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Cross-Functional Problems in the Customer Relationship Management Implementation of Relationship Marketing Zainul Wasik; Sudarnice; Muchammad Saifuddin
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.21

Abstract

The way businesses are structured has significantly changed as they transition from customer-based to product-based structures. The development of Customer Relationship Management, which is supported by the convergence of information systems and the creation of auxiliary software, is a major force behind this transition. It promises to dramatically enhance the application of relationship marketing principles. The three key issues that can help (or hurt) the growth of customer relationship management in the service industry are examined in this paper. These issues are organisational culture and communication, management metrics, and cross-functional integration, particularly between marketing and information technology.
Peran Pembiayaan Perbankan dan Government Support Melalui Finance Behavioral Untuk Meningkatkan Kinerja UKM Sudarnice Sudarnice; Andry Stepahnie Titing; Titin Juniarti
ASSET: Jurnal Manajemen dan Bisnis Vol. 8 No. 1 (2025): Juni
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v8i1.11962

Abstract

So that SMEs can remain competitive in an unstable market circle, in the digital era, especially after the current COVID-19 pandemic crisis, SME performance needs to be improved. Therefore, the main objective of this research is to identify the influence in improving SME performance through the relationship between government encouragement variables and bank relationships on SME performance with the mediating role of financial behavior. The method applied in the research starts from data collection, the researcher took a list of SMEs as a sample frame using characteristics that have relationships with banks and the government. Data was obtained by distributing questionnaires to 115 SME owners and supported by several interviews with SME owners due to respondents' lack of understanding of the variables we used, then factor analysis was carried out using the Principal Component Analysis method. The data analysis method used in this research also uses Structural Concept Equation Modeling (SEM) with the Partial Least Square (PLS) program. The research results show that SME performance is not directly influenced by bank relationships and government support, but there is an indirect influence through financial behavior
The Role of Foreign Investment and Domestic Investment in Indonesia's Gross Domestic Product (GDP) David Kaluge; Titin juniarti; Sudarnice Sudarnice
Jurnal Ekonomi & Bisnis Vol 4 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57151/jeko.v4i2.1068

Abstract

This research is important to provide a clear picture of Indonesia's economic dynamics and to support better decision-making in economic policy. Increased domestic investment is not enough to drive overall economic growth, and foreign investment is also not in line with the increase in domestic investment due to a mismatch between domestic investment and expected economic growth outcomes. The purpose of this study is to analyze the role of foreign investment and domestic investment on Indonesia's Gross Domestic Product (GDP). This study uses time series data from 2014-2023. The results of this study indicate that Foreign Direct Investment (FDI) does not have a significant positive effect on Indonesia's Gross Domestic Product (GDP). Although it shows a positive direction, the effect is not significant, so increasing foreign investment is still needed to drive the growth of Indonesia's Gross Domestic Product (GDP). Domestic Direct Investment (DDI) has a significant positive effect on Indonesia's Gross Domestic Product (GDP). This indicates that PMDN significantly contributes to GDP growth in Indonesia, with a stronger role than foreign investment. Simultaneously, foreign investment and domestic investment had a positive and significant impact on Indonesia's Gross Domestic Product (GDP) from 2014 to 2023. This indicates that although domestic investment had a partial negative impact, both simultaneously still made a positive contribution to economic growth.
MODELING THE IMPACT OF SUSTAINABLE TOURISM DIMENSIONS ON INTERNATIONAL TOURISM MARKET DIGITALIZATION WITH GREEN ECONOMY AS A MODERATOR Poniasih Lelawatty; La Sudarman; Abel Haryanto; Sudarnice Sudarnice
Journal of Economic, Business and Engineering (JEBE) Vol. 7 No. 2 (2026): April
Publisher : Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v7i2.10996

Abstract

Research on sustainable tourism focuses on ecotourism or digital technology adoption, with limited studies integrating the role of green economy principles as a moderating variable in the digitalization of the international tourism market. Therefore, this study aims to address this gap by analyzing the influence of natural resource conservation, local economic development, cultural appreciation, community participation, and green technology on tourism digitalization, while examining the moderating role of the green economy. The study was conducted at Batu Sori (Baubau City) and Waburi Park (South Buton Regency, Southeast Sulawesi), involving 150 tourists selected through purposive sampling. Data were analyzed using SEM-PLS. The results show that all independent variables have positive effects on the digitalization of the international tourism market. The green economy strengthens the influence of natural resource conservation, local economic development, and green technology, but does not significantly moderate the effects of local culture and community participation. Theoretically, this study contributes to an integrative model linking sustainable tourism, green economy, and digital tourism. Practically, the findings highlight the importance of aligning green economy policies, strengthening local economies, and adopting environmentally friendly technologies, with policy implications emphasizing digital capacity, infrastructure, and sustainable destination management strategies.
OPTIMIZING REGIONAL HOSPITAL SERVICES THROUGH ORGANIZATIONAL LEARNING WITH LIMITED RESOURCES Almansyah Rundu Wonua; Ismanto Ismanto; Ansar Abbas; Sudarnice Sudarnice; Fauzih Fauzih
Journal of Economic, Business and Engineering (JEBE) Vol. 7 No. 2 (2026): April
Publisher : Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v7i2.11033

Abstract

Hospitals are essential in delivering healthcare services to the public, In providing quality services, hospitals are faced with challenges such as limited facilities, budgets, medical personnel, and the emergence of various ever-changing government regulations that force hospitals to follow these rules. Facing various challenges in providing quality health services, hospitals need to adopt organizational learning. Organizational learning allows hospitals to adapt, innovate, and optimize their limited resources. This Study aims to analyze the factors that affect organizational learning in order to improve public services in regional hospitals with limited resources. This research uses a quantitative approach with a survey method and data analysis using Structural Equation Modeling (SEM)-PLS with Smart PLS 3.0. The results of this study indicate that organizational culture and psychological climate are strategies to overcome the limitations of organizational resources and can support effective organizational learning for hospitals. This is due to an organizational culture that supports collaboration among individuals to exchange knowledge and experience to solve the challenges they face in the condition of limited resources, limited facilities, budgets, and medical personnel. The research contribution shows that organizational learning in regional hospitals is often hampered by several factors, but with organizational Culture consistently is one of the main determining facts of organizational learning. This study has limitations because it was conducted at a single hospital, Konawe Regional Hospital, so the results are limited in their generalizability to other organizations or sectors. Furthermore, this study focused solely on organizational culture and psychological climate variables in explaining organizational learning, so there is the possibility that other unexamined variables may also be influential, such as leadership style, absorptive capacity, knowledge management, or knowledge-sharing practices.