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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Bisnis dan Manajemen JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen JURNAL EKONOMI DAN BISNIS AIRLANGGA Proceeding SENDI_U Jurnal Manajemen dan Kewirausahaan (JMDK) JRMSI - Jurnal Riset Manajemen Sains Indonesia SEIKO : Journal of Management & Business Jurnal Abadimas Adi Buana JURNAL MAKRO MANAJEMEN JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal MEBIS (Manajemen dan Bisnis) Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) COVIT BISMA (Bisnis dan Manajemen) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Jurnal Pengabdian kepada Masyarakat (Ngabdimas) Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Asian Journal of Management, Entrepreneurship and Social Science
Okto Aditya Suryawirawan
Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pelatihan Pengelolaan Persediaan, Pemasaran Dan Pembukuan Sederhana Untuk UMKM Desa Pakis Kecamatan Kunjang Kabupaten Kediri: Pengabdian Masyarakat UMKM Desa Pakis Kediri Krido Eko Cahyono; Okto Aditya Suryawirawan
Jurnal Abadimas Adi Buana Vol 4 No 2 (2021): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v4.i2.a2685

Abstract

UMKM di Indonesia khususnya di daerah yang masih tergolong terpencil seperti di Desa Pakis Kecamatan Kunjang Kabupaten Kediri, harus dipupuk agar dapat berkembang lebih baik lagi. Berbagai kegiatan seperti pengelolaan persediaan, strategi pemasaran dan implementasi pembukuan sederhana merupakan serangkaian elemen penting yang diharapkan dapat meningkatkan pertumbuhan UMKM khususnya di Desa Pakis. Tujuan dari dilakukannya Kegiatan Pengabdian Masyarakat melalui Pelatihan Tata Kelola Persediaan, Pemasaran dan Pembukuan Sederhana terhadap Mitra UMKM Desa Pakis adalah memberikan kesadaran akan pentingnya melakukan tata kelola persediaan, pemasaran dan pembukuan sederhana pada berbagai UMKM di beberapa sektor yang ada disana. Selain dosen dari STIESIA selaku pelaksana kegiatan pengabdian masyarakat ini, penyuluhan yang dilakuan juga melibatan mitra yaitu Himpunan Mahasiswa (HIMA) Manajemen STIESIA. Hasil yang diperoleh dari kegiatan pemasaran ini adalah peningkatan pemahaman mitra terhadap tata kelola persediaan, pemasaran dan pembukuan sederhana, dalam rangka meningkatkan nilai produk dan omset penjualan yang dihasilkan.
Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya Novianto Eko Nugroho; Krido Eko Cahyono; Okto Aditya Suryawirawan
Jurnal Abadimas Adi Buana Vol 5 No 01 (2021): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v5.i01.a3561

Abstract

The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sales in the Covid Pandemic Period at SMK IPIEMS Surabaya is to provide insight and understanding of the importance of the ability to do online marketing and increase sales of goods to consumers. students of SMK IPIEMS Surabaya so that when they graduate they become entrepreneurs. In addition to lecturers from the School of Economics Indonesia Surabaya as the implementer of this Community Service activity, the counseling and mentoring carried out also involves strategic partners, namely Shopee Indonesia. The results obtained from this training and mentoring activity are students' understanding of the online marketing of the Mobile Marketplace Platform and sales improvement strategies, in order to increase product value and the resulting sales turnover.
Student Entrepreneurship Intention amidst the Covid-19 Pandemic: An Extended Systemic Entrepreneurship Intention Model Approach Okto Aditya Suryawirawan; Suhermin Suhermin; Wiwiek Srikandi Shabrie; Dewi Urip Wahyuni
Jurnal Manajemen dan Kewirausahaan Vol 10, No 1 (2022): June 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i1.7316

