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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat MODUS-Jurnal Ekonomi dan Bisnis E-Dimas: Jurnal Pengabdian kepada Masyarakat IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Bisnis Darmajaya Jurnal Review Pendidikan dan Pengajaran (JRPP) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Rekayasa Industri (JRI) Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Fokus Manajemen Bisnis Management and Sustainable Development Journal Asian Management and Business Review Empowerment : Jurnal Pengabdian Pada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Kreatif Cemerlang Indonesia Jurnal Penelitian dan Pengabdian Masyarakat EDUJ : English Education Journal Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Multidisciplinary Indonesian Center Journal PHINISI Journal of Sustainable Innovation Engineering JBIMA: Jurnal Pengabdian kepada Masyarakat
Antonius Satria Hadi
Universitas Widya Mataram
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : PHINISI

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The influence of marketing mix on repurchase intention for eco-friendly products among university students in Indonesia Hadi, Antonius Satria
PHINISI Vol.2, No.2 (2025): May 2025
Publisher : Indonesia Research and Study Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64282/phi.v2i2.85

Abstract

This study examines the impact of marketing mix dimensions on repurchase intention for eco-friendly products among university students in Yogyakarta, Indonesia. Using a quantitative approach, data were collected from respondents through structured questionnaires and analyzed via multiple linear regression. The results indicate that product quality, competitive pricing, and promotional efforts significantly influence repurchase intention. However, distribution channels did not have a significant effect, suggesting that accessibility alone does not drive repeat purchases intention. These findings highlight the importance of product innovation, price optimization, and strategic promotions in encouraging sustainable consumption. This study contributes to green marketing by providing empirical insights into consumer behavior. Future research should explore additional factors such as environmental awareness and brand loyalty to further understand repurchase intentions for eco-friendly products.
A bibliometric review of technopreneurship: intellectual structure, key themes, and research frontiers Rumangkit, Stefanus; Hadi, Antonius Satria; Osman, Muhamad Zulkiflee
PHINISI Vol.2, No.3 (2025): September 2025
Publisher : Indonesia Research and Study Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64282/phi.v2i3.97

Abstract

The rapid advancement of digital technologies has positioned technopreneurship as a key paradigm in modern entrepreneurship research. Unlike traditional entrepreneurship, technopreneurship integrates technological expertise with business vision to foster innovation, competitiveness, and sustainable growth. This study conducts a bibliometric review of technopreneurship literature in Scopus-indexed journals (2020–2025) within Business, Management, and Accounting. Using VOSviewer and Bibliometrix, the analysis covers publication productivity, citation impact, collaboration networks, thematic clusters, and research frontiers. Findings show Indonesia as the most productive country, driven by its dynamic startup ecosystem and academic focus. Key themes highlight business incubators, digital platforms, and green innovation. Eleven clusters are identified, spanning AI in education, digital transformation, sustainability, and Education 4.0. Emerging frontiers include technopreneurial self-efficacy, engineering education, economic growth, and disruptive technologies, offering theoretical and practical insights for stakeholders.
Co-Authors Aditya, Ascasaputra Ardhi Khairi Ardhi Khairi, Ardhi Ardi Ardi Artha, Bhenu Ascasaputra Aditya Asri, Cahya Purnama Bahri Bahri Bahri Bahri Bahri Bahri bahri Bhenu Artha Bhenu Artha Bhenu Artha Bhenu Artha Cahya Purnama Asri Cahya Purnama Asri Elang Perwira Manggala Seta Matipa, Tirsa Trisandi Niken Permata Sari Niken Permata Sari Niken Permata Sari, Niken Permata Niken Permata Sari6 Osman, Muhamad Zulkiflee Prastyanto, Anjas Nugroho Rumangkit, Stefanus Sari, Utami Tunjung Satriadhi, Bintoro Utami Tunjung Sari Utami Tunjung Sari Utami Tunjung Sari5