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Journal : AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian

Analysis Business Feasibility of Saraba Traditional Beverage In Gorontalo Province Murtisari, Amelia; Blongkod, Isra; Hippy, Zubair
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 2 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i2.6950

Abstract

Purpose: This study aims to analyze the feasibility of saraba beverage businesses financially and non-financially in Gorontalo Province. Methodology: The study employed a quantitative descriptive approach through surveys using structured questionnaires. Samples were purposively selected, involving 16 saraba vendors and 30 consumers. Results: The analysis indicates that saraba beverage businesses are financially feasible with 12.5% R/C ratio > 1, 50% R/C ratio > 2, and 37.5% R/C ratio > 1. Finding: Non-financial feasibility is supported by a strong market potential with suggestions for flavor innovations, parking facilities, and educational promotions. Novelty: This study highlights the feasibility of saraba businesses through holistic financial and non-financial analyses, emphasizing sustainability and market development. Originality: The study provides strategic insights for saraba entrepreneurs to enhance local competitiveness. Conclusions: Saraba beverage businesses are feasible to develop, focusing on product innovation, consumer facilities, and promotions.Type of Paper: Empirical Research Article
A Sustainability Analysis Of Coconut And Copra Farming In Tolangohula District, Gorontalo Regency yani, Suryani; Murtisari, Amelia; Arsyad, Karlena
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 12 No 1 (2025)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v12i1.8000

Abstract

Purpose: to analyze the income of coconut and copra farmers and assess the sustainability of coconut and copra farming based on economic, social, environmental, and management dimensions in Tolangohula Distict, Gorontalo Regency. Methodology: The research employed with purposive sampling involving 50 respondents from Gandasari and Margomulyo Villages. Data were collected through structured interviews and analyzed using cost analysis, gross and net income calculations, and a Multi-Ascpect Sustainability Analysis approach. Results: show that the average household income of coconut and copra farmers is IDR 13.176.800, comparising IDR 3.831.800 from coconuts and IDR 9.345.000 from copra. The multi-aspect evaluation indicates that coconut and copra farming in the study area falls into the sustainable category across all analyzed dimensions. Novelty: of this research lies in the integrated use of a multi-aspect approach to assess the sustainability of coconut and copra farming at the household level an approach that is still rarely applied in the Gorontalo context. This study also provides an in depth understanding of the economic contribution of coconut and copra to the well being of local farmers. Conclusion: that coconut and copra farming in Tolangohula District has sustainable potential and is feasible to be developed as part of a local resource based and environmentally friendly economic strengthening strategy. Type of Paper: research article