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All Journal PERMANA Benefit: Jurnal Manajemen dan Bisnis Monex: Journal of Accounting Research Masyarakat Berdaya dan Inovasi Budimas : Jurnal Pengabdian Masyarakat Balance : Jurnal Akuntansi dan Manajemen Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi JABKO: Jurnal Akuntansi dan Bisnis Kontemporer Konsentrasi: Jurnal Manajemen dan Bisnis Jurnal Riset Ekonomi dan Akuntansi Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) Journal of Education Religion Humanities and Multidiciplinary Journal of Innovative and Creativity
Sujarwo, Makmur
Universitas Pancasakti Tegal
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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Analysis of Factors Triggering Impulsive Buying Among Culinary Tourists at the Rahma Waterpark Semedo Cafeteria, Tegal Regency Dinda Maryani Ulva; Khashilan Ditiya Auvaro; Makmur Sujarwo
Journal Research of Social Science, Economics, and Management Vol. 6 No. 1 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i1.1578

Abstract

This study aims to explore and explain in depth the environmental factors and psychological phenomena that trigger impulse buying behavior in culinary tourism visitors at the Rahma Waterpark Semedo Canteen, Tegal Regency. The approach used in this study was qualitative with an analytical descriptive method. Primary data collection was carried out through direct observation and in-depth interviews with canteen owners and 38 visitor informants who were selected using purposive sampling techniques. Data analysis is applied using a flowing model that includes data reduction, data presentation, and conclusion drawn. The results of the study showed that the majority of visitors were dominated by large family groups and elementary school children who made sudden transactions while resting. The most consistent external factors driving tourists' spontaneous shopping decisions are the atmosphere of the canteen environment that is clean and family-friendly, as well as sensory marketing in the form of the strong aroma of cuisine through the open canteen layout. This combination of stimuli successfully builds a comfortable mood (positive affect), thus loosening cognitive control and collapsing the shopping rationality of visitors in order to get instant emotional satisfaction at tourist sites.
Strategi Pengembangan Technopreneurship Mahasiswa di Era Digital: Kajian Literatur tentang Pendidikan Kewirausahaan, Literasi Digital, dan Inkubasi Bisnis Putri Intan Sustoro; Bunga Nur Aulina; Flora Anjelika Safitri; Makmur Sujarwo
Jurnal Riset Ekonomi dan Akuntansi Vol. 4 No. 2 (2026): JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v4i2.4093

Abstract

Advances in digital technology are driving universities to prepare students who are not only capable of becoming job seekers but also job creators through technology-based ventures. Technopreneurship has become a key approach because it combines entrepreneurial skills, technology, creativity, and innovation to create products or services with economic value. This study aims to analyze strategies for developing student technopreneurship in the digital era through entrepreneurship education, digital literacy, and business incubation. The method used is a literature review employing a descriptive qualitative approach through the examination of various scientific journals, books, and relevant academic sources. The findings indicate that entrepreneurship education serves as the foundation for shaping students’ mindset, motivation, and skills as prospective technopreneurs. Digital literacy supports students’ ability to leverage social media, e-commerce, digital platforms, and information technology to expand markets and enhance business efficiency. Meanwhile, business incubation serves as a mentoring mechanism that bridges university learning with real-world business practices. Thus, the development of student technopreneurship must be carried out in an integrated manner through practice-based curricula, the strengthening of digital skills, business mentoring, and collaboration with the government, industry, investors, and the business community.  
Pengaruh Adopsi Pembayaran Digital dan Digital Marketing terhadap Kinerja Bisnis UMKM Kuliner di Kawasan Alun-Alun Kota Tegal Dinda Maryani Ulva; Riyadhotul Jannah; Finasya Dwi Andini; Khashilan Ditiya Auvaro; Makmur Sujarwo
Jurnal Riset Ekonomi dan Akuntansi Vol. 4 No. 3 (2026): September: JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v4i3.4325

Abstract

This study aims to fundamentally examine the implementation of digital marketing strategies through the TikTok platform and the adoption of non-cash payment systems based on QRIS among culinary MSMEs in the Alun-Alun Area of Tegal City to support their business performance. The research method employed a descriptive qualitative approach, with data collection techniques based on direct field observations, semi-structured interviews, and a netnographic approach through screening promotional content and engagement metrics on TikTok. The results indicate that active collaboration between culinary MSMEs and local or regional influencers via food review content effectively creates a viral effect that expands market reach and triggers substantial customer queues in physical stalls. This digital promotion success is optimally balanced by the integration of the QRIS payment system, directly validated at the cashier counters. The contactless payment facility is proven to shorten transaction times, minimize loose change obstacles, and maximize service productivity in a high-mobility, crowded culinary tourist spot. This study concludes that the synergy between aggressive visual-based digital marketing and a modern transaction ecosystem plays a transformative role in driving sales volume and securing the business continuity of culinary MSMEs amidst competitive market rivalries.
Co-Authors Adi Inayah Sari Agus Prasetyono Ahmad Farihi Aini Syifau Nida Aldella Mey Khalisa Astuti Amandha Oktadhianti Amirah Amirah Amirah, Amirah Ananda, Dea Andika Chandra Purnama Angke Windi Indriani Anisa Dwi Kusumawati Anisah Fitri Salsabilah Annisa Sarah Dewi Atha Ulima Apriliani Aulia Fadhilah Fatin Azka Nabil Salsabila Baniarif Riski Lubab Budi Setyawan Setyawan Bunga Nur Aulina Dewi Nur Baiti Dias Intan Listyani Dien Noviany Rahmatika Dimas Maulana Priya Adtya Yudha Dinda Maryani Ulva Dwi A’izzatur Rizqiyah Endang Sulistianingsih Fadilah, Imroatul Fahmi Firmansyah Finasya Dwi Andini Flora Anjelika Safitri Gadis Pratama Putri Gita Pramesti Sahgiandi Gunistiyo Inayah Adi Sari Ismaul Janah Istimemonda, Ginarti Jundi Alif Saputra Khashilan Ditiya Auvaro Khofifah, Ikfi Laelatul Kiki Amelia Malafitri, Nurulita Maulida Dwi Kartikasari Meli Marliana Rizkiah Moh. Zaky Banuardi Mohammad Iqbal Lesmana Mr. Tabrani Muhammad Tri Agung Rizki Muhammad Yogi Santoso Nabila Rahma Addinia Nabillah Viska Haenisa Nakia Azhar Natalia Dini Dwi Lestari Naufal Nur Fadil Nilam Tyasmitha Nilna Aufan Ni’mah Nisrina Aniq Fadhillah Orlando Gusti Ramadhani Putri Ariska Putri Intan Sustoro Putro Bagus Prasetyo Ramadani Kurniawan Ilham Richard Awua Nsiagyimah Riska Putri Yuniar Riyadhotul Jannah Rizka Adi Saputra Sari, Adi Inayah Septianingrum Septianingrum Setyowati Soebroto Shalma Kartika Sari Sri Murdiati Subekti Subekti Subekti Subekti Subekti Subekti Sumarno Sumarno Teguh Budi Raharjo Tri Sulistyani Tri Sulistyani Trisnawati, Ayu Valmay Evelin Indira Daniswara Vega Ratu Ardita Wikki Setiawan Hakkim Dwi Saputra Wilda Naufita Ardiyanti Winata Indriyani Wiyanti, Sari Yossie Andika Hermawan Yudhistira Brilliant Sulistio Yunita, Eva Anggra