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All Journal Jurnal Dedikasi Jurnal Edukasi Elektro Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik PROtek : Jurnal Ilmiah Teknik Elektro Journal of Electrical Technology UMY JETT (Jurnal Elektro dan Telekomunikasi Terapan) JEEMECS (Journal of Electrical Engineering, Mechatronic and Computer Science) Techne : Jurnal Ilmiah Elektroteknika Rang Teknik Journal Jurnal Elektronika dan Telekomunikasi Jurnal ULTIMA Computing Digital Zone: Jurnal Teknologi Informasi dan Komunikasi Jambura Journal of Health Sciences and Research Jurnal Sistem Cerdas Jurnal Intake : Jurnal Penelitian Ilmu Teknik dan Terapan Buletin Ilmiah Sarjana Teknik Elektro Jambura Journal of Electrical and Electronics Engineering Jurnal Teknika TIN: TERAPAN INFORMATIKA NUSANTARA Academia Open Indonesian Journal of Cultural and Community Development Journal of Computer Networks, Architecture and High Performance Computing Community Empowerment JiTEKH (Jurnal Ilmiah Teknologi Harapan) Journal of Electrical Engineering and Computer (JEECOM) JASEE Journal of Application and Science on Electrical Engineering JEEE-U (Journal of Electrical and Electronic Engineering-UMSIDA) Indonesian Journal of Innovation Studies Jurnal Al Ulum: LPPM Universitas Al Washliyah Medan SinarFe7 Prosiding Seminar Nasional Teknik Elektro, Sistem Informasi, dan Teknik Informatika (SNESTIK) Prosiding Seminar Nasional Teknologi Industri Berkelanjutan PELS (Procedia of Engineering and Life Science) Procedia of Social Sciences and Humanities Electrician : Jurnal Rekayasa dan Teknologi Elektro JEECS (Journal of Electrical Engineering and Computer Sciences) Innovative Technologica: Methodical Research Journal Prosiding Seminar Nasional Rekayasa dan Teknologi (TAU SNAR- TEK) Journal for Technology and Science
Indah Sulistiyowati
Universitas Muhammadiyah Sidoarjo
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Community Empowerment

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Implementation of marketing strategy 4.0 to pastry producers in Taman District, Sidoarjo Regency Indah Sulistiyowati; Ali Akbar; Fitri Nur Latifah
Community Empowerment Vol 6 No 12 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.831 KB) | DOI: 10.31603/ce.5288

Abstract

The COVID-19 pandemic has caused Danish Cake SMEs to experience a decline in turnover of up to 30%. This is due to the focus on offline product marketing, both through agents and resellers. While the pandemic has changed the way of shopping, most consumers prefer online shopping, because it is considered safer and minimizes direct contact with sellers. The problem-solving method used is to optimalize the marketing 4.0 strategy that combines offline and online interactions between producers and customers. For online channels, the service team created a shopping application via an Android phone as a virtual shopping facility and created a paspastry.com website which also functions as a customer database. With this application, consumers just shop through their respective cellphones, choose the desired cake, make a payment, and the cake will be sent to the buyer's house. Another use of online channels is to improve promotional content through Instagram, Facebook, and fanpages as well as by creating accounts on marketplaces such as Shopee. With the implementation of the Marketing 4.0 strategy, Danish Cake SMEs will increase their product sales, both online and offline, in addition to increasing branding awareness of the product.
Technology diffusion: Application of slicer machine in making milkfish crackers in Kampung Tambak Asri, Surabaya Izza Anshory; Indah Sulistiyowati; Lukman Hudi
Community Empowerment Vol 8 No 6 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9144

Abstract

Members of the At-Taubah Assembly of Aisyiah Branch Leadership (PCA) Krembangan, located in Tambak Asri Village Surabaya, have difficulties in processing milkfish into fish crackers. The purpose of this community service is to provide knowledge on how to process milkfish into crackers using slicer machine tools. The method used in this activity consisted of three stages, namely socialization, demonstrating the processing of milkfish crackers, and giving a cracker cutting machine. The results of this community service are the members of Majelis Ta'lim At-Taubah become aware and understand how to use a slicer machine for the process of making milkfish crackers.
Co-Authors Achmad Fatchur Rochman, Achmad Fatchur Adam, Mochammad Rizki Adhimanata, Yogi Agung Wahyu Hidayat Agus Hayatal Falah Agus Hayatal Falah Ahmad Ahfas Ahmad Ahfas, Ahmad Ahmad Rifandi Ahmad Yovi Nurulfahmi Ahmad Yovi Nurulfahmi Akhmad Ahfas Akhmad Nurfaizi Alawi, Nuril Alfad, Mochamad Alfin Bachtiar Ali Akbar Ali Mahfud Roziqin Aliffudin, Muchammad Amrul Faruq Amrul Faruq Andri, Dwi Andriyanto Anwar, Dimas Hijjul Arga Rachmanda Putra Arief Wicaksana Arief Wicaksono, Arief Arief Wisaksono Bagas Dewantara Chanifudin, Achmad Yahya Cholilurrohmana Cholilurrohmana Desyandri Desyandri Dwi Hadidjaja Edi Widodo Edi Widodo, Edi Efendi, Muhammad Taufik Nur Exsavator Dwiryanto Putra FahrizaI Akbarlillah Perdana Buana Faris, Faisal Fitri Nur Latifah fudin, muchammad alif Hafidz Maulana Ichsan Hafidz, Miftah Nur Hariska Ade Pratama Hayatal Falah, Agus Hayatalfalah, Agus I Dewa Made Juniarta Putra Ilhamzah, Triansyah Izza Anshory Jainul, M Jamaaluddin Jamaaludin Laksono Hadi, Moch. Faizal Lukman Hudi Mahardika, Joar Yahdi Maulana Ichsan, Hafidz Maydia Anggraeni, Putri Miftachur Rifki Antoni Mochammad Hisam Zulwidad Mochammad Syeh Maulana Mochammad Syeh Maulana Moh Imam Muhyiddin Mohammad Amar Juliyanto Mohammad Tetuko Putra Mulana Muh Arul Romadhon Muhamad Husaini Muhammad Irsyad Hidayatullah Muhammad Khafid Amrulloh Muhammad Nasar Muhammad Nauval Khoiron Hamdani Muhammad Nur Fahmi Febriansyah Muhammad Syaiful Azis Nanggala, Dikas Pandu Negara, Fatahilah Ikra Novendra Setyawan Nurfaizi, Akhmad Nuryasa, IMade Fredy Pian pian Prasetiyo Budi Megantoro Pratama, Mochamad Rendi Pratama, Yunardhika Wahyu prayogo, rio Prayudha, Mufit Yogie Putra, Arga Rachmanda Putra, Mochamad Wildan Karyono RAGIL FANNY SETIYA AJI, RAGIL Ragil Ragil Fanny Setiya Aji Rakhmad Fajar Ashari Rasjid Saputra, Dwi Hadidjaja Rina Astini Rio Prayogo Rizqiyah, Mar'ati Amalia Rohman, Rizky Habibur Romadhoni, Sahrul Rossoleh, Andriyan Herqi Rosyidah, Izzah Sabarto, Rivaldi Azis saputro, galib asbie Shazana Dhiya Ayuni Shinta Carolin Stevi Yanti Siddiq, Wahyu Ja'far Syahrorini, Syamsudduha Syamsuduha Syahrorini Vedy Hardino Virmansah, Riski wahyu ja’far siddiq wildan arief prasetyo Yanuar Gustiyandi Yunus, Novia Setya Putri Zainal Arifin Zidan Nur Fauzan