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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Dimensi Gender Equality: Internasional Journal of Child and Gender Studies IJBE (Integrated Journal of Business and Economics) MABIS: Manajemen dan Bisnis BISEI: Jurnal Bisnis dan Ekonomi Islam Journal of Global Business and Management Review ASSET: Jurnal Manajemen dan Bisnis Budimas : Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Applied Data Sciences Journal of Economic, Business and Engineering (JEBE) Jurnal Pusat Akses Kajian Manajemen Jurnal Manajemen Jurnal Ekonomi dan Binsis PROCURATIO: Jurnal Manajemen dan Bisnis BARAKATI: Journal of Community Service Journal of Managerial Sciences and Studies KAMBOTI : Jurnal Sosial dan Humaniora
Sudarnice, Sudarnice
Universitas Sembilanbelas November Kolaka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Examining the Causal Connections Between Multisensory Marketing, Brand Experience, Consumer Perceived Value, and Brand Strength is Part of the Power of Experiential Marketing Sudarnice; Zainul Wasik; Muchammad Saifuddin
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.88

Abstract

One of the main issues facing brand managers today is giving consumers memorable and unique experiences to establish a solid rapport between the company and its customers. As a result, strategies for experiential marketing that engage all senses have grown in popularity. Nevertheless, the creation of multimodal brand experiences that provide customers a high perceived value and produce strong, long-lasting brand strength is not well understood. We carried out an empirical study in the distinctive service industry of luxury hotels, which offers a good example for learning about an approach that appeals to all senses, in order to better understand the causal relationships between multisensory marketing, brand experience, customer perceived value, and brand strength. Our study's findings provide credence to the idea that creating brand experiences through multimodal marketing is crucial. Both significantly influence brand strength and are crucial factors in determining how much a client thinks a brand is worth. Furthermore, by revealing the causal structure, brand strength may be developed by understanding which aspects of customer perceived value—financial, functional, social, and personal—are most impacted by brand experience and multimodal marketing. Consequently, the findings provide fascinating guidance for developing successful experience marketing.
Peran Gaya Kepemimpinan Kepala Sekolah dan Motivasi Kerja terhadap Kinerja Guru Sekolah Dasar Negeri Balongsari  di Kota Mojokerto Sudarnice; Yulia Mayang Saputri
KAMBOTI: Jurnal Sosial dan Humaniora Vol. 3 No. 2 (2023): KAMBOTI: Jurnal Sosial dan Humaniora
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah XII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/kambotivol3issue2page28-35

Abstract

Penilaian kinerja guru pada Sekolah Dasar Negeri (SDN) Balongsari se-Kota Mojokerto menggunakan Rubrik observasi kinerja guru Penerapan disiplin Positif (RPP) pada bulan Januari – Juni 2024, diketahui terdapat tiga guru memiliki nilai rata-rata dibawah kriteria ketuntasan minimal 70 yang masing-masing memiliki nilai 63.3; 33.3; dan 60 yang mengartikan kinerja guru belum optimal. Berdasarkan permasalahan tersebut, dilakukan analisis bertujuan mengetahui bagaimana pengaruh gaya kepemimpinan kepala sekolah dan motivasi kerja terhadap kinerja guru SDN Balongsari Se-Kota Mojokerto. Penelitian menggunakan metode kuantitatif dan analisis regresi linear dengan 3 variabel, yakni Gaya Kepemimpinan Kepala Sekolah (X1), Motivasi Kerja (X2), dan Kinerja Guru (Y). Sampel penelitian yakni 30 responden guru SDN Balongsari se-Kota Mojokerto dengan proses pengumpulan data menggunakan teknik kuesioner yang disebar menggunakan Google Form dan pengolahan data menggunakan Aplikasi SmartPLS. Hasil penelitian menunjukkan gaya kepemimpinan kepala sekolah tidak berpengaruh signifikan terhadap kinerja guru dengan nilai p values 0178 dan T-Statistic 0.923, dan motivasi kerja tidak berpengaruh signifikan terhadap kinerja guru dengan nilai p values 0.102 dan T-Statistic 1.273
Using IT-Enabled Dynamic Capabilities to Develop Firm Inventive Capability and Business Process Agility: The Moderating Effect of aTumultuous Surroundings Sudarnice; Zainul Wasik; Lia Febria Lina
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.97

