlet. Keywords: Location, Promotion, Service Quality, Purchasing Decisions

Pengaruh Choi Siwon Sebagai Brand Ambassador, Brand Image, dan Cita Rasa Terhadap Keputusan Pembelian Mie Sedaap Korean Spicy Chicken Sofia Ilmi; Supawi Pawenang; Fithri Setya Marwati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.822

Penelitian ini bertujuan penjelaskan: untuk mengetahui prosentase Choi Siwon sebagai brand ambassador, brand image, dan cita rasa terhadap keputusan pembelian mie sedaap Korean spicy chicken. Jenis penelitian yang digunakan yaitu penelitian kuantitatif. Penelitian ini dilakukan di Universitas Batik Surakarta angkatan 2017-2019 dengan persyaratan yang sudah mengkonsumsi mie sedaap Korean spicy ckicken. Teknik pengambilan menggunakan purposiive sampling. Tekik analisis yang digunakan adalah analisis linier berganda dengan uji f dan uji t. Hasil dari analisis regresi berganda diperoleh bahwa tiap-tiap variabel yaitu variabel brand ambassador, brand image dan cita rasa secara bersama-sama dan parsial berpengaruh dan signifikan terhadap keputusan pembelian mie sedaap Korean spicy ckicken. Uji f menghasilkan fhitung 18.077 dengan f tabel 2.728 dengan signifikan 000b . sedangkan untuk uji t diperoleh dari tiap variabel brand ambassador thitung 2.120 dengan ttabel 0,037 untuk brand image diperoleh thitung 2.675 dengan ttabel 0,009 serta cita rasa diperoleh thitung 3.411 dengan ttabel 0,001 maka dapat disimpulkan bahwa tiap variabel berpengaruh dan signifikan terhadap keputusan pembelian mie Korean spicy chicken. Diketahui juga variabel yang mendominasi dari tiap variabel yaitu brand image. Kata kunci : brand ambassador, brand image, cita rasa dan keputusan pembelian.

ANALISIS HARGA, PROMOSI, SALESMAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA VARIO 125 ( PT. NAGA MAS MOTOR POS CEMANI) Tarochma Anggun Mei Candra; Supawi Pawenang; Djumali Djumali
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.984

The purpose of this research is to find out how big an influence, price, promotions, the salesman and the location of the purchase. The results of this study explain that hypothesis testing 1 i.e. the price the positive effect of purchase supported by empirical evidence. Hypothesis testing 2 indicates that the promotion of the potential negative effect against the purchasing decision. Hypothesis testing 3 explains that the salesmen did not influence on purchasing decisions. The results of hypothesis testing 4 indicates that the location does not have an effect on purchasing decisions. Keywords: Price, Promotion, Salesman, Location,Purchase Decisions

PERFORMANCE FACTORS OF REGIONAL OFFICE EMPLOYEES OF THE DIRECTORATE GENERAL OF TAXES CENTRAL JAVA II Rahmat Tri Hidayat; supawi pawenang; istiatin istiatin
PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship Vol 1, No 1 (2021): PERCIPIENCE
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.545 KB)

The goal of this study Is to: (1) Analyze the development ofhuman resources on the performance of employees of the Regional Officeof DJP Central Java II, (2) Analyze the influence of personal competenceon the performance of employees of the Regional Office of DJP CentralJava II, (3) Analyze the influence of work professionalism on theperformance of employees of the Regional Office of DJP Central Java II,(4) Analyze the effect of remuneration on the performance of employeesoffice Directorate General of Taxes of Central Java II, and (5) To analyzethe influence of integrity on the performance of employees of the RegionalOffice of DJP Central Java II. This type of quantitative research. Thepopulation in this study was all employees in the The Central Java IIRegional Office of the Directorate General Of Taxes,, which amounted to152 with a sample of 76 people. The sampling approach used in this studyis random sampling. Data retrieval techniques using questionnaires. Dataanalysis techniques are traditional assumption tests and multiple linearregressions. The results showed that (1) Hr development variables haveno significant effect on employee performance, (2) Personal competencyvariables have a positive and significant influence on employeeperformance, (3) Occupational professionalism variables have a positiveand significant influence on employee performance (4) Remunerationvariables have a positive and significant influence on employeeperformance, (5) Integrity variables have a positive and significantinfluence on performance official.

