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All Journal Jurnal Civics: Media Kajian Kewarganegaraan Jurnal The Messenger Sociae Polites: Majalah Ilmiah Sosial-Politik KOMUNIKA Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Manuju : Malahayati Nursing Journal Bricolage : Jurnal Magister Ilmu Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan KOMUNIDA: Media Komunikasi dan Dakwah Jurnal Ilmu Sosial Humaniora Indonesia International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Cerdika: Jurnal Ilmiah Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ilmu Kesejahteraan Sosial
Sudarmanti, Rini
Universitas Paramadina
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Does Social Media Usage Reduce the Level of Religiosity? Chusjairi, Juni Alfiah; Sudarmanti, Rini
Jurnal The Messenger Vol. 16 No. 1 (2024): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i1.8915

Abstract

Introduction: This study examined the interplay between social media usage and religiosity among Indonesian Muslims, which is the largest Muslim country in the world. Morevoer where more than 70% of the population are active on social media. The social media platforms included in the study were networking sites such as facebook, to microblogging platforms such as Twitter and Instagram. Video sharing services such as YouTube were also examined. Methods: Data were collected through an online survey, and Structural Equation Modelling with AMOS was employed for analysis. The respondents were millennial graduate students studying communication. Structural Equation Modeling was chosen due to its suitability for multivariate analysis involving latent variables, which are not directly measurable, such as religiosity and social media usage. The dimension used to analyse the relationship with God which includes assessing ones’ religiosity and the second dimension includes, non-obligatory actions which is more to religious acts. Findings: Results of the study indicated a negative association between social media usage and religious devotion, with greater social media engagement correlating to reduced time devoted to religious practices and spiritual connection with Allah. In other words it showed that the more active someone used social media, the lower the religiosity. Originality: This research provided new insights into how digital technologies influenced religious practice in modern era. It affects how people practice, engage with, communicate through social media for spiritual expression, and community building outreach. It also brings concern in ethical reflection, intelligent engagement, and discernment within religious communities.
Pemberdayaan Perempuan Dalam Kewirausahaan Sosial(Studi Kasus Waroeng Hijau, Ancol) Yudithadewi, Dien; Parikesit, Bonifasius; Sudarmanti, Rini
Jurnal Ilmu Kesejahteraan Sosial Vol. 21, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research focuses on social entrepreneurship called Waroeng Hijau, which was initiated by one of the Regional Owned Enterprises since 2008. Waroeng Hijau is a women's empowerment program to address social issues in the Pademangan Sub-district, North Jakarta. This study uses a persuasive case approach (Siggelkow, 2007) to see the institutional structure or business model of social entrepreneurship that supports women's empowerment. The data collection process is carried out through literature review and interviews with relevant stakeholders. The results of the study stated that the innovative management model and funding, equality, and mutual cooperation became elements of empowerment that support social entrepreneurship performance.
Understanding Communication and Identity Strategy of Indonesian Diaspora Women as YouTuber Yusuf, Kurniawaty; Sudarmanti, Rini
Jurnal The Messenger Vol. 13 No. 3 (2021): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i3.2247

Abstract

Nowadays the presence of internet provides virtual spaces for diaspora women who are living outside Indonesia. Living within different cultures are challenging and social media platform can be as self-actualization medium to representing identities and expressing their emotional bonding with homeland.   There are only several research which have revealed on how Indonesia women diaspora from mixed family especially in maintaining YouTube platforms. The aim of this study is tried to portray how Indonesian diaspora women revealing their national identity within video YouTube content. This research method was descriptive qualitative. Data were collected from ten videos of two Indonesian diasporas YouTuber who have mixed family, living abroad, and have more than 1 (one) million subscribers. We tried to explore from some categories such as video's location, moment or time background, target viewer, and on how delivering the messages within videos. Research finding showed that the video s contents indicated kind of negotiation construction for showing love and caring between homeland and recent locations, also acceptance with local identities. Elements of Indonesian are attached in their everyday life.   In addition, they were still depicted as being related to domestic role and being responsible for taking care of the family.
Islamic Values And Digital Health Communication Adoption: Theory Of Reasoned Action Study Wahyuti, Tri; Sudarmanti, Rini
KOMUNIKA Vol 8 No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/cg13ph03

