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All Journal SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Pendidikan Ekonomi (JUPE) Al Ishlah Jurnal Pendidikan Neraca: Jurnal Pendidikan Ekonomi Ideas: Jurnal Pendidikan, Sosial dan Budaya JURNAL PENDIDIKAN IPS Jurnal Basicedu Seminar Nasional Hasil Penelitian LP2M UNM ihyaulum Jurnal Akademik Pengabdian Masyarakat Journal of Accounting, Economics, and Business Education Dinamika Pendidikan
Nurjannah Nurjannah
Universitas Negeri Makassar
Religion Arts Humanities Chemistry Computer Science & IT Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Digital Marketing Terhadap Peningkatan Penjualan UMKM di Era Digital Septiannisa Paramita; Nurjannah Nurjannah; Hikmayani Subur
Neraca: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2026): Neraca: Jurnal Pendidikan Ekonomi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/neraca.v11i2.12783

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap peningkatan penjualan Usaha Mikro, Kecil, dan Menengah (UMKM) di era digital. Metode yang digunakan adalah Systematic Literature Review (SLR) dengan menelaah berbagai penelitian relevan yang diperoleh dari database ilmiah seperti Google Scholar, SINTA, Portal Garuda, dan Semantic Scholar. Proses seleksi dilakukan berdasarkan kriteria inklusi tertentu sehingga diperoleh literatur yang valid dan sesuai dengan fokus penelitian. Hasil kajian menunjukkan bahwa digital marketing berpengaruh positif terhadap peningkatan penjualan UMKM melalui perluasan jangkauan pasar, peningkatan brand awareness, efisiensi biaya pemasaran, serta meningkatnya kepercayaan dan loyalitas pelanggan. Media sosial seperti Instagram dan TikTok serta marketplace seperti Shopee dan Tokopedia menjadi saluran yang paling efektif dalam mendukung kinerja penjualan UMKM. Keberhasilan digital marketing dipengaruhi oleh faktor internal seperti literasi digital dan kualitas konten, serta faktor eksternal seperti infrastruktur internet, persaingan pasar, dan dukungan kebijakan. Penelitian ini menyimpulkan bahwa keberhasilan digital marketing pada UMKM tidak hanya bergantung pada teknologi, tetapi juga pada kesiapan sumber daya manusia, lingkungan eksternal, dan dukungan kebijakan yang berkelanjutan. Oleh karena itu, diperlukan strategi digital yang terintegrasi serta peningkatan kapasitas pelaku UMKM agar mampu bersaing di era ekonomi digital.
Pengaruh Literasi Keuangan dan Teknologi Digital terhadap Minat Investasi di Pasar Modal pada Generasi Z Kota Makassar Hikmayani Subur; Nurjannah Nurjannah
Neraca: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2026): Neraca: Jurnal Pendidikan Ekonomi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/neraca.v11i2.13041

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan teknologi digital terhadap minat berinvestasi di pasar modal pada Generasi Z di Kota Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif dan explanatory research. Sampel penelitian terdiri atas 100 responden Generasi Z yang berdomisili di Kota Makassar dan dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner online dengan skala Likert lima poin dan dianalisis menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap minat investasi. Teknologi digital juga berpengaruh positif dan signifikan terhadap minat investasi, serta memiliki kontribusi yang lebih dominan dibandingkan literasi keuangan. Selain itu, literasi keuangan dan teknologi digital secara simultan terbukti berpengaruh terhadap minat berinvestasi di pasar modal. Temuan ini menunjukkan bahwa minat investasi Generasi Z tidak hanya dibentuk oleh pemahaman keuangan, tetapi juga oleh kemudahan akses digital terhadap informasi dan layanan investasi. Oleh karena itu, peningkatan minat investasi Generasi Z perlu didukung melalui edukasi literasi keuangan berbasis digital agar keputusan investasi yang diambil lebih rasional, aman, dan berkelanjutan.
Pengaruh Pendidikan Kewirausahaan, Pengetahuan Green Economy Dan Green Entrepreneurial Orientation Terhadap Green Entrepreneurial Intention Pada Mahasiswa FEB UNM Melalui Environmental Awareness Sebagai Variabel Mediasi Iswar Iswar; Andi Tenri Ampa; Nurjannah Nurjannah; Mustari Mustari; Alfiana Damasinta
JURNAL PENDIDIKAN IPS Vol. 16 No. 3 (2026): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v16i3.4379

