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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Dimensi Gender Equality: Internasional Journal of Child and Gender Studies IJBE (Integrated Journal of Business and Economics) BISEI: Jurnal Bisnis dan Ekonomi Islam Journal of Global Business and Management Review ASSET: Jurnal Manajemen dan Bisnis Budimas : Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Applied Data Sciences Jurnal Pusat Akses Kajian Manajemen Jurnal Manajemen PROCURATIO: Jurnal Manajemen dan Bisnis BARAKATI: Journal of Community Service Journal of Managerial Sciences and Studies KAMBOTI : Jurnal Sosial dan Humaniora
Sudarnice, Sudarnice
Universitas Sembilanbelas November Kolaka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Gender Role on MSME Performance Through Entrepreneurial Behaviour and Ease of Access to Capital Sudarnice sudarnice; Andry Stepahnie Titing; Supiani Supiani; Titin Juniarti
Jurnal Bisnis dan Manajemen Vol 11, No 1 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 1 Tahun 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v11i1.12388

Abstract

In order for MSMEs to remain competitive in an unstable market circle, the digital era, especially after the current COVID-19 pandemic crisis, the performance of MSME needs to be improved. However, the performance of MSME in Indonesia is unfortunately still overshadowed by the issue of gender equality which is related, among others, to ease access to capital in running their business. Therefore, the purpose of this study was to examine the direct and indirect relationship between gender and MSME performance through entrepreneurial behaviour and ease of access to capital. The steps applied to this research started with collecting data, the researcher took a list of MSMEs in Muna Regency with a total sample of 106 MSME. Data can be obtained by interviewing and administering questionnaires to MSME managers or owners, then factor analysis is carried out using the Structural Equation Modeling (SEM) concept with the Partial Least Square (PLS) program. The results of our analysis show that there is no direct influence between gender on MSME performance but there is an indirect effect through entrepreneurial behaviour and easy access to capital.
Pengaruh Work-Life Balance dan Burnout terhadap Kinerja Karyawan Gen Z di Kota Denpasar Dhaniswari, Ni Made Pradnya; Sudarnice, Sudarnice
ASSET: Jurnal Manajemen dan Bisnis Vol 7, No 1 (2024): Juni
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v7i1.8910

Abstract

Kinerja merupakan syarat bahwa setiap pegawai harus mampu secara efektif dan efisien melaksanakan segala kerjaan dan tanggungan yang diberikan oleh perusahaan serta berhasil menyelesaikan setiap tantangan yang timbul dalam organisasi. Bisnis membutuhkan berbagai metode terprogram untuk meningkatkan kinerja karyawan. Berdasarkan survei terbaru (2022) yang dilakukan oleh Data Indonesia, sekitar 37,2% Generasi Z meninggalkan pekerjaannya karena kurangnya keseimbangan kehidupan kerja dan 56,9% Generasi Z tidak bekerja secara rutin karena terlalu sering terjadi kejadian tak terduga. dan saya bekerja. berjam-jam. Jam. Hal ini dapat menyebabkan kelelahan. Kota Denpasar sebagai tempat dilakukannya observasi ini. Kinerja karyawan (Y) menjadi variabel dependen dalam penelitian ini. Work-life balance (X1) dan burnout (X2) merupakan variabel independen yang digunakan dalam penelitian ini. Generasi Z (Z) dipilih sebagai variabel kontrol dalam penelitian ini. Populasi sasaran penelitian ini adalah Generasi Z yang tinggal di Kota Denpasar, namun jumlah tersebut belum dapat dihitung secara pasti. Sampel dikumpulkan sebanyak 30 orang. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi berganda. Work-life balance berpengaruh positif terhadap kinerja karyawan, sedangkan burnout berpengaruh negatif
Cross-Functional Problems in the Customer Relationship Management Implementation of Relationship Marketing Zainul Wasik; Sudarnice; Saifuddin, Muchammad
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.21

