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Empowering The Kemang Bogor Batik Association Through A Batik Waste Processing Installation, Cooperatives, And Digital Marketing Sutanto; Eneng Tita Tosida; Fredi Andria
International Journal of Research in Community Services Vol. 7 No. 1 (2026): International Journal of Research in Community Service (IJRCS)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v7i1.1188

Abstract

The Kemang Batik Association in Bogor Regency is a community-based creative industry with significant cultural and economic potential, however, its sustainability is constrained by untreated batik wastewater, weak financial management, and limited marketing capacity. Batik production activities generate colored liquid waste that is often discharged directly into the environment, posing pollution risks. In addition, the absence of formal cooperative institutions and reliance on conventional marketing methods hinder business growth and income stability among artisans. This community service program aimed to empower the Kemang Batik Association through an integrated approach encompassing environmentally friendly technology, institutional strengthening, and digital marketing. A portable electrocoagulation-based wastewater treatment installation (IPAL) namely Hydrobex, with a capacity of 100 liters per day was implemented to reduce pollutant loads in batik effluent. Furthermore, a Batik Cooperative was established to improve financial governance, collective management, and access to capital. Digital marketing platforms utilizing social media, online marketplaces and batik game based marketing (GARLaTik) were developed to expand market reach and enhance product visibility. The program was conducted through participatory training, technology transfer, mentoring, and continuous evaluation involving academics, students, and community members. The results indicate improved environmental awareness, strengthened organizational capacity, and increased adoption of digital marketing practices. This integrated empowerment model supports sustainable community development, promotes a green economy, and contributes to the achievement of relevant Sustainable Development Goals.
Understanding Environmental, Social, Governance in Small And Medium Enterprises: A Theory of Planned Behaviour Approach Enok Rusmanah; Fredi Andria; Nisa Rahmaniyah Utami
Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.9.07.3-109

Abstract

Objective: This study investigates the determinants influencing Environmental, Social, and Governance (ESG) engagement among Small and Medium Enterprises (SMEs) in Kemang Sub-district, Bogor Regency, West Java, Indonesia through the lens of the Theory of Planned Behaviour (TPB). Research Design & Methods: A quantitative study was conducted using purposive sampling to collect data from 105 SME owners and managers. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM), the study examines how behavioural, normative, and control beliefs shape attitudes, social norms, perceived behavioural control, and ESG engagement. Findings: The findings reveal that behavioural and control beliefs significantly influence attitudes, perceived behavioural control, and actual ESG implementation. In contrast, attitudes and social norms have a weaker effect on intention. These results indicate that SMEs’ ESG engagement is primarily driven by internal motivation and perceived capability rather than external social pressure. Implications & Recommendations: The findings imply that strengthening SMEs’ internal capabilities and perceived control is crucial for effective ESG adoption. Therefore, policymakers and practitioners should focus on targeted training, practical guidance, and resource support rather than relying on social or normative pressure. Contribution & Value Added: The study extends TPB applications in sustainability contexts and offers empirical insights into how psychological and behavioural factors play a central role in shaping strategic ESG implementation in emerging economies.
DAMPAK KEPESERTAAN BPJS BAGI PEKERJA INFORMAL DI BOGOR Fredi Andria; Nandang Kusnadi
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 3, No 1 (2017): Vol 3, No 1 (2017)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v3i1.435

Abstract

ABSTRACTHealth insurance available in Indonesia is still very limited in scope, given to a small proportion of the Population of Beneficiaries (PBI) and formal workers. This is also the case in the Bogor region, whereas the informal sector population in Bogor dominates more than 70%. The participation of the informal sector population in Bogor City is still low, reaching only 30% of the total population. Informal sector workers working in small firms, entrepreneurs in the informal and underemployed or elderly economic sectors, will rely on personal insurance or assistance from close and distant relatives and local communities, resulting in a very limited sustainability of group health insurance. In order to increase membership and coverage of health insurance can be expanded, the groups of informal sector workers in the area of Bogor must be recognizable and at the same time can be distinguished by their characteristics. It is necessary to define various segments of informal sector workers. More specifically, it is necessary to establish the mechanisms of the population engaged in the informal sector to be optimized for their participation in the health insurance program coordinated by the BPJS. Therefore it is necessary to analyze the needs of social health insurance system based on identification of informal workers (case study in Bogor city), so that the impact of health insurance (BPJS) partnership can be constructed for informal sector people. Keywords: BPJS, Health Insurance, Informal Sector, Partnership