Abstract

Penelitian ini dilakukan pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar (FEB UNM) untuk menganalisis pengaruh pendidikan kewirausahaan, pengetahuan green economy, dan green entrepreneurial orientation terhadap green entrepreneurial intention dengan environmental awareness sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain hypothesis testing study. Data dikumpulkan melalui kuesioner terhadap 361 mahasiswa yang dipilih menggunakan proportionate quota sampling, kemudian dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM) berbantuan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan berpengaruh positif terhadap green entrepreneurial intention (β=0,157; t=2,416; p=0,016), pengetahuan green economy (β=0,180; t=2,787; p=0,005), dan green entrepreneurial orientation (β=0,155; t=2,305; p=0,021). Ketiganya juga berpengaruh terhadap environmental awareness, masing-masing β=0,339; β=0,296; dan β=0,329 dengan p=0,000. Environmental awareness berpengaruh positif terhadap green entrepreneurial intention (β=0,337; t=3,725; p=0,000). Selain itu, environmental awareness memediasi pengaruh pendidikan kewirausahaan (β=0,114; p=0,001), pengetahuan green economy (β=0,100; p=0,001), dan green entrepreneurial orientation (β=0,111; p=0,001) terhadap green entrepreneurial intention. Temuan ini menegaskan pentingnya integrasi nilai keberlanjutan dalam pendidikan kewirausahaan. Dengan demikian, peningkatan pengetahuan, orientasi, dan pengalaman belajar kewirausahaan yang berwawasan lingkungan perlu diperkuat melalui kurikulum aplikatif agar mahasiswa memiliki niat nyata membangun usaha hijau yang inovatif, bertanggung jawab, dan mendukung pencapaian pembangunan berkelanjutan di Indonesia pada masa mendatang secara konsisten.
Digital Parenting Practices and The Development of Social-Emotional Character In Early Childhood: A Case Study At Wahyu Kindergarten Nurjannah Nurjannah; Anggi Wulandari; Risnawati Rasyid; Nuraisah Nuraisah; Hajerah Hajerah
Ihya Ulum: Early Childhood Education Journal Vol 4 No 1 (2026): Ihya Ulum: Early Childhood Education Journal
Publisher : PG PAUD Universitas Islam Makassar | LP2M-UIM | PPJ PAUD (Perhimpunan Pengelola Jurnal PAUD) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59638/ihyaulum.v4i1.826

Abstract

The use of digital media by young children without parental supervision has been widely examined through quantitative approaches. However, qualitative research exploring how family digital parenting practices and teachers' roles jointly shape young children's social-emotional character within a small-scale early childhood education setting remains limited, particularly in the Indonesian context. This study addresses this gap by examining how parental digital parenting practices and teachers' roles collaboratively contribute to the development of children's social-emotional character at Wahyu Kindergarten. A qualitative case study design was employed, involving twelve purposively selected participants comprising one principal, three teachers, and eight parents. Data were collected through participant observation, semi-structured interviews, and document analysis, and were analyzed using data reduction, data display, and conclusion drawing. The trustworthiness of the findings was ensured through source and methodological triangulation. The findings indicate that unsupervised digital device use is associated with reduced face-to-face social interaction, weakened self-discipline, and increased individualistic tendencies among young children. In contrast, communicative digital parenting accompanied by active parental guidance supports the development of responsibility, politeness, and social skills. These positive outcomes are further reinforced by teachers through behavioral modeling and the facilitation of positive peer interactions within the school environment. Theoretically, this study contributes a collaborative framework for parents and teachers to promote balanced digital parenting practices that support the development of young children's social-emotional character in early childhood education settings.
Understanding the Role of Economic Education on Generation Z's Lifestyle and Interest in Saving: Why Do Financial Literacy and Circle of Friends Matter? Muhammad Hasan; Kurniawati Kurniawati; Nurdiana Nurdiana; Nurjannah Nurjannah; Andi Caezar To Tadampali
Dinamika Pendidikan Vol. 19 No. 1 (2024)
Publisher : Economics Education Department Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/dp.v19i1.5459

