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Ida Puspitowati
Universitas Tarumanagara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGENALAN KONTEN KREATOR PADA SISWA SMP TARSISIUS I Puspitowati, Ida; Salu, Febby Setiawan; Lie, Richie
Jurnal Serina Abdimas Vol 2 No 3 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i3.32253

Abstract

Digitization has become a necessity across all layers of society and all fields of activity, including education. The utilization of technology by the public is employed to support various activities. Society's reliance on social media, through various social media platforms such as Facebook, Instagram, Twitter, TikTok, and others, opens up new job opportunities related to technology and digitization. Digitization enables broader connections, thus often utilized in marketing and production fields. Social media is a platform that allows users to create, share, and participate in content. The increasing use of social media further opens up new opportunities in pursuing professions in the digital era, one of which is becoming a Content Creator. Content created is not only beneficial for production and marketing fields but also for education, where students can use it for learning purposes. Content creation may seem easy to the layperson, but in reality, it is not, as a content creator needs to consider engagement, awareness, and personal branding. With this understanding, it is necessary for students at SMP Tarsisius I to be introduced to becoming content creators, to avoid encountering difficulties in starting to create content. They can then choose social media platforms for distributing their content. ABSTRAK Digitalisasi merupakan suatu hal yang sudah menjadi kebutuhan pada semua lapisan masyarakat dan semua bidang kegiatan, tidak terkecuali pendiddikan. Pemanfaatan teknologi bagi masyarakat digunakan untuk mendukung kegiatan. Ketergantungan masyarakat dengan penggunaan media sosial, melalui beragam alat media sosial seperti facebook, Instagram, Twitter, Tik Tok dan lainnya, membuka peluang pekerjaan baru berkaitan dengan teknologi dan digitalisasi. Digitalisasi memungkinkan hubungan yang semakin luas, sehingga sering dimanfaatkan dalam bidang pemasaran, produksi. Media sosial merupakan platform yang memungkinkan penggunanya untuk membuat, berbagi, dan berpartisipasi dalam konten. Peningkatan penggunaan media sosial selanjutnya membuka peluang baru dalam menjalani profesi pada era digital, salah satu diantaranya menjadi seorang Konten Kreator. Konten yang dibuat tidak hanya bermanfaat bagi bidang produksi dan pemasaran, namun juga dapat bermanfaat bagi Pendidikan, dimana siswa bisa menggunakannya berkaitan dengan pembelajaran dan Pendidikan. Pembuatan konten dalam pandangan awam dianggap mudah, namun sesungguhnya tidak demikian, karena seorang konten kreator perlu memikirkan engagement, awareness, personal branding. Dengan pemahaman tersebut, perlu bagi siswa SMP Tarsisius I untuk mendapatkan pengenalan menjadi konten kreator, agar tidak mengalami kendala dalam memulai membuat konten. Selanjutnya dapat memilih media sosial yang dapat digunakan dalam mendistribusikan konten.
Pengaruh Promosi Terhadap Persepsi Suatu Negara, Memori Otobiografi, Ikatan Emosional, Dan Niat Berkunjung Pada Pelanggan Tour And Travel Di Tangerang Puspitowati, Ida
Media Ekonomi dan Manajemen Vol 30, No 2 (2015): Upaya Membangun Keunggulan Bersaing Organisasi di Era Pasar Bebas
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.564 KB) | DOI: 10.24856/mem.v30i2.244

