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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Dimensi Gender Equality: Internasional Journal of Child and Gender Studies IJBE (Integrated Journal of Business and Economics) BISEI: Jurnal Bisnis dan Ekonomi Islam Journal of Global Business and Management Review ASSET: Jurnal Manajemen dan Bisnis Budimas : Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Applied Data Sciences Jurnal Pusat Akses Kajian Manajemen Jurnal Manajemen Jurnal Ekonomi dan Binsis PROCURATIO: Jurnal Manajemen dan Bisnis BARAKATI: Journal of Community Service Journal of Managerial Sciences and Studies KAMBOTI : Jurnal Sosial dan Humaniora
Sudarnice, Sudarnice
Universitas Sembilanbelas November Kolaka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Unraveling sexual harassment's effect on employee performance: Motivation, stress, and satisfaction as key mediators Sangadji, Suwandi S.; Sudarnice, Sudarnice; Eliyana, Anis; Fuzail, Muhammad
INTERNATIONAL JOURNAL OF CHILD AND GENDER STUDIES Vol 11, No 1 (2025)
Publisher : Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/equality.v11i1.26285

Abstract

Sexual harassment has emerged as a major concern in women's workplaces and has significant implications for female employees' performance. This study aims to assess the effect of sexual harassment on the performance of Sales Promotion Girls (SPG) by considering motivation, job stress, and job satisfaction as mediating factors. Using a survey-based quantitative method, data were collected from 260 respondents from PT. Hanjaya Mandala Sampoerna and analyzed using Structural Equation Modeling (SEM) with Smart PLS.  The findings indicate that sexual harassment significantly affects job stress, work motivation, and job satisfaction among SPG. Moreover, job stress has a positive and significant effect on both work motivation and SPG performance. Sexual harassment was found to indirectly affect SPG performance through the mediating roles of job stress and work motivation. Furthermore, job satisfaction also mediates the relationship between sexual harassment and SPG performance. This study provides valuable insights for improving employee performance, particularly for SPG who experience sexual harassment. A better understanding of its impact enables companies to implement appropriate measures to reduce job stress and enhance SPG motivation, ultimately leading to increased job satisfaction. This not only fosters a safer and more positive work environment for employees but also contributes to overall productivity and SPG performance. Additionally, companies can take concrete steps to proactively prevent and address workplace sexual harassment, ensuring both the well-being and optimal performance of their SPG employees.
Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (Amdk) Merek Aqua Zahwa Zabidatus; Sudarnice Sudarnice; Yuliawan Rahmat; Tasya Aprilia
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 3 No 2 (2023): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v3i2.727

Abstract

This study aims to determine the instrument validity of product quality and price on purchasing decisions for bottled drinking water (AMDK) brand Aqua. The price and quality of Aqua drinking water have a close relationship. Consumers need to consider various factors, such as water quality, packaging, service, personal needs, and available promos, before buying Aqua. So this makes researchers interested in doing this research. The method in this study uses quantitative scientific methods by applying ex post facto, which has independent variables (variables that influence) and dependent variables (variables that are influenced), with the population in this study being 74 students in Surabaya. Data collection in the study used a questionnaire which was then tested for validity using SPSS. The results in this study use a validity test at a significant level of 5%, resulting in 9 valid statement items and 1 statement said to be invalid for the product quality variable (X1) and price (X2) because r-count> must be greater than < r-table and there are 4 valid statement items and 1 invalid statement item for the Aqua bottled water purchase decision variable (Y) because r-count> must be greater than < r-table.
Analisis Tingginya Penjualan Album KPop Dalam Pertumbuhan Ekonomi di Indonesia Rahmat Yuliawan; Asia Sudarnice; Nessa Windaputri; Kyra Prudence Aurelly
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 3 No 2 (2023): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v3i2.728