Abstract

The way businesses are structured has significantly changed as they transition from customer-based to product-based structures. The development of Customer Relationship Management, which is supported by the convergence of information systems and the creation of auxiliary software, is a major force behind this transition. It promises to dramatically enhance the application of relationship marketing principles. The three key issues that can help (or hurt) the growth of customer relationship management in the service industry are examined in this paper. These issues are organisational culture and communication, management metrics, and cross-functional integration, particularly between marketing and information technology.
Buying History Of Organic Food By Consumers In An Emerging Market Sudarnice, Sudarnice; Wasik, Zainul; Wahyu Pradana, Dominicus
Journal of Managerial Sciences and Studies Vol. 2 No. 1 (2024): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i1.35

Abstract

Consumption of organic food is rising quickly in emerging nations. Organic food is a specific sort of food product with rigorous cultivation methods. In actuality, only a small portion of consumers in many emerging economies are aware of this kind of cuisine. This study examines and evaluates the variables influencing consumers' attitudes about organic food and their intention to buy it in a developing market. The results of the study show that attitudes toward organic food are positively impacted by knowledge of organic food, information about organic food, concerns about food safety, and the perceived value of organic food. The findings also demonstrate that attitudes regarding organic food and perceived value have a major impact on purchasing intention.
The Influence of Brand Activation and Brand Image Using Tiktok @Kedas Beauty Pusat on Reseller Involvement in Kedas Beauty Products in South Sulawesi Ratnasari, Desi; Nays, Sudarnice; Kumalasari, Fitri
Journal of Managerial Sciences and Studies Vol. 2 No. 1 (2024): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i1.38

Abstract

This research aims to determine: (1) The influence of brand activation using TikTok @Kedas Beautycentral on reseller involvement in Kedas Beauty products in South Sulawesi (2) The influence of brand image using TikTok @Kedas Beauty Pusat on reseller involvement in Kedas Beauty products in South Sulawesi. This research uses a quantitative method approach. Data collection in this research used literature studies, observations, interviews, distributing questionnaires via Google From. The population of this research is all resellers in South Sulawesi. Meanwhile, the sample for this study was 67 people. Research instrument testing uses validity and reliability tests with SPSS 2.0. The data analysis technique used in this research is measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 3.0. Based on the research results, it is known that there is a positive and significant influence between the brand activation variable on reseller involvement. This is proven by the original sample value of 0.365 and the t-statistic of 3.871 which is higher than the t-table value of 1.96 and brand image also has a positive and significant effect on reseller involvement because the original sample value is 0.596 and the t-statistic is 6.478 more. The size of the t-table value is 1.96. So the brand activation and brand image variables have a positive and significant effect on reseller involvement of 84.2%.
PENGARUH HARGA DAN ULASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA DI KABUPATEN BEKASI Dahliyanti, Harnum; Sudarnice
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 2 No. 2 (2023): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v2i2.73

Abstract

Penelitian ini dilatarbelakangi oleh era sekarang yang sangat modern sehingga mempermudah kalangan masyarakat dalam melakukan transaksi perbelanjaaan yang berbasis online. Konsumen cenderung memilih produk online dengan alasan adanya harga produk yang beragam dan ulasan produk yang dapat dipercaya. Dengan dibuatnya penelitian ini bermaksud untuk mengetahui keputusan pembelian konsumen di Kabupaten Bekasi pada marketplace Tokopedia yang dipengaruhi oleh faktor harga dan ulasan produk. Metode kuantiatif dijadikan sebagai metode dasar pada penelitian ini. Untuk penelitian ini peneliti memakai dua variabel berkorelasi, yaitu variabel independent (harga dan ulasan produk) dan variabel dependent (keputusan pembelian konsumen). Peneliti menganalisis data menggunakan uji validitas, reliabilitas, analisis regresi linier berganda, uji-T dan uji-F. Purposive Sampling dijadikan sebagai teknik pengambilan sampel. Berdasarkan rumus Slovin, jumlah populasi 50 orang dan responden 33 orang. Berdasarkan hasil penelitian disimpulkan bahwa harga dan ulasan produk berpengaruh secara parsial dan simultan siginifikan terhadap keputusan pembelian pada marketplace Tokopedia.
THE INFLUENCE OF ATTITUDES AND PERCEPTIONS ON ONLINE SHOPPING INTEREST IN THE KOLAKA JUAL BELI FACEBOOK GROUP Sari, Respita; Ismanto; Sudarnice
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 1 (2024): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i1.91

