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All Journal Jurnal Ilmiah Pariwisata Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) International Journal of Humanities Education and Social Sciences Jurnal Ekonomi Trisakti Jurnal Bhuwana Business and Entrepreneurial Review Media Bina Ilmiah JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Ilmiah Pariwisata
Willy Arafah
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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The Role Of The Fogg Behavioural Model In Bridging The Gap Between Intention And Behaviour In The Sustainable Consumption Of Bottled Water In Indonesia Maria Ramanyani; Willy Arafah; Robert Kristaung
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1750

Abstract

This research aims to analyse the role of the Fogg Behaviour Model in bridging the gap between purchase intention and behaviour on sustainable consumption of bottled drinking water. The research design/plan used is based on hypothesis testing. This research is quantitative and non-experimental. It is based on a questionnaire sent to 228 respondents. The survey was conducted in July 2024, and respondents were consumers of bottled water. Using SPSS and SmartPLS to process and analyse data. The results of the research show that there is a positive and significant influence of green purchase intention on motivation, ability and urge to buy bottled drinking water. Motivation, ability and prompting have been shown to act as a complete mediator to close the gap between green purchase intention and green purchase behaviour. The mediating effects of motivation, ability and prompting can lead to a stronger green purchasing behaviour. There are limitations to this research, including the fact that it is quantitative and conducted over a relatively short period of time, and that it only looks at sustainable purchasing behaviour for bottled water, which is relatively affordable.
PENGARUH GREEN MARKETING TERHADAP GREEN BUYING BEHAVIOR YANG DIMEDIASI OLEH ENVIRONMENTAL KNOWLEDGE DAN GREEN CONSUMPTION Jihad, Muhammad; Willy Arafah
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.22829

Abstract

Studi ini meneliti bagaimana green marketing, Environmental Knowledge dan customer behavior terhadap Green Buying Behavior. Studi ini menggunakan purposive sampling untuk memilih 178 peserta. Survei ini mencakup pelanggan Starbucks dalam enam bulan terakhir. Pelabelan ramah lingkungan, iklan hijau, dan merek hijau merupakan variabel penelitian. Dengan perangkat lunak AMOS, pengujian hipotesis model persamaan struktural (SEM) dilakukan
E-WOM LEBIH MEMPENGARUHI KEPERCAYAAN PENGGUNA TRAVELOKA DIBANDINGKAN REPUTASI DAN KUALITAS INFORMASI DI DKI JAKARTA Andi Marwah Aimin; Willy Arafah
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.22847

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh reputasi, kualitas informasi, dan electronic word of mouth (e-WOM) terhadap kepercayaan pengguna aplikasi Traveloka di DKI Jakarta. Penelitian ini melibatkan 150 responden yang dipilih dengan teknik purposive sampling. Data dianalisis menggunakan SEM dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa hanya e-WOM yang berpengaruh secara positif dan signifikan terhadap kepercayaan pengguna. Sementara itu, reputasi dan kualitas informasi tidak menunjukkan pengaruh yang signifikan. Temuan ini menekankan pentingnya ulasan online dan pengalaman pengguna lain dalam membangun kepercayaan terhadap layanan digital. Penelitian ini memberikan kontribusi pada literatur mengenai perilaku konsumen digital dan menawarkan implikasi praktis bagi pengelola platform digital.
STRATEGI BISNIS DAN PERENCANAAN EFEKTIF UNTUK MENANGGAPI DINAMIKA USAHA DI ERA DIGITAL Magal, Sepianus; Willy Arafah
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.22910

Abstract

Transformasi digital mempengaruhi dalam menghadapi bisnis modern, agar krusial bagi kesuksesan Perusahaan harus menerapkan perencanaan dan strategi bisnis yang efektif. Jurnal ini mengulas jalannya Perusahaan untuk dapat beradaptasi perencanaan strategi bisnis untuk menghadapi tantangan yang muncul di era digital. Artikel ini menyoroti kunci sukses dalam menghadapi kompleksitas bisnis modern, dengan konsep dasar perencaan bisnis, adaptasi strategi dalam konteks teknologi digital, dan pengembangan model bisnis yang fleksibel. Dengan studi kasus dan analisis, untuk mencapai keunggulan kompetitif dan pertumbuhan berkelanjutkan, pembaca diberikan wawasan tentang praktik terbaik dalam menerapkan perencanaan dan strategi bisnis yang relevan dengan era digital.  
The Effect of Islamic Financial Inclusion on Welfare Through Religiosity Based on Tawhidi String Relations Asep, Asep; Willy Arafah; Nirdukita Ratnawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 6 (2023): Dinasti International Journal of Economics, Finance & Accounting (January-Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i6.1618