Abstract

AbstrakPenelitian ini bertujuan  untuk mengetahui pengaruh promosi terhadap persepsi suatu negara, memori Otobiografi (AM), ikatan emosional (EB), dan niat berkunjung. Ingin diketahui  pengaruh langsung maupun tidak langsung dari ke lima variabel tersebut. Penelitian ini dilakukan dengan mengambil sampel 300 responden pada beberapa perusahaan Tour and Travel yang berlokasi di Tangerang, menggunakan 7 hipotesis dan menggunakan analisis jalur pada  progran SPSS, untuk menentukan mana yang dianggap sebagai pengaruh langsung maupun tak langsung  yang mengarah ke niat untuk berkunjung ke suatu negara.Hasil penelitian menunjukkan bahwa secara simultan, promosi dan persepsi suatu negara; promosi dan memori otobiografi; promosi dan ikatan emosional berpengaruh terhadap niat berkunjung. Namun secara parsial, hanya promosi yang berpengaruh terhadap niat berkunjung, baik itu setelah melalui variabel  persepsi suatu negara, memori otobiografi dan ikatan emosional  secara tidak langsung, maupun secara langsung.Melalui penelitian ini  diharapkan dapat memberikan informasi  khususnya bagi sektor pariwisata untuk mengetahui fungsi promosi bagi suatu negara dalam menarik niat berkunjung. Pada sisi lainnya promosi dapat menciptakan EB atau AM yang dapat dikembangkan secara berkelanjutan oleh industri pariwisata. Selanjutnya, pemasar memerlukan pemikiran strategi pemasaran yang tepat untuk menciptakan sebuah ikatan emosional yang kuat bagi pengunjung pada suatu Negara. Kata kunci:  promosi, persepsi, memory otobiografi, ikatan emosional dan niat berkunjung AbstractThis study was intended to understand the influence of promotion on the perception of a country, authobiographic memory (AM), emotional ties (EB), and the intention to visit. It was to understand the direct and indirect of those five variables. The study was conducted by using 300 respondents at some Tour and Travel agents located in Tangerang, with seven hypotheses using the SPSS Path Diagram analysis to determine which ones would be considered as directly or indirectly influencing in their intentional decision to visit a country.The research results show that simultaneously promotion and perception of a country, promotion and authobiographic memory, promotion and emotional ties were found to be influencing the visit intemtion. Partially, though, only promotion was found to be influencing it, either through the variable of a country perception, authobiographic memory and emotional ties, directly or indirectly.Through this study it is hoped that this study can reveal information specially related to the tourism sector to understand the function of promotion for a country in attracting the visiting intention. On the other end, promotion can create EB or AM which can be substainably developed by the tourism industry. Sequentially, marketer need to build appropriate strategic marketing thinking to create strong emotional ties for a country’s visitors.Key words: promotion, perception, authobiographic memory, emotional ties and visit intention
MENGGALI POTENSI SISWA UNTUK MENENTUKAN PILIHAN PROGRAM STUDI DI PERGURUAN TINGGI Handoyo, Sarwo Edy; Setijaningsih, Herlin Tundjung; Masman, Ronnie Resdianto; Puspitowati, Ida
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 3 (2023): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i3.492

Abstract

The success of college graduates in a career is determined by the accuracy in choosing studies in college. Determination of study programs in college will be made by high school graduates when continuing their studies in college. Third grade high school students need to have adequate knowledge and information about the higher education system and their potential through brain color test before deciding to choose a college and study program. The PKM activity was carried out to equip 3rd grade students of SMAN 78 West Jakarta in the 2015/2016 academic year as partners. From the PKM activities carried out, partners are more interested in operational knowledge and information about universities, faculties, departments, study programs, accreditation, campus activities, tuition fees, scholarships, and graduate careers. The brain color of students is quite evenly distributed between students with type A (yellow), B (green), C (blue), and D (orange). Without classifying students based on their majors or gender, it turns out that the highest mind color is for type A (yellow) and the lowest is type D (orange), although the difference is not too large. However, there is a difference in the most types of mind color between science and social studies students. For science students, more are type A (yellow), while social studies students are type B (green). Male students' mind color is more type C (blue), while female students are type A (yellow).
Faktor-Faktor Penentu Intensi Berwirausaha pada Mahasiswa Avelina, Jocelinn; Puspitowati, Ida
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/y2d4pz31