Abstract

The aim of this research is to analyze the influence of attitudes and perceptions on online shopping interest in the Kolaka buying and selling Facebook group. This study uses a quantitative approach. The sample used was 346 respondents who were interested in online shopping in the Kolaka buying and selling Facebook group. The sampling technique used was purposive sampling, research data analysis used the Structural Equation Modeling (SEM-PLS) method. The research results show that attitude has a positive and significant effect on online shopping interest. This is proven by the t-count or t-statistic which is higher than the t-table value which is 6.370. The research results also show that perception has a positive and significant effect on online shopping interest because the t-count or t-statistic value is higher than the value t-table is 3.829. The attitudes held by each consumer can have a big influence on interest in online shopping, especially Kolaka people who make purchases in the KJB group (Kolaka Jual Beli) and consumer perceptions have an influence on online shopping interest, especially Kolaka people who make purchases in the group (Kolaka Jual Beli) KJB.
THE ROLE OF INFORMATION TECHNOLOGY THROUGH MODERATING COMPETITION INTENSITY IN IMPROVING THE INNOVATION PERFORMANCE OF MSME ACTORS Sasmita, Hilda Ayu; Sudarnice, Sudarnice; Phradiansah, Phradiansah
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.92

Abstract

The purpose of this study was to determine: (1) The influence of IT on the innovation performance of MSME actors in culinary tourism MSME actors in Kolaka Regency. (2) The Role of Competition Intensity in Strengthening IT in Improving the Innovation Performance of MSME Actors in Culinary Tourism in Kolaka Regency. This study uses a quantitative method approach. The population in this study were all culinary tourism MSME actors in Kolaka Regency. While the sample in this study amounted to 32 MSME actors. Testing of the research instrument used validity and reliability tests with SPSS 25.0. The data analysis technique used in this study was a measurement model and structural model testing using Smart PLS 3.0. Based on the results of the study, it is known that there is a positive and significant influence between the IT variable and the innovation performance of MSME actors, as indicated by the t-statistic of 4.898 with a p-value of 0.024. Meanwhile, the moderation of competition intensity is not able to strengthen the IT variable in improving innovation performance as indicated by the t-statistic of 0.022 with a P-value of 0.994. It can be concluded that most MSME actors in culinary tourism in Kolaka Regency have used IT in carrying out innovation performance. However, in culinary tourism in Kolaka Regency, there is no feeling of competition intensity with the use of IT in improving the performance of MSME innovation actors.
Identifikasi Potensi Pantai Kalomang sebagai Destinasi Wisata Baru di Watubangga Sudarnice; Juniarti, Titin
BARAKTI: Journal of Community Service Vol. 2 No. 2 (2024): Maret
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kecamatan Watubangga, Kabupaten Kolaka merupakan desa pesisir yang memiliki potensi yang luar biasa, baik dari segi kerukunan bermasyarkat, pendidikan, maupun pariwisata, hal ini juga dididukung oleh beberapa potensi pasar dari Kampus Universitas Sembilanbelas November Kolaka, Bandar Udara Sangia Nibandera dan merupakan jalan poros penghubung Kabupaten Kolaka dan Kabupaten Bombana. Oleh karena itu, potensi pantai Kalomang perlu di identifikasi karena merupakan Destinasi Wisata baru yang memiliki banyak pengunjung baik dari masyarakat Kabupaten Kolaka sendiri maupun dari Kabupaten Kolaka Timur, dan Kabupaten Bombana. Kegiatan ini merupakan Pengabdian kepada Masyarakat melalui Kampus Membangun Desa bermitra denga Pemerintah Lura Watubangga dengan tema Identifikasi Potensi Pantai Kalomang sebagai Destinasi Wisata Baru di Kecamatan Watubangga. Kegiatan PkM ini merupakan langka awal dalam pengembangan potensi daerah Wisata Kec. Watubangga dengan metode observasi, dan wawancara bertujuan untuk mengetahui potensi Wisata Pantai Kalomang. Hasil kegiatan menunjukan bahwa potensi Pantai Kalomang masih dalam kategori cukup dilihat dari potensi internalnya. Sedangkan potensi eksternal termasuk dalam kategori baik sehingga perlu dikembangkan lagi agar dapat menjadi destinasi wisata   andalan yang ada di Kecamatan Watubangga Kab. Kolaka. Selain itu, anggapan bagi wisatawan yang berkunjung bahwa terdapat potensi yang ada diobjek wisata Pantai Kalomang sehingga perlu pengelolaan yang lebih baik dengan melengkapi fasilitas-fasilitas yang belum tersedia sehingga wisatawan yang datang berkunjung bisa menikmati keindahan dan tidak merasa bosan di tempat tersebut.
Structural Equation Modeling of Social Media Influences: How Visual Appeal and Product Information Shape Positive Word of Mouth Iswanto, Dedy; Premananto, Gancar Candra; Sudarnice, Sudarnice; Sangadji, Suwandi S.
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.584

