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Ida Puspitowati
Universitas Tarumanagara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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INFLUENCE OF ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION AND ABSORPTIVE CAPACITY ON BUSINESS PERFORMANCE Puspitowati, Ida; Royhard, Imanuel Kristoforus
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.3025-3033

Abstract

MSMEs became the backbone of the Indonesian economy in 1998 during the crisis, so there is a need for special attention to aspects that can improve the performance of MSMEs. This research was conducted at Pasar Lama Tangerang MSMEs engaged in the food & beverage sector by examining several factors that affect MSME performance, namely entrepreneurial orientation, market orientation and absorptive capacity. In previous studies, there were differences in results from several researchers regarding the determinants of performance, so this study will fill the gap. The theoretical reference used in this study is RBV (Resource Based View) which explains that company success occurs when companies apply the VRIN principle (Valuable, Rare, Inimitable and Nonsubstitable). The brief definition of the four research variables, namely market orientation is the ability of individuals to understand customers and face competitors. Then, entrepreneurial orientation is the ability of individuals to innovate, act proactively and take risks. Furthermore, absorptive capacity is an individual's ability to identify new things and apply them to business. Furthermore, MSME performance is the quality of services provided by businesses to achieve competitive advantage. The purpose of this study was to determine the effect of entrepreneurial orientation, market orientation, and absorptive capacity on the performance of MSMEs. The time horizon used in the study used cross section. The research questionnaire was made with google form and distributed directly to 85 respondents who were culinary MSMEs in the Tangerang Old Market. Sampling was carried out using non-probability sampling techniques with a purposive sampling approach. The data collected will be analyzed using the PLS-SEM method with the SmartPLS 4 software analysis tool. The bootstrapping results of this study indicate that entrepreneurial orientation, market orientation, and absorptive capacity each have a positive and significant effect on MSME performance.
PENGENALAN KONTEN KREATOR PADA SISWA SMP TARSISIUS I Puspitowati, Ida; Salu, Febby Setiawan; Lie, Richie
Jurnal Serina Abdimas Vol 2 No 3 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i3.32253

Abstract

Digitization has become a necessity across all layers of society and all fields of activity, including education. The utilization of technology by the public is employed to support various activities. Society's reliance on social media, through various social media platforms such as Facebook, Instagram, Twitter, TikTok, and others, opens up new job opportunities related to technology and digitization. Digitization enables broader connections, thus often utilized in marketing and production fields. Social media is a platform that allows users to create, share, and participate in content. The increasing use of social media further opens up new opportunities in pursuing professions in the digital era, one of which is becoming a Content Creator. Content created is not only beneficial for production and marketing fields but also for education, where students can use it for learning purposes. Content creation may seem easy to the layperson, but in reality, it is not, as a content creator needs to consider engagement, awareness, and personal branding. With this understanding, it is necessary for students at SMP Tarsisius I to be introduced to becoming content creators, to avoid encountering difficulties in starting to create content. They can then choose social media platforms for distributing their content. ABSTRAK Digitalisasi merupakan suatu hal yang sudah menjadi kebutuhan pada semua lapisan masyarakat dan semua bidang kegiatan, tidak terkecuali pendiddikan. Pemanfaatan teknologi bagi masyarakat digunakan untuk mendukung kegiatan. Ketergantungan masyarakat dengan penggunaan media sosial, melalui beragam alat media sosial seperti facebook, Instagram, Twitter, Tik Tok dan lainnya, membuka peluang pekerjaan baru berkaitan dengan teknologi dan digitalisasi. Digitalisasi memungkinkan hubungan yang semakin luas, sehingga sering dimanfaatkan dalam bidang pemasaran, produksi. Media sosial merupakan platform yang memungkinkan penggunanya untuk membuat, berbagi, dan berpartisipasi dalam konten. Peningkatan penggunaan media sosial selanjutnya membuka peluang baru dalam menjalani profesi pada era digital, salah satu diantaranya menjadi seorang Konten Kreator. Konten yang dibuat tidak hanya bermanfaat bagi bidang produksi dan pemasaran, namun juga dapat bermanfaat bagi Pendidikan, dimana siswa bisa menggunakannya berkaitan dengan pembelajaran dan Pendidikan. Pembuatan konten dalam pandangan awam dianggap mudah, namun sesungguhnya tidak demikian, karena seorang konten kreator perlu memikirkan engagement, awareness, personal branding. Dengan pemahaman tersebut, perlu bagi siswa SMP Tarsisius I untuk mendapatkan pengenalan menjadi konten kreator, agar tidak mengalami kendala dalam memulai membuat konten. Selanjutnya dapat memilih media sosial yang dapat digunakan dalam mendistribusikan konten.
Co-Authors Amelinda, Rita Andani, Charlie Andre Saputra Angelene, Hosella Angeline Angeline Aulia, Dheandra Carunia Mulya Firdausy, Carunia Mulya Chandra Purnama, Chandra Cokki Cokki Cristian, Steven Dwitama, Michael Enrico Filbert Gunawan Excel Wong Fanny Bidori Febrianti, Kania Gracia, Nadya Grecia Ratna Ephelia Griselda, Vanessa Handoyo , Sarwo Edy Harry Wilson Herawati R, Thea Herlin Tundjung Setijaningsih, Herlin Tundjung Ica Rika Candraningrat Isabel, Bella Jessica Rusly Jocelin Natasha Johan, Livia Julio Hartono Kardila Kardila Karenina Aurellia Keni Keni Kevin Kevin Laurensius Hansfel Laurent, Margaret Lie, Richie Lita Indahsari Lydiawati Soelaiman Masman, Ronnie Resdianto Megi Elvando Muhammad Tony Nawawi Nicholas Wilson Nur Hidayah Nuringsih, Kartika Royhard, Imanuel Kristoforus Salim, Willy Salu, Febby Setiawan Samjuannita, Angel Veronica Sarwo Edy Handoyo, Sarwo Edy Sherli Sherli Taneshia, Christine Vanessi, Angel William Ekachandra Wiryawan, Zahrida Zainal Xieming, Paul Yovita Jo