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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Economics Diponegoro Journal of Management AGROTEKBIS Media Ekonomi dan Manajemen OPSI AGRIVITA, Journal of Agricultural Science Jurnal Wasian Jurnal Akuntansi dan Pajak Syntax Literate: Jurnal Ilmiah Indonesia Agregat: Jurnal Ekonomi dan Bisnis Jurnal Organisasi Dan Manajemen Madinah: Jurnal Studi Islam Jurnal Pengembangan Penyuluhan Pertanian International Journal of Economics Development Research (IJEDR) Jurnal Pendidikan Guru Surya Agritama: Jurnal Ilmu Pertanian dan Peternakan Jurnal Pendidikan dan Pembelajaran Robust: Research of Business and Economics Studies Journal of Business, Social and Technology AKSI: Jurnal Manajemen Pendidikan Islam Research Horizon Jurnal Konseling Pendidikan Islam AGROTEKBIS: Jurnal Ilmu Pertanian Pangale Journal of Forestry and Environment Jurnal Wasian JARI : Jurnal Akuakultur Rawa Indonesia
Mahfudz Mahfudz
Jurusan ManajemenFakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Veterinary Other

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Journal : JURNAL SAINS PEMASARAN INDONESIA

 1 
THE EFFECT OF BRAND REPUTATION, PRODUCT RELIABILITY, PRICE AND BRAND ADMIRATION ON PURCHASING DECISION (Study on Food Products that Sold through Instagram at Semarang) Mariska, Angela; Soesanto, Harry; Mahfudz, Mahfudz
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 3 (2018): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.372 KB) | DOI: 10.14710/jspi.v17i3.164-176

Abstract

Development in technology was really fast, especially in the information and telecommunications field. Nowadays, technology cannot be replaced by human life. Social media is very important to various business and personal life. Social media helping us to find new colleagues and help us to easier get information. For many years, most powerful social media are Facebook, Twitter, and LinkedIn. But for this past years, Instagram can take market attention. Due to a number of followers, culinary became favorite on Instagram. Before that, culinary products rarely marketed on other social media including Facebook. In this study, research will be focused on the kind of food that can be delivered in Semarang. This research will be started by sharing questionnaires to 157 respondents. Those respondents already have experience in buying food from Instagram in Semarang. From the result, two hypotheses accepted. The first one concluded there is a positive impact from brand reputation to buying decision. The second one concluded there is a positive impact on brand admiration to brand reputation. For reliability and product price didn’t give impact for buying decision.
Pengaruh Customer Relationship Management (CRM), Inovasi, dan Penggunaan Teknologi Sebagai Strategi Keunggulan Bersaing untuk Meningkatkan Kinerja Bisnis (Studi pada Toko Grosir Makanan dan Minuman di Provinsi Jawa Tengah dan DI Yogyakarta) Setiawan, Zakaria Anam; Mahfudz, Mahfudz
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 2 (2019): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.218 KB) | DOI: 10.14710/jspi.v18i2.184-201

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh penerapan customer relatioship management (CRM), inovasi, dan penggunaan teknologi yang ada di toko grosir sebagai sebuah keunggulan bersaing terhadap kinerja bisnis toko grosir di provinsi Jawa Tengah dan DI Yogyakarta, penelitian ini memberikan pemahaman yang lebih mendalam kepada toko grosir mengenai efektifitas dan efisiensi penerapan variabel variabel tersebut terhadap kineja bisnis toko grosir dalam bersaing di industri ritel.Penelitian ini dilakukan dengan mengambil objek penelitian pada toko grosir yang menerapkan 3 variabel yang disebutkan. penelitian ini menggunakan sampel di 19 kabupaten dan 3 kotamadya di provinsi Jawa Tengah dan DI Yogyakarta. Penelitian ini menggunakan metode purposive sampling. Jumlah responden yang ditentukan sebagai sensus penelitian adalah 113 toko grosir. Teknik analisis yang dipakai untuk mengintepretasikan dan menganalisis data dalam penelitian ini adalah dengan teknik Structural Equation Modelling (SEM) dengan menggunakan software AMOS 40.Hasil pada penelitian ini menujukkan bahwa keunggulan  bersaing dan CRM berpengaruh signifikan terhadap kinerja bisnis dan inovasi berpengaruh positif dan signifikan terhadap keunggulan bersaing . Hasil tersebut dapat dilihat dari pengujian hipotesis dengan menggunakan SEM yang menunjukkan nilai C.R dan P pada hipoteis 1, 2 dan 5 diterima dengan nilai C.R ≥ 1,960  dan P ≤ 0,05. Untuk hipotesis 2 digunakan tingkat signifikansi 5%. Kesimpulan dan saran yang diberikan untuk toko grosir agar semakin memperkuat pelaksanaan Customer Relationship Management, inovasi dan keunggulan bersaing melalui perbaikan manajemen dan pelayanan serta lebih secara intens lagi memanfaatkan kemajuan teknologi dalam operasional bisnis nya agar lebih cepat , efektif dan efisien dalam pelayanan yang berpengaruh terhadap kinerja bisnis.
THE INFLUENCE OF DIFFERENCES STRATEGY, MARKET ORIENTATION, AND INNOVATION OF COMPETITIVE ADVANTAGES AND COMPANY PERFORMANCE (Empirical Study on Star Hotels in Semarang City) Markus, Novita Lely; Raharjo, Susilo Toto; Mahfudz, Mahfudz
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 3 (2018): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.498 KB) | DOI: 10.14710/jspi.v17i3.196-206

