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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IJEBA (International Journal of Economic, Business & Applications) Jurnal Riset Bisnis dan Investasi Dinasti International Journal of Digital Business Management PEKBIS Jurnal Manajemen Pemasaran dan Perilaku Konsumen QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Management Accounting Business and International Research West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Akuntansi Hukum dan Edukasi
Tengku Firli Musfar
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Journal : IJEBA (International Journal of Economic, Business

 1 
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORDS OF MOUTH ON INTEREST IN BUYING SNEAKMARKET PRODUCTS WITH BRAND IMAGE AS INTERVENING VARIABLE Irzaki, M. Alfin; Taufiqurrahman, Taufiqurrahman; Musfar, Tengku Firli
International Journal of Economic, Business & Applications Vol. 9 No. 1 (2024): International Journal of Economic, Business and Applications
Publisher : Program Pascasarjana, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.92

Abstract

This research, which aims to determine and analyze the influence of social media marketing and electronic word of mouth on interest in buying Sneakmarket products, with brand image as an intervening variable, was conducted using a rigorous methodology. The research method used is descriptive, involving 120 followers on the Sneakmarket Instagram account in Pekanbaru City. The sampling method was non-probabilistic, ensuring a diverse range of respondents. Respondent data was processed using the SmartPLS version 4 analysis technique, a widely accepted method in the field. The research showed that social media marketing, electronic word of mouth, and brand image positively affected interest in purchasing Sneakmarket products directly and indirectly, providing valuable insights.
Co-Authors ', Jushermi ', Marzolina Aida Nursanti Alrijal Rizqa Alvionita, Agnes ARI KURNIAWAN Dayanti, Elvina Dian Pratiwi Fajri Mubarak Natsir Fitriana ' Gatot Wijayanto Henni Noviasari Ika Wijayanti Irzaki, M. Alfin Jayanti, Elda Julita Fransiska Tambunan Jusherm, Jusherm Jushermi ' Jushermi - Jushermi Jushermi Jushermi Jushermi, Jushermi Lilis Sulistyowati Lilis Sulistyowati Maharani Maharani, Maharani Mardio Alexi Mariyah, Husnul Meilisa Meilisa Monika Dita Monina Selfi Karlina Nabilla, Mutiya Nayoga, Muhammad Nely Novita Novita Elisabeth, Novita Pakpahan, Eryck Simon Bolivar Prima Andreas Siregar Rahman, M Aldi Rani Parlina Reza, Wahyu Prima Riauni, Muhammad Alfarabi NL Ris Debora Roy Hasanuddin Samsir Samsir, Samsir Sari Wenda M Sharnuke Asrilsyak Silvia Syifa Simanjuntak, Bernando Sri Restuti Sutrisna, Muhammad Dede Syahputra, Dedi Taufiqurrahman ' Taufiqurrahman Taufiqurrahman Thomas, Jody Derwin Trisia Lika Vivi Novia wahyudi, beny Yani, Sulisti Yelgo Daniel Turnip Yusaz, Gatri Marzandariola Zaharatul Miladiah Zulhendrawan ' Zulkarnain '