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Pengaruh Strategi Promosi, Persepsi Risiko, dan Persepsi Harga Jual Kembali Terhadap Minat Berinvestasi Emas pada PT Pegadaian Cabang Dompu Widia Ningsih; Yeye Suhaety; Lilis Marlina
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 1 (2026): March: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i1.4404

Abstract

This study examines the partial and simultaneous effects of promotional strategies, risk perception, and resale price perception on public interest in gold investment at PT Pegadaian Dompu Branch. The research employed a quantitative explanatory approach involving 96 respondents selected from a population of 50,000 customers using purposive sampling. Data were collected through a structured questionnaire based on a five-point Likert scale and analyzed using multiple linear regression with SPSS version 26. The findings reveal that promotional strategies have a positive and significant influence on public interest in gold investment, indicating that effective promotional activities encourage customers to invest. Risk perception also shows a positive and significant effect, suggesting that customers with better understanding and management of investment risks are more inclined to invest in gold. In addition, resale price perception positively and significantly affects investment interest, reflecting the importance of customers' confidence in obtaining favorable resale values. Simultaneous testing using the F-test confirms that the three independent variables jointly have a significant effect on public interest in gold investment. The coefficient of determination shows an Adjusted R Square value of 33.9%, meaning that promotional strategies, risk perception, and resale price perception explain 33.9% of the variation in investment interest, while the remaining 66.1% is influenced by other factors not included in this research model.
PENGARUH MODEL INKUIRI TERBIMBING TERHADAP LITERASI SAINS SISWA PADA MATERI PERUBAHAN LINGKUNGAN KELAS X SMA NEGERI 1 PERCUT SEI TUAN Lubis, Rizka; Widia Ningsih
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Completed
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.59261

Abstract

This study aims to analyze the effect of guided inquiry model on students' scientific literacy skills on environmental change material in class X of SMA Negeri 1 Percut Sei Tuan. The research method used is a quasi-experimental with a non-equivalent control group design. The study population was all students of class X, with samples of class X-1 as the experiment and X-3 as the control through purposive sampling technique. Scientific literacy data were collected through a test based on the PISA 2025 framework that includes aspects of competency, context, and content. Data analysis was carried out through the Independent Samples t-Test and N-Gain test. The results showed a significant effect of the guided inquiry model on students' scientific literacy, with the average post-test score of the experimental class being higher than the control class. The increase in scientific literacy in the experimental class was in the moderate category (N-gain 0.39), while the control class was in the low category (N-gain 0.17). The application of guided inquiry has been proven to be effective in facilitating students to build conceptual understanding through scientific investigations, linking knowledge to environmental problems, and improving overall scientific literacy skills. This model is recommended as an alternative learning method to strengthen students' scientific literacy in the 21st century.