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All Journal Jurnal Kajian Komunikasi MITRA: Jurnal Pemberdayaan Masyarakat JE (Journal of Empowerment) LINIMASA: JURNAL ILMU KOMUNIKASI Communication KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Coverage: Journal of Strategic Communication Jurnal Ilmiah Ilmu Komunikasi Communique Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Pasundan International of Community Services Journal (PICS-J) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Khidmatul Ummah: Jurnal Pengabdian Kepada Masyarakat Jurnal Warta Desa (JWD) ArtComm : Jurnal Komunikasi dan Desain Marcommers : Jurnal Marketing Communication and Advertising Jurnal Komunikasi Global Madani : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Diseminasi Kajian Ilmu Komunikasi Jurnal Komunikasi Indonesia Kontekstual: Jurnal Ilmu Komunikasi AGUNA: Jurnal Ilmu Komunikasi ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Fitranandan, Charisma Asri
Universitas Pasundan
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PELATIHAN COPYWRITING DAN DIGITAL MARKETING PADA PELAKU UMKM SENTRA USAHA DI KELURAHAN BUAH BATU KOTA BANDUNG Yogi Muhammad Yusuf; Vikry Abdullah Rahiem; Charisma Asri Fitrananda
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2022): (Oktober 2022)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v5i2.1568

Abstract

Micro, Small and Medium Enterprises or commonly called UMKM are business activities or businesses run by individuals, households or small business entities. Based on a Bank Indonesia survey, 87.5 percent of UMKM were affected by the Covid-19 pandemic. Of this amount, around 93.2 percent of them were negatively affected on the sales side. With this background, the team conducted copywriting training and training related to digital marketing at one of the UMKM Business Centers in Bojongsoang District, Buah Batu Village, Bandung City. This service is carried out to increase sales by utilizing digital platforms. The ability to write in the media market place is very important to create a brand awareness effect on potential consumers. The problem is that partners have not been able to create captions, taglines, descriptions for products that will be stored in the marketplace storefront. In addition, related to digital marketing planning, the service team brought students to provide material according to what was learned in lectures. This service activity uses a contextual approach method, namely providing theoretical material first and followed by guidance and assistance to partners in making copywriting and digital marketing planning techniques. Then proceed with the facilitation method in creating content that can be uploaded directly on the marketplace or on their social media
Co-Authors Affandi, Nur Ratih Devi Avila Justine Kalalo, Clairene Azizun Kurnia Illahi Bachtiar, Myra Aprillia BAHTIAR, YUSUF BUDI SETIADI DARYONO Devi Affandi, Nur Ratih Hidayah, Syafina Iqbal, Mochamad Irfayani, Adinda Iskandar, Trias Pyrenia Komala, Elly Maulida, Nazwa Latifa Mochamad Iqbal Mochamad Iqbal Nadisa Pratiwi Nisrina Salsabila Taufiq Nur Ratih Devi Affandi Prasetyo, Muhammad Elga Johan Purnama, Astri Aulia Nanda Rabathy, Qisthy Rahiem, Vikry Abdullah Rini Anisyahrini Saefudin, Iing Santika, Muhammad Adhi Sinta Swastikawara Sonjaya, Rasman Suherman, Reyhan Alzhilansyah Syamsuddin, Fitri Vikry Abdullah Rahiem Vikry Abdullah Rahiem Wartono, Wawan Yanti Susila T. Yogi Mochamad Yusuf Yogi Muhamad Yusuf Yogi Muhamad Yusuf Yulia Segarwati Yusuf, Yogi Muhamad Yusuf, Yogi Muhammad