Abstract

The purpose of this study is to further analyze extended systemic entrepreneurship intention and its effect towards college students in Surabaya. This study used purposive sampling towards 118 college students. This study used partial least square through SmartPLS. The findings of this study are: 1) perceived convenience have a positive significant impact towards entrepreneurial intention, 2) risk tolerance have a positive significant impact towards entrepreneurial intention,3) perceived feasibility does not affect entrepreneurial intention, 4) personal attitude does not affect entrepreneurial intention and lastly entrepreneurial intention have a positive significant impact towards entrepreneurial behavior. This study implies that academic institution needs to further ensure students, that becoming an entrepreneur is still a promising career choice amidst the scarcity of job-vacancy in the current market and job layoffs trend during covid-19 pandemic. This study also implies that students risk tolerance and their positive perception towards entrepreneurship were a distinctive quality, hence the need of the academic institution to further develop their intention to become an entrepreneur after graduation.
The effect of college students’ technology acceptance on e-commerce adoption Okto Aditya Suryawirawan
BISMA (Bisnis dan Manajemen) Vol. 14 No. 1 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (682.905 KB) | DOI: 10.26740/bisma.v14n1.p46-62

Abstract

This study aims to investigate e-commerce adoption using extended technology acceptance model (TAM) by adding self-efficacy and anxiety. The research samples included 233 undergraduate students were collected using an online survey form distributed through chat groups and social media. The collected data were analysed using partial least square-structural equation modelling (PLS-SEM) to investigate the proposed hypotheses in the model. This study found that self-efficacy has no impact towards perceived usefulness, self-efficacy has positive significant impact towards perceived ease of use, anxiety has no impact on both perceived usefulness and perceived ease of use, perceived usefulness has positive significant impact towards attitude, perceived ease of use has no impact towards attitude, perceived ease of use has positive significant impact on perceived usefulness, perceived usefulness has no impact towards e-commerce adoption, perceived ease of use has positive significant impact towards e-commerce adoption, and attitude has a positive significant impact towards e-commerce adoption. These findings further confirmed that TAM not only could be used to predict e-ticketing, e-learning, e-payment, and e-commerce purchase adoption but also e-commerce entrepreneurship. This study also further confirmed that the relationship between extended variable such as self-efficacy and anxiety with TAM variables might vary according to where the investigation was being held.
PELATIHAN PEMASARAN ONLINE DENGAN MEMANFAATKAN MARKETPLACE BERSAMA PELAKU UMKM RT. 05 RW.07 PANDEGILING, SURABAYA Novianto Eko Nugroho; Pontjo Bambang Mahargiono; Krido Eko Cahyono; Okto Aditya Suryawirawan
COVIT (Community Service of Health) Vol. 3 No. 1 (2023): MARET 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/covit.v3i1.11411

Abstract

The purpose of the implementation of Community Service activities through Online Marketing Counseling and Marketplace Utilization for MSMEs residents of RT. 05 RW.07 Pandegiling, Surabaya to add insight into online marketing and marketplaces for MSME players in RT. 05 RW.07 Pandegiling, Surabaya. In addition to Lecturers and Students from the School of Economics Indonesia Surabaya as the activity implementation team, this counseling was also carried out by involving partners, namely Community Field Staff from PT Shopee International Indonesia. The result of this activity is an increased understanding of online marketing and marketplaces for MSME players in RT. 05 RW.07 Pandegiling, Surabaya Keywords: Online Marketing, Marketplace, MSME
PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP E-COMMERCE INTENTION MELALUI APLIKASI ONLINE SHOP PADA MAHASISWA DI SURABAYA Okto Aditya Suryawirawan
Jurnal Mebis Vol. 4 No. 1 (2019): July 2019
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pertumbuhan e-commerce yang pesat dalam kurun waktu 4 tahun terakhir menjadi peluang bisnis yang sangat potensial di Indonesia. Peluang tersebut dapat menjadi alternatif solusi bagi pengangguran di Indonesia yang meningkat pada tahun 2017. Namun melihat bahwa industri digital tergolong industri yang padat modal, perlu kemudian kiranya dikaji kembali arah pemanfaatan peluang tersebut. Fokus dari penciptaan lapangan kerja sebaiknya tidak pada penciptaaan platform-platform e-commerce yang semakin banyak, namun pada bagaimana calon pelaku bisnis dan pelaku bisnis yang sudah ada dapat memanfaatkan platform-platform e-commerce tersebut. Penelitian ini bertujuan untuk menguji pengaruh perceived ease of use dan perceived usefulness terhadap e-commerce intention melalui aplikasi online shop di Surabaya. Sampel yang digunakan dalam penelitian ini adalah mahasiswa. Jenis penelitian ini adalah kuantitatif dengan menggunakan kuisioner sebagai instrumen. Hubungan antar variabelnya kemudian diuji menggunakan partial least square dengan software smartPLS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif signifikan perceived ease of use terhadap e-commerce intention dan pengaruh positif signifikan perceived ease of use terhadap perceived usefulness. Pengaruh perceived usefulness terhadap e-commerce intention ditemukan positif namun tidak signifikan.
PENDAMPINGAN PEMASARAN DIGITAL DAN PEMBUKUAN SEDERHANA PADA UMKM DESA KARANGREJO PASURUAN Yudi Sidharta; Okto Aditya Suryawirawan; Alfina Damayanti; Erina Febianti Trianjani; Dian Novita Sari; Nur Laili Afida
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.2674

