Articles
<![CDATA[Pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Loyalitas dengan Trust sebagai Variabel Intervening terhadap Penggunaan Aplikasi Warung Pintar ]]>
<![CDATA[Nur Faizah]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol. 10 No. 3 (2022) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v10n3.p946-959
<![CDATA[This study aims to determine the effect of perceived ease of use and perceived usefulness on loyalty with trust as an intervening variable. This study uses a quantitative approach. The sampling technique is a non-probability technique with the type of judgmental sampling. Data collection was done by distributing questionnaires. The number of respondents obtained as many as 245 people. The research method used is path analysis. The results obtained in this study are that perceived ease of use has a positive and significant effect on perceived usefulness. Perceived ease of use has a positive and significant effect on trust. Perceived usefulness has a positive effect on trust. Trust has a positive and significant effect on loyalty. Perceived ease of use has no effect on loyalty. And perceived usefulness has a positive and significant effect on loyalty. PT. Warung Pintar Distribusi is expected to pay more attention to reviews from partners regarding the use of aplikasi warung pintar and optimize the features in aplikasi warung pintar.]]>
<![CDATA[Peran Moderasi Toleransi Pelanggan terhadap Pengaruh Pengalaman Pelanggan Terhadap eWOM Negatif ]]>
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 10 No 4 (2022) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v10n4.p1182-1193
<![CDATA[A customer's negative voice can be detrimental to the company when the negative voice is widespread in society. One factor that drives customers to speak negatively is the negative experience they receive when making a purchase. This study aims to confirm the moderating role of customer tolerance which is expected to reduce the effect of negative experiences on negative electronic word-of-mouth (eWOM). The model was tested using Partial Least Square – Structural Equation Modeling (PLS-SEM) from 209 samples. Data analysis found that negative experiences had a positive effect on negative eWOM. The results of the moderation analysis concluded that customer tolerance is a pure moderator in moderating negative customer experiences towards negative eWOM. Unlike the initial expectation, the results of the moderation test show that customer groups with low tolerance can reduce the effect of negative experiences on negative eWOM. Conversely, customers with a high tolerance increase the influence of adverse experiences on negative eWOM.]]>
<![CDATA[Pengaruh E-Service Quality terhadap Repurchase Intention melalui E-Satsifaction pada Pengguna Aplikasi E-Grocery ]]>
<![CDATA[Rizqi Adi Wiatna]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Nomicpedia: Journal of Economics and Business Innovation Vol. 2 No. 2 (2022): September ]]>
Publisher : <![CDATA[Inspirasi Nusantara ]]>
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<![CDATA[This study aims to analyze the effect of e-service quality on repurchase intention through e-satisfaction in users of the E-Grocery application. This research uses a quantitative research approach. Data analysis used the SEM-PLS approach supported by Smart-PLS 3.0 software. The online questionnaire was distributed through several social media to get 200 respondents who met the requirements. Respondents in this study are users of the E-Grocery application in Indonesia. The results reveal that there is a significant positive effect between e-service quality and repurchase intention, e-service quality and e-satisfaction, e-satisfaction and repurchase intention, and e-satisfaction positively mediates the effect of e-service quality on repurchase intention. This study focuses on the effect of e-service quality and e-satisfaction on repurchase intention. In addition, this research is focused on E-Grocery application users. This kind of research can be a consideration tool for E-Grocery companies and the like in attracting new users and retaining old ones. Therefore, it is necessary to include this topic of discussion as a reference in further research or practice for companies.]]>
<![CDATA[Peran kepuasan sebagai variabel intervening pada experiential marketing terhadap loyalitas ]]>
<![CDATA[Muhammad Adam]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ KINERJA Vol 16, No 2 (2019): Agustus ]]>
Publisher : <![CDATA[Faculty of Economics and Business Mulawarman University ]]>
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DOI: 10.30872/jkin.v16i2.6104