Abstract

Social media has become an essential tool in contemporary marketing strategies, allowing brands to enhance consumer engagement and foster trust. This study examines the direct effects of visual appeal and product information on brand satisfaction and positive Word of Mouth (WOM) in the context of Samsung’s social media campaigns. The research aims to provide empirical insights into how specific content elements drive consumer satisfaction and WOM, which are critical factors in expanding a brand’s digital influence. Data were collected from 132 active social media users frequently exposed to Samsung’s advertisements. Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) approach was employed to analyze the relationships between variables. The results indicate that visual appeal significantly impacts brand satisfaction (path coefficient = 0.419, T-statistic = 3.765, P-value = 0.000) and WOM (path coefficient = 0.221, T-statistic = 2.437, P-value = 0.015). Product information also shows a significant influence on brand satisfaction (path coefficient = 0.337, T-statistic = 3.126, P-value = 0.002) and WOM (path coefficient = 0.320, T-statistic = 3.795, P-value = 0.000). Additionally, brand satisfaction strongly contributes to positive WOM (path coefficient = 0.458, T-statistic = 7.191, P-value = 0.000). The findings emphasize the critical role of high-quality visual and informational content in fostering brand satisfaction and promoting WOM. The novelty of this research lies in its detailed examination of how visual appeal and product information independently influence consumer outcomes, offering actionable insights for marketers. This study contributes to the growing literature on digital marketing by providing evidence-based recommendations for optimizing social media strategies in highly competitive and digitally connected marketplaces.
Co-Authors Almansyah Rundu Wonua Andry Stepahnie Titing Anis Eliyana Bobi, Bobi Dahliyanti, Harnum Desi Ratnasari Dhaniswari, Ni Made Pradnya Dhiana Ekowati Evi Sriwahyuni Febria Lina, Lia Fitri Kumalasari, Fitri Fuzail, Muhammad Gancar Candra Premananto Hilda Sulistia Alam Husriah Ismanto Iswanto, Dedy Juniarti, Titin Karlin Karlin Kasmawati Kasmawati Kyra Prudence Aurelly La Iwe La Sudarman Muchammad Saifuddin MURNI SARI Nessa Windaputri Niar Astaginy Niska Salsiani Sinta Phradiansah ., Phradiansah Poniasih Lelawatty Rahma, Filasti Rahmat Yuliawan Sari, Respita Sasmita, Hilda Ayu Sri Wahyuni Supiani Supiani Supiani Supiani Suwandi S. Sangadji Tasya Aprilia Titin Juniarti Wa Ode Sitti Budiaty Wahyu Pradana, Dominicus Wasik, Zainul Wonua, Almansyah Rundu Yulia Mayang Saputri Yunarsi, Yunarsi Zahwa Zabidatus Zainul Wasik