Abstract

Businesses today must be flexible and creative in order to adapt to the ever-changing business circumstances. This study suggests that IT-enabled Dynamic Capabilities (ITDC) are used to shape firm business process agility and firm innovative capabilities in a turbulent environment. It does this by drawing on the multi-theoretic lens. The suggested model has a favorable and significant correlation, according to a study of 254 IT and business professionals from Indonesia’s companies. The relationship between ITDC and agility is greatly tempered by marketing and technological upheaval. Comparably, marketing turbulence is also significantly mild. However, in contrast to expectations, technological turbulence has a negligible moderating influence on the link between ITDC and business inventive capabilities. This study demonstrates how firm agility and innovative capability mitigate the impact of ITDC on business performance. Practical ramifications and theoretical anchoring are also covered.
Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (Amdk) Merek Aqua Zabidatus, Zahwa; Sudarnice, Sudarnice; Rahmat, Yuliawan; Aprilia, Tasya
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 3 No 2 (2023): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v3i2.727

Abstract

This study aims to determine the instrument validity of product quality and price on purchasing decisions for bottled drinking water (AMDK) brand Aqua. The price and quality of Aqua drinking water have a close relationship. Consumers need to consider various factors, such as water quality, packaging, service, personal needs, and available promos, before buying Aqua. So this makes researchers interested in doing this research. The method in this study uses quantitative scientific methods by applying ex post facto, which has independent variables (variables that influence) and dependent variables (variables that are influenced), with the population in this study being 74 students in Surabaya. Data collection in the study used a questionnaire which was then tested for validity using SPSS. The results in this study use a validity test at a significant level of 5%, resulting in 9 valid statement items and 1 statement said to be invalid for the product quality variable (X1) and price (X2) because r-count> must be greater than < r-table and there are 4 valid statement items and 1 invalid statement item for the Aqua bottled water purchase decision variable (Y) because r-count> must be greater than < r-table.
Analisis Tingginya Penjualan Album KPop Dalam Pertumbuhan Ekonomi di Indonesia Yuliawan, Rahmat; Sudarnice, Asia; Windaputri, Nessa; Aurelly, Kyra Prudence
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 3 No 2 (2023): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v3i2.728

Abstract

This study aims to determine the high sales of K-pop albums on economic growth, identify factors that contribute to high sales of K-pop albums, understand how the popularity of K-pop in Indonesia affects consumer spending patterns, explain the role of social media and online platforms in promoting K-pop album sales in Indonesia. The study uses a mixed method by combining quantitative and qualitative approaches. Quantitative data were obtained from official sources such as the Central Bureau of Statistics and reports on K-pop album sales in Indonesia. While qualitative data were collected through in-depth interviews with stakeholders in the music industry, such as distributors, music stores, and K-pop fans. The results of the study found several interesting things including The Courtship, The Relationship, The Marriage, Kpop Album Marketing Strategy Through Online Media and the Influence of Album Quality on the Interest in Buying Physical Kpop Music Albums Quality.
Pengaruh Work-Life Balance dan Burnout terhadap Kinerja Karyawan Gen Z di Kota Denpasar Dhaniswari, Ni Made Pradnya; Sudarnice, Sudarnice
ASSET: Jurnal Manajemen dan Bisnis Vol. 7 No. 1 (2024): Juni
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v7i1.8910

