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All Journal RETORIKA: Jurnal Ilmu Bahasa Lexicon LINGUAL: Journal of Language and Culture IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Adi Widya : Jurnal Pengabdian Masyarakat Journal of Applied Studies in Language Jurnal Bahasa Lingua Scientia WIDYABHAKTI Jurnal Ilmiah Populer LANGUA: Journal of Linguistics, Literature, and Language Education Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) International Journal of English Learning and Applied Linguistics (IJELAL) SWARNA Jurnal Abdi Dharma Masyarakat Elysian Journal : English Literature, Linguistics, and Translation Studies LOKATARA SARASWATI Focus Journal Language Review SWARNA: Jurnal Pengabdian Kepada Masyarakat Langua: Journal of Linguistics, Literature, and Language Education
Ni Nyoman Deni Ariyaningsih
Universitas Mahasaraswati Denpasar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Adi Widya : Jurnal Pengabdian Masyarakat

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COPYWRITING SEBAGAI UPAYA PENINGKATAN PROMOSI DIGITAL: PELATIHAN BAGI KELOMPOK SADAR WISATA DI DESA JATILUWIH, BALI Utami, Ni Made Verayanti; Putu Desi Anggerina Hikmaharyanti; I Gusti Agung Sri Rwa Jayantini3; Ni Nyoman Deni Ariyaningsih; Gede Irwandika
Adi Widya : Jurnal Pengabdian Masyarakat Vol 8 No 2 (2024): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v8i2.10675

Abstract

This community service assesses the Tourism Awareness Community in Jatiluwih Village, Tabanan-Bali, focusing on their use of social media for digital promotion. The group utilizes Instagram and Facebook for this purpose. Challenges observed include ineffective promotional language and limited understanding of tourism marketing tools among community members. The intervention provided copywriting and SEO training, covering basics, English usage, persuasive language, and AI integration for content creation on both the village's website and social media. The approach involves observation, interviews, and evaluation. Consequently, the community has shown improvement in understanding copywriting strategies, enhancing their digital promotion efforts on their social media accounts.
Co-Authors Agustinus Dappa Loka, Agus Amandus Yasmin Arita Wastiana Konda Chalista Dewi, Pretty Sayang Dafriana Mamun Dewa Ayu Anggan Dina Satrisna Felisia Elsawati Gede Dharma Arya Wicaksana Gede Irwandika . Helena Dewi Irawansari I Dewa Ayu Devi Maharani Santika I Dewa Ayu Salsa Bila Ninda Pradevi I GB Wahyu Nugraha Putra I Gusti Agung Sri Rwa Jayantini I Gusti Agung Sri Rwa Jayantini3 I Gusti Ayu Agung Sintha Satwika I Gusty Ayu Vina Widiadnya Putri I Komang Sulatra I Komang Sulatra I Made Iwan Indrawan Jendra I Putu Angga Andika Putra I Wayan Juniartha Ida Ayu Popy Wulandari Pratiwi Ida Bagus Gde Nova Winarta IGA Vina Widiadnya Putri Imakulata Suryani Danda Kadek Rina Desiyana Putri Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Maharani, Putu Devi Maria Fitriana Starman Ni Kadek Dwi Juniari Ni Kadek Sinta Sri Nadila Ni Komang Hernawati Ni Made Rai Desvita Sastra Dewi Ni Made Suci Ni Made Sutariani Ni Made Verayanti Utami Ni Putu Ariska Ayu Rosiana Dewi Ni Putu Cahyani Putri Utami Ni Putu Novia Lestari Ni Wayan Dita Novita Sari NI WAYAN SUASTINI Patrisius Baur Petrus Stefanus Pagul Putu Ameylia Maheswari Dewi Putu Desi Anggerina Hikmaharyanti Putu Gede Budiartha Riky Astina Sardiana, Gerdi Kafi Lole Siti Nadila Marsya Sri Rwa Jayantini, I Gusti Agung Teovila Edwin Yohana Maya Sari