<![CDATA[Seiring berjalannya waktu, pengembangan bisnis juga tumbuh lebih cepat. Salah satunya adalah bakery indutry, yang dilengkapi dengan pendekatan pemasaran berdasarkan pengalaman, yang bertujuan untuk memberikan konsumen pengalaman holistik melalui 5 dimensi indera, rasa, pikir, tindakan, dan hubungkan untuk mencapai tingkat kepuasan yang mempengaruhi loyalitas konsumen lebih tinggi. Tujuan dari penelitian ini adalah untuk menganalisis dan mendiskusikan pengaruh experiential marketing, terhadap loyalitas melalui kepuasan sebagai variabel intervening. Responden dalam penelitian ini adalah konsumen yang makan langsung dan berusia 16 tahun ke atas yang telah melakukan pembelian setidaknya dua kali atau lebih. Metode pengambilan sampel adalah non probability sampling dan teknik pengambilan sampel menggunakan judgmental sampling. Sampel yang digunakan adalah 220. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Teknik analisis data menggunakan analisis jalur dengan program AMOS. Hasil penelitian ini menunjukkan bahwa pemasaran pengalaman memiliki pengaruh positif dan signifikan terhadap kepuasan. Kepuasan memiliki pengaruh positif dan signifikan terhadap loyalitas. Dan pemasaran pengalaman memiliki efek positif dan signifikan terhadap loyalitas. Dengan kepuasan sebagai variabel intervening antara pemasaran pengalaman dan loyalitas.]]>
<![CDATA[The Role of Performance to Continue the Business for Nascent Entrepreneurs: The Effect of Entrepreneurial Self-Efficacy ]]>
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Journal of Business and Management Review Vol. 4 No. 1 (2023): (Issue-January) ]]>
Publisher : <![CDATA[Profesional Muda Cendekia Publishing ]]>
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DOI: 10.47153/jbmr41.6012023
<![CDATA[High mortality rates and low entrepreneur ratios are problems in developing sustainable small businesses. Previous research has shown that entrepreneurial self-efficacy (ESE) is an important factor for increasing entrepreneurial intentions, but how ESE explains the continuity of business for nascent entrepreneurs is less researched. This study aims to investigate the role of business performance in explaining the relationship of ESE and career switching for nascent entrepreneur. Data were collected from nascent entrepreneur using questionnaires and analyzed by Partial Least Square-Structural Equation Modelling (PLS-SEM). The results of this study shown that ESE positively influence business performance. ESE and business performance negatively influence career switching intention for nascent entrepreneur. In summary, ESE can reinforce nascent entrepreneurs to continue and survive their business. Some theoreticals on entrepreneurship and practicals implication on entrepreneurship development are suggested in the rest of this paper.]]>
<![CDATA[Pengaruh Brand Ambassador Selebriti Korea Selatan terhadap Niat Beli Produk Perawatan Kulit dan Kosmetik yang Dimoderasi Etnosentrisme Konsumen ]]>
<![CDATA[Sanaji Sanaji]]>;
<![CDATA[Mafryanda Safinaturrizqy Addiena Shafa]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol. 11 No. 3 (2023) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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<![CDATA[The phenomenon of many local skincare and cosmetics companies using South Korean celebrity brand ambassadors has been criticized by netizens because South Korean celebrities are considered not to represent Indonesian skin and can create the perception that "only white is beautiful". Based on this phenomenon, the author's purpose in conducting this study is to determine the purchase intention preferences of consumers in Indonesia for South Korean celebrity brand ambassadors on local skincare and cosmetics brands with consumer ethnocentrism as a moderating variable. This study uses quantitative research. Respondents in this study are the users of Somethinc brand, a local skincare and cosmetic product brand, who use Twitter actively and are aged 13 to 38 years. The data obtained from 224 respondents were processed using the PLS-SEM analysis technique with SMARTPLS 4. The results showed that South Korean brand ambassadors affected purchase intention, but consumer ethnocentrism did not moderate the relationship between brand ambassadors and purchase intention. Therefore, this research implies that local skincare and cosmetics brands are expected to use South Korean brand ambassadors to increase consumer purchase intention.]]>
<![CDATA[Analisis Pengaruh Social Media Marketing Terhadap Niat Menabung Melalui Brand Image (Studi Pada Bprs Magetan) ]]>
<![CDATA[Citra Setyoningrum]]>;
<![CDATA[Yessy Artanti]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i5.11432