Abstract

Kinerja merupakan syarat bahwa setiap pegawai harus mampu secara efektif dan efisien melaksanakan segala kerjaan dan tanggungan yang diberikan oleh perusahaan serta berhasil menyelesaikan setiap tantangan yang timbul dalam organisasi. Bisnis membutuhkan berbagai metode terprogram untuk meningkatkan kinerja karyawan. Berdasarkan survei terbaru (2022) yang dilakukan oleh Data Indonesia, sekitar 37,2% Generasi Z meninggalkan pekerjaannya karena kurangnya keseimbangan kehidupan kerja dan 56,9% Generasi Z tidak bekerja secara rutin karena terlalu sering terjadi kejadian tak terduga. dan saya bekerja. berjam-jam. Jam. Hal ini dapat menyebabkan kelelahan. Kota Denpasar sebagai tempat dilakukannya observasi ini. Kinerja karyawan (Y) menjadi variabel dependen dalam penelitian ini. Work-life balance (X1) dan burnout (X2) merupakan variabel independen yang digunakan dalam penelitian ini. Generasi Z (Z) dipilih sebagai variabel kontrol dalam penelitian ini. Populasi sasaran penelitian ini adalah Generasi Z yang tinggal di Kota Denpasar, namun jumlah tersebut belum dapat dihitung secara pasti. Sampel dikumpulkan sebanyak 30 orang. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi berganda. Work-life balance berpengaruh positif terhadap kinerja karyawan, sedangkan burnout berpengaruh negatif
EDUKASI KONVERSI HASIL PENELITIAN MENJADI KARYA PUBLIKASI PENGABDIAN KEPADA MASYARAKAT Sudarnice, Sudarnice; Sudarman, La; Budiaty, Wa Ode Sitti; Wahyuni, Sri; Sinta, Niska Salsiani; Alam, Hilda Sulistia
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this community service is to provide knowledge about how to make lecturer research results into community service results that are published in the National Journal indexed by Sinta. The service method used is an educational method with systematic implementation steps in the form of: activity preparation stage, activity implementation stage, activity evaluation and mentoring stage. After carrying out this service program, it is hoped that the participants will have the knowledge and expertise in converting research results into community service work published in the National Journal indexed by Sinta.
The role of integrated fiscal policy in increasing private sector participation and regional economic growth Husriah, Husriah; Rahma, Filasti; Supradani, Rias; Sudarnice, Sudarnice
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.991

Abstract

This study analyses the influence of tax incentives, public infrastructure spending, and subsidies on regional economic growth in Baubau City through the mediating role of private sector participation. The main issue concerns the effectiveness of fiscal policy in encouraging private sector involvement to support regional economic development. The research employs a mixed methods approach with an explanatory sequential design, combining quantitative analysis using SEM-PLS and qualitative analysis. Data were collected from 100 respondents, including fiscal officials, micro, small, and medium enterprise actors, and private stakeholders. The findings show that tax incentives, public infrastructure spending, and subsidies significantly affect private sector participation and regional economic growth. Private sector participation also mediates the relationship between the three fiscal instruments and economic growth. The novelty of this study lies in the integrated analysis of these three fiscal instruments and the inclusion of internal tax incentives for civil servants, such as employee additional income, which has rarely been discussed in previous studies. The results emphasize that evidence-based fiscal policy and public–private collaboration is crucial for developing effective and inclusive regional development strategies.
PERAN HUMAN CAPITAL DAN KETERLIBATAN KARYAWAN DALAM UPAYA PENINGKATAN KINERJA SUMBER DAYA MANUSIA (Studi Pada Dinas Kesehatan Buton Utara) Sudarnice, -
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 2 No 2 (2017): Desember
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bisei.v2i2.266

