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All Journal Media Ekonomi dan Manajemen Serat Acitya Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan Journal Of Business, Finance, and Economics (JBFE) Jurnal Suara Pengabdian 45 Innovation, Theory & Practice Management Journal Perigel: Jurnal Penyuluhan Masyarakat Indonesia Research Horizon Fokus Abdimas Serat Acitya Economic and Business Horizon
Aris Mardiyono
Fakultas Ekonomika Dan Bisnis, Universitas 17 Agustus 1945 Semarang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Physics Social Sciences

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Analysis of external support and organizational capacity on electronic commerce adoption impact on small medium business performance Aris - Mardiyono; Gita Sugiyarti
Serat Acitya Vol 12, No 1 (2023): Bisnis dengan berketuhanan
Publisher : FEB UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v12i1.3829

Abstract

This study aims to develop the concept of external support, compatibility and organizational capabilities in increasing the adoption of Electronic Commerce and its impact on the performance of small and medium enterprises. The sample of this research was 123 respondents consisting of small and medium culinary business owners in the city of Semarang, Indonesia. The analysis technique uses Structural Equation Modeling - Amos program version 21. The results show that adoption of electronic commerce is significantly positively influenced by external support, by compatibility, by organizational capability, and by organizational capability, in addition to being significantly positively influenced by adoption of electronic commerce and the performance of small and medium-sized businesses. You may swiftly and effectively rework and reword your material by using paraphraser to take your sentences and make modifications.
Rintisan Desa Wisata melalui Kearifan Lokal dan Digitalisasi di Desa Sumbersari / Wilayah Kayen Kabupaten Pati (Kajian Kearifan Lokal dan Peningkatan Ekonomi dalam Bentuk Pengabdian Kepada Masyarakat) Agung Wibowo; Aris Mardiyono; Camilus Isidorus; Heru Eko Prasetyo; Joko Riyanto; Nurchayati; Parju; Ribut Musprihadi; Setyobudi; Siti Aminah; Rr.Suprantiningrum
Jurnal Suara Pengabdian 45 Vol. 2 No. 3 (2023): September: Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/pengabdian45.v2i3.1037

Abstract

Wisata yang terletak di Desa Sumbersari, Kecamatan Kayen, Kabupaten Pati memiliki beberapa wisata antara lain Gua Pancur, Lorotan Semar, Bukit Pandang, dan masih terdapat wisata lainnya. Dengan adanya wisata tersebut sangat menguntungkan bagi masyarakat di desa Sumbersari untuk peningkatan ekonomi masyarakat, namun pengelolaan wisata tersebut belum dikelola secara optimal. Hal tersebut merupakan peluang untuk pengembangan wisata tersebut, dengan cara memberikan penyuluhan terhadap masyarakat dan pengelola wisata tersebut, sehingga menjadikan desa wisata yang inovatif dan kreatif. Peluang tersebut bisa diciptakan dengan memanajemen dan mendigitalisasikan wisata tersebut sehingga dapat meningkatkan potensi wisatawan di Desa Wisata Sumbersari, Wilayah Kayen. Metode pengabdian ini dengan memberikan penyuluhan serta edukasi kepada masyarakat dan pengelola wisata di Desa Wisata Sumbersari Wilayah. Kayen. Kegiatan tersebut terlaksana dengan didukung pihak kepala desa setempat dan masyarakat. Kegiatan pengabdian masyarakat ini dapat menambah wawasan dan ketrampilan, serta mendorong masyarakat maupun pengelola wisata aktif untuk meningkatkan desa wisata tersebut.
Peran inovasi dalam meningkatkan kinerja pemasaran (The role of innovation in improving marketing performance) Aris Mardiyono; Gita Sugiyarti
Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 2 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v2i2.3384

