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All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) Scientific Journal of Reflection : Economic, Accounting, Management and Business Akrab Juara : Jurnal Ilmu-ilmu Sosial NUSANTARA: Jurnal Pengabdian Kepada Masyarakat International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Mount Hope Global Economic Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Economics, Education, Law and Social Sciences (IJEELSC)
Hendra Jonathan Sibarani
Unknown Affiliation
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Green Stream Movement : Revitalisasi Sungai Deli Melalui Kolaborasi Mahasiswa dan Dosen Hendra Jonathan Sibarani; Hana Salsabila Lubis; Debora Tambunan; Victor Maruli Pakpahan; Sungguh Ponten Pranata; Yenni Martok; Dewi Rafiah Pakpahan
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.5077

Abstract

River cleanliness is a very important environmental issue, especially in densely populated areas that are vulnerable to water pollution. The “Green Stream Movement” program is a community service initiative carried out by a team of students and lecturers to revitalize the condition of the Deli River around the Medan-Marelan area. This activity includes community education, river cleaning, and innovation of waste sorting systems around the river flow. The purpose of this program is to increase environmental awareness of residents and build a sustainable system to maintain river cleanliness. The results of the program show an increase in community participation and a decrease in the amount of waste in the river area by. Collaboration between students, lecturers, and the community has proven effective in creating real changes in the environment
Optimalisasi Pemasaran Produk Olahan Makanan melalui Penerapan Strategi Digital Marketing bagi UMKM di Medan Hendra Jonathan Sibarani; Yenni; Nora Anisa Br Sinulingga; Sari Mariahma Nova Sipayung; Sri Ramadhany; Sahara Abdy; Denni; Errie Margery; Ali Syah Putra; Debora Tambunan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.3827

Abstract

The development of digital technology has significantly changed product marketing patterns, including for Micro, Small, and Medium Enterprises (MSMEs). It is known that many MSME food processing actors in Medan Marelan District have not been able to take advantage of the potential of digital marketing optimally in developing their businesses. The main problems faced include limited knowledge about digital marketing strategies, lack of ability to manage business social media, and lack of understanding of the importance of digital content-based promotion. This Community Service Activity (PKM) aims to empower food processing MSME actors in Medan Marelan through training and assistance in the implementation of digital marketing strategies to increase marketing reach and product competitiveness. The method of implementing activities includes the socialization stage, theoretical training on the basic concepts of digital marketing, direct practice of creating business accounts, creating promotional content, using marketplaces and social media, and evaluating the results of mentoring. The results of the activity showed that participants experienced an increase in knowledge and skills in the application of digital marketing. Business actors are starting to be able to create and manage business accounts independently, create attractive promotional content, and utilize various digital platforms such as Instagram, Facebook, and TikTok to expand the market.
CUSTOMER SATISFACTION WITH GOODS DELIVERY SERVICES: THE ROLE OF COURIERS, DELIVERY LOCATIONS, DELIVERY TIME, AND COMPLAINT SERVICE AVAILABILITY IN ONLINE SHOPPING APPLICATIONS Hendra Jonathan Sibarani; Elizabet Haloho; Fitria Halim; Nora Anisa Sinulingga
International Journal of Economics, Education, Law and Social Sciences (IJEELSC) Vol. 2 No. 1 (2026): January
Publisher : PT. ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/d5jbr464

Abstract

This study investigates the influence of key factors in delivery services such as courier performance, delivery location, delivery time, and availability of complaint services on customer satisfaction in the context of online shopping applications. Using a quantitative approach and data collected from 300 valid responses in Medan were collected using purposive sampling, this study utilised PLS-SEM through SmartPLS to test the proposed model. The results show that all four factors have a significant and positive impact on customer satisfaction, with delivery time showing the strongest influence. On the other hand, the existence of an easily accessible and responsive complaint system strengthens consumers' trust in e-commerce platforms. Implications for e-commerce platforms and logistics providers are also discussed in this study, thus providing a clear understanding of the performance of e-commerce platforms in Indonesia. In addition, this study also makes a practical contribution by suggesting that e-commerce companies should focus more on improving delivery efficiency and post-purchase service, as well as building a proactive customer complaint system. Academically, the results of this study add to the literature in the field of logistics management and customer satisfaction in the digital era, and open up room for further research that can explore additional factors such as shipping costs, item security, and app user experience.
Co-Authors Adelia Br Sembiring Aisyah Ali Syah Putra Andreas Alvin Liadi Andreas Munthe David Hamonangan Simamora David Tenggara Debora Tambunan Denni Dewi Rafiah Pakpahan Dewi Ratna Sari Br Manurung Elizabet Haloho Errie Margery Esther Praja Anggriany Panggabean Fenny Krisna Fitria Halim Frans Gideon Sinuhaji Frederic Grestin Ekalina Turnip Hana Salsabila Lubis Januardin Manullang Jasmine Angela Jen Peng Huang Jennifer Chandra Justine Mario Salas Marpaung, Fenny Krisna Nidya Banuari Nora Anisa Br. Sinulingga Nora Anisa Sinulingga Nyswee Alda Rinta Pakpahan, Victor Maruli Rosinta Romauli Situmeang Sahara Abdy Samuel Sitorus Sari Mariahma Nova Sipayung Shisillia Octhaviani Sitorus, Dompak Sri Ramadhany Sungguh Ponten Pranata Tony Blayer Simangunsong Tony Ruswandy Varissa Yenni Yenni Martok