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk mengembangkan UMKM yang ada di Desa Karangrejo Pasuruan. Berdasarkan hasil observasi yang telah dilakukan, sebagian besar UMKM di Desa Karangrejo Pasuruan masih melakukan pemasaran secara konvensional. Seluruh UMKM yang ada juga belum pernah melakukan pencatatan transaksi keuangan selama kegiatan usaha mereka berjalan. Oleh karena itu dapat disimpulkan bahwa masih terdapat potensi yang besar pada UMKM Desa Karangrejo Pasuruan untuk dapat lebih maju dibandingkan kondisi mereka pada saat ini. Kegiatan pengabdian masyarakat ini dilakukan melalui sosialisasi, pendampingan dan evaluasi. Sosialisasi dilakukan terkait pemasaran digital dan pembukuan sederhana. Pendampingan dilakukan agar UMKM dapat menerapkan pembukuan sederhana pada kegiatan operasional usaha mereka sehari-hari. Evaluasi dilakukan untuk melihat seberapa banyak UMKM yang telah menerapkan pembukuan sederhana pada usaha yang mereka jalankan. Dalam pelaksanaannya kegiatan pengabdian masyarakat ini melibatkan mahasiswa HIMA S1 Akuntansi STIESIA Surabaya dan didukung oleh perangkat desa setempat. Dari 68 UMKM yang teridentifikasi, 28 diantaranya hadir pada saat penyampaian sosialisasi, sejumlah 31 UMKM berpartisipasi dalam kegiatan mentoring. Namun ketika dilakukan evaluasi hanya di temukan 5 UMKM yang telah menerapkan pembukuan sederhana pada usaha yang mereka jalankan
Efikasi Diri, Situasi Ekonomi dan Latar Belakang Orang Tua terhadap Niat Tidak Berwirausaha Mahasiswa Gen Z di Surabaya Okto Aditya Suryawirawan; Suhermin Suhermin; Wiwiek Srikandi Shabrie; Alfina Damayanti; Erina Febianti Trianjani
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.11149

