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All Journal Sabda: Jurnal Kajian Kebudayaan Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Jurnal Berkala Ilmu Perpustakaan dan Informasi Lentera Pustaka Anuva: Jurnal Kajian Budaya, Perpustakaan, dan Informasi Khazanah: Jurnal Pengembangan Kearsipan Diplomatika: Jurnal Kearsipan Terapan LibTech : Library and Information Science Journal
Pramudyo, Gani Nur
Departemen Ilmu Perpustakaan Dan Informasi, Fakultas Ilmu Pengetahuan Budaya, Universitas Indonesia
Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pengembangan Media Digital sebagai Strategi Retorika Pemasaran Produk Resin Eco-Kultural Sigur.id di Desa Branjang, Ungaran Barat Agustin, Evi Yanti; Handaka, Theresia Rachel Aurelia; Saputri, Novellia Shafa Nur; A'la, Muhammad Faishal Rofiqil; Tedja, Muthia Fakhira; Devitasari, Rafaela Tiara; Patricia, Aretha Hanny; Nasution, Irzan Althaf Munif; Rachmadhani, Aulia; Mukafi, Muhammad Hamdan; Komariya, Siti; Pramudyo, Gani Nur
Sabda: Jurnal Kajian Kebudayaan Vol 20, No 2 (2025): Sabda: Jurnal Kajian Kebudayaan Vol. 20 No. 2
Publisher : Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/sabda.20.2.12-24

Abstract

The purpose of this study is to evaluate the effectiveness of digital media in building cultural narratives while strengthening the position of UMKM products in the creative economy ecosystem. The method used is a mixed-methods approach, which combines qualitative and quantitative approaches simultaneously. Qualitative data were collected through semi-structured interviews, participant observation, and visual documentation, while quantitative data were obtained from social media insights, website metrics, and e-commerce performance. The literature review includes Aristotle's rhetorical theory (ethos, pathos, logos), the concept of MSME digitalization, and the eco-cultural storytelling approach. The results of the study show that digital media not only function as a promotional tool but also as a medium for preserving culture and forming the identity of local products. The rhetorical strategy applied was successful in creating emotional, logical, and credible engagement with the audience. In conclusion, the integration between technology and cultural values through a marketing rhetoric approach is able to build sustainable MSME positioning while strengthening a more meaningful digital cultural ecosystem.
Menggali Genealogi dan Transformasi Vihara Sima 2500 Buddha Jayanti: Dari Situs Sejarah ke Pusat Spiritualitas Modern Maulidah, Farikhatul; Gunawan, Muhammad; Rohmiyati, Yuli; Pramudyo, Gani Nur; Irhandayaningsih, Ana; Bramiana, Chelly Novia
Sabda: Jurnal Kajian Kebudayaan Vol 20, No 2 (2025): Sabda: Jurnal Kajian Kebudayaan Vol. 20 No. 2
Publisher : Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/sabda.20.2.101-109

Abstract

This study examines the genealogy, history, and transformation of Vihara Sima 2500 Buddha Jayanti as a center of spirituality and social engagement within the context of the Buddhist revival in Indonesia. Established in 1958 to commemorate 2500 years of the Buddha's passing, the vihara plays a strategic role in strengthening national and international religious and cultural networks. Using a qualitative and descriptive-analytical approach, this research reveals the process of revitalizing the vihara from its period of prominence through decline, to its renewed function as a meditation and community development hub that is open and inclusive. The findings indicate that the vihara functions not only as a place of worship but also as a social, educational, and multicultural space capable of addressing modern societal challenges. This revitalization demonstrates that traditional religious institutions can successfully build relevant spiritual identities and respond to Indonesia's social dynamics.
Co-Authors A'la, Muhammad Faishal Rofiqil Agustin, Evi Yanti Ana Irhandayaningsih Anggayuh Mukti Sari Anisah, Meryta Ari Shandy, Riani Khusna Arshanda, Rivalin Asykariya, Ifroh Alfi Azizah, Baiq Bramiana, Chelly Novia Citra P, Gusti Ayu Radeni Deo, Yanuar Devitasari, Rafaela Tiara Distianti, Nurul Intan Dyaningsih, Noviati Ayu Faniya, Yunda Handaka, Theresia Rachel Aurelia Ilmawan, M. Roddy Indira Irawati, Indira Ismail Alim Prayogi Isnaini, Aulia Kentjana, Berliana Dhanieta Tirta Kholda, Syifa Nadhifah Komariya, Siti Malik, Ghiyats Al Maria Ulfa Maulidah, Farikhatul Mayesti, Nina Muhammad Gunawan Muhammad Rosyihan Hendrawan Mukafi, Muhammad Hamdan Nasution, Irzan Althaf Munif Nurida Maulidia Rahma, Nurida Maulidia Oktaviani, Devina Patricia, Aretha Hanny Rachmadhani, Aulia Rafsanjani, Singgasana Ratu Zahra Ramadan, Alvito Arief Salim, Tamara Adriani Saputri, Novellia Shafa Nur Sri Widianah Tedja, Muthia Fakhira Utama, Faisal Tri Yolanda, Anggie Yuli Rohmiyati Yuli Trisnawati Zurika Sintia Putri