Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

2.826

P-Index

This Author published in this journals

All Journal Jurnal Ilmiah Pariwisata Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) International Journal of Humanities Education and Social Sciences Jurnal Ekonomi Trisakti Jurnal Bhuwana Business and Entrepreneurial Review Media Bina Ilmiah JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Ilmiah Pariwisata

Willy Arafah

Unknown Affiliation

Author-ID : 3200791

Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

Published : 20 Documents Claim Missing Document

Claim Missing Document

Articles

1 2

Perubahan Aktivitas Ekonomi dan Pemanfaatan Lahan di Koridor Jalan Pantura Setelah Beroperasi Jalan Tol Cipali Khairunisa Safira; Willy Arafah; Sugihartoyo Sugihartoyo; Marselinus Nirwan Luru
Jurnal Lingkungan dan Kota VOLUME 1, NUMBER 1, MEI 2021
Publisher : Universitas Trisakti

The existence of Pantura road as a physical facility is to support the daily needs of the people surrounding the Pantura Eretan Kulon Road. However, the operation of the Cikopo-Palimanan (Cipali) toll road in June 2015 caused the movement switch from Pantura Road to the Cipali toll road given a change in economic activity and land use in Pantura Eretan Road Corridor. The purposes of this study are to identify changes in economic activities and land use after the operation of the Cipali toll road by comparing the economic activities and land changes in the year of 2014 and 2019. Spatial analysis method and descriptive statistical analysis method were used in this study. The results of the analysis show that the operation of the Cipali toll road have led to a decrease in the number of business activities, especially the food business, a decreased income in the Pantura Road Corridor which is still below the Regency Minimum Wage (UMK) Indramayu and based on BPS is still low, changes conversion of the widest land use function in trade and services to become yard land which has no economic value, and a decrease in land use based on the function of buildings in the corridor of Jalan Pantura which is dominated by restaurants. On the other hand, the operation of the Cipali toll road results in a decrease of traffic volume on Jalan Pantura due to the reduced traffic generation so that the traffic congestion is reduced.

Kajian Perubahan Penggunaan Lahan di Kawasan Malioboro Amelia da Conceicao da Costa; Willy Arafah; Herika Muhamad Taki; Sugihartoyo Sugihartoyo
Jurnal Lingkungan dan Kota VOLUME 1, NUMBER 1, MEI 2021
Publisher : Universitas Trisakti

Yogyakarta city implies the city image and in the center of the city, is a tourist places. This is an increase in the number of tourists or demand accommodation, restaurant,the stores of all tourists needs.Thus, The goals of this research is to Identified the land use conversion in Malioboro Area by taking comparison in three years (2010, 2015, 2019) and to identified the factors that influence land use conversion in Malioboro Area. This research will use Spatial and Descriptive Statistics Methods to find out the scale of Land Use Conversion in three years (2010, 2015, 2019) and Factors that influence Land Use Conversion. The Result of this Research indicate the increase land use conversion from Residential Area to Commercial Area which in 2010 there is 140.60 Ha of Residential Zones however in 2019 there is a degradation of Residential Zones to 91.65 Ha, On the other side there is a improvement of Commercial Area which in 2010 there is 97.04 Ha of Commercial Area and in 2019 there is a 150.73 Ha of Commercial Area that exceed Regional Spatial Plan. Thus, there is a land use conversion in Malioboro Area which influence by demand of Amenities that cause by the increase of Tourist Visitation in Malioboro Area. The Land Use Conversion occur because of increase of quantity of Hotel and Amenities that cause demand of Amenities in Malioboro Areas. The conclusion of this research is Increase of demand for Tourist Visitation will increase the demand of space for commercial area, because there is an increase of Tourism Activities in Malioboro Area that influence Land Use Conversion in Research Area

CUSTOMER RETENTION STRATEGIES AT HYPERMARKETS IN JAKARTA Willy Arafah
Business and Entrepreneurial Review Vol. 10 No. 2 (2011): Volume 10, Number 2, April 2011
Publisher : Universitas Trisakti

Today many Hypermarket growing in Jakarta, although Jakarta market is very large and seems very promising, Hypermarkets are finding it tough to be profitable in Jakarta. One of the marketing strategies is to focus on retaining the existing customer as they are three time more profitable than looking for the new one. In this research we examine the factor that influence customer intention to continue purcjhasing from Hypermarkets in Jakarta. The results show that customer’sperceived value is an important indicator of customer continuance intention, as are the loyalty incentives provided by the Supermarkets. Moreover, convenience is more important for customer in these markets than enjoyments. Hypermarkets can increase customer retention by focusing their strategies in making customer experience more valuable and convenient. Implication for theory and practice are also discusses in this research.