Abstract

The purpose of this study was to analyze the effect of self-efficacy, economic situation, and parental background on gen z students’ entrepreneurial despondency. Non-probability purposive sampling was used to determine the respondent. The criteria of sample for this study were students who are in the age of 18-26 or categorized as gen Z. 150 respondents were acquired and used in this study. Data were analyzed using Mann-Whitney and Partial Least Square. The results confirmed that there were no differences in entrepreneurial despondency between gen z students without entrepreneurial parental background and gen z students with entrepreneurial parental background. Among the antecedent variables, only self-efficacy and economic situation that affected entrepreneurial despondency while parental background showed no effect. Economic situation and parental background failed to moderate the relationship between self-efficacy and entrepreneurial despondency. This study provided several theoretical and practical implication towards factors that affect entrepreneurial despondency among gen z students.
Factors Influencing Employee Performance Post-COVID-19: Evidence from Service Industry Employees in Indonesia Budiyanto Budiyanto; Okto Aditya Suryawirawan; Suhermin Suhermin; Abdul Talib Bon
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ongoing research on employee performance provides valuable insights for organizations seeking to enhance productivity and employee development. Understanding employee performance factors can enable companies to adopt effective strategies and best practices to achieve continuous improvement and optimize organizational success. This study aims to analyze the factors that might influence employee performance in the service industry. Random sampling was used, and 122 respondents were collected using Google Forms. Results were analyzed using partial least square through SmartPLS. Discipline has a positive significant effect on employee performance. Motivation has a positive significant effect on discipline. Motivation has a negative significant effect on employee performance. Career development has a positive significant effect on discipline. Career development does not affect employee performance. Discipline partially and competitively mediated the relationship between motivation and employee performance. Discipline fully mediated the relationship between career development and employee performance. This study provides implications towards company policies related to increasing employee performance.
Unveiling the Influences of Personality Traits, Self-efficacy, Parental Background, and Economic Situation on Entrepreneurial Despondency among Generation Z Suryawirawan, Okto Aditya; Suhermin, Suhermin; Suwitho, Suwitho; Bon, Abdul Talib
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.01

Abstract

The economic challenges faced by Indonesia for the past couple of years, including substantial losses and a rise in bankruptcies, coupled with the ongoing impact of global tensions between Russia and Ukraine, underscore the crucial role of entrepreneurs in mitigating unemployment and fostering economic recovery. This study uses non-probability purposive sampling towards 205 students. This study uses partial least square through SmartPLS to analyze the results. The research examined the relationship between personality traits, self-efficacy, parental background, economic situation and entrepreneurial despondency among Generation Z. Among personality traits dimensions, risk-taking propensity was found to have no impact on entrepreneurial despondency, innovativeness was found to have no impact on entrepreneurial despondency, and optimism was found to have a negative impact on entrepreneurial despondency. Self-efficacy found to have a negative impact on entrepreneurial despondency. The impact of risk-taking propensity, innovativeness and optimism on entrepreneurial despondency were mediated by self-efficacy. Parental background was found to have no impact on entrepreneurial despondency and did not moderate the effect of self-efficacy on entrepreneurial despondency. Economic situation was found to have a negative impact on entrepreneurial despondency but failed to moderate the effect of self-efficacy on entrepreneurial despondency. These findings contribute to the theoretical understanding of the factors influencing Generation Z's entrepreneurial intentions, offering insights for educators and policymakers seeking to enhance Generation Z's entrepreneurial inclination.
Co-Authors Abdul Talib Bon Afida, Nur Laili Alfina Damayanti Azizah, Muftiyatul Bon, Abdul Talib Budiyanto Budiyanto Budiyanto Budiyanto Cahyono, Eko Krido Damayanti, Alfina Dewi Urip Wahyuni Dian Novita Sari Dian Novita Sari, Dian Novita Erina Febianti Trianjani Krido Eko cahyono Mahargiono, Pontjo Bambang Mar'atus Zahro Muchammad Ilham Ferdiansyah Novianto Eko Nugroho Nur Laili Afida Pontjo Bambang Mahargiono Pribadiyono Pribadiyono Rika Rahayu Rika Rahayu Rohmansyah, Vicky Shabrie, Wiwiek Srikandi Sidharta, Yudi Siti Sulasmi Suhermin Suhermin Suhermin, Suhermin Suwitho, Suwitho Trianjani, Erina Febianti Triyonowati, Triyonowati Wiwiek Srikandi Shabrie Yudi Sidharta Yuliati, Eka Zahro, Mar'atus Zahro, Mar’atus