STRATEGIES TO IMPROVE THE QUALITY OF HUMAN RESOURCES IN THE KARANGANYAR PRIMARY TAX SERVICE OFFICE Pratomo Riyadi; Supawi Pawenang; Sudarwati Sudarwati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2902

Human resources (HR) are an important asset for an organization to achieve a competitive advantage in the era of globalization. Efforts to develop the capacity of human resources for the apparatus have not been managed properly. This is shown, among others, by the difficulty in changing the way of mindset and working of the apparatus, low discipline and employee ethics, a career system that is not fully based on work performance, an inadequate remuneration system for a decent life, recruitment that has not been carried out based on the required educational qualifications , the implementation of education and training that has not been able to fully improve performance, weak supervision and audits of employee performance, and personnel management information systems that are not functioning optimally. Research objectives are (1) analyzing the strategy of increasing human resources for employees at the Karanganyar Primary Tax Office (2) analyzing the supporting and inhibiting factors for human resource improvement strategies at the Karanganyar Primary Tax Office. This type of research used qualitative research. The subjects in this study were employees of the Karanganyar Primary Tax Office. The data method used in this research is SWOT. The superior position of the Karanganyar Primary Tax Office by using a SWOT diagram showing the position of Human Resources in Quadrant I, a position that greatly uses existing opportunities to increase the strength of the agency. This means that the existing opportunities are used to further increase the strength of the human resources at Karanganyar Primary Tax Office. The focus of this strategy is to maximize opportunities to improve the quality of human resources. Keywords: SWOT, quality of human resources

PENGEMBANGAN WAWASAN KEWIRAUSAHAAN GLOBAL MELALUI KOLABORASI INTERNASIONAL DAN VISITING LECTURE DALAM PROGRAM PENGABDIAN MASYARAKAT Anita Wijayanti; Supawi Pawenang; Phaisan Toryib
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 1: Januari 2025 (In Press)
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jpm.v4i1.9589

UNIBA Surakarta, sebagai entrepreneur university, melaksanakan program visiting lecture di Attarkiyah Islamic Institute, Thailand Selatan, sebagai bentuk pengabdian masyarakat internasional. Program ini bertujuan meningkatkan wawasan global siswa dan pemahaman mereka tentang kewirausahaan dalam konteks internasional.Kegiatan dilakukan melalui analisis kebutuhan, penyusunan program partisipatif, dan pelaksanaan interaktif dengan metode presentasi, studi kasus, dan simulasi. Hasilnya, siswa memperoleh pemahaman mendalam tentang kewirausahaan, terinspirasi mengembangkan pola pikir kreatif, inovatif, dan adaptif, serta termotivasi menghadapi tantangan ekonomi global. Program ini juga memperkuat hubungan internasional antara UNIBA Surakarta dan Attarkiyah Islamic Institute. Rekomendasi pengembangan mencakup perluasan materi, penguatan pendampingan pasca-kegiatan, dan evaluasi berkelanjutan. Kegiatan ini menjadi langkah konkret UNIBA Surakarta dalam mendukung pendidikan kewirausahaan berbasis nilai-nilai Islam untuk mencetak generasi wirausahawan berdaya saing global

Analisis Pengaruh Kompetensi, Lingkungan Kerja, Motivasi, Dan Kompensasi Terhadap Kinerja Karyawan (Studi Pada PT. AIA Financial Cabang Yogyakarta) Maghfiroh, Sahara; Kartika Hendra; Supawi Pawenang
urn:multiple://2988-7828multiple.v3i24
Publisher : Institute of Educational, Research, and Community Service

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Kinerja karyawan yang optimal merupakan faktor kunci dalam pencapaian tujuan perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi, lingkungan kerja, motivasi, dan kompensasi terhadap kinerja karyawan PT. AIA Financial Cabang Yogyakarta. Penelitian ini menggunakan metode kuantitatif dengan teknik sampling jenuh, sehingga melibatkan seluruh karyawan PT. AIA Financial Cabang Yogyakarta sebanyak 35 orang sebagai sampel. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa kompetensi, lingkungan kerja, motivasi, dan kompensasi memiliki pengaruh positif terhadap kinerja karyawan. Temuan ini menegaskan pentingnya peningkatan kompetensi, penciptaan lingkungan kerja yang kondusif, pemberian motivasi yang efektif, serta sistem kompensasi yang adil dalam mendukung produktivitas karyawan.