Abstract

This study uses the Theory of Reasoned Action framework to examine Islamic values' influence on adopting digital health communication technology among Muslim patients in Indonesian private hospitals. Through a quantitative approach, 200 Muslim patients who had used digital health communication platforms in Jakarta's private hospitals were surveyed. Employing Partial Least Squares Structural Equation Modeling (PLS-SEM), the research found that Islamic values—particularly siddiq (honesty), tabligh (clear communication), amanah (trust), and fathanah (intelligence)—significantly influence patients' attitudes (β = 0.676, p < 0.001) and subjective norms (β = 0.762, p < 0.001) regarding digital health communication technology. These factors subsequently affect behavioral intentions and actual adoption behaviors. The study reveals that subjective norms exert a more substantial influence on behavioral intention (β = 0.462) than attitudes (β = 0.396), highlighting the collectivist nature of Indonesian society. The model demonstrates robust explanatory power for behavioral intention (R² = 0.592) and actual behavior (R² = 0.557), indicating that successful digital transformation in healthcare requires alignment with cultural and religious values. These findings provide crucial insights for healthcare providers to enhance patient engagement through culturally sensitive digital communication strategies in predominantly Muslim contexts. 
The influence Of whatsapp usage on persuasive communication in romantic relationships: A study among Indonesian Generation Z Wahyuti, Tri; Sudarmanti, Rini
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8220

Abstract

The digital revolution has reshaped how people communicate and establish relationships. This study aims to explore the nuanced dynamics of romantic relationships within the instant messaging platform WhatsApp, which is highly popular among Generation Z users in Indonesia. The research questions focus on how Generation Z utilizes WhatsApp to build and maintain romantic relationships, and how persuasive communication in romantic relationships is formed through this platform. This research was conducted using a quantitative approach by distributing questionnaires to 308 university students aged 18-24 years. The findings reveal that WhatsApp usage significantly influences persuasive communication in Generation Z romantic relationships, explaining 37.8% of the variance across all dimensions. The platform demonstrates its strongest impact on security and trust (R² = 0.444), followed by expressions of attention and affection (R² = 0.398) and expressions of love (R² = 0.371), while showing more limited effectiveness in conflict resolution contexts (R² = 0.181). The Technology Acceptance Model dimensions show that perceived ease of use correlates more strongly with persuasive outcomes than perceived usefulness, suggesting that interface experience takes precedence for digital natives. These patterns support Social Judgment Theory, indicating that Generation Z exhibits a high latitude of acceptance for using WhatsApp for affection expression and trust-building, but a higher latitude of rejection for conflict resolution. The findings suggest that while WhatsApp effectively facilitates expressing affection and building security in relationships, the platform has limitations in resolving conflicts, which may still require face-to-face interaction for more effective outcomes.
Pemanfaatan Komunikasi Digital sebagai Media Storytelling Aktivitas Sosial Unilever Indonesia dalam Mempertahankan Citra Perusahaan Mahardika, Andi Dewi; Sudarmanti, Rini
Jurnal Ilmu Sosial Humaniora Indonesia Vol 5 No 1 (2025): JISHI - Juni 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jishi.325

