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RAMA'S LEADERSHIP BETWEEN MORAL DILEMMA AND PREJUDICE I Made Arsa Wiguna; I Nengah Alit Nuriawan
Samā Jiva Jnānam (International Journal of Social Studies) Vol. 3 No. 1 (2025): Vol. 3 No. 1 2025
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

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Abstract

This paper examines the leadership of Shri Rama in the Ramayana epic through the perspective of morality and social prejudice. The author uses the method of textual study and the approach of literary hermeneutics, to reveal the various moral dilemmas faced by Rama and the prejudices that arise against his decisions as a leader. Although viewed as an ideal leader (Rajaṛṣi), Rama's decisions in dealing with conflicts between personal, professional, and social obligations invite controversy and ethical debate. Some of the main events analyzed include his refusal to return to Ayodhya, the exile of pregnant Sita, and the banishment of Lakshmana. This paper highlights the importance of integrity, consistency to dharma, and justice in leadership, while showing that being a true leader often means making difficult decisions that are not always popular, but are based on deep ethical and moral considerations.
MANAGEMENT OF PANGLUKATAN BEJI SELATI AS A SPIRITUAL TOURISM ATTRACTION IN BUNUTIN TRADITIONAL VILLAGE, BANGLI DISTRICT I Komang Wartamana; I Ketut Arta Widana; I Nengah Alit Nuriawan; Ida Ayu Tary Puspa; I Putu Suyasa Ariputra
Ride: Journal of Cultural Tourism and Religious Studies Vol. 3 No. 2 (2025): Vol 3 No 2
Publisher : UHN IGB Sugriwa Denpasar

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Abstract

Panglukatan Beji Selati is one of the spiritual tourism attractions located in Bunutin Traditional Village, Bangli District, Bangli Regency. This place is known as a melukat and metamba location that has spiritual value and traditional medicine through the use of red soil. Its existence offers tranquility and spiritual experience in a sacred natural atmosphere. However, the management of this tourist attraction is still not optimal in terms of facilities, promotion, and management participation. The purpose of this study was to determine the potential of Panglukatan Beji Selati and its management and implications as a spiritual tourism attraction. This study uses a qualitative descriptive analysis method with the theory of 6A tourism components, tourism management theory, and tourism impact theory. Data were obtained through observation, interviews, literature studies, and documentation. The results of the study indicate that Panglukatan Beji Selati has the potential as a spiritual tourism attraction that includes attractions, activities, accessibility, facilities, additional services, and tour packages. Management is carried out independently by the Banjar Adat Selati community, Bunutin Traditional Village, but has not been maximized due to limited human resources and inadequate facilities.
SPA Philosophy as a Tourism Support - Case Study on Thai SPA and Bali SPA Phattharachai Uthaphan; I Nengah Alit Nuriawan
Samā Jiva Jnānam (International Journal of Social Studies) Vol. 2 No. 1 (2024): Volume 2 No. 1 2024
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v2i1.3905

Abstract

The SPA industry, a vital component of wellness tourism, offers unique experiences deeply rooted in cultural and natural contexts. This study explores thedistinctive philosophies of Thai and Balinese SPAs, examining their contributions totourism through a comparative analysis. Thai SPAs emphasize balance and energyflow, integrating traditional Thai massage techniques, herbal treatments, and Buddhistprinciples to create a holistic wellness experience. Conversely, Balinese SPAs focuson harmony with nature and spiritual serenity, reflecting the island's Hindu-Buddhistheritage. Treatments in Balinese SPAs often use local ingredients and are performedin serene natural settings, enhancing the connection between guests and the island’scultural and natural beauty. The methodology involved a comprehensive literaturereview and content analysis of academic articles, books, and industry reports, followedby a comparative analysis to highlight the unique features and commonalities betweenthe SPA philosophies of Thailand and Bali. The findings reveal that both SPAtraditions play a crucial role in enhancing cultural tourism by offering authenticexperiences that connect visitors with local traditions and practices. Additionally, theseSPAs contribute to sustainable tourism by utilizing local resources and supportingtraditional practices, which helps preserve cultural heritage and promotes economicgrowth in local communities. The study concludes that the distinctive philosophies ofThai and Balinese SPAs not only provide therapeutic benefits but also serve as culturalambassadors and promoters of sustainable tourism. As global interest in wellnesstourism continues to rise, these unique SPA experiences will remain pivotal inattracting tourists seeking comprehensive well-being experiences, thereby supportingthe overall sustainability and appeal of their respective destinations.
THE ECONOMIC POTENTIAL OF COMMUNITY-BASED TOURISM MANAGEMENT IN EDUCATIONAL TOURISM AT SUBAK TEBA MAJELANGU Ni Putu Yeni Ari Yastini; I Made Agus Mahaputra Atmaja; I Nengah Alit Nuriawan
Samā Jiva Jnānam (International Journal of Social Studies) Vol. 2 No. 2 (2024): Vol. 2 No. 2 2024
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v2i2.4382