Abstract

Karawang Regency is a rice barn and a large industrial area with a high regional minimum wage (UMR). However, the level of welfare is still a problem for leaders, considering that welfare is always associated with asset ownership measured in rupiah units to ensure financial inclusion in the community. Karawang district is interesting for discussion. This study aims to analyse the effect of Islamic financial inclusion on welfare through religiosity based on Tawhidi string relations, data processing using quantitative data processing techniques with multiple regression analysis, and placing religiosity as an intervening. This study uses primary data collected through questionnaires with a sampling quota of 564 respondents, with the locus of karawang district. The results showed that the path coefficient (mediation) of the indirect effect of inclusion on welfare through religiosity was 0.111 with a z-value (Sobel Test) of (5.132). The direct effect of Islamic financial inclusion (X2) on welfare (Y) through religiosity (X3) is positive and significant if we look at the direct effect of the Islamic financial inclusion coefficient (X2) on improving welfare (Y) of 0.302, this indicates that there is a positive effect of financial inclusion. Sharia is towards improving people's welfare; the more people can access sharia financial inclusion, the higher the level of welfare that the community will enjoy.
DIGITALIZATION MARKETING STRATEGY: CASE STUDY OF TERONG CREATIVE TOURISM VILLAGE, BELITUNG REGENCY Nexen Alexandre Pinontoan; willy arafah; Hera Oktadiana; Rahmat Ingkadijaya
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the role of digitalization in sustainable tourism marketing in the Creative Tourism Village of Terong. The primary focus of this study is on how the use of digital technology enhances operational efficiency, expands market reach, and strengthens sustainable practices within the tourism context. The findings indicate that the adoption of digital technology, such as websites, mobile applications, and social media, plays a crucial role in promoting the Creative Tourism Village of Terong to a broader audience. Digitalization has enabled more effective communication with tourists, more efficient reservation management, and rapid and accurate information dissemination. Additionally, digital technology supports innovation in delivering engaging and interactive tourism content, thereby enhancing the tourist experience. In conclusion, the implementation of digital-based marketing strategies in the Creative Tourism Village of Terong has significantly contributed to achieving sustainable tourism development goals by leveraging technology to support economic, social, and environmental sustainability. Ongoing collaboration among all stakeholders and adaptation to technological changes are key to successfully marketing tourist destinations in the digital era.
PENGARUH INFLUENCER TERHADAP PURCHASE INTENTION PADA PLATFORM MEDIA SOSIAL Adinda Nora Farasandy; Willy Arafah
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.17809

Abstract

Penelitian ini bertujuan untuk melakukan analisis terhadap dampak dari empat elemen variabel, yakni ketakutan akan ketinggalan (Fear of Missing Out), Materialisme, Interaksi Parasosial, dan Niat Pembelian. Riset ini dilakukan pada kelompok individu yang menggunakan platform media sosial. Pendekatan yang digunakan dalam penelitian ini adalah metode kuantitatif. Data yang diperoleh untuk analisis berasal dari responden yang mengisi kuesioner secara daring menggunakan Google Form. Skema pengambilan sampel yang diaplikasikan adalah Purposive Sampling. Dalam konteks analisis data, pendekatan yang digunakan adalah Model Persamaan Struktural (Structural Equation Model/SEM) melalui penerapan perangkat lunak AMOS versi 24. Hasil temuan dari penelitian ini menyimpulkan bahwa variabel FOMO, Materialisme, dan Interaksi Parasosial memiliki pengaruh positif terhadap Niat Pembelian.
MENINGKATKAN CUSTOMER LOYALTY PADA JASA SALON MOBIL YANG DIPENGARUHI OLEH SERVICE QUALITY, CUSTOMER SATISFACTION DAN TRUST Andikatama, Bima Febriano; Willy Arafah
Jurnal Ekonomi Trisakti Vol. 4 No. 1 (2024): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v4i1.19394