Abstract

PT. Unilever Indonesia perusahaan terbesar pada bidang Fast Moving Consumer Goods (FMCG), diisukan terafiliasi dengan Israel di Indonesia. Majelis Ulama Indonesia mengeluarkan fatwa Nomor 83 Tahun 2023 tentang imbauan menghindari transaksi dan penggunaan produk yang terafiliasi dengan Israel. Akibatnya, penjualan dan nilai sahamnya menurun,  tahun 2022 laba bersih didapatkan sebesar Rp 5,3 triliun sedangkan pada tahun 2023 laba bersih hanya mencapai Rp 4,8 triliun, serta citra perusahaan berada di ambang ketidakpastian. Divisi Public relations PT. Unilever Indonesia berusaha merespon kondisi dengan melakukan upaya-upaya untuk menjaga citra perusahaan. Salah satu yang dilakukannya adalah memanfaatkan komunikasi digital melalui media sosial instagram untuk mengemas counter narative dengan digital Storytelling terkait aktivitas-aktivitas sosial yang dilakukan PT. Unilever Indonesia untuk mendapatkan kembali kepercayaan publik. Metode yang digunakan adalah kualitatif deskriptif dengan paradigma konstruktivis. Temuan penelitian ini menunjukan bahwa PT. Unilever Indonesia dalam 4 unggahan reelsnya di media sosial instagram menggunakan  pemulihan citra dengan strategi penyangkalan (Denial) yang dikemas dalam strategi Phylantropic Storytelling dan Customer-Led Storytelling yang disampaikan langsung oleh narator, tokoh-tokoh agama, dan volunter pada kegiatan sosial yang dilakukan PT. Unilever dengan menggandeng organisasi masyarakat yang dapat memberikan prespektif berbeda terhadap kredibilitas pesan, sehingga strategi ini dapat mengembangkan kembali citra baik PT. Unilever Indonesia di mata khalayak.
Memaksimalkan Pesan Promosi Melalui Sosial Media di Kalangan Organisasi Komunitas Perempuan Tangguh Nasional (Kompeten) Sudarmanti, Rini; Purbaningrum, Dwi; Chusjairi, Juni Alfiah
Abdimas Galuh Vol 6, No 1 (2024): Maret 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i1.13465

Abstract

Kiprah perempuan dalam usaha kecil rumahan memainkan peranan penting untuk menggerakkan ekonomi rakyat.  Geliat mereka perlu untuk dimaksimalkan agar semakin dapat menunjukkan peranannya.  KOMPETeN merupakan komunitas perempuan yang dibentuk untuk memaksimalkan peran dan fungsi usaha kecil yang dikelola para anggotanya Usaha kecil yang dikendalikan perempuan dari rumah dapat dioptimalkan dengan  memanfaatkan sosial media Tujuan aktivitas  pengabdian kepada masyarakat yang  dilakukan ini merupakan suatu upaya untuk mengoptimalkan pemanfaatan media sosial sebagai media promosi. Aspek kemampuan mengemas pesan menjadi fokus utama materi pelatihan yang diberikan. Metode pendekatan Appreciative Inquiry digunakan untuk kegiatan pengabdian kepada masyarakat ini.  Pendekatan ini berusaha mengungkap kebutuhan peserta dengan terlebih dahulu melakukan diskusi dan wawancara.. Pelatihan ini dilakukan dengan materi tentang konten kreatif yang bisa membantu  meningkatkan usaha penjualan hingga detail penjadwalan kesinambungan konten pemasaran untuk meningkatkan engagement dengan konsumen.  Selain itu juga dibahas mengenai proses mengedit sosial media melalui gadget yang digunakan masing-masing peserta meskipun dengan cara sederhana.  Pengembangan wawasan bisnis dan contoh pengelolaan dan penyusunan pesan komunikasi melalui sosial media dapat menigkatkan kecakapan dan pengalaman aplikatif bagi para peserta.  mengenai kecakapan mengelola bisnis usaha kecil yang dikelola perempuan
STRATEGI KOMUNIKASI YOUTUBER MEMBANGUN KREDIBILITAS DI KALANGAN PRODUSEN (Studi Kasus Youtuber Panji Petualang dalam Endorse Produk Madu Kembang Joyo) Wibowo, Cahyo; Sudarmanti, Rini; Sukmawati, Dian
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 4 (2023): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i4.2023.1744-1762

