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All Journal An-Nisbah: Jurnal Ekonomi Syariah Jurnal Al-Qardh Jurnal Ilmiah Al-Syir'ah Anterior Jurnal Informatika : Jurnal Informatika, Manajemen dan Komputer FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Jurnal Ekonomi dan Bisnis Dharma Andalas Iqtishodia: Jurnal Ekonomi Syariah Jurnal Ilmu Hukum Tambun Bungai Lentera Dumai (Jurnal Manajemen dan Teknologi Informasi) Jurnal Ilmiah Manajemen Kesatuan Jurnal Chart Datum SIGMA TEKNIKA Accounting and Business Journal Jurnal Pengabdian Masyarakat Asia Unri Conference Series: Community Engagement Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) AMALA Jurnal Pengabdian Kepada Masyarakat Jurnal Keperawatan dan Kesehatan (JKK) Heritage of Nusantara: International Journal of Religious Literature and Heritage Avant-garde: Jurnal Ilmiah Pendidikan Seni Pertunjukan Satya Dharma: Jurnal Ilmu Hukum An-Nisbah: Jurnal Ekonomi Syariah Journal of Industrial and Syariah Economics Journal of Islamic Finance and Syariah Banking
Rahmad Kurniawan
STMIK Dumai
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Journal : Journal of Industrial and Syariah Economics

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Strategi dan Nilai-Nilai Ekonomi Islam dalam Promosi Foodies di Kota Palangka Raya Kurniawan, Rahmad; Ihsan, Moh; Fitri, Fitri
Journal of Industrial and Syariah Economics Vol. 2 No. 1 (2024): October
Publisher : Program Studi Ekonomi Syariah STAI Senori Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63321/jise.v2i1.50

Abstract

The digital era has transformed many aspects, including the shift in promotional methods from print media to digital platforms. One of the social media platforms that has been widely utilized is Instagram. Over time, Instagram has also become a venue for promotion. Various types of businesses are promoted through Instagram, one of which is the promotion via foodies accounts that have attracted the interest of various culinary entrepreneurs. This research aims to understand the promotional strategies of foodies in Palangka Raya from the perspective of Islamic economics. This study is a field research employing a descriptive qualitative approach. The subjects of this research are the owners of foodies accounts @kulinerpalangka, @abang.lapar, and @ngunyah.pky in Palangka Raya, as well as three informants who use foodies services. The research results indicate that social media marketing activities for foodies maximize the 4 Cs in using social media for promotion, namely context, communication, collaboration, and connection. The Islamic economic perspective on foodies' activities emphasizes cooperation between business actors and foodies. Users of food services must meet the halal review criteria. The verse discussing the halal nature of a product is QS Al-Baqarah verse 29. Additionally, the concept of foodies includes an element of excessive eating, which contradicts Islamic teachings as stated in QS Al-A'raf verse 31
Co-Authors Adi Arianto Adi Astiti, Ni Nyoman Agusriadi, Ivan Andrians Ahmad Dakhoir Ahmadi Hasan Ahmedika Azkiya Akbar, Wahyu Al Malikul Ikhwanda Putra Alfonso Munte Amat Sofiyan Amrullah, Syahid Anwar, Harles Ari Saputra, Ari Balqis, Salsabila Putri Chairul Fahmi Chandra Eri Firman Cornelia, Riska Dadang Hermawan DESI NATALIA, DESI Diah Ayu Lestari, Diah Ayu Edi Susanto Elisawati, Elisawati Enriko Tedja Sukmana, Enriko Tedja Fatiha Aziz Ferry Firdaus, Gusti Muhammad Fitri Fitri Hartono Hartono Hasanah, Laily Hidayah, Slamet Hidayat, Mardi Husnul Hatimah, Husnul Ibnu Elmi AS Pelu Ihsan, Annisa Azzahra Indri Andriani Jefry Tarantang Khusnudin Listri Septiana Luxxon Deans Brucles Marcelia, Baiq Wira Dharma Dhea Tri Marhamelda, Septedian Masita, Masita Mofit Saptono Moh Ihsan Moh. Ihsan Muhammad Irsyad Nada, Jihan Nofri Yendra Novaldi F Nugroho I F, Angga Nur Asnawi Nur Rubiati Nurul falah Pelu, Ibnu Elmi A. S. Pradika, Jaka Pratama, Kharisma Pratiwi, Trya Ayu Priyandes, Alpano Rahmat Hidayatullah Rajunas, Rajunas Redita Dicky Setiawan Ridarmin, Ridarmin Rimal Mahdani Rindu Bella Sukma Rionaldo Rionaldo Riyadi, Nur Rizka Adrifa Rofiq , Aunur Sabrina Meilianty Sadikin Abdul Azis Mandala Putra, Jay Samsiyah, Samsiyah Sanawiyah, Sanawiyah Sari Dewi, Kezia Eka Sari, Dita Kartika Septedian Marhamelda Shella Yuliana ZR Sodiq sri wahyuni Sukri Adrianto Syahnandar Syahnandar Toto Cimurti Uci Yulia Sari Ulfah Ulfah Ulfah, Maulida Umi Nadra Wahyu Akbar Wimbrayardi Wimbrayardi Yadi, Andri Yenni Del Rosa