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A Conceptual Framework for Intellectual Capital to Drive Digital Transformation in Indonesia's Transportation Sector Fariz, Fariz; Winarsih, Tutik
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 3 (2025)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2025.013.03.1

Abstract

The transportation sector faced substantial challenges during the COVID-19 pandemic, primarily due to a lack of robust digital infrastructure and reliance on unreliable data. This study aims to tackle these issues by implementing a digital transformation strategy focused on reengineering business processes and introducing an innovative intellectual capital model specifically designed for Indonesia's government transportation sector. This research marks a pioneering effort in developing unique measurement indicators and dimensions for this intellectual capital model. The model's creation was informed by an extensive literature review, which led to a survey distributed to 302 field experts. The proposed framework includes informational, human, structural, and relational capital, constructed through structural equation modeling (SEM) and analyzed with AMOS software. Informational capital is defined as the combined assets that generate value, encompassing data, information, knowledge, technology, and tools. Statistical analysis showed a moderate level of intellectual capital readiness among surveyed organizations. 'Knowledge Management' displayed the highest readiness level, followed by 'Planning and Processes.' Conversely, 'Transformational Technologies' and 'Creativity and Innovation' scored lowest in readiness. These results suggest that organizations in this sector require a broad set of skills and competencies to boost creativity and innovation while effectively utilizing digital technologies to enhance intellectual capital. To successfully implement a digital strategy, organizations must develop essential competencies, emphasize the importance of informational assets, and cultivate a culture supportive of change
Pentingnya Kesadaran akan Perlindungan Data Pribadi dan Etika Bermedia Sosial Sudarawerti, Galuh; Fariz, Fariz; Kharisma, Mita
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2025): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v4i3.1799

Abstract

The team from Telkom University carried out community service activities at the Al Falah At Tirmidzi Foundation with the aim of increasing digital literacy and awareness of students, teachers, and foundation managers regarding personal data protection and social media ethics. This program began with coordination and assessment regarding the relevance of the material to be provided with the needs of the target community, then continued with the delivery of educational materials, interactive discussions, pre-tests and post-tests, and satisfaction surveys regarding the implementation of the activity. The results of the activity showed a significant increase in participants' understanding of the differences between general and specific personal data, as well as the importance of responsible behavior on social media. This activity not only builds awareness of the legal and ethical dimensions of digital behavior, but also encourages the creation of a safer and more empathetic digital space. This program received a positive response and was considered relevant and had an impact on the target community.