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer loyalty pada customer Salon Mobil. Penelitian ini menggunakan metode penelitian kuantitatif. Data dikumpulkan dari 180 responden yang menggunakan jasa atau produk salon mobil dengan metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier sederhana dengan software SPSS versi 27. Dari hasil pengujian hipotesis, dapat disimpulkan bahwa terdapat pengaruh positif service quality, customer satisfaction, trust terhadap customer loyalty oleh karena itu customer salon mobil cukup merasakan adanya service quality dan customer satisfaction. Namun, trust yang dirasakan cukup tinggi sehingga customer loyalty sudah terjaga. Dari penelitian ini diharapkan perusahaan dapat memperhatikan masalah yang terjadi pada konsumen dalam perusahaan agar dapat memenuhi customer loyalty.
ANTESEDEN PURCHASE INTENTION PADA COFFEE SHOP LOKAL DI JAKARTA Handayani, Septi; Willy Arafah
Jurnal Ekonomi Trisakti Vol. 4 No. 1 (2024): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v4i1.19583

Abstract

Penelitian ini tujuannya untuk menganalisis dampak social media marketing, corporate social responsibility, price promotion terhadap word of mouth pada coffee shop lokal di Jakarta. Penelitian ini menggunakan konsumen dari tiga coffee shop lokal di Jakarta yaitu Kopi Kenangan, Kopi Janji Jiwa dan Fore Coffee. Indikator setiap variable diukur menggunakan skala likert. Metode pengumpulan informasi yang digunakan adalah pemeriksaan purposif melalui survei yang disampaikan secara online melalui Google Form. Populasi penelitian ini merupakan konsumen coffee shop yang telah berkunjung sebanyak 3 kali dalam kurun waktu 6 bulan terakhir. Jumlah responden dipenelitian ini adalah sebanyak 180 responden. Metode analisis data menggunakan metode Structural Equation Model (SEM) melalui program pada software SPSS & AMOS. Hasil studi ini menyimpulkan ada dampak positif antara social media marketing pada word of mouth, ada dampak positif antara corporate social responsibility pada word of mouth, dan ada dampak positif antara price promotion pada word of mouth. Diharapkan hasil penelitian ini dapat memberikan kontribusi kepada para pimpinan organisasi agar dapat fokus pada elemen-elemen penting yang dapat membantu perluasan word of mouth. Gagasan untuk eksplorasi tambahan adalah dengan mengembangkan artikel ujian dan menambahkan berbagai faktor yang dapat berdampak informal.
The Effect of Islamic Financial Inclusion on Welfare Through Religiosity Based on Tawhidi String Relations Asep, Asep; Willy Arafah; Nirdukita Ratnawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 6 (2023): Dinasti International Journal of Economics, Finance & Accounting (January-Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i6.1618

Abstract

Karawang Regency is a rice barn and a large industrial area with a high regional minimum wage (UMR). However, the level of welfare is still a problem for leaders, considering that welfare is always associated with asset ownership measured in rupiah units to ensure financial inclusion in the community. Karawang district is interesting for discussion. This study aims to analyse the effect of Islamic financial inclusion on welfare through religiosity based on Tawhidi string relations, data processing using quantitative data processing techniques with multiple regression analysis, and placing religiosity as an intervening. This study uses primary data collected through questionnaires with a sampling quota of 564 respondents, with the locus of karawang district. The results showed that the path coefficient (mediation) of the indirect effect of inclusion on welfare through religiosity was 0.111 with a z-value (Sobel Test) of (5.132). The direct effect of Islamic financial inclusion (X2) on welfare (Y) through religiosity (X3) is positive and significant if we look at the direct effect of the Islamic financial inclusion coefficient (X2) on improving welfare (Y) of 0.302, this indicates that there is a positive effect of financial inclusion. Sharia is towards improving people's welfare; the more people can access sharia financial inclusion, the higher the level of welfare that the community will enjoy.
Co-Authors Adinda Nora Farasandy Amelia da Conceicao da Costa Andi Marwah Aimin Andikatama, Bima Febriano Asep Bahtiar Usman Deasy Aseanty Dewantara, Yudhiet Fajar Guntur Salim Handayani, Septi Hera Oktadiana Herika Muhamad Taki Jihad, Muhammad Khairunisa Safira Luru, Marselinus Nirwan Magal, Sepianus Malikah Azzahrah Salsabila Maria Ramanyani Muchsam, Yoki Muhammad Fajar Imamudin Nirdukita Ratnawati Pinontoan, Nexen Alexandre Purwanti Dyah Pramanik Rahmat Indra Pratama Anom Rahmat Ingkadijaya Robert Kristaung Sugihartoyo Sugihartoyo