Abstract

Indonesia memiliki jumlah sumber daya manusia yang besar, namun tingginya angka pengangguran, terutama di kalangan lulusan perguruan tinggi, menjadi salah satu tantangan utama. Terbatasnya lapangan pekerjaan membuat upaya meningkatkan jumlah wirausahawan menjadi sangat penting. Penelitian ini bertujuan untuk menguji secara empiris pengaruh pendidikan kewirausahaan, kepercayaan diri berwirausaha, dan norma sosial terhadap intensi berwirausaha mahasiswa perguruan tinggi swasta di Jakarta Barat. Dengan menggunakan metode kuantitatif berbasis Partial Least Square-Structural Equation Modeling (PLS-SEM), data dikumpulkan melalui teknik purposive sampling menggunakan kuesioner online melalui google form yang disebarkan melalui media sosial. Responden penelitian ini berjumlah 139 mahasiswa dari berbagai perguruan tinggi swasta di wilayah tersebut. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan memiliki pengaruh positif dan signifikan terhadap intensi berwirausaha. Kepercayaan diri berwirausaha memiliki pengaruh positif namun tidak signifikan terhadap intensi berwirausaha. Norma sosial juga ditemukan memiliki pengaruh positif dan signifikan terhadap intensi berwirausaha. Indonesia has a large number of human resources, but the high unemployment rate, especially among college graduates, is one of the main challenges. The limited number of jobs makes efforts to increase the number of entrepreneurs very important. This study aims to empirically examine the effect of entrepreneurship education, entrepreneurial confidence, and social norms on the entrepreneurial intentions of private university students in West Jakarta. Using quantitative methods based on Partial Least Square-Structural Equation Modeling (PLS-SEM), data were collected through purposive sampling techniques using Google Form online questionnaires distributed through social media. Respondents of this study amounted to 139 students from various private universities in the region. The results showed that entrepreneurship education has a positive and significant influence on entrepreneurial intention. Entrepreneurial self-confidence has a positive but insignificant influence on entrepreneurial intention. Social norms were also found to have a positive and significant influence on entrepreneurial intention.
Faktor-Faktor Penentu Minat Berwirausaha Mahasiswa di Karawang Evelyn Valencia; Ida Puspitowati
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i4.36516

Abstract

Kabupaten Karawang, yaitu sebagai salah satu daerah industri di Jawa Barat, memiliki potensi yang besar untuk mengembangkan jiwa kewirausahaan di kalangan mahasiswa. Terdapat beberapa faktor yang dapat mempengaruhi minat berwirausaha mahasiswa seperti efikasi diri, dukungan keluarga, role model, dan pendidikan kewirausahaan. Penelitian ini bertujuan untuk menjelaskan seberapa besar pengaruh efikasi diri, dukungan keluarga, role model, dan pendidikan kewirausahaan terhadap minat berwirausaha mahasiswa di Karawang. Penelitian ini melibatkan 187 responden, yaitu mahasiswa dari Universitas Singaperbangsa Karawang, Universitas Buana Perjuangan, dan Horizon University Indonesia. Dengan menggunakan SmartPLS 4, hasil analisis data menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara efikasi diri, dan role model terhadap minat berwirausaha, efikasi diri, dukungan keluarga, dan role model terhadap pendidikan kewirausahaan, terdapat pengaruh yang positif namun tidak signifikan antara dukungan keluarga, dan pendidikan kewirausahaan terhadap minat berwirausaha, serta terdapat pengaruh yang positif namun tidak signifikan antara efikasi diri, dukungan keluarga, dan role model terhadap minat berwirausaha melalui pendidikan kewirausahaan. Karawang Regency, as one of the industrial areas in West Java, has great potential to develop an entrepreneurial spirit among students. There are several factors that can influence students’ interest in entrepreneurship, such as self-efficacy, family support, role models, and entrepreneurship education. This study aims to explain how much influence self-efficacy, family support, role models, and entrepreneurship education have on students’ interest in entrepreneurship in Karawang. This study involved 187 respondents, namely students from Singaperbangsa Karawang University, Buana Perjuangan University, and Horizon University Indonesia. By using SmartPLS 4, the results of data analysis show that there is a positive and significant influence between self-efficacy and role models on entrepreneurial interest, self-efficacy, family support, and role models on entrepreneurial education, there is a positive but insignificant influence between family support and entrepreneurship education on entrepreneurial interest, and there is a positive but insignificant influence between self-efficacy, family support, and role models on entrepreneurial interest through entrepreneurship education.
The Role of Self-Efficacy as a Moderator of the Determining Factors of Entrepreneurial Intention Puspitowati, Ida; Widayati, Tri
Jurnal Mamangan Vol 14, No 2 (2025): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i2.9751