Abstract

This research aims to examine and analyze the influence of differentiation strategy, market orientation, and innovation in an effort to build a competitive advantage for the performance of the company improves on star hotels in the city of Semarang. The respondents in this research are the Manager of star hotels in the city of Semarang, the size of respondents in filling in the questionnaire is 63 (sixty-three) people. However, for some reason, 22 (twenty-two) respondents are not willing to do the filling out the questionnaires which resulted in the final sample size is 41 (forty-one) respondents.in this case, the tool used in the study is the analysis of Partial Least Square (PLS). Prior to testing the researchers first tested the questionnaire by means of the validity test and reliability test. Test validity is to see the questionnaire is valid or not, and the reliability test is meant to see the questions distributed reliable or not to do further testing. The empirical findings indicated that the differentiation strategy has a significant positive effect on competitive advantage; innovation has a significant positive effect on firm performance.
Co-Authors A.A. Ketut Agung Cahyawan W Abd. Rauf Aden Tatag Surya Bhara Dhaksa Alam Anshary Alfian Sabila, Dandy Alfian Toar, Alfian Almadanaa, Aulia Vidya Amany Irwanto, Nabila Fadiya Anindyta Mauliandari Arantika, I Wayan Ova Asparita, Asparita B, Jumiati Bolong, Aprianto Burhan Ismail, Burhan Elsafiana, Elsafiana Faizal Fachri, Muhamad Fathi, Muhamad Fathir Fathir Firmansyah, Ilham Fitria, Fariza Dewi Hamdan , Hamdan Adma Hamdan Adma Adinugraha Hamdan, Hamdan Adma Adinugraha Harry Soesanto Hidayatullah, Annas Irawan Ismail, Burhan Ismail Isnu Nurrochman, Isnu Jarniati, Jarniati Jaya Sakti, Brillyan Kardison Lumban Batu Kartika Bungas Kautsar, Namal Labdhagati, Haifa Lismawati, Lismawati M. S. N., Utomo Maemunah Maemunah Maria Josephine Widya Arshita Kussulisty, Maria Josephine Widya Arshita Mariska, Angela Markus, Novita Lely Marpi, Arpika Maryani Maryani Maulana, Denny Muhammad Basir Cyio Muhammad Sukron Muhdam Azhar Muljibir Rahman, Muljibir Nazahah Juhana, Manar Palaguna Haana, Halber Paramitha Azizah Nursyabani, Paramitha Azizah Permono Nugroho, Sidiq Pilo, Fandy Izmi Putri, Intan Tsania Putri, Julia Rafi, Muhamad Arya Ramadhan Noor Rachman Fatoni Ranita Agustina Riatri, Alya Yumna Ridho Dwinurcahyo, Ridho Rusmidin, Rusmidin S Sunarti Saddam F, Muammar Sakka Samudin Setiawan, Zakaria Anam Setyaningrum Setyaningrum Shahabuddin Saleh Simson, Simson Solekah, Siti Maratus Sucitra Ika Putri, Nur Sugeng , Sugeng Pudjiono Sugeng Pudjiono, Sugeng Suharnomo Suharnomo Sulistyawati, Poppy Dyah Sundawa, Afdholul Ihsan Surviola, Anggun Susilo Toto Rahardjo Susilo Toto Raharjo Suthama, Suthama Syafa’at, Syafa’at Syamsiar, Syamsiar Tajuddin Akbar Tiara Trie Chandra Dewi, Tiara Trie Chandra Usman Made Vahdist, Riski Wahid Mongkito, Abdul Wibawana, Widhia Arum Widajati, Widajati Wijayanto, Andika Wahyu Wijayasari, Nilla Wike Winarti