Abstract

Penelitian ini bertujuan, untuk menganalisis secara empiris hubungan antara orientasi pasar , pembelajaran organisasi, inovasi produk pada kinerja pemasaran. Artikel ini merumuskan beberapa hipotesis dari tinjauan literature. Hipotesis diuji menggunakan pemodelan persamaan Structural Equation Modeling : Analysis Moment of Structural dengan data yang dikumpulkan dari 113  usaha kecil menengah pakaian jadi di kota Semarang. Temuan penelitian ini menunjukkan orientasi pasar dan pembelajaran organisasi berpengaruh positif signifikan pada inovasi produk dan orientasi pasar, pembelajaran organisasi, inovasi produk berpengaruh positif signifikan pada kinerja pemasaran.
Analysis of External Support and Organizational Capacity on Electronic Commerce Adoption Impact on Small Medium Business Performance Aris Mardiyono; Gita Sugiyarti
Serat Acitya Vol. 12 No. 1 (2023): April: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v12i1.688

Abstract

This study aims to develop the concept of external support, compatibility and organizational capabilities in increasing the adoption of Electronic Commerce and its impact on the performance of small and medium enterprises. The sample of this research was 123 respondents consisting of small and medium culinary business owners in the city of Semarang, Indonesia. The analysis technique uses Structural Equation Modeling - Amos program version 21. The results show that adoption of electronic commerce is significantly positively influenced by external support, by compatibility, by organizational capability, and by organizational capability, in addition to being significantly positively influenced by adoption of electronic commerce and the performance of small and medium-sized businesses. You may swiftly and effectively rework and reword your material by using paraphraser to take your sentences and make modifications.
Analysis of External Support and Organizational Capacity on Electronic Commerce Adoption Impact on Small Medium Business Performance Aris Mardiyono; Gita Sugiyarti
Serat Acitya Vol. 12 No. 1 (2023): April: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v12i1.688

Abstract

This study aims to develop the concept of external support, compatibility and organizational capabilities in increasing the adoption of Electronic Commerce and its impact on the performance of small and medium enterprises. The sample of this research was 123 respondents consisting of small and medium culinary business owners in the city of Semarang, Indonesia. The analysis technique uses Structural Equation Modeling - Amos program version 21. The results show that adoption of electronic commerce is significantly positively influenced by external support, by compatibility, by organizational capability, and by organizational capability, in addition to being significantly positively influenced by adoption of electronic commerce and the performance of small and medium-sized businesses. You may swiftly and effectively rework and reword your material by using paraphraser to take your sentences and make modifications.
Pemanfaatan Enceng Gondok Untuk Menambah Pendapatan Masyarakat di Desa Kebondowo Kecamatan Banyubiru Kabupaten Semarang Mardiyono, Aris; Gita Sugiyarti
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni: Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v3i2.1769

Abstract

The purpose of this study was to determine the use of water hyacinth to increase community income. The method used was descriptive qualitative. The research location was Kebondowo Village, Banyubiru District, Semarang Regency. Informants were selected intentionally, namely they were selected based on certain criteria. Specifically, this refers to the fact that informants control the problem, have information and can answer questions accurately. The results of the study showed that the best use of water hyacinth can improve community welfare.
The Role of Celebrity Endorser, Product Attractiveness in Improving Brand Image Mardiyono, Aris; Soesanto, Harry
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1505

Abstract

The purpose of this study is to develop the concept of celebrity endorsers, and product attractiveness to purchasing decisions with brand image as an intervening variable. A sample of 137 respondents consisted of fashion blazer owners in the city of Semarang. Retrieval of data by purposive random sampling method. The analysis tool uses Structural Equation Modeling with the application of the Moment of Structural Analysis program version 21. The findings of this study, the influence of celebrity endorsers, product attractiveness, and brand perception in a favorable and significant way. Celebrity endorsers, product attractiveness, and brand perception affect purchasing decisions in a positive and significant way.
Rintisan Desa Wisata melalui Kearifan Lokal dan Digitalisasi di Desa Sumbersari / Wilayah Kayen Kabupaten Pati (Kajian Kearifan Lokal dan Peningkatan Ekonomi dalam Bentuk Pengabdian Kepada Masyarakat) Agung Wibowo; Aris Mardiyono; Camilus Isidorus; Heru Eko Prasetyo; Joko Riyanto; Nurchayati; Parju; Ribut Musprihadi; Setyobudi; Siti Aminah; Rr.Suprantiningrum
Jurnal Suara Pengabdian 45 Vol. 2 No. 3 (2023): September: Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/pengabdian45.v2i3.1037