Abstract

This study aims to determine the high sales of K-pop albums on economic growth, identify factors that contribute to high sales of K-pop albums, understand how the popularity of K-pop in Indonesia affects consumer spending patterns, explain the role of social media and online platforms in promoting K-pop album sales in Indonesia. The study uses a mixed method by combining quantitative and qualitative approaches. Quantitative data were obtained from official sources such as the Central Bureau of Statistics and reports on K-pop album sales in Indonesia. While qualitative data were collected through in-depth interviews with stakeholders in the music industry, such as distributors, music stores, and K-pop fans. The results of the study found several interesting things including The Courtship, The Relationship, The Marriage, Kpop Album Marketing Strategy Through Online Media and the Influence of Album Quality on the Interest in Buying Physical Kpop Music Albums Quality.
Service Transformation and Its Impact on Marketing: A Comparison Between Service Logic and Service-Dominant Logic Zainul Wasik; Sudarnice, S. Sudarnice2; S. Sangadji, Suwandi
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.69

Abstract

The purpose of this conceptual piece is to investigate the consequences of the service viewpoint within the framework of marketing. This article uncovers direct and indirect marketing consequences through a conceptual study of two ways to understanding the service perspective: Service Dominant Logic (SDL) and Service Logic (SL). Value co-creation is conceptualised by SDL as a process in which the company, customers, and other stakeholders work together to create value for the customers. The company is in charge of this strategy, and the service provider is essential to creating value. The idea of co-creation may become mired in metaphor, and the management implications of SDL are not only dependent on the service viewpoint. On the other hand, SL provides an analytical method together with the co-creation idea that has the potential to drastically transform marketing from a service standpoint. The customer is the one who drives value creation in the customer process. This research yields eleven management principles of SL, which have the potential to transform marketing through their theoretical and practical implications. Researchers and managers may focus their attention on the intricate process of value generation by using SDL. Meanwhile, SL can analyze this process at the managerial level, to derive opportunities for customer-focused and service perspectives to revolutionize marketing. The resulting analysis and principles help marketing to move beyond simply offering a value proposition and become the responsibility of the entire organization. Beyond traditional marketing, companies must adopt service-influenced marketing and instill a customer-focused mindset in all staff members. New customer-centric and service-influenced marketing strategies may be discovered by academics and managers thanks to the service viewpoint in business, which also has significant management consequences.
The Role of Brand Reputation and Consumer Perception on Purchase Decisions for Buton Woven Fabrics Bobi, Bobi; Wonua, Almansyah Rundu; Sudarnice, Sudarnice; Phradiansah, Phradiansah
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 1 (2025): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i1.184

Abstract

Purpose – This study aims to investigate the impact of brand reputation and consumer perceptions on purchasing decisions for traditional woven fabrics from Buton. This study analyzes the influence of brand reputation and perception on purchasing decisions for woven fabrics in Mawasangka Tengah District, Central Buton Regency. Design/method/approach – This research utilizes an explanatory research model with a quantitative approach. The study employed survey methods, using a structured questionnaire to collect data from 100 respondents who had previously purchased Buton woven fabrics. The data were analyzed using Partial Least Squares (PLS) with SmartPLS 3.0 to assess the relationship between brand reputation, consumer perceptions, and purchasing decisions. Findings – The findings reveal that both brand reputation and consumer perceptions significantly influence purchasing decisions for Buton woven fabrics. Brand reputation has a positive and significant effect on purchasing decisions, as does consumer perception. These factors are crucial in shaping consumer behavior and guiding their decisions in the marketplace. Implications – This study contributes to the theoretical understanding of consumer behavior, particularly in the context of traditional products such as Buton woven fabrics. Practically, the findings can be used by local businesses and marketers to improve their branding and consumer engagement strategies to boost purchasing decisions. Novelty/Originality – The originality of this research lies in its focus on the traditional textile market in Buton, a region known for its unique woven fabrics. This study fills a gap in existing literature by exploring the relationship between brand reputation, consumer perception, and purchasing decisions in the context of local traditional products.
Sosialisasi Penggunaan Aplikasi Bank Jurnal dan Prosiding Program Studi D4 Manajemen Pemasaran Internasional Sudarman, La; Lelawatty, Poniasih; Husriah, Husriah; Yunarsi, Yunarsi; Rahma, Filasti; Sari, Murni; Sudarnice, Sudarnice; Ekowati, Dhiana
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v6i2.5996