Abstract

Entrepreneurship plays a crucial role in driving economic growth, innovation, and employment generation, especially in developing countries like Indonesia. This study examines the determinants of entrepreneurial intention (IB) among undergraduate students at four private universities in West Jakarta—Universitas Tarumanagara, Universitas Bina Nusantara, Universitas Podomoro, and Universitas Trisakti—using the Theory of Planned Behavior (TPB) as the theoretical framework. The research specifically investigates the effects of entrepreneurial education (PK), perceived behavioral control (PBC), and adversity quotient (KA) on entrepreneurial intention, while also testing the moderating role of entrepreneurial self-efficacy (ED). Data were collected through an online questionnaire from 210 respondents who had taken entrepreneurship courses, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The results demonstrate that entrepreneurial education and perceived behavioral control are the strongest predictors of entrepreneurial intention, explaining 71.7–72.4% of its variance. Results of this research, shows that entrepreneurial self-efficacy is significantly moderating effects of strengthening the relationship between adversity quotient and intention while reducing the marginal impact of education among highly confident students. Overall, the findings extend the TPB by incorporating both psychological and sociocultural dimensions, highlighting that entrepreneurial intention formation is shaped not only by knowledge and perceived capability but also by confidence and contextual differences. The study recommends integrating experiential, gender-inclusive, and resilience-based approaches into entrepreneurship education to foster stronger entrepreneurial mindsets among university students
Moderasi Intensitas Persaingan terhadap Faktor Penentu Kinerja Usaha Mikro Kecil dan Menengah Albino, Danovan Putra; Puspitowati, Ida
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i1.36843

Abstract

Tujuan penelitian ini untuk menguji dan menganalisis secara empiris pengaruh orientasi strategis yaitu orientasi pasar, orientasi pembelajaran, dan orientasi kewirausahan terhadap kinerja usaha, dengan menggunakan intensitas persaingan sebagai variabel moderasi terhadap orientasi strategis tersebut terhadap kinerja usaha. Populasi dalam penelitian ini adalah UMKM bidang kuliner yang berlokasi di Jakarta. Sampel dalam penelitian ini berjumlah 103 responden, yang diperoleh menggunakan teknik purposive sampling. Sumber data diperoleh dari kuesioner yang disebarkan kepada responden dengan menggunakan google form. Teknik pengolahan dan analisis data menggunakan software Structural Equation Modeling-Partial Least Square (SEM-PLS) menggunakan program SmartPLS 4.0. Hasil penelitian diperoleh hasil pengaruh positif dan signifikan orientasi pasar, orientasi pembelajaran, dan orientasi kewirausahaan terhadap kinerja UMKM bidang kuliner di Kota Jakarta. Selain itu, peran intensitas persaingan sebagai variabel moderasi mampu memperkuat pengaruh positif signifikan orientasi pasar, orientasi pembelajaran, dan orientasi kewirausahaan terhadap kinerja UMKM bidang kuliner di Jakarta. The purpose of this research is to empirically test and analyze the influence of strategic orientations, namely market orientation, learning orientation, and entrepreneurial orientation on business performance, using competitive intensity as a moderating variable to strengthen the impact of these strategic orientations on business performance. The population in this study consists of culinary MSMEs located in Jakarta. The sample in this study consisted of 103 respondents, which was selected by using purposive sampling technique. The data source was obtained from questionnaires distributed to respondents using Google Forms. The data processing and analysis techniques used the Structural Equation Modeling-Partial Least Square (SEM-PLS) software with the SmartPLS 4.0 program. The findings of this study revealed that there is a significant and positive influence between market orientation, learning orientation, and entrepreneurial orientation on the performance of MSMEs in the culinary sector in Jakarta. In addition, the role of competition intensity as a moderating variable is able to strengthen the significant positive effect of market orientation, learning orientation, and entrepreneurial orientation on the performance of culinary MSMEs in Jakarta.
Kepercayaan Diri sebagai Moderasi terhadap Faktor Penentu Intensi Berwirausaha Agustian, Fiona; Puspitowati, Ida
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i1.36883