Abstract

This study explores the economic potential and challenges of community-based tourism management in Subak Teba Majelangu, a rural area in Bali, Indonesia, known for its UNESCO-listed Subak irrigation system. The paper examines how integrating local wisdom, particularly the Balinese philosophy of Tri Hita Karana (harmony with nature, fellow humans, and spirituality), can guide sustainable tourism practices while fostering community empowerment. The Subak system, a complex agricultural water management method, is not only an important cultural asset but also a significant driver of eco-tourism, offering a unique opportunity to balance environmental conservation with economic development. This qualitative research combines a literature review, interviews with local stakeholders, and case study analysis. Findings suggest that community-based tourism in Subak Teba Majelangu holds considerable economic potential through direct revenue from eco-tourism activities, local handicrafts, and agricultural produce. The involvement of the community in tourism management ensures the equitable distribution of benefits, enhances cultural pride and supports sustainable practices. However, challenges such as inadequate infrastructure, limited capacity in tourism management, and external pressures from mass tourism threaten the long-term sustainability of the initiative. The study further explores how local wisdom embedded in the Tri Hita Karana philosophy supports the integration of sustainable tourism practices. It emphasizes the importance of maintaining harmony between tourism development, cultural preservation, and environmental protection. By fostering a shared vision for tourism management and investing in capacity-building, Subak Teba Majelangu can mitigate the negative impacts of tourism while maximizing its economic benefits. In conclusion, Subak Teba Majelangu presents a valuable model for sustainable, community-based tourism that can be replicated in other regions. Its success depends on continuous collaboration among local communities, government authorities, and external partners. The research highlights the critical need for strategic planning, infrastructure development, and education to ensure the preservation of both cultural heritage and natural resources while supporting local economic growth.
ANALISA PROJECT LIFE CYCLE PEMBANGUNAN KAWASAN WISATA PUSAT KEBUDAYAAN BALI DI KLUNGKUNG Nuriawan, I Nengah Alit
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 1 (2024): Volume 9 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i1.3526

Abstract

The Bali Cultural Center (PKB) Tourist Area in Klungkung is the focus of analysis in this article, which traces each stage of project development from conception to implementation. The planning phase is emphasized as an important foundation, where the vision of sustainability and cultural sustainability is deeply understood and integrated. Community involvement is a key element in maintaining the sustainability of this project, with active participation in decision making and project implementation. Local economic empowerment programs and the promotion of cultural activities are important points in strengthening the relationship between development and cultural preservation. Tourism impact management is a significant challenge, and this project creates a new paradigm by combining sustainability and culture as the main foundation. Sustainability strategies in managing the number of tourists and environmental preservation are priorities in maintaining cultural authenticity and environmental sustainability. Project life cycle analysis highlights the importance of innovation and adaptation to the latest technology in advancing tourism destinations. Through lessons learned from this project, this article offers in-depth insight into the importance of sustainability and culture in the development of tourism destinations, not only in Bali, but also throughout the world.
“Green and Clean” di Ekowisata Subak Uma Lambing Desa Sibang Kaja, Kecamatan Abiansemal, Kabupaten Badung Risadi, Md. Yudyantara; Nuriawan, I Nengah Alit; Ariputra, I Putu Suyasa; Widana, I Ketut Arta; Darma, I Gusti Ketut Indra Pranata; Sudarningsih, Ni Komang
Sevanam: Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): September
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/sevanam.v4i2.5250

Abstract

This community service activity examined the role of the green and clean movement within the context of ecotourism development in Subak Uma Lambing, located in Abiansemal District, Badung Regency. Ecotourism has become a central focus of sustainable development efforts in the region, with Subak Uma Lambing emerging as one of its primary destinations. The objective of this study is to explore how the green and clean concept contributes to the growth and sustainability of ecotourism in this area. A mixed-methods approach was employed, combining field research with literature analysis. Primary data were collected through interviews with key stakeholders, including subak adminitrator (pekaseh), subak farmers, and environmental activists operating in the surrounding area. Secondary data were sourced from academic and policy literature related to ecotourism, environmental management, and the green and clean initiative. The findings showed that the green and clean concept plays a significant role in the development of ecotourism in Subak Uma Lambing. Initiatives such as plastic and organic waste management, nature conservation, environmental education, and community participation have been instrumental in raising awareness about the importance of environmental and cultural preservation. Moreover, the green and clean movement has contributed to the creation of new economic opportunities through the establishment of sustainable, community-based enterprises. The collaboration between the green and clean movement and ecotourism has yielded positive outcomes in preserving the environmental and cultural integrity of Subak Uma Lambing. In the long term, these sustainable efforts are expected to ensure the continued viability of ecotourism in the region, grounded in strong principles of sustainability while simultaneously delivering economic and social benefits to the local community.