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All Journal Psikoislamika : Jurnal Psikologi dan Psikologi Islam Jurnal Pendidikan Ilmu Sosial GUIDENA: Jurnal Ilmu Pendidikan, Psikologi, Bimbingan dan Konseling JURNAL Al-AZHAR INDONESIA SERI HUMANIORA PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang Syntax Idea Enrichment : Journal of Management International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat Jurnal Penyuluhan Agama Media Bina Ilmiah
Rochimah Imawati
UIN Syarif Hidayatullah Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Physics Public Health Social Sciences Other

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MINI PARENTING CLASS UPAYA MENGATASI ADIKSI GADGET PADA ANAK-ANAK Rochimah Imawati
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

Mini Parenting Class Adalah bentuk pelatihan sebagai proses intervensi yang sistematik untuk meningkatkan pengetahuan, kemampuan, dan keterampilan. Sedangkan kecenderungan adiksi gadget, adalah ketergantungan seseorang dalam penggunaan gadget dengan beberapa aspek dan indikator yang menyertai-nya. Kecenderungan adiksi gadget pada anak menjadi sesuatu yang harus mendapatkan prioritas dalam pengasuhan anak-anak. Dengan demikian Mini Parenting Class merupakan salah satu metode dalam proses pembelajaran dan intervensi untuk peningkatan wawasan, sikap, perilaku, dan kemampuan dalam pengasuhan, terutama dalam menghadapi masalah penggunaan gadget pada anak usia dini dan anak usia sekolah. Kegiatan ini menggunakan metode ceramah langsung, diskusi atau sharing session, dan online learning. Sasaran kegiatan ini adalah para orangtua, guru, penggiat parenting secara khusus di lingkungan PAUD dan TPA Al-Muhajirin Kelurahan Cempaka Putih dan meluas secara terbuka dan umum pada berbagai kalangan kelompok masyarakat. Hasil evaluasi program ini telah terjadi peningkatan dan perubahan pengetahuan, wawasan, sikap, dan perilaku sebagai upaya penanganan kecederungan adiksi gadget pada anak-anak.
Social Media Marketing Strategies and Customer Engagement Effects on Purchase Intention in Online Business Wijayanto, Gatot; Risdwiyanto, Andriya; Imawati, Rochimah; Siagian, Ade Onny
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1320

Abstract

The rapid expansion of digital platforms has transformed social media into a strategic marketing channel that significantly influences consumer behavior in online business environments. This study examines the relationship between social media marketing strategies and purchase intention, with customer engagement acting as a mediating variable. Using a quantitative research approach, data were collected from active social media users through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that social media marketing strategies positively and significantly affect both customer engagement and purchase intention. Additionally, customer engagement demonstrates a strong influence on purchase intention and partially mediates the relationship between social media marketing and purchasing behavior. These findings underscore the importance of designing interactive, credible, and value-oriented marketing content to strengthen consumer engagement and drive purchasing outcomes. The study offers theoretical contributions to digital marketing literature and practical implications for online businesses aiming to enhance marketing effectiveness and customer conversion rates in an increasingly competitive digital marketplace.
Co-Authors Ade Onny Siagian Aip Badrujaman Anaway Irianti Mansyur Andri Hadiansyah Andriya Risdwiyanto Andrya, Amanda Putri Aulia Fadjrina Dian Marita Eka Ade Lestari Fadhillah, Dini Nur Gatot Wijayanto Iwan Hadi Gautama Mansyur, Anaway Irianti Masni Erika Firmiana Masni Firmiana Meithya Rose Prasetya Mutiara Wulan Ramadhani Radhiya Bustan Rahmawati, Yuliana Mukti RAHMI FITRIA Rahmi Fitria Siti Rahmawati Siti Rahmawati Vahruddin Jayadi