<![CDATA[The purpose of this study was to find how social media marketing influences the saving intentions through the brand image of BPRS Magetan. The population in this research is BPRS Magetan financing customers. This research uses the Structural Equation Model method to measure the influence between the independent variable and the dependent variable. Respondents are BPRS Magetan financing customers who have Instagram accounts. Data were collected using a questionnaire distributed to 103 respondents via Google Form. The results achieved in this research were the discovery of the influence of social media marketing on brand image and brand image on the intention to save. However, it was found that social media marketing had no effect on savings intentions.]]>
<![CDATA[Penerapan TAM Dalam Inovasi Pelayan Publik “Pak RT Suka Asik” Di Kabupaten Magetan ]]>
<![CDATA[Agus Heru Maryanto]]>;
<![CDATA[Sri Setyo Iriani]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i5.11434
<![CDATA[Digital transformation of public services is one of the targets of the Government in realizing good governance in the era of digitalization. The "PAK RT SUKA ASIK" application innovation is one of the many applications that make letter-writing services effective and efficient within the Magetan Regency. A study on public acceptance of technology is necessary to determine the suboptimal implementation of the government's public service innovation, the "PAK RT SUKA ASIK" application. The TAM 2 model was chosen to analyze and determine the factors that influence the intention to use the application in the Mranggen Village, Magetan District, Jawa Timur. A quantitative study with a cross-sectional design was conducted on respondent who had never used the application. The analysis results using SMART PLS 3.9.2 showed that the image variable is the only exogenous variable that affects the endogenous variable perceived of usefulness, in addition to the subjective norm variable that affects the image variable. The main factor causing the suboptimal implementation of the "PAK RT SUKA ASIK" application is the failure of socialization and evaluation of the use of the Village Government application, which results in the perceived usefulness and perceived ease of use of the "PAK RT SUKA ASIK" application not being felt by the community.]]>
<![CDATA[Pengaruh Daya Tarik Wisata, Fasilitas Pariwisata, Aksesbilitas, Pengalaman Wisata Terhadap Niat Berkunjung Ulang Wisatawan (Studi Pada Pengunjung Kawasan Wisata Telaga Sarangan Magetan) ]]>
<![CDATA[Dwie Sulistyono]]>;
<![CDATA[Sanaji Sanaji]]>;
<![CDATA[Yessy Artanti]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i5.11462
<![CDATA[Penelitian ini bertujuan untuk mengkaji pengaruh daya tarik wisata, fasilitas pariwisata, aksesibilitas wisata, dan pengalaman wisata terhadap niat berkunjung ulang wisatawan ke Telaga Sarangan di Kabupaten Magetan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang diisi oleh 200 responden. Data yang terkumpul dianalisis menggunakan analisis regresi berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa daya tarik wisata tidak berpengaruh terhadap niat wisatawan untuk berkunjung kembali ke Telaga Sarangan. Fasilitas pariwisata tidak berpengaruh terhadap niat wisatawan untuk berkunjung kembali ke Telaga Sarangan. Aksesibilitas tidak berpengaruh terhadap niat wisatawan untuk berkunjung kembali ke Telaga Sarangan. Pengalaman wisata berpengaruh positif terhadap niat wisatawan untuk berkunjung kembali ke Telaga Sarangan. Temuan ini mengindikasikan bahwa meskipun daya tarik, fasilitas, dan aksesibilitas tidak menjadi faktor penentu dalam keputusan wisatawan untuk kembali berkunjung, pengalaman wisata yang positif memiliki peran signifikan dalam meningkatkan niat kunjungan ulang.]]>
<![CDATA[Pengaruh Persepsi Nilai Terhadap Kepuasan Wisatawan Pada Kebun Raya Mangrove (KRM) Surabaya ]]>
<![CDATA[Dwi Suryaning Endah Yanie]]>;
<![CDATA[Sanaji Sanaji]]>;
<![CDATA[Yessy Artanti]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i5.11569
<![CDATA[Nature tourism is a tourist attraction in East Java with the number of visits increasing significantly from 2019 to 2023. Surabaya has a new natural tourist spot that was inaugurated in July 2023, namely the Surabaya Mangrove Botanical Garden (KRM). KRM Surabaya has a contribution in preserving the environment, providing education to the community and increasing Surabaya City's Original Revenue. Over time, the level of tourist visits to KRM Surabaya has decreased. This study aims to analyze the effect of perceived value on tourist satisfaction. This study uses a conclusive research design with a cross-sectional approach. Data were collected through a closed questionnaire from tourists who had visited KRM Surabaya. Data analysis was performed using the PLS-SEM method. The results showed that perceived value has a moderate influence on tourist satisfaction.]]>
