Articles
<![CDATA[The Role of Marketing Innovation Mediation on The Influence of Organizational Creativity on Marketing Performance During The Covid-19 Pandemic Study on MSMEs Incorporated in Bojonegoro APMMIK ]]>
<![CDATA[Andrik Wijayanto]]>;
<![CDATA[Sanaji]]>
<![CDATA[ Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.52728/ijjm.v2i3.255
<![CDATA[This study aims to determine the effect of organizational creativity on marketing performance mediated by marketing innovations in MSMEs who are members of APMMIK Bojonegoro during the pandemic. The respondents used were 103 MSMEs owners, the test was carried out using the variant-based Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) alternative with the smartPLS 2.0 M3 program. Based on the results of the analysis, it can be concluded that organizational creativity has a positive and significant effect on marketing innovation, marketing innovation has a positive and significant effect on marketing performance, and organizational creativity has a negative and insignificant effect on marketing performance. The implementation of this research is to increase innovation during the pandemic so that MSME can continue to rise and develop.]]>
<![CDATA[The Effect Of Partner Capabilities, Economic Benefits And Trust To Continue Channel Partnership by MSMEs ]]>
<![CDATA[Mohammad Syukron Aliyafi'iy]]>;
<![CDATA[Sanaji]]>
<![CDATA[ Journal of Business and Management Review Vol. 2 No. 7 (2021): (Issue-July) ]]>
Publisher : <![CDATA[Profesional Muda Cendekia Publishing ]]>
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DOI: 10.47153/jbmr27.1882021
<![CDATA[The development of a business model requires SMEs to develop and strive to make their business run smoothly and develop for the better. Therefore, to catch up with big business competitors, it requires business cooperation. This study aims to determine the effect of partner capabilities and economic benefits on the decision to continue a business partnership that mediated by trust. To analyze the model, this study used 80 SMEs that partnered with Lamongan Mart. We used the partial least square (PLS) method to test the hypothesis. The results show that there is a significant effect of partner capability on trust. Economic benefits have a significant effect on trust. The decision to continue the partnership is significantly influenced by the partner's capabilities and economic benefits. Trust has a significant effect on the decision to continue the partnership. In conclusion, trust can mediate partner capabilities and economic benefits to the decision to continue the partnership.]]>
<![CDATA[Augmented Reality Users: The Effect of Perceived Ease of Use, Perceived Usefulness, and Customer Experience on Repurchase Intention ]]>
<![CDATA[Nurul Anifa]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Journal of Business and Management Review Vol. 3 No. 3 (2022): (Issue-March) ]]>
Publisher : <![CDATA[Profesional Muda Cendekia Publishing ]]>
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DOI: 10.47153/jbmr33.3462022
<![CDATA[E-commerce comes from presenting product catalogs through two-dimensional static images that create limitations for users. Augmented reality features on smartphones have changed online consumer shopping activities. This allows consumers to try various cosmetic product variants virtually anywhere and anytime. Augmented reality is a new technology that provides convenience and experience for customers online to buy cosmetics online and try products without having to remove makeup. This study aims to examine the effect of independent variables on a dependent variable, with mediating variables. The population of this study is users of the virtual product trial feature who have purchased cosmetic products online aged 17–50 years in Indonesia, with a sample of 200 respondents. This research used path analysis, with the results showing that perceived ease of use affects trust, customer experience affects customer satisfaction, perceived usefulness, and customer satisfaction affects repurchase intention. However, trust does not affect repurchase intention. Based on these results, it is recommended that companies that provide product trial features adopt augmented mobile reality to pay attention to the convenience and benefits and improve the quality of the shopping experience.]]>
<![CDATA[Pengaruh Country Of Origin dan Persepsi Kualitas terhadap Persepsi Nilai pada Produk Telepon Seluler ]]>
<![CDATA[Eko Aditia Sri Utomo]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 6 No. 2 (2014) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v6n2.p114-121