CUSTOMER RETENTION STRATEGIES AT HYPERMARKETS IN JAKARTA Willy Arafah
Business and Entrepreneurial Review Vol. 9 No. 2 (2010): Volume 9, Number 2, April 2010
Publisher : Universitas Trisakti

Today many Hypermarket growing in Jakarta, although Jakarta market is very large and seems very promising, Hypermarkets are finding it tough to be profitable in Jakarta. One of the marketing strategies is to focus on retaining the existing customer as they are three time more profitable than looking for the new one. In this research we examine the factor that influence customer intention to continue purcjhasing from Hypermarkets in Jakarta. The results show that customer’s perceived value is an important indicator of customer continuance intention, as are the loyalty incentives provided by the Supermarkets. Moreover, convenience is more important for customer in these markets than enjoyments. Hypermarkets can increase customer retention by focusing their strategies in making customer experience more valuable and convenient. Implication for theory and practice are also discusses in this research

Menginvestigasi Hubungan antara Citra Kuliner, Restoran, dan Kegiatan Kuliner terhadap Keinginan Berkunjung Ke Kawasan Petak Sembilan Yudhiet Fajar Dewantara; Purwanti Dyah Pramanik; Rahmat Indra Pratama Anom; Willy Arafah; Rahmat Ingkadijaya
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1702

The food tourism image, which includes the notion of food, huts, and food activity, is formed by visitorsâ€™ perceptions through their experiences. The study aimed to investigate the correlation of food image, huts image, and food activity culinary partially on visitorsâ€™ willingness to visit Kawasan Petak Sembilan (KPS) Glodok West Jakarta. Ninety respondents were employed, which were chosen by purposive sampling. The data was analyzed by SMART-PLS. The study reported that huts and food activity images partially correlated positively and significantly with visitorsâ€™ willingness to visit. However, the food image didnâ€™t link to visitorsâ€™ desire to see it. The KPS is suggested to promote authenticity, inherent to the uniqueness of a destinationâ€™s culture and Buddhist temple cuisine. In contrast, many visitors visit KPS for worship in the temple. Keywords: Food Tourism Image, Gastronomy, Intention To Visit, Visitors

The Influence Of Social Media Attachment And Brand Identification On Brand Loyalty By Mediation Of Brand Love And Moderation Of Self-Esteem Study On The Indonesian Manufacturing Industry Guntur Salim; Willy Arafah; Robert Kristaung
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 5 (2024): IJHESS APRIL 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i5.971

This research aims to analyze the influence of social media attachment and brand identification on brand love and brand loyalty. The research design used hypothesis testing, using a questionnaire given to 313 respondents. This research was conducted in February 2023 with respondents who were social media users: Facebook, Instagram, Tiktok and Twitter. Data analysis using SPSS and AMOS software. Results: there is a positive and significant influence of consumer-brand identification on brand love, there is a positive and significant influence of social media attachment on brand love, there is a positive and significant influence of brand love on brand loyalty, there is a positive and significant influence of consumer-brand identification on brand loyalty, there is a positive and significant influence of social media attachment on brand loyalty, there is a positive and significant influence of consumer-brand identification on brand loyalty which is mediated by brand love. There is a positive and significant influence of social media attachment on brand loyalty which is mediated by brand love and there is a negative and significant influence of brand love on brand loyalty which is moderated by self-esteem. This research has limitations, quantitative with a survey method and the data collection process took short time with a limited number of respondents, limited to the isotonic drink category, and the market share in Indonesia currently dominated by one particular brand, therefore the source of respondents was also predominantly obtained from consumers of one brand.

The Effect of Relational e-HRM Practices on Employee Productivity Through Employment Performance on Hospital Employees in Bandung Yoki Muchsam; Willy Arafah; Deasy Aseanty; Bahtiar Usman
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 5 (2024): IJHESS APRIL 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i5.974

The study aims to analyze the impact of relational e-HRM practices that are a starting factor in efforts to improve productivity through performance on hospital employees in Bandung. This research method uses a quantitative approach, data collected using a questionnaire. A sample of 300 randomly selected hospital staff in Bandung during the Covid-19 pandemic. Structural Equation Model (SEM) method covariance is used to analyze data. The type of research is the testing of causal hypotheses with cross sectional data. The results show that changes in employee productivity can be predicted by changes in employee performance. Relational e-HRM practices have a positive influence on employee performance. The resulting managerial implications, the healthcare personnel in hospitals as the leading guards have improved employee productivity as the hospital governance system changes. Strict health protocols, a combination of stress, keeping distance in pandemic times is a challenge for health workers. Efforts to improve employee performance and the success of some e-HRM systems in facing obstacles are met. Leaders need to understand the situation of service change. The understanding from the employee's perspective of the health care system that can improve employee performance is improving.

