Claim Missing Document
Check
Articles

Found 22 Documents
Search

Analisis Transformasi Brosur PMB Universitas PGRI Wiranegara (Kajian Multimodal) Maknun, luluul; Mardiningsih, Mardiningsih; Sugianti, Sugianti
Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 14, No 2 (2025)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/135065-019883

Abstract

This research aims to reveal the transformation of content and visuals in the New Student Admission (PMB) brochure of Universitas PGRI Wiranegara (UNIWARA) from 2020 to 2025 using a multimodal analysis approach. This approach is based on the theory of Kress and Van Leeuwen (2006), which divides multimodal elements into three metafunctions: representational, interactive, and compositional. The research method used is qualitative descriptive, with documentary techniques and content analysis of five editions of the PMB brochure. The results show that there has been a significant change in message delivery strategies through the transformation of visual, verbal, and compositional elements. These transformations reflect the institution's response to the dynamics of higher education promotion and changing preferences of prospective students. The multimodal elements work together to create a more persuasive, informative, and inclusive institutional image.
Tragedi dan Romantisme dalam Film “Kupu-Kupu Kertas” Bariroh, Rusydah; Mardiningsih, Mardiningsih; Rosidah, Ilmiyatur
Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 14, No 3 (2025)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/135160-019883

Abstract

Film as an audiovisual work of art not only conveys a story, but also contains various layers of meaning that can be analyzed through a semiotic approach. This article aims to reveal the meaning of tragedy and romance in the film “Kupu-Kupu Kertas” through Roland Barthes' semiotic theory which includes three layers of meaning: denotative, connotative, and myth. This study uses a qualitative descriptive. The results of the analysis show that the tragedy in this film is depicted through the main character's inner conflict, sacrifice, and sad fate, while romance is reflected in deep emotional relationships and idealistic values of love. These two aspects not only form the narrative structure of the film, but also represent social and ideological values that live in society.