Abstract

Selain dari sisi popularitas, media sosial seperti YouTube juga dimanfaatkan para Youtuber untuk mendapatkan endorsement produk. Sejumlah penelitian memperlihatkan hasil jika review para Youtuber mampu mendorong konsumen untuk membeli. Penelitian ini bertujuan untuk mengetahui bagaimana kepercayaan milenial melalui kredibilitas endorse pada influencer lokal di Instagram, yakni Panji Petualang. Penelitian dikupas melalui metode penelitian kualitatif dan studi kasus pada endorsement Madu Kembang Joyo di kanal Youtube Panji Petualang, dengan metode wawancara dan pengamatan. Hasil penelitian adalah Muhammad Panji alias Panji Petualang berhasil membangun kredibilitas. Keberhasilan ini membuat Panji menarik minat produsen produk untuk melakukan endorse ke Panji, salah satunya adalah Kembang Joyo. Kredibilitas yang dibangun oleh Panji sesuai dengan konsep Celebrity Endorsement McCracken, yakni daya tarik, keahlian, dan kepercayaan.
Analisis Aktivitas Komunikasi Korporat Melalui Media Sosial Tohali, Tohali; Juniansyah , Ody; Sudarmanti, Rini
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 11 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i11.2793

Abstract

Penelitian ini menganalisis aktivitas komunikasi korporat melalui media sosial oleh tiga merek air minum dalam kemasan (AMDK) di Indonesia: AQUA, Pristine 8.6+, dan LeMinerale. Dengan pendekatan kualitatif dan metode analisis isi, penelitian ini membandingkan frekuensi dan jenis konten, tingkat interaksi audiens, konsistensi pesan antar platform, serta efektivitas strategi komunikasi. Hasil menunjukkan bahwa AQUA fokus pada edukasi dan keberlanjutan, Pristine 8.6+ menekankan edukasi kesehatan, sementara LeMinerale mengutamakan promosi emosional dan gaya hidup. Penelitian ini memberikan wawasan tentang tantangan dan peluang dalam pengelolaan komunikasi korporat digital serta rekomendasi strategis untuk praktik komunikasi yang lebih efektif.
Digital Archiving Transformation at the Ministry of Religious Affairs: The Role of Communication Strategy, Modernization of the SRIKANDI System, and Bureaucratic Simplification -, Ahmad Maulana; Dimas Artha Antariksa; Sudarmanti, Rini
KOMUNIDA : Media Komunikasi dan Dakwah Vol 15 No 2 (2025): KOMUNIDA: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v16i2.15212

Abstract

This study aims to uncover how organizational communication strategies, the modernization of the Integrated Dynamic Archiving Information System (SRIKANDI), and bureaucratic simplification efforts interact to accelerate the digital transformation of records management at the Ministry of Religious Affairs of the Republic of Indonesia. Employing a qualitative approach, the research utilizes thematic analysis of secondary data processed through NVivo (mind maps, word clouds, and tree maps) and official documents, including the Secretary-General Circular Letter No. 31/2022 and SPBE implementation reports. The findings reveal that SRIKANDI successfully serves as a primary instrument for modernizing and simplifying archival bureaucracy by enhancing transparency, accountability, and efficiency in records management. However, its success heavily depends on multi-channel internal communication strategies and intensive employee training as key drivers of technology adoption. The primary challenges remain low human resource competencies, limited digital infrastructure, and weak inter-unit coordination. This study extends the UTAUT-2 model by integrating coercive isomorphism, demonstrating that in mandatory-use contexts, regulatory compliance is merely the initial stage, while true technology internalization is achieved only through intensive human-centered approaches. The research offers policy recommendations for other ministries and institutions in optimizing mandatory information systems and provides replicable best-practice models to support the national Electronic-Based Government System (SPBE).
Co-Authors -, Ahmad Maulana Abdul Rahman Bonifasius Santiko Parikesit Cahyo Wibowo Chusjairi, Juni Alfiah Dien Yudithadewi Dimas Artha Antariksa Dwi Purbaningrum Dwi Purbaningrum, Dwi Dwi Werdiningsih Fardhal Virgiawan Ramadhan Ika Chandra W Jamiyatun Jamiyatun Juni Alfiah Chusjairi Juniansyah , Ody Kuwoto, M Ari Mahardika, Andi Dewi Mansur, Suraya Nafda Luhjinggan Nurhayani Saragih Parikesit, Bonifasius Ramadhan, Fardhal Virgiawan Rizky Harisnanda Sukmawati, Dian Tohali, Tohali Tri Wahyuti Utami, Atika Budhi Wiji Setiawan Yudithadewi, Dien Yusuf, Kurniawaty