PERAN KEPUASAN KERJA SEBAGAI MEDIATOR HUBUNGAN ANTARA PSIKOLOGI CAPITAL DAN DUKUNGAN ORGANISASI TERHADAP PERFORMA KERJA PEGAWAI RS PKU MUHAMMADIYAH KARTASURA ridwan pamungkas; Bambang Mursito; Supawi Pawenang
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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This research aims to determine the effect of psychological capital, organizational support, and job satisfaction on employee job performance and the role of job satisfaction as a mediator of the relationship between psychological capital and support for employee job performance at PKU Muhammadiyah Kartasura Hospital. A quantitative research design is used in this research methodology The population of employees who work at PKU Muhammadiyah Kartasura Hospital totals 65 employees. A census with a sample size of 65 respondents served as the sampling method for this investigation. Data collection using a questionnaire. Data analysis techniques using SmartPLS 3.0 software. The results proved that psychological capital, organizational support, and job satisfaction positively and significantly affected employee performance. As well as psychological capital and organizational support have a positive and significant effect on employee job performance at PKU Muhammadiyah Kartasura Hospital. This proves that the combination of psychologically solid capital and good organizational support can create a work environment conducive to employee job satisfaction and, in turn, improve overall work performance.

Kesiapan Kerja Melalui Efikasi Diri, Motivasi Kerja, Soft skill, dan Praktik Industri pada Mahasiswa Vokasi Agus Ardiyanto; Ida Aryati Diyah; Supawi Pawenang
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8131

Competition for jobs is getting higher because the number of job seekers is greater than the availability of job opportunities, resulting in increased unemployment. Tight competition in the world of work requires the work readiness of graduates from vocational colleges, to have expertise and skills in their fields and be ready to work. This study aims to analyse the effect of self-efficacy, work motivation, soft skills and industrial practice on work readiness in AK-Tekstil Solo vocational students. This study uses a quantitative descriptive approach. The sampling technique was saturated sampling with a sample of 97 students of class 2023 AK-Tekstil Solo. The data analysis technique uses statistical analysis, namely multiple linear regression tests, T tests, F tests, and coefficients of determination. The results showed that self-efficacy, soft skill work motivation, industrial practice had a positive and significant effect on student work readiness. Self-efficacy, work motivation, soft skills, and industrial practice have a significant and simultaneous effect of 93.4% on the work readiness of AK-Tekstil Solo vocational students. Thus increasing self-efficacy, work motivation, soft skills, and industrial practice will increase the work readiness of AK-Tekstil Solo vocational students.

Kesiapan Kerja Melalui Efikasi Diri, Motivasi Kerja, Soft skill, dan Praktik Industri pada Mahasiswa Vokasi Agus Ardiyanto; Ida Aryati Diyah; Supawi Pawenang
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8131

Competition for jobs is getting higher because the number of job seekers is greater than the availability of job opportunities, resulting in increased unemployment. Tight competition in the world of work requires the work readiness of graduates from vocational colleges, to have expertise and skills in their fields and be ready to work. This study aims to analyse the effect of self-efficacy, work motivation, soft skills and industrial practice on work readiness in AK-Tekstil Solo vocational students. This study uses a quantitative descriptive approach. The sampling technique was saturated sampling with a sample of 97 students of class 2023 AK-Tekstil Solo. The data analysis technique uses statistical analysis, namely multiple linear regression tests, T tests, F tests, and coefficients of determination. The results showed that self-efficacy, soft skill work motivation, industrial practice had a positive and significant effect on student work readiness. Self-efficacy, work motivation, soft skills, and industrial practice have a significant and simultaneous effect of 93.4% on the work readiness of AK-Tekstil Solo vocational students. Thus increasing self-efficacy, work motivation, soft skills, and industrial practice will increase the work readiness of AK-Tekstil Solo vocational students.

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