Abstract

The lifestyle of the people of a country can also be an illustration of how that country will experience growth in the economic sector. An individual's lifestyle and interest in saving must, of course, be accompanied by knowledge and literacy that can control this. This research aims to determine the influence of economic education on the generation's lifestyle and interest in saving, which is mediated by financial literacy and a circle of friends. The population in this study is generation Z, who live in Petasia District. The sampling technique used the Limeshow equation formula with a determined sample size of 700 respondents. The data collection method uses a questionnaire. The data analysis technique is partial least squares structural equation modeling (PLS-SEM) analysis. The results of this research show that economic education (X) has a positive and significant influence on Generation Z's lifestyle and interest in saving. Then, financial literacy and a circle of friends are able to mediate the influence between economic education and Generation Z's interest in saving. These findings encourage generation Z to optimize economic education, both formal and informal, as well as increase financial literacy, in order to maintain their lifestyle. It is also necessary to optimize learning access and provide great opportunities for Generation Z to increase their financial literacy.
PKM Pembuatan Mochi Rainbow Fla (MORFLA) Ratnah S; Nur Arisah; Nurjannah Nurjannah; Mustari Mustari; Sitti Hajerah Hasyim
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10167

Abstract

In Indonesia, the use of glutinous rice flour is still limited to foods containing carbohydrates and tends to be used to produce foods that are filling. One of the foods made from glutinous rice flour is mochi. Mochi is one of the foods that is still rarely found in society because mochi is one of the modern foods whose method of making is still unknown to many people. Therefore, innovations to mochi cakes are needed to attract the interest of many people to buy and have an interest in making mochi for consumption or for sale in order to generate economic value that can be marketed both domestically and internationally. The methods used in this activity include lectures, questions and answers or discussions, and training and mentoring carried out in Manggala District, Makassar City for 2 weeks. The results obtained are: (1) Training on making Rainbow Fla Mochi was responded well by participants; (2) High interest and motivation from training participants greatly supports the transfer of knowledge and skills from the servants to the training participants, so that the training material provided can be absorbed by all; and (3) The product of the Rainbow Fla Mochi making training can be consumed daily and can be used as a community entrepreneurial product.
PKM Pembuatan Roti Pisang (Ropis Trinurisa) untuk Meningkatkan Pendapatan Masyarakat Sri Utami; Nurjannah Nurjannah; Nur Arisah; Sitti Hajerah Hasyim; Mustari Mustari
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10168

Abstract

One of the Community Service activities that can increase the purchasing value of raw materials is bananas processed into Ropis Trinurisa (Banana Bread). Processing this product can increase community income with a home industry business or commonly called a home business in processing bananas into Ropis Trinurisa (Banana Bread). The methods used in this activity include lectures, questions and answers or discussions, and training and mentoring carried out in Tamalate District, Makassar City for 2 weeks. The results obtained are (1) Training on processing bananas into Ropis Trinurisa (Banana Bread) was responded well by the participants; (2) The high interest and motivation of the training participants greatly supports the transfer of knowledge and skills from the service providers to the training participants, so that the training materials provided can be absorbed by all; and (3) The training products for processing bananas into Ropis Trinurisa (Banana Bread) can be consumed daily and can be used as community entrepreneurial products.
PKM Pembuatan DARPAS (Dadar Paselang) Andi Sawe Ri Esso; Nurdiana Nurdiana; Nurjannah Nurjannah; Mustari Mustari; Sitti Hajerah Hasyim
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10181

Abstract

Changes in food trends, such as the increasing demand for healthy or vegan foods, can be a challenge for rolled pancakes/dadar paselang. If unable to adapt to this trend, dadar paselang may lose its appeal in the market. This can make it difficult to attract consumers and maintain a stable market share. Therefore, innovations in dadar cakes are needed to attract the interest of many people to buy and have an interest in making mochi for consumption or for sale in order to generate economic value that can be marketed both domestically and internationally. The methods used in this activity include lectures, questions and answers or discussions, and training and mentoring conducted in Manggala District, Makassar City for 2 weeks. The results obtained are: (1) The training on making Dadar Paselang was well responded by the participants; (2) The high interest and motivation of the training participants greatly supports the transfer of knowledge and skills from the servants to the training participants, so that the training materials provided can be absorbed by all; and (3) The training products for making dadar paselang can be consumed daily and can be used as community entrepreneurial products.
Co-Authors A Siti Muqni Alfiani Agus Syam Alfiana Damasinta Andi Sawe Ri Esso Andi Tenri Ampa Anggi Wulandari Citra Ayni Kamaruddin Dwi Aini Azzarah Hajerah Hikmayani Subur Inanna Iswar Iswar Kurniawati Kurniawati Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Iqbal Usman Mustari Mustari Nur Arisah Nuraisah Nuraisah Nurdiana Nurul Azizah Rahmatullah Rahmatullah Rahmatullah Ratnah Ratnah Ratnah Ratnah Ratnah S Risnawati Rasyid Septiannisa Paramita Sitti Hajerah Hasyim Sri Utami Suharyadi Rahmat Tadampali, Andi Caezar To Tisan Tisan