Abstract

Perpustakaan merupakan jantung bagi para akademisi, hal tersebut menjadi harapan dan membantu para mahasiswa dalam mencari dan menambah referensi guna menyelesaikan skripsi atau tugas akhir. Perkembangan teknologi informasi dan komunikasi (TIK) yang terus berkembang pesat membawa perubahan besar dalam berbagai aspek termasuk perpustakaan itu sendiri. Masih banyak mahasiswa khususnya mahasiswa Program Studi D4 Manajemen Pemasaran Internasional di Politeknik Baubau yang masih kesulitan mengakses artikel sebagai literatur tugas akhir mereka, maka tim pengabdi mencoba merancang suatu aplikasi berupa bank jurnal dan prosiding untuk mempermudah mendapatkan literature yang diinginkan mahasiswa. Adapun sumber artikel pada bank jurnal ini berasal dari sinta, prosiding dan scopus. Tujuan kegiatan ini untuk memberikan pengetahuan tentang pengoperasian aplikasi bank jurnal dan prosiding kepada mahasiswa khuhusnya pada Program Studi D4 Manajemen Pemasaran Internasional Politeknik Baubau. Kegiatan dilaksanakan mulai dari 22 Juli sampai 5 September 2024, mitra sasaran sebanyak 41 orang mahasiswa dan dosen. Metode pelaksanaan kegiatan pengabdian ini antara lain: analisis kebutuhan, perancangan aplikasi, uji coba aplikasi serta pelaksanaan kegiatan dan evaluasi kegiatan. Hasil yang dicapai setelah kegiatan ini adalah semua peserta mampu mengoperasikan dan mengaplikasikan aplikasi bank jurnal dan prosiding. Hal tersebut dilihat dari hasil tes pemahaman awal yang mulanya semua belum memahami  pengoperasian bank jurnal dan prosiding (0%) naik menjadi 100% pengetahuannnya setelah diadakan kegiatan pkm terkait penerapan aplikasi bank jurnal dan prosiding
Examining the Causal Connections Between Multisensory Marketing, Brand Experience, Consumer Perceived Value, and Brand Strength is Part of the Power of Experiential Marketing Sudarnice; Wasik, Zainul; Saifuddin, Muchammad
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.88

Abstract

One of the main issues facing brand managers today is giving consumers memorable and unique experiences to establish a solid rapport between the company and its customers. As a result, strategies for experiential marketing that engage all senses have grown in popularity. Nevertheless, the creation of multimodal brand experiences that provide customers a high perceived value and produce strong, long-lasting brand strength is not well understood. We carried out an empirical study in the distinctive service industry of luxury hotels, which offers a good example for learning about an approach that appeals to all senses, in order to better understand the causal relationships between multisensory marketing, brand experience, customer perceived value, and brand strength. Our study's findings provide credence to the idea that creating brand experiences through multimodal marketing is crucial. Both significantly influence brand strength and are crucial factors in determining how much a client thinks a brand is worth. Furthermore, by revealing the causal structure, brand strength may be developed by understanding which aspects of customer perceived value—financial, functional, social, and personal—are most impacted by brand experience and multimodal marketing. Consequently, the findings provide fascinating guidance for developing successful experience marketing.
Peran Gaya Kepemimpinan Kepala Sekolah dan Motivasi Kerja terhadap Kinerja Guru Sekolah Dasar Negeri Balongsari  di Kota Mojokerto Sudarnice; Yulia Mayang Saputri
KAMBOTI: Jurnal Sosial dan Humaniora Vol. 3 No. 2 (2023): KAMBOTI: Jurnal Sosial dan Humaniora
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah XII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/kambotivol3issue2page28-35