Abstract

Kewirausahaan memiliki peran penting dalam pembangunan ekonomi Indonesia, mengurangi pengangguran, dan meningkatkan kesejahteraan, namun rasio kewirausahawan di Indonesia masih rendah sebesar 3,7%. Dukungan pendidikan di perguruan tinggi dan dukungan relasi dapat mendorong niat mahasiswa untuk berwirausaha. Faktor internal seperti kepercayaan diri juga berperan penting dalam meningkatkan intensi kewirausahaan, meskipun hasil penelitian menunjukkan pengaruh yang bervariasi terhadap hubungan dukungan pendidikan dan relasi. Tujuan penelitian ini adalah untuk meneliti pengaruh dukungan pendidikan, dukungan relasi dan kepercayaan diri sebagai variable moderasi terhadap intensi berwirausaha mahasiswa perguruan tinggi di Jakarta Barat. Instrumen penelitian yang digunakan adalah kuisioner yang disebarkan secara online menggunakan Google Forms dengan total responden sebanyak 145 orang. Teknik pemilihan sampel yang digunakan adalah nonprobability sampling dengan purposive sampling. Data diolah menggunakan perangkat lunak SmartPLS versi 4.0. Hasil penelitian ini menunjukkan bahwa dukungan pendidikan dan dukungan relasi berpengaruh secara positif dan signifikan terhadap intensi berwirausaha mahasiswa perguruan tinggi di Jakarta Barat. Kepercayaan diri memperkuat dukungan pendidikan terhadap intensi berwirausaha, namun kepercayaan diri memperlemah dukungan relasi terhadap intensi berwirausaha. Entrepreneurship has an important role in Indonesia's economic development, reducing unemployment and increasing welfare, however the entrepreneurship ratio in Indonesia is still low at 3.7%. Educational support at universities and relation support can encourage students' intentions to become entrepreneurs. Internal factors such as self-confidence also play an important role in increasing entrepreneurial intentions, although research results show varying influences on the relationship between educational support and relationships. The aim of this research is to examine the influence of educational support, relation support and self-confidence as moderating variables on the entrepreneurial intentions of university students in West Jakarta. The research instrument used was a questionnaire distributed online using Google Forms with a total of 145 respondents. The sample selection technique used was nonprobability sampling with purposive sampling. Data was processed using SmartPLS version 4.0 software. The results of this research show that educational support and relation support have a positive and significant effect on the entrepreneurial intentions of university students in West Jakarta. Self-confidence strengthens educational support for entrepreneurial intentions, but self-confidence weakens relation support for entrepreneurial intentions.
Co-Authors Agustian, Fiona Albino, Danovan Putra Amelinda, Rita Andani, Charlie Andre Saputra Angelene, Hosella Angeline Angeline Aulia, Dheandra Avelina, Jocelinn Carunia Mulya Firdausy, Carunia Mulya Chandra Purnama, Chandra Cokki Cokki Cristian, Steven Dwitama, Michael Enrico Filbert Gunawan Evelyn Valencia Excel Wong Fanny Bidori Febrianti, Kania Gracia, Nadya Grecia Ratna Ephelia Griselda, Vanessa Handoyo , Sarwo Edy Harry Wilson Herawati R, Thea Herlin Tundjung Setijaningsih, Herlin Tundjung Ica Rika Candraningrat Isabel, Bella Jessica Rusly Jocelin Natasha Johan, Livia Julio Hartono Kardila Kardila Karenina Aurellia Keni Keni Kevin Kevin Laurensius Hansfel Laurent, Margaret Lie, Richie Lita Indahsari Lydiawati Soelaiman Masman, Ronnie Resdianto Megi Elvando Muhammad Tony Nawawi Nicholas Wilson Nur Hidayah Nuringsih, Kartika Royhard, Imanuel Kristoforus Salim, Willy Salu, Febby Setiawan Samjuannita, Angel Veronica Sarwo Edy Handoyo, Sarwo Edy Sherli Sherli Taneshia, Christine Tri Widayati Vanessi, Angel William Ekachandra Wiryawan, Zahrida Zainal Xieming, Paul Yovita Jo