Abstract

Abstract: This research whas title the Role of Human Capital and Employee Involement in Improving The Perfomance of Human Resources is to examine and analyze the role of the variables as an intervening variable between under- influence capital and employee involvement, through the application of knowledge on the performance of human resourcesBased on the results of data analysis showed that (1) Human capital have a significant effect on the performance of human resources, (2) Human capital significantly influence the application of knowledge, (3) There is a significant effect between employee engagement against the application of knowledge, (4) The involvement of employees have a significant effect on performance of HR, and (5) The application of knowledge have a significant effect on the performance of human resources.Keywords: Human capital, employee involvement, the application of knowledge, perfomance of Human Serources.Abstrak: Penelitian ini berjudul peran human capital dan keterlibatan karyawan dalam upaya peningkatan kinerja SDM bertujuan untuk menguji dan menganalisis adanya pengaruh human capital dan budaya organisasi melalui aplikasi pengetahuan sebagai variabel intervening terhadap Kinerja SDM. Berdasarkan hasil analisis data menunjukkan bahwa (1) Human capital berpengaruh terhadap kinerja SDM, (2) Human capital berpengaruh terhadap aplikasi pengetahuan, (3) Ada pengaruh signifikan antara keterlibatan karyawan terhadap aplikasi pengetahuan, (4) Keterlibatan karyawan berpengaruh signifikan terhadap kinerja SDM dan (5) Aplikasi pengetahuan berpengaruh signifikan terhadap kinerja SDM.Kata Kunci : Human Capital, keterlibatan karyawan, aplikasi pengetahuan, dan kinerja SDM.
STRATEGI PENGEMBANGAN USAHA DEMPO PISANG SEBAGAI PRODUK KEUNGGULAN DAERAH: (Studi Kasus Pembuatan Dempo Pisang Di Kabutepaten Bombana) Astaginy, Niar; Sudarnice
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 4 No 02 (2019): Desember
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bisei.v4i02.606

Abstract

This research is a research that uses a descriptive qualitative approach with the aim to determine internal and external factors and analyze the strategy of developing banana dempo business as a superior product in the area of ​​Bombana Regency. This study uses a SWOT analysis with a matrix of IFE and EFE can be identified important factors from both the external environment and the internal environment that are the strengths, weaknesses, opportunities and threats of banana dempo business in Bombana district. Based on the problem formulation of the SWOT analysis in the IFE matrix shows that the strength and weakness factors have a total score of 2.54, this identifies that the banana dempo business in Bombana Regency is in a fairly strong internal position, where this business has internal strength both in terms of product and strategy. However, based on the EFE matrix shows that the opportunity and threat factor has a total score of 2.77 which means that the banana dempo business does not respond to the opportunities that exist and avoid threats in the industrial market. Developed in the Cartesian diagram that the banana dempo business in Bombana Regency is in quadrant III where the quadrant is a business that has a weak position. So it is expected to change the previous strategy because, the old strategy was feared difficult to be able to capture the opportunities that exist while improving the performance of the banana dempo business organization in Bombana Regency. The position in this quadrant is very dangerous if it does not change the strategy in the banana dempo business in Kolaka Regency, because from the results of the banana dempo business assessment must improve the quality of products and human resources by maintaining strength and must take advantage of opportunities that exist including government support and the use of technology in designing Banana dempo products in realizing superior population in Bombana district.
Co-Authors Abel Haryanto Alam, Hilda Sulistia Almansyah Rundu Wonua Almansyah Rundu Wonua Andry Stepahnie Titing Anis Eliyana Ansar Abbas Aprilia, Tasya Aurelly, Kyra Prudence Bobi, Bobi Budiaty, Wa Ode Sitti Dahliyanti, Harnum David Kaluge Dhaniswari, Ni Made Pradnya Dhiana Ekowati Evi Sriwahyuni Fauzih Fauzih Febria Lina, Lia Fuzail, Muhammad Gancar Candra Premananto Husriah Ismanto Ismanto Ismanto Iswanto, Dedy Juniarti, Titin Karlin Karlin Kasmawati Kasmawati La Iwe La Sudarman Lia Febria Lina Muchammad Saifuddin Muchammad Saifuddin MURNI SARI Niar Astaginy Niska Salsiani Sinta Phradiansah ., Phradiansah Poniasih Lelawatty Rahma, Filasti Rahmat Yuliawan Rahmat, Yuliawan Sari, Respita Sasmita, Hilda Ayu Sri Wahyuni Sri Wahyuni Sudarman, La Supiani Supiani Supiani Supiani Supradani, Rias Suwandi S. Sangadji Titin Juniarti Titin Juniarti Wa Ode Sitti Budiaty Wasik, Zainul Windaputri, Nessa Wonua, Almansyah Rundu Yulia Mayang Saputri Yunarsi Zabidatus, Zahwa Zainul Wasik Zainul Wasik