Abstract

Penilaian kinerja guru pada Sekolah Dasar Negeri (SDN) Balongsari se-Kota Mojokerto menggunakan Rubrik observasi kinerja guru Penerapan disiplin Positif (RPP) pada bulan Januari – Juni 2024, diketahui terdapat tiga guru memiliki nilai rata-rata dibawah kriteria ketuntasan minimal 70 yang masing-masing memiliki nilai 63.3; 33.3; dan 60 yang mengartikan kinerja guru belum optimal. Berdasarkan permasalahan tersebut, dilakukan analisis bertujuan mengetahui bagaimana pengaruh gaya kepemimpinan kepala sekolah dan motivasi kerja terhadap kinerja guru SDN Balongsari Se-Kota Mojokerto. Penelitian menggunakan metode kuantitatif dan analisis regresi linear dengan 3 variabel, yakni Gaya Kepemimpinan Kepala Sekolah (X1), Motivasi Kerja (X2), dan Kinerja Guru (Y). Sampel penelitian yakni 30 responden guru SDN Balongsari se-Kota Mojokerto dengan proses pengumpulan data menggunakan teknik kuesioner yang disebar menggunakan Google Form dan pengolahan data menggunakan Aplikasi SmartPLS. Hasil penelitian menunjukkan gaya kepemimpinan kepala sekolah tidak berpengaruh signifikan terhadap kinerja guru dengan nilai p values 0178 dan T-Statistic 0.923, dan motivasi kerja tidak berpengaruh signifikan terhadap kinerja guru dengan nilai p values 0.102 dan T-Statistic 1.273
Using IT-Enabled Dynamic Capabilities to Develop Firm Inventive Capability and Business Process Agility: The Moderating Effect of aTumultuous Surroundings Sudarnice; Wasik, Zainul; Febria Lina, Lia
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.97

Abstract

Businesses today must be flexible and creative in order to adapt to the ever-changing business circumstances. This study suggests that IT-enabled Dynamic Capabilities (ITDC) are used to shape firm business process agility and firm innovative capabilities in a turbulent environment. It does this by drawing on the multi-theoretic lens. The suggested model has a favorable and significant correlation, according to a study of 254 IT and business professionals from Indonesia’s companies. The relationship between ITDC and agility is greatly tempered by marketing and technological upheaval. Comparably, marketing turbulence is also significantly mild. However, in contrast to expectations, technological turbulence has a negligible moderating influence on the link between ITDC and business inventive capabilities. This study demonstrates how firm agility and innovative capability mitigate the impact of ITDC on business performance. Practical ramifications and theoretical anchoring are also covered.
Impact of Social Media and Digital Innovation in Business Models: Strategies that Leverage Dynamic Capabilities Zainul Wasik; Sudarnice, S. Sudarnice; Iswanto, Dedy; Febria lina, Lia
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.103

Abstract

Modern digital technology has enabled many businesses, includes family-run enterprises, to develop novel business strategies. We investigate how dynamic capacity functions as a mediator in the connection between creativity and social impact of the business model of the digital age (BMI), as well as the role of environmental dynamics moderator. We demonstrate the beneficial correlation between family damage and digital BMI through utilizing unique survey data from 1,444 Indonesian businesses with and without family damage, this study examines knowledge exploitation, risk management, and marketing capabilities. As a result of this, and in opposition to our assumptions, we recognize that positive relationships between the group's interests and its dynamic capabilities are strengthened by the environment. All of us bear significant ramifications for digital BMI research and family business innovation, both of which shed light on the dynamics of dynamic ecosystems in the digital economy.
Co-Authors Almansyah Rundu Wonua Andry Stepahnie Titing Anis Eliyana Bobi, Bobi Dahliyanti, Harnum David Kaluge Desi Ratnasari Dhaniswari, Ni Made Pradnya Dhiana Ekowati Evi Sriwahyuni Febria Lina, Lia Fitri Kumalasari, Fitri Fuzail, Muhammad Gancar Candra Premananto Hilda Sulistia Alam Husriah Ismanto Iswanto, Dedy Juniarti, Titin Karlin Karlin Kasmawati Kasmawati Kyra Prudence Aurelly La Iwe La Sudarman Muchammad Saifuddin MURNI SARI Nessa Windaputri Niar Astaginy Niska Salsiani Sinta Phradiansah ., Phradiansah Poniasih Lelawatty Rahma, Filasti Rahmat Yuliawan Sari, Respita Sasmita, Hilda Ayu Sri Wahyuni Supiani Supiani Supiani Supiani Suwandi S. Sangadji Tasya Aprilia Titin Juniarti Wa Ode Sitti Budiaty Wahyu Pradana, Dominicus Wasik, Zainul Wonua, Almansyah Rundu Yulia Mayang Saputri Yunarsi, Yunarsi Zahwa Zabidatus Zainul Wasik