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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat MODUS-Jurnal Ekonomi dan Bisnis E-Dimas: Jurnal Pengabdian kepada Masyarakat IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Bisnis Darmajaya Procuratio : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Rekayasa Industri (JRI) Jurnal Fokus Manajemen Bisnis Management and Sustainable Development Journal Asian Management and Business Review Empowerment : Jurnal Pengabdian Pada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat ALLURE JOURNAL Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Kreatif Cemerlang Indonesia Jurnal Penelitian dan Pengabdian Masyarakat Miftah EDUJ : English Education Journal Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Multidisciplinary Indonesian Center Journal Indonesia Economic Journal PHINISI Journal of Economic and Business Journal of Sustainable Innovation Engineering Journal of Literature Review JBIMA: Jurnal Pengabdian kepada Masyarakat Rashid Journal of Public Administration and Local Governance Jurnal Riset Bisnis dan Ekonomi Digital
Antonius Satria Hadi
Universitas Widya Mataram
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Dinamika Green Marketing dan Adopsi Keuangan Digital pada Sektor Bisnis: Suatu Tinjauan Literatur Ascasaputra Aditya; Utami Tunjung Sari; Bhenu Artha; Bahri Bahri; Niken Permata Sari; Antonius Satria Hadi; Cahya Purnama Asri
Rashid : Journal of Economic Vol. 2 No. 1 (2026): Rashid : Journal of Economic
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/q6e6s422

Abstract

The primary objective of this study is to identify the strategic role of FinTech in facilitating green marketing implementation, analyze its impact on market share expansion, with a specific focus on the Micro, Small, and Medium Enterprises (MSMEs) sector, and critically evaluate the environmental challenges stemming from digital technology adoption. The methodology employed is a systematic literature review, utilizing data extraction from four reputable academic databases: Scopus, Web of Science, Google Scholar, and IEEE Xplore. Based on inclusion criteria restricted to English-language peer-reviewed articles, the final selection process yielded 82 relevant studies for analysis. The findings indicate that the integration of digital payment platforms and artificial intelligence (AI) significantly enhances market reach, operational efficiency, and the personalization of marketing campaigns. Furthermore, FinTech has been shown to facilitate the provision of green investment infrastructure, carbon footprint tracking, and incentives for eco-friendly transactions.
Co-Authors Aditya, Ascasaputra Ardhi Khairi Ardhi Khairi, Ardhi Ardi Ardi Artha, Bhenu Ascasaputra Aditya Ascasaputra Aditya Asri, Cahya Purnama Bahri Bahri Bahri Bahri Bahri Bahri Bahri bahri Bhenu Artha Bhenu Artha Bhenu Artha Bhenu Artha Cahya Purnama Asri Cahya Purnama Asri Elang Perwira Manggala Seta Fajar Santoso Jumadi Jumadi Kasma Manggala Matipa, Tirsa Trisandi Niken Permata Sari Niken Permata Sari Niken Permata Sari, Niken Permata Niken Permata Sari6 Osman, Muhamad Zulkiflee Prastyanto, Anjas Nugroho Sari, Utami Tunjung Satriadhi, Bintoro Stefanus Rumangkit Tirsa Trisandi Matipa Utami Tunjung Sari Utami Tunjung Sari Utami Tunjung Sari5