Abstract

Wisata yang terletak di Desa Sumbersari, Kecamatan Kayen, Kabupaten Pati memiliki beberapa wisata antara lain Gua Pancur, Lorotan Semar, Bukit Pandang, dan masih terdapat wisata lainnya. Dengan adanya wisata tersebut sangat menguntungkan bagi masyarakat di desa Sumbersari untuk peningkatan ekonomi masyarakat, namun pengelolaan wisata tersebut belum dikelola secara optimal. Hal tersebut merupakan peluang untuk pengembangan wisata tersebut, dengan cara memberikan penyuluhan terhadap masyarakat dan pengelola wisata tersebut, sehingga menjadikan desa wisata yang inovatif dan kreatif. Peluang tersebut bisa diciptakan dengan memanajemen dan mendigitalisasikan wisata tersebut sehingga dapat meningkatkan potensi wisatawan di Desa Wisata Sumbersari, Wilayah Kayen. Metode pengabdian ini dengan memberikan penyuluhan serta edukasi kepada masyarakat dan pengelola wisata di Desa Wisata Sumbersari Wilayah. Kayen. Kegiatan tersebut terlaksana dengan didukung pihak kepala desa setempat dan masyarakat. Kegiatan pengabdian masyarakat ini dapat menambah wawasan dan ketrampilan, serta mendorong masyarakat maupun pengelola wisata aktif untuk meningkatkan desa wisata tersebut.
The Effect of Company Image and Word of Mouth on Consumer Decision-Making in Private Recruitment Agencies Khotimah, Khotimah; Prasetyo, Heru Eko; Nurchayati, Nurchayati; Mardiyono, Aris
Research Horizon Vol. 4 No. 5 (2024): Research Horizon - October 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.5.2024.383

Abstract

This study aims to analyze the effect of company image and Word of Mouth (WOM) on decisions to use Indonesian labor services at PT Alwidah Jaya Sentosa, Batang Regency, Central Java Province. The research population is Indonesian migrant worker who have worked abroad through the labor the company. This study uses multiple linear regression methods with a sample of 60 people. The results showed that partially, company image and WOM had a positive and significant effect on the decision to use the company. The significance value obtained (p < 0.05) indicates that the better the company's image and WOM generated from the positive experience of migrant workers who have left abroad, the more likely prospective workers choose to use the company's services. This shows the importance of the company's efforts in building a good image and utilizing WOM to strengthen the decision of prospective migrant workers to use the company's services. This study implies that companies should focus on improving their image through effective branding and communication strategies, as well as maximizing WOM as a marketing tool to increase the number of workers who use labor distribution services in the future.
Inovasi Pemanfaatan Eceng Gondok Untuk Pemberdayaan Ekonomi Desa Mardiyono, Aris; Sugiyarti, Gita
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 3 No. 3 (2024): September : Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v3i3.2436

Abstract

Water hyacinth is an aquatic weed that is often found in tropical and subtropical areas. The existence of this plant often has a negative impact on the environment. Various efforts have been made to overcome the water hyacinth problem, including the use of pesticides. However, inappropriate use of pesticides actually causes plant resistance to pesticides, so that these efforts become less effective in controlling their growth. To overcome this problem, training was held for village communities to use water hyacinth as a basic material for handicrafts. This training aims to change people's views which previously considered water hyacinth as a nuisance plant into an economic opportunity. By processing water hyacinth into a marketable product, it is hoped that the community can increase their income while overcoming environmental problems
Co-Authors Agung Wibowo Agung Wibowo Au Yong Hui Nee Camilus Isidorus Camilus Isidorus Edi Pranoto Eko Nursanty Frans Sudirjo Gita Sugiyarti Gita Sugiyarti Gita Sugiyarti Harry Soesanto Hasyim Heru Eko Prasetyo Heru Eko Prasetyo Joko Riyanto Joko Riyanto juhaeriah, yayah Muhammad Yusron Maulana El-Yunusi Musprihadi, Ribut Nurchayati NURCHAYATI Nurchayati Nurchayati Parju Parju Parwati, Dedin Prasetyo, Heru Eko Ribut Musprihadi Rr.Suprantiningrum Rr.Suprantiningrum Sembiring, Rinawati Setyobudi Setyobudi Siti Aminah SITI AMINAH SULISTIYANI SULISTIYANI Supriyatno, Mega Tri Widayati