<![CDATA[AbstractThe this study aimed to examine the effect Country ofOrigin to perceived quality and perceived value. The object is phone customers who visited in World Trade Center (WTC) Surabaya. The sample is 287 respondens. Country of origin has ten indikator s in this research, perceived qualityhas six indikator s in this research, and perceived value has three indikator s. Hypothesis testing is done by path analyze. Research is showed that country of origin effect the perceived quality, perceived quality effect the perceived value, and country of origin do not effect perceived value. This conclution, country of origin indirectly effect the perceived value.]]>
<![CDATA[The Role of Marketing Innovation Mediation on The Influence of Organizational Creativity on Marketing Performance During The Covid-19 Pandemic Study on MSMEs Incorporated in Bojonegoro APMMIK ]]>
<![CDATA[Andrik Wijayanto]]>;
<![CDATA[Sanaji]]>
<![CDATA[ Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.52728/ijjm.v2i3.255
<![CDATA[This study aims to determine the effect of organizational creativity on marketing performance mediated by marketing innovations in MSMEs who are members of APMMIK Bojonegoro during the pandemic. The respondents used were 103 MSMEs owners, the test was carried out using the variant-based Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) alternative with the smartPLS 2.0 M3 program. Based on the results of the analysis, it can be concluded that organizational creativity has a positive and significant effect on marketing innovation, marketing innovation has a positive and significant effect on marketing performance, and organizational creativity has a negative and insignificant effect on marketing performance. The implementation of this research is to increase innovation during the pandemic so that MSME can continue to rise and develop.]]>
<![CDATA[Influence Of Social Media Marketing, E-Commerce, and Product Innovation on Marketing Performance (Study on Food and Beverage SMEs in Surabaya) ]]>
<![CDATA[Mia Adistia]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Journal of Business and Management Review Vol. 3 No. 7 (2022): (Issue-July) ]]>
Publisher : <![CDATA[Profesional Muda Cendekia Publishing ]]>
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DOI: 10.47153/jbmr37.4272022
<![CDATA[This research aims to analyze the impact of social media marketing on marketing performance, the effect of E-Commerce on marketing performance, and the effect of product innovation on marketing performance. The sample used is MSME actors in Surabaya who sell food and beverages by utilizing social media and E-Commerce. Data were collected using a research questionnaire distributed to 155 respondents. The data analysis technique used multiple linear regression analysis performed by the SPSS-25 version program. The results show that social media marketing has a positive and significant impact on marketing performance, E-Commerce has a positive and significant effect on marketing performance, and product innovation has a positive and significant impact on marketing performance.]]>
<![CDATA[EFEKTIVITAS KAMPANYE SOCIAL MARKETING YUK NABUNG SAHAM DAN THEORY OF REASONED ACTION UNTUK MEMPREDIKSI NIAT BERINVESTASI SAHAM ]]>
<![CDATA[Pipin Nur Azizi]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 11 No. 2 (2018): September ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v11i2.3058
<![CDATA[Indonesian Stock Exchange has launched a social marketing campaign program in 2015 to increase the number of new investors amid the low level of capital market utilization by society. This study aims to analyze and discuss the influence of social marketing campaigns to stock invest intention with attitude and the subjective norm in the TRA model as mediation variables. The type of this research is conclusive with a quantitative approach. The population is the student of Economics Faculty, State University of Surabaya. The questionnaire is distributed to 110 respondents and data was analyzed using a Structural Equation Model (SEM). The result shows that social marketing campaign has a significant positive effect on attitude and subjective norm, while attitude and subjective norm has a significant positive effect to stock investment intention, but social marketing campaign has no significant effect on investment intention. There is still inconsistency between this research result and previous research, the next research should analyze others variables that might affect stock invest intention.]]>
<![CDATA[Pendampingan Pemetaan Manajemen Resiko Pengelolaan Pasar Rakyat di Kabupaten Sidoarjo ]]>
<![CDATA[Sri Setyo Iriani]]>;
<![CDATA[Dian Anita Nuswantara]]>;
<![CDATA[Sanaji]]>
<![CDATA[ Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 1 No. 2 (2021): Agustus ]]>
Publisher : <![CDATA[Inspirasi Nusantara ]]>
