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All Journal Jurnal Social Economic of Agriculture Agridevina : Berkala Ilmiah Agribisnis Forum Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research UNEJ e-Proceeding JMM (Jurnal Masyarakat Mandiri) Indonesian Journal of Agricultural Research JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Kebijakan Perikanan Indonesia Agrilan : Jurnal Agribisnis Kepulauan JURNAL AGRICA Techno-Fish Jurnal Ilmiah Inovasi Jurnal Ilmiah RESPATI JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian LOSARI: Jurnal Pengabdian Kepada Masyarakat AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Manajemen Agribisnis dan Agroindustri Jurnal Ilmiah SOSIO AGRIBIS JURNAL HUTAN TROPIS Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal Ilmiah Membangun Desa dan Pertanian IIJSE Jurnal Ilmiah Manajemen Agribisnis
Endang Yektiningsih, Endang
Department Of Agriculture, Faculty Of Agriculture, University Of Pembangunan National Veteran East Java, Surabaya City
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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Journal : Jurnal Manajemen Agribisnis dan Agroindustri

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Marketing Strategy of Arumanis Mango Fruit UD Sumber Bumi in Alaskandang Village Probolinggo Regency Hidayat, Satrio Adnan; Yektiningsih, Endang; Suhardjono, Hadi
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 5 No. 1 (2025): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v5i1.113

Abstract

The research location was taken at UD Sumber Bumi Probolinggo. This study aims to identify and analyze what are the strengths, weaknesses, opportunities, and threats and provide recommendations for alternative strategies and priority strategies in marketing arumanis mango at UD Sumber Bumi in Alaskandang Village, Probolinggo Regency. This research takes samples, namely Business Owners and Experts who are experts in their fields. The data used are primary and secondary data. The data analysis techniques used are SWOT analysis and QSPM analysis. The results of the research conducted show that: The priority of the marketing strategy for arumanis mango produced by UD Sumber Bumi is to intensively promote in various media in order to be able to fight competitors despite unstable economic conditions with a TAS score of 4.23.
Co-Authors Abidin, Zainal Aji Praviandana Alfiani, Fina Amir, Indra Tjahaja Anggi Afifta Volta Apriliawaty, Nita Aziz, M. Alivi Befrian Dio Ramadhan Budi, Eko Setyo Choirianisa, Agita Dewi, Rinawati Dita Atasa Dona Wahyuning Laily Dwi Margiati Dita Ekandini, Syafira Andrastea Eko Nurhadi Eko Priyanto Eko Setyo Budi Eliyana, Firda Fahrezi Taufiq, Fariz Fatchur Rozci Ferri Nurviyanto Ramadani Firmansyah, Devan Adhitya Fitriana, Nisa Hafiidhoh Hadi Suhardjono Hamidah Hendrarini Hidayat, Satrio Adnan Iffa Nurwana Widhiyastuti Indah , Pawana Nur Indah, Pawana Nur Indah, Pawana Nur Jariyah Jariyah Laily, Dona Wahyuning Leilasari, Yennyka Madyowati, Sri Oetami Maulida, Dwi Laila Mubarokah Mubarokah Nabilah, Dalilah Nafakhatul Asriyah Ningrum, Yulia Retno Fitria Nurhadi, Eko Nuriah Yuliati Nurmalitasari, Putri Pawana Nur Indah Pramesthi, Fatima Azrina Pricillia Siahaan, Ellecia Priyanto, Eko Priyanto, Eko Puspita, Salsabila Ika Putra, Akbar Hari Putri, Deanisa Herawati Putri, Dinda Rhaima Ladisa Queen Tsamara, Vienes Ramadhani, Mirza Risa, Gung Risqi Firdaus Setiawan Roy Abdilah Setiawan, Risqi Firdaus Setyo Parsudi SHOLEHUDIN, MUHAMMAD Sigit Dwi Nugroho Siswanto Soedarto, Teguh Sopadeo, Peter Adeye Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sugiarto S Sumartono, Sumartono Suprapto, Adi Susilowati, Mei Syahfitri, Dwi Ulya Sarofa Vebby Septiawan Wardani, Tiara Puspa Yudha Adytama, Ahmad