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Lucia Cecilia Mandey
Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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INNOVATION OF PALM SUGAR DIGITAL MARKETING THROUGH LEGAL POLICY IN VILLAGE DEVELOPMENT SERVICES Yunus, Yudin; Arman; Ali, Almer Hassan; Mandey , Lucia Cecilia; Lefina, Silvya; Koapaha, Teltje
International Interdisciplinary Conference on Sustainable Development Goals Vol 7 No 1 (2024): Proceedings of International Interdisciplinary Conference on Sustainable Developm
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

Digital Marketing Innovation of Palm Sugar Through Legal Policy in Village Development Service is the implementation of Kosabongan's community service. With the implementing team and assistants interested in further exploring this hot theme and providing technology and innovation results to the community, especially implementing partners where the Granule packaging machine produces palm sugar packaging from traditional to modern. The ant palm sugar mixer machine produces small modern rectangular palm sugar. Its marketing is a traditional word-of-mouth marketing system with direct sales and promotions at local events. With the presence of Kosabongan, a digital intelligent marketing system is created for predicting palm sugar sales. The method in implementing this service is with stages: socialization, training, application of technology, assistance and evaluation, and ensuring sustainability. Successfully increasing sales and skills of craftsmen, expanding market access, and supporting the village economy. Regulatory support and ongoing assistance are very important for the sustainability of the program and can be a model for other villages. Shows the importance of technology adaptation and regulatory support in developing local products. This success emphasizes that digital marketing is not just about selling products but also empowering craftsmen to be more independent and competitive. Legal support and ongoing assistance ensure that craftsmen comply with regulations, protect their products, and maximize market potential. This model is important to be adopted in other villages because it not only improves the local economy but also provides a strong foundation for sustainable growth by integrating technology and policies in village development.
Co-Authors ., Mety Ali , Almer Hassan Almer Hassan Ali Amelia, Putri Arman Arman Arman Bagus Iryanto Bobby Polii Caroline B.D. Pakasi Cenny Sulastri Br Pandiangan Charles Ngangi Charles R. Ngangi Chi Chi Nur Anisa Basiru Christine F. Mamuaja Christine Makagansa, Christine Christine Mamuaja Christy Sakendatu Christy Sakendatu, Christy Dantje Tarore Dedie Tooy Dekie Rawung Edi Suryanto Elias Saroa, Elias Erny Nurali Fernandez, Cecillia Angela Frans Lumoindong, Frans Frisly Sayangbati G.S.S. Djarkasi Gabriela Sampelani Joseph Gregoria S. S. Djarkasi Gregoria S.S. Djarkasi Herson, Nur Afiah Herwwin V. Manurung Hindom, Penina P. I Ketut Suwetja Inneke F. M Rumengan Jaka F.P. Palawe, Jaka F.P. Jaka Frianto Putra Palawe Jantje Pongoh Jenny E A Kandou Jenny E.A. Kandou Jenny E.A. Kandou Joppi ., Lengkong Joy Elly Tulung Kalawat Lengkongb, Victor Paska Kalawat Kandou, Jenny E. A. Kandou, Jenny E. A. Ketut Suwetja Koleangan, Amanda Archangela Korompis, Olga S. Lana E. Lalujan Lefina, Silvya Lempoy, Wulan Kristie Lengkong, Joppi ., Lexie P. Mamahit Lexie P. Mamahit Luntungan, Aldian H. Magrietje B. Lelengboto Makinggung, Putri Natacia Mandey, Silvya Lefina Manongko, Patricia Syaron Martha R.R. Rumaratu Masinambow, Vecky A.J. Max Tulung Maya M. Ludong Mercy Taroreh Moh. Irwanto Ahmd MOTULO, BRENDA Muson B. Hermanus, Muson B. Natasia M. Dumais Nelly Mayulu Novke J. Pongajow, Novke J. Oessoe, Yoakhim Y. E. Oessoe, Yoakhim Yafet Engelhard Olivia Nelwan Olivia P.M. Purukan Palandeng, Feriana C. Pandiangan, Cenny Sulastri Br. Penina P. Hindom Pipih Suptijah Porotu’o, John P. Porotu’o, Lely I. Ribka Mandagi Rini Pakaya, Rini Rita R. Tangdiongga, Rita R. Rivo M. Saroinsong Rivo M. Saroinsong, Rivo M. Robert Molenaar Rogi, Joshua T. A. Ruland Rantung Sabrina Berta Sachlan, Putri A. A. U. Sangkilen, Lisa Shirley E. S. Kawengian Sidun, Monica Silvia Mandey, Silvia Silvya L Mandey, Silvya L Sumual, Maria Fransisca Teltje Koapaha Thelma D. J. Tuju, Thelma D. J. Thelma D.J. Tuju Tineke Langi Tineke M. Langi Tumbol, Michael Veron Orlando Tamauka Wahyuny Langelo Wokas, Chichilia Yoakhim Oessoe Yoan Y. Bolung Yunus, Yudin