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<![CDATA[The development of more and more modern markets makes it a challenge for the existence of the people's market. The conditions of modern market services that are clean, fast and the variety of product variants greatly affect the income of the people's market traders are indeed very different, but there is a unique value of bargaining and emotional interaction in the people's market that cannot be found in the modern market. Improving people's market services in Sidoarjo is the government's goal because the market is one of the pillars of the economy of the people in Sidoarjo which currently has 19 locations of people's markets with 14,802 traders. To make a people's market with standardized services, it is necessary to have a mapping of market management risks originating from consumers and managers. Therefore, the Universitas Negeri Surabaya's PKM team assisted market managers in Sidoarjo to map out all the risks in the market. From the identification results, there are 21 types of risk grouped into 5 severe risks, 10 moderate risks, and 6 mild risks. Risk classification is based on the magnitude of the impact caused. Knowing the risks from the start is very useful as a basis for determining risk management strategies which will subsequently have an impact on a safe and comfortable market environment for traders, buyers, and market managers.]]>
<![CDATA[Pengaruh E-Service Quality, E-Trust, Dan Commitment Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Variabel Mediasi ]]>
<![CDATA[Cindy Berliana]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 4 (2022): MSEJ : Management Studies and Entrepreneurship Journal ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v3i4.902
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh kualitas e-service, e-trust dan komitmen terhadap e-loyalty dengan variabel intervening e-satisfaction. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini menggunakan 200 sampel dan respondennya adalah pengguna meditasi dan konseling online Riliv. Pemilihan sampel menggunakan teknik pusposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner online. Data dianalisis menggunakan metode analisis jalur yang dioperasikan dengan SPSS 23.0 dan IBM AMOS untuk mengetahui pengaruh kualitas e-service, e-trust, dan komitmen terhadap e-loyalty dengan variabel intervening seperti e-satisfaction. berdasarkan hasil penelitian yang dilakukan ditemukan bahwa e-service quality, e-trust dan commitment berpengaruh positif dan signifikan terhadap e-satisfaction. e-service quality berpengaruh positif dan signifikan terhadap e-loyalty, e-service quality tidak berpengaruh signifikan terhadap e-loyalty, e-trust tidak berpengaruh signifikan terhadap e-loyalty, komitmen berpengaruh positif dan signifikan terhadap e-loyalty, dan e-satisfaction berpengaruh positif dan signifikan terhadap e-loyalty. Kata kunci : komitmen; kesetiaan elektronik; kepuasan elektronik; kualitas layanan elektronik; kepercayaan elektronik]]>
<![CDATA[The Influence of Green Marketing, Health Consciousness and Trust to E-Commerce toward Purchase Intentions for Health Mask Products in the Covid-19 Pandemic Era ]]>
<![CDATA[Kukuh Prahesti]]>;
<![CDATA[Sanaji Sanaji]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol. 10 No. 3 (2022) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v10n3.p930-945
<![CDATA[Changes that occurred due to the Covid-19 pandemic caused changes in people's consumption patterns. Environmentally friendly products are starting to appear, the increasing awareness of health and the shift from conventional trading activities to electronic commerce (e-commerce) require companies to quickly adapt and strategize along with these changes in an effort to increase consumer purchase intentions. This study aims to analyze the effect of green marketing, health consiousness, and trust to e-commerce on purchase intention toward MASNO product. This study involved 120 respondents, using non-probability sampling and judgmental sampling techniques. The questionnaires were distributed online through MASNO's Instagram account. Data analysis used multiple linear regression method. The results showed that green marketing and trust to e-commerce had significant effects on purchase intention toward MASNO, and health consciousness had no significant effect on purchase intention towards MASNO. The practical implication of this research is to increase consumers' purchase intention. One of the things that need to be considered is the impact of marketing activities on the environment, so that mask manufacturers are expected to be able to create innovative masks that are safe for consumers, safe for the environment, and interresting promotions. Integrity, priority to customers, and the ability of merchants to operate e-commerce platforms need to be improved so that it has an impact on increasing consumers’ purchase intention.]]>