Peran Pola Pikir Konsumen Terhadap Pakaian Ramah Lingkungan Di Indonesia Malikah Azzahrah Salsabila; Willy Arafah
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 04 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.529

Pada era modern ini, kesadaran konsumen terhadap pentingnya keberlanjutan lingkungan semakin meningkat, terlihat dari tren fashion ramah lingkungan yang semakin populer di industri kreatif, di mana konsumen tidak hanya mempertimbangkan aspek fungsional dan estetika produk tetapi juga dampak lingkungannya, seperti yang terlihat dalam preferensi terhadap green clothing yang mencerminkan simbol status, lingkungan, inovasi, dan mode. Penelitian ini bertujuan untuk mengetahui kesenjangan dalam literatur mengenai faktor-faktor yang mempengaruhi purchase intention green clothing di Indonesia. Dengan menganalisis pengaruh status symbol, environmentalism symbol, innovation symbol, dan fashion symbol terhadap attitude towards, serta bagaimana attitude towards tersebut memediasi pengaruh terhadap purchase intention. Penelitian ini adalah hypothesis testing. Data dikumpulkan secara cross-sectional dari masyarakat yang mengenal pakaian ramah lingkungan, menggunakan kuesioner dengan teknik purposive sampling. Sampel minimal adalah 85, maksimal 170. Data dianalisis dengan SPSS versi 25 dan Amos versi 24, termasuk uji validitas, reliabilitas, goodness of fit, dan uji hipotesis. Hasil penelitian menunjukkan bahwa, pada hipotesis langsung menguji hubungan langsung antara variabel independen (Status Symbol, Environmentalism Symbol, Innovation Symbol, dan Fashion Symbol) dengan variabel dependen Attitude Towards green clothing. Hasilnya menunjukkan pengaruh positif signifikan dari keempat simbol tersebut terhadap Attitude Towards green clothing. Pada hipotesis tidak langsung, variabel independen juga memengaruhi Purchase Intention green clothing melalui mediator, Attitude Towards green clothing, yang juga terbukti signifikan. Ini menunjukkan peran penting Attitude Towards dalam menghubungkan persepsi simbolik dengan niat beli green clothing.

Pengaruh Aktivitas Pemasaran Media Sosial terhadap Ekuitas Merek: Peran Mediasi Self-Congruity, Pemberdayaan Konsumen, dan Pengalaman Merek Muhammad Fajar Imamudin; Willy Arafah
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 3 No. 2 (2025): July : Jurnal Pustaka Nusantara Multidisiplin
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v3i2.386

Penelitian ini mengeksplorasi pengaruh aktivitas pemasaran social media (SMMA) terhadap ekuitas merek melalui mediasi self-congruity, pemberdayaan konsumen, dan pengalaman merek. Dengan kerangka stimulus-organism-response (SOR), penelitian ini menunjukkan bahwa elemen SMMA seperti informativeness, interactivity, personalization, trendiness, dan word-of-mouth (WOM) dapat meningkatkan pengalaman merek dan loyalitas konsumen. Penelitian ini melibatkan survei daring dengan 241 responden yang aktif menggunakan media sosial. Hasilnya menunjukkan bahwa self-congruity dan pemberdayaan konsumen memiliki peran penting dalam memperkuat pengalaman merek dan ekuitas merek.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1702

The food tourism image, which includes the notion of food, huts, and food activity, is formed by visitors’ perceptions through their experiences. The study aimed to investigate the correlation of food image, huts image, and food activity culinary partially on visitors’ willingness to visit Kawasan Petak Sembilan (KPS) Glodok West Jakarta. Ninety respondents were employed, which were chosen by purposive sampling. The data was analyzed by SMART-PLS. The study reported that huts and food activity images partially correlated positively and significantly with visitors’ willingness to visit. However, the food image didn’t link to visitors’ desire to see it. The KPS is suggested to promote authenticity, inherent to the uniqueness of a destination’s culture and Buddhist temple cuisine. In contrast, many visitors visit KPS for worship in the temple. Keywords: Food Tourism Image, Gastronomy, Intention To Visit, Visitors

Co-Authors Adinda Nora Farasandy Amelia da Conceicao da Costa Andi Marwah Aimin Andikatama, Bima Febriano Asep Bahtiar Usman Deasy Aseanty Dewantara, Yudhiet Fajar Guntur Salim Handayani, Septi Hera Oktadiana Herika Muhamad Taki Jihad, Muhammad Khairunisa Safira Luru, Marselinus Nirwan Magal, Sepianus Malikah Azzahrah Salsabila Maria Ramanyani Muchsam, Yoki Muhammad Fajar Imamudin Nirdukita Ratnawati Pinontoan, Nexen Alexandre Purwanti Dyah Pramanik Rahmat Indra Pratama Anom Rahmat Ingkadijaya Robert Kristaung Sugihartoyo Sugihartoyo

Title

Found 20 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 20 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 20 Documents
Search